Tom's Planner
Tom's Planner is a privately held SaaS company offering a browser-based, freemium Gantt chart maker with AI-powered chart generation, targeting individuals, freelancers, SMBs, and teams who find enterprise PM tools overly complex.
- Company typePrivate
- Founded2009
- HeadquartersWillemstad, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Tom's Planner does
Tom's Planner N.V. is a privately held, bootstrapped SaaS company that operates a browser-based online Gantt chart maker positioned as an alternative to spreadsheet-based planning and complex enterprise project management software. The product is a single unified web application featuring a drag-and-drop interface for time blocks, task dependencies, flexible progress tracking (percentages, traffic lights, icons, color codes), dynamic zoom from yearly to 5-minute intervals, and real-time collaboration. Since approximately 2009, the company has accumulated over 118,425 registered users and built a library of 200+ pre-built templates spanning six industries (Construction, IT, Marketing, Events, Finance, Design/Media). The platform is available in five languages (English, French, German, Spanish, Dutch) and supports payment methods including iDEAL, AliPay, Carte Bleue, and eCheck/ACH.
The core technology stack centers on the cloud-based Gantt chart engine and an AI Assist module that uses OpenAI to generate complete chart structures from natural language project descriptions. Other technical features include URL-encoded bookmark filters (launched November 2022), an industry-specific template library (launched September 2023), and paid JSON export for developer integrations. The company reports GDPR compliance and processes payments through providers including FastSpring, Avangate, PayPal, and Stripe-adjacent services.
Tom's Planner generates revenue through a three-tier freemium subscription model: a free Personal tier limited to one chart with no export/share; a Professional tier at $39/quarter or $119/year allowing up to 20 charts with sharing and exports; and an Unlimited tier at $79/quarter or $239/year with unlimited charts and offline downloads. Distribution is exclusively direct-to-consumer via tomsplanner.com with no app store presence, resellers, or field sales. Customer acquisition relies on SEO, the template library, earned media (NYT, TechCrunch, Mashable, TNW, NBC News, PC World, Lifehacker), and word-of-mouth. In 2013, the company acquired competitor gantto. The company is incorporated in Curaçao (Netherlands Antilles), operates with 1–10 employees, and is led by founder and CEO Thomas Ummels.
Tom's Planner firmographics
Firmographics- Name
- Tom's Planner
- Legal name
- Tom's Planner N.V.
- Website
- https://tomsplanner.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tom's Planner is a privately held SaaS company offering a browser-based, freemium Gantt chart maker with AI-powered chart generation, targeting individuals, freelancers, SMBs, and teams who find enterprise PM tools overly complex.
- Ownership category
- akta.pro rank
Where Tom's Planner is headquartered
LocationHeadquarters
- HQ city
- Willemstad
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Tom's Planner business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations
Revenue model
- Subscription - Personal (Free): Free tier allowing creation and editing of one Gantt chart. Cannot export, print, or share charts online. Serves as a lead generation and trial mechanism for paid upgrades.
- Subscription - Professional: Paid tier at $39/3 months or $119/year. Allows up to twenty charts and enables sharing, collaboration, and PDF/image/Excel exports.
- Subscription - Unlimited: Premium tier at $79/3 months or $239/year. Unlimited Gantt charts plus all Professional features including offline download capability.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free personal account for single chart creation |
| Subscription | Multi-year contract | Professional account for multiple charts and collaboration |
| Subscription | Multi-year contract | Unlimited account with full feature access |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Tom's Planner product offering
Product offeringCore offering
Tom's Planner is a cloud-based SaaS application that lets users create, edit, share, and export online Gantt charts directly in a web browser without installation. The product combines a drag-and-drop chart editor with an AI Assist feature (powered by OpenAI) that turns a short natural-language project description into a structured Gantt chart, plus a library of 200+ pre-built industry templates. It is sold on a freemium model with paid Professional and Unlimited subscription tiers, and is used by both individual project planners and teams.
Product overview
Tom's Planner is a single unified online Gantt chart software platform delivered as a cloud-based SaaS tool. The core product is the browser-based Gantt chart creator with built-in AI Assist (powered by OpenAI) for automated chart generation from natural language descriptions. The offering includes three pricing tiers (Free Personal, Professional, and Unlimited accounts) differentiated by chart limits and premium features like export capabilities and offline downloads. A library of 200+ industry-specific templates supplements the core product. The platform is available in 5 languages (English, French, German, Spanish, Dutch) and requires no software installation.
Differentiator
Problem solved
Functional benefit
Products and services
- Tom's Planner Online Gantt Chart Software Browser-based, cloud-hosted SaaS application that allows individuals, freelancers, small businesses, and enterprise teams to create, edit, share, and export Gantt charts without installing any software. Features include a drag-and-drop chart editor, dependency management, flexible progress tracking (percentages, traffic lights, icons), dynamic zoom from yearly to 5-minute intervals, real-time online collaboration, AI Assist for natural-language chart generation, quick filter and search, and exports to PDF, image, Excel, CSV, JSON, and MS Project.
- Gantt Chart Templates Library A library of more than 200 free, industry-specific Gantt chart templates spanning construction, IT, marketing, events, design, and finance use cases, designed as starting points that users can customize with AI Assist and open directly in Tom's Planner.
Quantifiable outcome
- 97.7% of users report only basic computer skills needed to create Gantt charts
- +2 more outcomes
Companies that use Tom's Planner
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles2 records
Tom's Planner technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature7 records
Tom's Planner partnerships and signals
Strategic signalScale indicators3 records
Expansion highlights4 records
Tom's Planner competitors and assessment
Company assessmentDirect peers
- TeamGantt: Web-based Gantt-chart-centric project planning tool with drag-and-drop, collaboration, and templates. Closest direct functional competitor to Tom's Planner in the simple, Gantt-first SaaS niche.
- Asana: Leading work management platform with timeline (Gantt) views, AI features, and integrations. Targets many of the same team planning and collaboration use cases as Tom's Planner.
- ClickUp: All-in-one productivity/PM platform with native Gantt view, AI features, and a freemium tier. Competes for the same project planning budget with a much broader feature set.
- Wrike: Project management platform with Gantt charts, resource management, and AI. Comparable on Gantt and team planning functionality, especially for marketing and operations teams.
- Trello: Atlassian-owned visual project board tool with power-ups that add Gantt-like timeline views. Competes for simple project visualization use cases at the bottom of the market.
- Smartsheet: Spreadsheet-like work management platform with strong Gantt view capabilities. Competes for the same spreadsheet-replacement use case that Tom's Planner targets.
- GanttPRO: Online Gantt chart maker with team collaboration, dependencies, and resource management. Direct competitor in the dedicated, browser-based Gantt software segment.
- Microsoft Project: The original and most recognized Gantt/PM tool from Microsoft. Tom's Planner explicitly positions itself as a simpler, browser-based alternative to Microsoft Project, with MS Project export as a feature.
Emerging players
- Instagantt: Gantt-chart tool built on top of Asana. Directly comparable on Gantt-specific functionality and templates, though it leverages Asana's task engine rather than standing alone.
Broad incumbents
- Monday.com: Broad work OS with Gantt/timeline views, automations, and integrations. A larger, better-funded incumbent competing for the same SMB-to-enterprise planning budget.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tom's Planner social profiles
Digital presenceTom's Planner compliance and trust
Trust signalCompliance1 record
Tom's Planner financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tom's Planner leadership team
Management profileNumber of profiles
Profiles1 record
Tom's Planner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tom's Planner M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tom's Planner
What does Tom's Planner do?
Tom's Planner is a cloud-based SaaS application that lets users create, edit, share, and export online Gantt charts directly in a web browser without installation. The product combines a drag-and-drop chart editor with an AI Assist feature (powered by OpenAI) that turns a short natural-language project description into a structured Gantt chart, plus a library of 200+ pre-built industry templates. It is sold on a freemium model with paid Professional and Unlimited subscription tiers, and is used by both individual project planners and teams.
Is Tom's Planner a public or private company?
Tom's Planner is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tom's Planner founded?
Tom's Planner was founded in 2009. It employs 1 to 10 people.
Where is Tom's Planner based?
Tom's Planner is headquartered in Willemstad, Netherlands, in the Europe region.
How does Tom's Planner make money?
Three revenue lines are on record. Subscription - Personal (Free) is the primary driver. The others are subscription - Professional and subscription - Unlimited.
Who are Tom's Planner's main competitors?
Direct peers on record are TeamGantt, Asana, ClickUp, Wrike, Trello, Smartsheet, GanttPRO and Microsoft Project. Instagantt is listed as an emerging player. Monday.com is listed as a broad incumbent.
Does Tom's Planner have an API?
Yes. Export to JSON format is available as a paid feature for developers. Users can export their Gantt charts to JSON for programmatic use.