ConsultMyApp
ConsultMyApp is a UK-based mobile and app marketing agency that delivers full-lifecycle app growth services — ASO, paid user acquisition, CRM, BI, creative, and strategy — to enterprise and mid-market app publishers, supported by its proprietary APPlyzer ASO data platform and SaaS tooling.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What ConsultMyApp does
ConsultMyApp (legally Rhodes Consulting Ltd) is a UK-based mobile and app marketing agency founded in 2016, headquartered in London with additional offices in Manchester, Vancouver, and Altshausen, Germany. The firm delivers full-lifecycle app marketing services covering App Store Optimization, paid user acquisition, customer engagement and CRM, BI and data analytics, creative design, MarTech services, and strategy and planning. It serves enterprise brands and mid-market apps across verticals including FinTech, Retail, iGaming, Telecom, Education, Fitness, and Transport, with named clients such as Macy's, O2, Grab, Chegg, MONOPOLY GO!, and PureGym.
The company's core technology stack centers on APPlyzer, a proprietary ASO data platform acquired in April 2020 and operated through wholly-owned subsidiary APPlyzer GmbH. APPlyzer provides uncapped, real-time App Store Optimization data across 150+ countries and app stores globally, marketed as delivering updates 48 hours faster than Apple and competitors, supported by a Share of Voice tool tracking keywords representing over 95% of category traffic. Layered on top is APPlyzer Chat, a conversational AI interface built on ChatGPT and Azure AI, alongside a free ASO Benchmarker tool for organic share-of-voice analysis. The firm maintains ISO 9001 and UKAS 9001 quality certifications and formal ecosystem partnerships with AppsFlyer, Braze, Mixpanel, Adjust, and CleverTap.
Commercially, ConsultMyApp operates a hybrid revenue model combining professional services (consulting engagements, retainer agreements, project-based work sold through enterprise field sales) with a SaaS subscription product (APPlyzer, with freemium and paid monthly tiers). Distribution spans direct enterprise sales, inbound web lead generation, content-led growth via blogs, whitepapers, and the AppCentric podcast, and product-led growth through free ASO tools. The company has accumulated multiple industry awards including Clutch Global App Marketing Winner 2025, App Marketing Campaign of the Year 2024 for Macy's, and ASO Agency of the Year 2023 at the App Growth Awards.
ConsultMyApp firmographics
Firmographics- Name
- ConsultMyApp
- Legal name
- Rhodes Consulting Ltd
- Website
- https://consultmyapp.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ConsultMyApp is a UK-based mobile and app marketing agency that delivers full-lifecycle app growth services — ASO, paid user acquisition, CRM, BI, creative, and strategy — to enterprise and mid-market app publishers, supported by its proprietary APPlyzer ASO data platform and SaaS tooling.
- Ownership category
- akta.pro rank
Where ConsultMyApp is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
ConsultMyApp business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- App Marketing Consulting Services: Full-service mobile app marketing agency providing ASO, paid user acquisition, customer engagement/CRM, BI & data analytics, creative design, and strategy services. Revenue generated through consulting engagements, retainer agreements, and project-based service contracts with enterprise and mid-market clients.
- APPlyzer SaaS Platform: APPlyzer provides uncapped, real-time ASO data across app stores for a fixed monthly subscription. The platform offers tiered pricing with free tier (track up to 100 keywords) and paid tiers for advanced features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Tier - Limited keyword tracking |
| Subscription | Monthly | Paid Subscription - Unlimited ASO Data |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
ConsultMyApp product offering
Product offeringCore offering
ConsultMyApp is a mobile marketing agency that helps app publishers and brands grow through app store optimization (ASO), paid user acquisition, customer engagement/CRM, BI and data analytics, creative design, MarTech services, and strategy & planning. The firm also develops proprietary ASO software tools including the APPlyzer data platform, the AI-powered APPlyzer Chat assistant, and the free ASO Benchmarker tool.
Product overview
ConsultMyApp operates as a mobile and app marketing agency offering a platform-plus-services model. The core product portfolio includes APPlyzer (ASO data platform), APPlyzer Chat (AI-powered conversational app analysis tool), and ASO Benchmarker (free keyword tool). These are complemented by a full suite of service offerings: App Store Optimization, Paid User Acquisition, Customer Engagement/CRM, BI & Data Analytics, Creative Design, MarTech Services, and Strategy & Planning. The company also provides educational resources including the Sustainable Growth Handbook and iGaming Whitepaper. The offering is designed to cover the complete app user lifecycle from discovery through retention.
Differentiator
Problem solved
Functional benefit
Brands
- APPlyzer: ASO data platform providing real-time app store analytics and keyword tracking
- APPlyzer Chat
- ASO Benchmarker
Products and services
- APPlyzer
Quantifiable outcome
- Organic search rankings significantly improved for high-level search terms
- +2 more outcomes
Companies that use ConsultMyApp
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles1 record
ConsultMyApp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature4 records
ConsultMyApp partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- AppsFlyercoreAppsFlyer is referenced as a market leader in mobile attribution and analytics. ConsultMyApp's Sustainable Growth Handbook includes expertise from AppsFlyer consultants. Partnership involves thought leadership content collaboration.
- BrazecoreBraze is a leading customer engagement platform. ConsultMyApp is an expert in Braze implementation, with case studies showing successful PureGym reactivation campaigns. Contributed to Sustainable Growth Handbook.
- MixpanelcoreMixpanel is a product analytics platform. ConsultMyApp includes Mixpanel expertise in their Sustainable Growth Handbook. Recommended for BI and analytics implementations.
- APPlyzer GmbHcoreAPPlyzer GmbH is a subsidiary company of Rhodes Consulting Ltd. ConsultMyApp shares personal or non-personal data with APPlyzer GmbH for processing and marketing purposes. APPlyzer is the company's proprietary ASO tool platform.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
ConsultMyApp competitors and assessment
Company assessmentDirect peers
- Moburst: Global mobile marketing agency providing ASO, UA, and creative services to enterprise app brands — direct competitor with similar service portfolio and international footprint to ConsultMyApp.
- Phiture: Berlin-based mobile marketing agency specializing in ASO, paid UA, and subscription growth, directly competing with ConsultMyApp for enterprise app marketing engagements across Europe and globally.
- AppTweak: ASO intelligence platform with agency arm serving app marketers with keyword tracking, competitor analysis, and market insights — directly comparable to APPlyzer and ConsultMyApp's ASO service offering.
- Yodel Mobile: UK-based mobile marketing agency focused on ASO, paid UA, and analytics — direct competitor for enterprise clients in the UK and European markets ConsultMyApp also serves.
- Gummicube: Specialist ASO agency and data platform offering keyword optimization, A/B testing, and app store intelligence — direct competitor in the ASO services market ConsultMyApp serves.
Broad incumbents
- Sensor Tower: Larger mobile intelligence platform offering ASO, ad intelligence, and market analytics to enterprise app publishers — overlapping with ConsultMyApp's APPlyzer but with broader portfolio and venture-scale resources.
- data.ai (formerly App Annie): Mobile market intelligence and analytics platform serving enterprise publishers with data products overlapping APPlyzer's scope — broader incumbent with established enterprise customer base.
Others
- Braze: Customer engagement platform partner of ConsultMyApp; not a direct competitor but a technology provider whose implementation ConsultMyApp services. Material ecosystem peer due to Certified Partner relationship.
- Adjust: Mobile measurement partner (MMP) recommended by ConsultMyApp; ecosystem peer offering attribution and analytics that complement ConsultMyApp's UA and analytics services.
- AppsFlyer: Mobile attribution and marketing analytics leader partnered with ConsultMyApp; relevant as a core technology ecosystem peer whose tools ConsultMyApp implements and recommends.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ConsultMyApp social profiles
Digital presenceConsultMyApp compliance and trust
Trust signalCompliance1 record
ConsultMyApp financial estimates
Financial estimateRevenue estimate
Valuation estimate
ConsultMyApp leadership team
Management profileNumber of profiles
Profiles4 records
ConsultMyApp subsidiaries and ownership
Company hierarchySubsidiaries1 record
ConsultMyApp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ConsultMyApp M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ConsultMyApp
What does ConsultMyApp do?
ConsultMyApp is a mobile marketing agency that helps app publishers and brands grow through app store optimization (ASO), paid user acquisition, customer engagement/CRM, BI and data analytics, creative design, MarTech services, and strategy & planning. The firm also develops proprietary ASO software tools including the APPlyzer data platform, the AI-powered APPlyzer Chat assistant, and the free ASO Benchmarker tool.
Is ConsultMyApp a public or private company?
ConsultMyApp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ConsultMyApp founded?
ConsultMyApp was founded in 2016. It employs 51 to 100 people.
Where is ConsultMyApp based?
ConsultMyApp is headquartered in London, United Kingdom, in the Europe region.
How does ConsultMyApp make money?
Two revenue lines are on record. App Marketing Consulting Services are the primary driver. The others are APPlyzer SaaS Platform.
Who are ConsultMyApp's main competitors?
Direct peers on record are Moburst, Phiture, AppTweak, Yodel Mobile and Gummicube. Broad incumbents are Sensor Tower and data.ai (formerly App Annie). Others are Braze, Adjust and AppsFlyer.
Does ConsultMyApp have an API?
No public API is recorded for ConsultMyApp.