BLOOM

What BLOOM does

BLOOM (operating as Bloom for Women) is a private digital mental health platform founded in 2012 and headquartered in Lindon, Utah, that delivers a clinically oriented betrayal trauma recovery program primarily to women and partners of individuals with sexual addiction. Its core platform combines therapist-authored courses, self-guided roadmaps, monthly assessments, mood logs, biweekly one-on-one coaching sessions with mental health professionals, anytime messaging with a 24-hour response window, weekly live Growth Sessions, and optional monthly therapy with partnered clinicians. An "Objective Data" wearable integration covering steps, HRV, and sleep is listed as a forthcoming feature.

The product is built on a vanilla content-and-services stack: video courses are hosted on Vimeo, weekly live Growth Sessions run on Google Meet, and the Member Services portal is operated by Noble Health. The platform is positioned as a multi-touch continuum-of-care complement to intensive therapy delivered through partner AddO Recovery, with clinical content contributed by Dr. Kevin Skinner (LMFT, CSAT-S) and Dr. Brad Reedy via Evoke Therapy Programs. Endorsements from AddO Recovery, Noble Health, and Evoke Therapy Programs, alongside cited therapist referrals, anchor a community-led growth model.

Bloom operates a freemium plus subscription revenue model: free courses and free Growth Sessions serve as top-of-funnel acquisition, while a paid membership (hosted via Noble Health) provides full programmatic access including assessments, biweekly coaching, and roadmaps; optional monthly therapy sessions generate additional professional services revenue. The company cites a community of 40,000+ women who have used the program; the website currently displays "Registration Closed" for both Women and Partners programs, suggesting cohort-based or capacity-managed onboarding. Bloom runs community- and product-led acquisition via therapist referrals, Facebook/Instagram, free courses, and weekly Q&A sessions ("Ask Dr. Skinner Anything"), with headcount reported at 11-50.

Name

BLOOM

Website

https://bloomforwomen.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Bloom for Women is a digital mental health platform delivering a clinically oriented betrayal trauma recovery program to women and partners, combining therapist-authored courses, assessments, biweekly coaching, and optional therapy via a freemium-plus-subscription model.

Ownership category

akta.pro rank

Product category

Mental Health Recovery Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (62142), Offices of Physicians, Mental Health Specialists (621112), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Social Services (8300), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

akta.pro secondary industries

Behavioral & Social-Emotional Support (ABA, PBIS, Counseling) (EDAJAKAE), Substance Use Prevention & Recovery Services (EDALAFAE), Wraparound & Community-Based Behavioral Support (ABA-Adjacent) (EDAKAHAO)

Keywords

• Betrayal trauma recovery
• Mental health platform
• Therapeutic coaching
• Online therapy programs
• Women's emotional wellness

Headquarters

HQ city

Lindon

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Subscription Membership: The platform operates a membership model with a Member Services portal (hosted on Noble Health), suggesting recurring subscription revenue. The platform offers both free introductory content and paid membership services for ongoing betrayal trauma recovery support.
2. One-on-One Coaching Sessions: Biweekly coaching sessions with mental health professionals are offered as part of the service, suggesting additional revenue from professional services.
3. Therapy Sessions: Optional monthly therapy sessions with partnered therapists are available, indicating additional professional service revenue streams.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bloom operates a digital betrayal trauma recovery platform delivering a clinically proven program that combines free and paid video courses, self-guided therapist-developed roadmaps, monthly mental health assessments, mood logs, biweekly one-on-one coaching sessions with mental health professionals, 24-hour messaging support, weekly live Growth Sessions, and optional monthly therapy sessions with partnered therapists. The core offering centers on a paid Bloom for Women membership program supplemented by a separate Bloom for Partners program for men dealing with unwanted sexual behaviors, with freemium content acting as the acquisition funnel.

Product overview

Bloom is a clinically proven betrayal trauma recovery platform offering a multi-component system for women and partners. The core platform (Bloom for Women and Bloom for Partners) integrates free and paid educational content including video courses on topics like betrayal trauma, relationships, and emotional well-being, combined with live Growth Sessions led by expert coaches, Anytime Messaging for 24-hour access to mental health professionals, Biweekly One-On-One Sessions, Self Guided Roadmaps for self-paced learning, and optional Therapy Sessions with partnered therapists. The platform also includes assessments and mood logs (Subjective Data) for tracking mental health progress, with an upcoming wearable integration (Objective Data) for tracking physiological metrics like HRV and sleep. Ask Dr. Skinner Anything provides additional expert Q&A functionality. All components are designed to work together within the Bloom ecosystem to support the full spectrum of betrayal trauma recovery.

Differentiator

Problem solved

Functional benefit

Products and services

• Bloom for Women The primary Bloom membership program for women healing from betrayal trauma, combining therapist-led video courses, monthly assessments, biweekly one-on-one coaching, self-guided roadmaps, 24-hour messaging, live Growth Sessions, and optional therapy sessions into a clinically proven recovery system.
• Bloom for Partners A separate Bloom program aimed at men seeking help for unwanted or sexually compulsive behaviors, offering free partner courses covering topics such as sexually compulsive behavior, relationships, infidelity, communication, and emotional well-being.
• Bloom Free Courses A library of free video courses hosted on Vimeo covering emotional well-being, stress and anxiety, infidelity and betrayal trauma, relationships, self-worth, depression, grief and loss, intimacy, communication, and parenting, used as the top-of-funnel acquisition offering for Bloom.
• Bloom Partner Courses Free video courses for partners of individuals experiencing betrayal trauma, covering sexually compulsive behavior, relationships, infidelity, communication, and emotional well-being.
• Bloom Growth Sessions Weekly live, interactive seminar sessions hosted on Google Meet where Bloom experts lead deep-dive discussions on specific topics including Bloom for Women, Rebuild your Relationship for Couples, and Addiction Recovery.
• Ask Dr. Skinner Anything An interactive Q&A content experience allowing members to ask Dr. Kevin Skinner questions about betrayal trauma and related topics and receive expert guidance.

Quantifiable outcome

• Over 40,000 women have completed the betrayal trauma recovery program

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Noble HealthcoreTechnology or IntegrationNoble Health hosts Bloom's member services portal (noble.health/memberservices), providing the technology infrastructure for membership management and access. This integration enables Bloom to leverage Noble Health's platform for customer-facing membership operations.
• AddO RecoverycoreStrategic or Co-development PartnerDr. Kevin Skinner offers intensives for betrayal trauma through AddO Recovery. Bloom is endorsed by AddO and provides a complementary digital program for ongoing recovery support between intensive therapy sessions. The partnership offers patients a continuum of care from intensive therapy to self-guided recovery.
• Dr. Kevin SkinnercoreStrategic or Co-development PartnerDr. Kevin Skinner, LMFT, CSAT-S, is a core faculty member and expert contributor to Bloom's content. He provides the flagship course 'Healing Trauma From Sexual Betrayal' and hosts 'Ask Dr. Skinner Anything' sessions. His clinical expertise and reputation in betrayal trauma treatment lend credibility to the platform.
• Evoke Therapy ProgramsminorStrategic or Co-development PartnerEvoke Therapy Programs, co-founded by Dr. Brad Reedy, provides content through Bloom including the 'Heroic Parenting' course. The partnership provides expert-created therapeutic content for the platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Modern Health: Global mental health platform combining self-guided digital content, coaching, and therapy for employers. Overlaps with Bloom's blended content-plus-coaching model but at enterprise scale across diverse conditions.
• Spring Health: Employer-sponsored mental health benefits provider with assessments, coaching, and therapy. Comparable to Bloom in combining assessments and human coaching, but operates at B2B scale across many indications.
• BetterHelp: One of the largest online therapy platforms, offering subscription-based individual, couples, and teen therapy. Comparable to Bloom as a digital mental health service for individuals, but operates as a broad incumbent across many indications rather than specializing in betrayal trauma.
• Talkspace: Public online therapy and psychiatry platform serving individuals, couples, and teens via subscription messaging and live sessions. A broad incumbent with overlapping subscription/coaching model but generalized across mental health conditions versus Bloom's niche focus.
• Lyra Health: Enterprise mental health benefits platform providing therapy, coaching, and self-serve digital tools to employers. Comparable through its mix of self-guided content and live coaching/therapy, but targets B2B employer contracts rather than direct-to-consumer niche communities.
• Headspace Health: Consumer and employer mental wellness platform combining meditation, self-guided content, and therapy (via Ginger). A broad incumbent adjacent to Bloom's content-plus-coaching approach, with far larger scale and B2B distribution.

Emerging players

• Two Chairs: In-person and virtual therapy company emphasizing matched therapist relationships. Overlaps with Bloom through its therapy-coaching hybrid model but generalizes across mental health conditions rather than specializing in trauma.
• Cerebral: Subscription-based mental health platform offering therapy, medication management, and care counseling. Comparable through subscription-plus-coaching mental health delivery, though focused on anxiety and depression rather than betrayal trauma.
• Calm: Direct-to-consumer mental wellness app offering meditation, sleep, and self-guided courses. Partially comparable as a freemium subscription content platform in mental wellness, but lacks live coaching or clinical therapy components.

Others

• AddO Recovery: Intensive outpatient program specializing in betrayal trauma and sexual addiction, with Dr. Skinner offering intensives. A strategic partner of Bloom that serves the same patient population through a higher-acuity clinical modality, representing both a referral source and a complementary care pathway.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hopehealbloom
• Instagraminstagram.com/bloomforwomen/?hl=en
• Xx.com/bloomforwomen
• LinkedInlinkedin.com/company/bloom-for-women

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BLOOM