Reputology

What Reputology does

Reputology, doing business as GatherUp, is a SaaS reputation management platform founded in 2012 and headquartered in San Francisco. The platform helps businesses and digital agencies build, manage, and defend their online reputation by consolidating review collection, listings management, monitoring across hundreds of sites, AI-assisted response drafting, sentiment and trend analysis, performance reporting, and dispute automation into a single dashboard. The core product spans Build (listings, review requests, WebChat widget), Manage (monitoring, AI auto-reply, AI-generated insights, reporting, social sharing), and Defend (fake-review identification and auto-dispute), with adjacent capabilities including 2-way SMS, NPS feedback capture, and competitive monitoring.

The platform serves three primary customer tiers — single-location small businesses, multi-location enterprises, and digital agencies — and at least ten vertical markets including healthcare, legal, home services, real estate, finance, self-storage, insurance, restaurants, and construction. A flagship feature for agencies is the white-label program, which allows partners to resell GatherUp under their own brand. The technology stack integrates with POS systems, CRM platforms, and an open API to operationalize review-request triggers, and AI is applied to text generation (review responses), anomaly detection (fake-review defense), and knowledge retrieval (insights and trend analysis). The company operates with a 1–10 person team.

GatherUp's revenue model is SaaS subscription with quote-based pricing; the go-to-market motion combines product-led growth (free trial without credit card) with a sales-led enterprise demo track and an OEM/white-label channel through agencies. The firm is privately held with no disclosed funding, ownership, or revenue figures, and claims a customer base of 1,000+ agencies and businesses supported by five G2 Winter 2025 badges including Momentum Leader and Highest User Adoption.

Name

Reputology

Website

https://reputology.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

GatherUp, a DBA of Reputology, is a SaaS reputation management platform that helps multi-location businesses and digital agencies collect, monitor, and respond to online reviews using AI-assisted response drafting, sentiment analysis, listings management, and review-defense automation.

Ownership category

akta.pro rank

Product category

Reputation Management Software

NAICS

Software Publishers (513210), Software Publishers (5132), Advertising Agencies (541810)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH)

Keywords

• Reputation management software
• Review monitoring platform
• Online review collection
• White-label agency software
• Customer feedback automation

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription Platform: Subscription-based access to the full GatherUp reputation management platform including review collection, monitoring, response tools, and analytics

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Reputology, operating as GatherUp, provides a SaaS-based reputation management platform that enables businesses and digital agencies to build, manage, and defend their online reputation. The platform consolidates review collection via email and SMS, listings management, centralized review monitoring across hundreds of sites, AI-generated response drafting, sentiment and trend analysis, performance reporting, and automated defense against fake reviews. It is offered both as a self-serve product and as a white-label solution for agencies to resell under their own brand.

Product overview

GatherUp is a unified reputation management platform purpose-built to help businesses build, manage, and defend their online reputation. The platform operates as an all-in-one solution that consolidates review generation (via email, SMS, and automation), listings management, review monitoring across hundreds of sites, AI-powered response drafting, sentiment and trend analysis, performance reporting, and review defense against fake reviews. Additional capabilities include a WebChat widget, 2-way SMS messaging, social sharing, and NPS feedback collection. The platform is available in white-label form for digital agencies and serves multiple industries including healthcare, legal, home services, real estate, finance, self-storage, insurance, restaurants, and construction.

Differentiator

Problem solved

Functional benefit

Products and services

• GatherUp Review Software Platform

Quantifiable outcome

• Triple client review volume in 60 days
• +4 more outcomes

Named customers2 records

Segments12 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Trustpilot: Trustpilot operates a global consumer review platform with a B2B SaaS product for businesses to collect and manage reviews. It overlaps with GatherUp's review collection and monitoring functionality and serves a similarly broad SMB and enterprise base across industries.
• Yext: Yext is an established digital presence platform offering listings management, reviews, and AI search solutions to enterprises globally. While broader in scope than GatherUp, Yext competes directly in listings management and review monitoring for multi-location brands with greater enterprise scale.

Direct peers

• Reputation.com: Reputation.com is an enterprise-focused reputation management platform offering review monitoring, response, listings, and social publishing at scale. It competes with GatherUp in multi-location and enterprise segments, with a comparable product feature set covering review request, monitoring, and analytics.
• Whitespark: Whitespark provides local SEO software including citation building, reputation management, and review tools targeting agencies and multi-location businesses. It competes directly with GatherUp in the agency-focused local SEO and review management space.
• Podium: Podium is a leading customer interaction platform combining review management with messaging, webchat, and payments for local businesses. It overlaps directly with GatherUp on review collection, AI responses, and WebChat-to-SMS functionality, targeting the same multi-location SMB customer base.
• ReviewTrackers: ReviewTrackers is a review management and analytics platform serving multi-location businesses and enterprises. It directly competes with GatherUp in review monitoring, response, and sentiment analysis across hundreds of review sites, with similar target verticals.
• BrightLocal: BrightLocal is a local SEO and reputation management platform serving agencies and small businesses with citation management, review monitoring, and reporting. It competes with GatherUp in the agency channel with similar SMB-focused local search tools.
• Birdeye: Birdeye is a leading reputation management and customer experience platform serving multi-location businesses. It directly competes with GatherUp across review generation, monitoring, AI responses, listings management, and social messaging, with a similar multi-vertical SMB/multi-location focus but significantly larger scale and funding.
• Grade.us: Grade.us is a reputation marketing platform specifically designed for marketing agencies with white-label capabilities — directly overlapping GatherUp's agency-first positioning. Both platforms enable agencies to resell review generation, monitoring, and reporting under their own brand.

Emerging players

• NiceJob: NiceJob is an emerging reputation marketing platform focused on home services and SMBs with automated review requests, referral generation, and social sharing. It partially overlaps with GatherUp's review collection and social sharing features for service businesses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/reputology
• Facebookfacebook.com/gogatherup
• LinkedInlinkedin.com/company/reputology

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reputology