plazz AG

What plazz AG does

plazz AG is a privately held German event-technology company founded in 2009 and headquartered in Erfurt, with a sales office in Dornach near Munich. It builds a modular event platform centered on its flagship product, the Mobile Event App (MEA), which delivers native iOS/Android applications plus a responsive web app, configured through a centralized CMS and customizable to roughly 90% per customer. The platform bundles more than 40 features covering the full event lifecycle, including agenda and venue mapping, 1:1 chat and tag-based matchmaking, live polling and gamified quizzes, integrated video conferencing via Jitsi/Cisco Webex and external streaming via Zoom, Microsoft Teams, Vimeo and YouTube, a Virtual Showfloor for sponsors and exhibitors, and on-site check-in with badge printing. The portfolio is rounded out by "registr" for digital participant registration, the Check-in App for on-site processing, and "Polario" as a next-generation, networking-centric evolution of MEA.

Commercial activity is anchored in DACH, with plazz self-positioning as a "German market leader" for event apps. Distribution is primarily direct enterprise field sales targeting DAX corporates, associations and government buyers (e.g., BMW, Deutsche Telekom, ERGO Group running 120-140 events per year, Infineon, Schaeffler, Roland Berger, GIZ, SPOBIS, Stiftung Mercator), supported by inside sales for mid-market and a self-serve web surface. Revenue is generated on a modular, quote-based, per-event subscription model with multi-year contracts, optional premium add-ons (streaming, video conferencing) and on-site professional services; the full stack is DSGVO/GDPR-compliant with German data hosting, which the company markets as a key procurement advantage for European enterprise customers.

Name

plazz AG

Legal name

plazz AG

Website

https://mobile-event-app.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

plazz AG is a German event-technology SaaS company offering the Mobile Event App (MEA), registr guest management, and the Polario event platform for live, virtual and hybrid events, with GDPR-compliant data hosting in Germany and enterprise customers primarily in DACH.

Ownership category

akta.pro rank

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Event App Licensing (Per-Event): Modular pricing per event/app deployment. Customers select features and customization options based on event requirements. Pricing varies by event size, duration, and feature selection.
2. Guest Management (registr): Separate participant management tool that can be used independently or integrated with MEA. Billed per event or through module packages.
3. Premium Features: Additional modules such as Streaming Module and Video Conferencing as premium add-ons to base platform.
4. On-Site Support Services: Optional on-site technical support and event assistance during deployment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

plazz AG sells the Mobile Event App (MEA), an all-in-one event platform with modular architecture offering 40+ features covering agenda, networking, livestreaming, gamification, polling, and sponsor/exhibitor management. The portfolio is delivered via native iOS/Android apps, a responsive web app, and a centralized CMS, with complementary tools including registr (guest management), Check-in App, and the next-generation Polario platform.

Product overview

plazz AG offers an integrated event technology suite centered on the Mobile Event App (MEA), an all-in-one event solution with modular architecture. The product portfolio comprises the core MEA platform with over 40 customizable features (agenda, chat, livestream, networking, gamification), complemented by registr for digital guest management, a Check-in App for on-site attendee processing, Pre-Event Pages for advance information sharing, and a Virtual Showfloor for sponsor/exhibitor showcase. All products are managed through a unified CMS. The platform supports live, virtual, and hybrid event formats with native apps for iOS/Android and responsive web access. MEA is described as a German market leader for event app solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Event App (MEA) Flagship all-in-one event solution with modular feature system supporting iOS, Android, and responsive web app with 40+ functions including agenda, chat, livestream, surveys, networking, and gamification; 90% customizable to client branding.
• registr Digital participant and guest management system for event registration, invitation management, and attendee administration that integrates with MEA for automatic data synchronization without interface programming.
• Check-in App Mobile application for efficient on-site attendee check-in and check-out management with QR code and name-based check-in and automatic badge printing capability.
• Polario Modern event platform positioned as successor to Mobile Event App, enabling transition from traditional event apps to a comprehensive event platform supporting physical, virtual, and hybrid formats with networking focus.

Quantifiable outcome

• Participant numbers doubled at some in-person events after switching to digital formats
• +2 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability7 records

Feature13 records

Partnerships

Five partnerships are on record, tiered core and strategic.

• Cisco WebexcoreTechnology or IntegrationWebex integrated as alternative video conferencing option within MEA platform, providing customers flexibility to use their preferred video tools.
• JitsicoreTechnology or IntegrationOpen-source Jitsi video conferencing integrated as standard video meeting option for breakout sessions and 1:1 meetings within the MEA platform.
• ZoomcoreTechnology or IntegrationZoom video streams integrated within MEA agenda as external video source, enabling customers to leverage existing Zoom investments.
• Microsoft TeamscoreTechnology or IntegrationMicrosoft Teams integration for video conferencing and streaming within MEA agenda, particularly popular for corporate events and enterprise deployments.
• PolariostrategicTechnology or IntegrationPolario is a newer event platform product from plazz AG, positioned as evolution from Mobile Event App. Features networking focus and represents company's next-generation platform direction.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cvent: Large US-based event management platform offering event registration, venue sourcing, and event apps. Comparable as a full-stack event platform serving enterprise; differs in scale (PE-backed, thousands of employees) and US-first geographic focus.
• Webex Events (by Cisco): Cisco's event platform (formerly Socio / Webex Events) bundled with Webex video infrastructure. Comparable as full-stack event app + video solution; relevant because Cisco Webex is already integrated into plazz's MEA — they are simultaneously partner and competitor.

Direct peers

• Bizzabo: Event Experience OS offering event apps, registration, and analytics for in-person, virtual, and hybrid events. Closely comparable product scope to plazz's MEA + registr combination, serving mid-market and enterprise; US-headquartered.
• Swapcard: AI-powered event platform with strong networking/matchmaking focus serving trade shows, conferences, and association events. Directly competes with plazz's MEA Networking & Matchmaking features and Virtual Showfloor; comparable enterprise customer base.
• Whova: Event app platform with agenda, networking, live polling, and community features used widely by conferences, associations, and corporate events. Direct competitor in the event app space; primarily US-based with global customer base.
• Eventmobi: Canadian event app and engagement platform serving conferences, trade shows, and corporate meetings. Closely comparable modular event app offering with native + web access — competes head-to-head with MEA in mid-market.
• Hopin: Virtual and hybrid events platform offering event apps, streaming, and networking. Direct competitor in hybrid/virtual event technology; well-capitalized UK/US venture-backed player that has retrenched some post-COVID.
• Socio: Event platform from Aventri offering event apps, registration, live streaming, and sponsor/exhibitor tools for in-person, virtual, and hybrid events. Direct competitor targeting similar mid-market and enterprise segments.
• Attendify: Event app platform providing native apps, registration, networking, and live engagement for conferences and corporate events. Closely comparable modular feature set to MEA; serves enterprise and association segments.

Emerging players

• Grip: AI-powered event matchmaking and networking platform focused on trade shows and conferences. Overlaps with plazz's networking/matchmaking features but specializes in AI-driven recommendations rather than full event management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/plazz-entertainment-ag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about plazz AG