Swonkie

What Swonkie does

Swonkie, Lda. is a Portuguese SaaS company headquartered in Vila Nova de Famalicão that operates an AI-powered social media management platform under the brand Swonkie. The platform unifies content planning, multi-network publishing (across Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, and Google Business), analytics and reporting, competitive benchmarking, and multi-stage approval workflows into a single workspace. Its flagship differentiator is Andie, an AI copilot that generates captions, images, and full content calendars, analyses performance dashboards, and researches competitor activity, grounded in authorized access to connected social account data rather than generic prompting. The company also exposes a publishing and measurement REST API plus a Model Context Protocol (MCP) server at Swonkie.dev, enabling developers and external AI agents (Claude, ChatGPT) to integrate with the platform alongside automation tools such as n8n, Make, and Zapier.

The business model is a tiered subscription (Starter to Master) billed monthly through yearly, supplemented by usage-based revenue from monthly Andie AI credit allocations (100 on Starter up to 2,500 on Master) and purchasable API/MCP request packs. GTM is predominantly product-led via a 14-day free trial with no credit card required, supported by a content-marketing-heavy Hub, organic SEO, Capterra/G2 review presence, and an enterprise sales motion for larger customers. The customer base spans social media managers, agencies, brands, and publishers, with named enterprise users including SL Benfica, RTP, Público, Havas, Allianz, Ageas, Banco Montepio, Yamaha Motor, STIHL, RE/MAX, and SANA Hotels, alongside Portuguese municipal governments and universities. Adjacent to the core product, Swonkie operates Brinfer, a sub-brand focused on influencer marketing, and offers a suite of free tools (engagement rate calculator, cost-per-post calculator, campaign estimator, holiday calendar) that funnel users into the main product.

Name

Swonkie

Legal name

Swonkie, Lda.

Website

https://swonkie.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Swonkie is an AI-powered social media management platform serving brands, agencies, and publishers. It offers multi-network publishing across eight channels, an Andie AI Copilot for content planning and analytics, competitor benchmarking, and an API/MCP layer for developers and AI agents.

Ownership category

akta.pro rank

Product category

Social Media Management Software

NAICS

Web Search Portals and All Other Information Services (519290)

akta.pro industry

PRIMARYHDAAAGAD

Social, Community & Creator Platform Feeds

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Recommender Systems & Personalization

SECONDARYMPACABAH

Multi-Channel Networks (MCNs) & Creator Management Platforms

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/User-Generated Video & Creator Platforms

Keywords

• Social media management
• Content scheduling software
• AI content generation
• Social media analytics
• Multi-network publishing

Headquarters

HQ city

Vila Nova De Famalicão

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Tiered subscription model with multiple plans (Starter to Master) that differ in features, social profiles capacity, team members, and competitors tracked. Plans include monthly allocation of Andie AI credits for content generation, image creation, and analytics actions. Billed monthly, quarterly, semi-annually or yearly with annual billing offering discounts.
2. Andie AI Credits: Additional consumption-based revenue from Andie AI credits. Plans include monthly pools (100 on Starter up to 2,500 on Master), with request packs available for purchase when users need more. Used for actions like drafting posts, generating images and analysing insights.
3. API Access: API and MCP access included in plans with monthly request allowances, plus additional request packs available for purchase. Targets developers and AI agents building automated workflows.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Swonkie is an AI-powered social media management SaaS platform that lets brands, agencies and publishers plan, compose, schedule and analyze content across eight social networks (Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, Google Business). Its proprietary "Andie" AI copilot generates captions, images and full multi-week content plans grounded in authorized social data, while the swonkie.dev REST API plus MCP server expose publishing and measurement capabilities to developers and AI agents for automated workflows.

Product overview

Swonkie is an AI-powered social media management studio with a unified platform that combines multiple modules. The core product is Andie AI, an autonomous AI copilot that handles content planning, creation (text and images), analysis, and research. This is integrated with Plan & Publish for multi-network scheduling, Analytics & Reports for performance dashboards, Competitors for benchmarking, and Collaboration for approval workflows. The platform also includes API & MCP access for developers and AI agents, plus a suite of free tools (calculators, holiday calendar, UTM builder). Brinfer serves as a related sub-brand for influencer marketing. The architecture is a platform-plus-modules approach where Andie AI acts as the intelligent layer across all functions.

Differentiator

Problem solved

Functional benefit

Brands

• Brinfer: Swonkie's influencer-marketing platform for discovering, vetting and partnering with creators that fit a brand.

Products and services

• Andie AI Copilot AI social media copilot that plans, creates, analyses and researches content across accounts step by step, grounded in authorized social data. Generates captions, images and full multi-week content plans (1–60 days) and supports both guided and autonomous modes. Sold as part of Swonkie's tiered plans with monthly Andie credit pools and the option to purchase additional credit packs.
• Swonkie.dev API & MCP Publishing and measurement REST API plus Model Context Protocol (MCP) server that lets developers and AI agents automate publishing, pull insights, monitor competitors and integrate social workflows through n8n, Make, Zapier, Claude, ChatGPT and custom AI agents. API request allowances are bundled into Swonkie subscription plans with extra request packs available.
• Brinfer Swonkie's influencer-marketing sub-brand platform for discovering, vetting and partnering with creators that fit a brand. Enables brands to discover creators, manage influencer campaigns and track performance. Operates on its own domain at brinfer.com.

Quantifiable outcome

• ~6 hours reduced to ~15 minutes for weekly content planning
• +2 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability9 records

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• BrinferminorGTM or Marketing PartnerBrinfer is Swonkie's sister influencer marketing platform for discovering, vetting, and partnering with creators. Cross-promoted in Swonkie's footer and marketing materials as an integrated solution for influencer-related social media needs.
• Portugal 2020 / Norte 2020 / European Regional Development FundcoreOthersSwonkie, Lda. received EU co-financing through the Portugal 2020 program under the Norte Operational Program, with funds from the European Regional Development Fund (ERDF). Investment supported internationalization efforts including Facebook campaigns and email marketing.
• Social Media Platforms (Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, Google Business)coreTechnology or IntegrationCore integrations with 8 major social media platforms for publishing, analytics, and data access. These platform integrations are essential to Swonkie's value proposition and enable Andie's data-grounded AI capabilities.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sprout Social: Sprout Social is a publicly-traded SMM platform serving SMB through enterprise with publishing, analytics, social listening and customer care across major networks — closely comparable to Swonkie's Plan & Publish, Analytics and Competitors modules.
• Hootsuite: Hootsuite is the most-established multi-network social media management platform, offering scheduling, analytics, social listening and content workflows across major networks — directly overlapping Swonkie's core SMM value proposition for marketers and agencies.
• Later: Later is a visual-content planning and scheduling platform with strong Instagram and TikTok coverage plus influencer tools — comparable to Swonkie's multi-network publishing and influencer-adjacent Brinfer offering.
• Sendible: Sendible is an SMM platform designed for agencies and brands with multi-network publishing, custom workflows and white-label reporting — directly comparable to Swonkie's Collaboration and Plan & Publish modules.
• Loomly: Loomly is a brand and agency SMM platform with multi-network scheduling, post ideas, collaboration and analytics — overlapping with Swonkie's plan, publish and approval workflow stack.
• Crowdfire: Crowdfire is an SMM and content curation tool popular with individual creators and small businesses for multi-network scheduling and analytics — competing directly in the individual-manager persona Swonkie targets.
• Agorapulse: Agorapulse is an agency- and brand-focused SMM platform combining publishing, inbox, reports and competitor analysis — closely mirroring Swonkie's agency and brand segments with multi-stage approval workflows.
• Buffer: Buffer is a long-standing SMM tool popular with SMBs and solo managers for multi-network scheduling, analytics and recently AI-assisted content — a direct competitor in the same SMB/self-serve tier Swonkie targets.

Broad incumbents

• HubSpot Marketing Hub: HubSpot's Marketing Hub is a broad inbound marketing platform with embedded social media publishing, monitoring and reporting — a larger incumbent that overlaps with Swonkie's functions within a much wider marketing automation suite.
• Emplifi (formerly Socialbakers): Emplifi is an enterprise-grade social media marketing and customer experience platform with publishing, analytics, influencer and competitive benchmarking — directly comparable to Swonkie's Competitors and Analytics modules at a broader scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/swonkie
• Xx.com/swonkieofficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swonkie