APPlyzer
APPlyzer is a German SaaS platform that provides app store analytics and ASO/ASA intelligence to app developers, marketers, and agencies. Founded in 2009, it tracks 4.5 million apps hourly across 155 countries and operates as part of the ConsultMyApp agency group.
- Company typePrivate
- Founded2009
- HeadquartersAltshausen, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What APPlyzer does
APPlyzer is a German-based software company, headquartered in Altshausen (APPlyzer GmbH, HRB 736647, Managing Director Michael Rhodes), that operates a B2B SaaS platform for app store analytics and App Store Optimization (ASO). The company was founded in 2009 by Michael Dorn and has tracked Apple App Store, Mac App Store, and Google Play Store data continuously across approximately 155 countries since inception, covering roughly 4.5 million apps with hourly ranking updates, 30+ months of historical downloads, and a self-reported 99.9% data accuracy rate.
The core product, branded as APPlyzer 26 (released in 2025), combines keyword research and ranking tracking, share-of-voice analysis, Custom Product Page (CPP) and In-App Event (IAE) exploration, and Apple Search Ads (ASA) auction analytics including top-5 bid position transparency. Differentiated features include proprietary keyword impression models that circumvent Apple's 48-hour-delayed Search Popularity scores, and an embedded "APPlyzer Chat" AI research assistant powered by ChatGPT 5.2 that performs conversational queries against the workspace. API access is offered for programmatic integration, and an ASO Audit & Benchmarking tool was co-developed with parent agency ConsultMyApp.
APPlyzer monetizes through a freemium SaaS model: a FREE tier with daily rankings, a PRO tier with hourly rankings and advanced features, and a DATA tier with CSV export and RESTful API access priced by request volume. Billing runs through Paddle/Stripe/PayPal. Distribution combines self-serve product-led growth via the website (my.applyzer.com), API-first access for technical users, and an enterprise channel through its parent company ConsultMyApp (in the group since 2020), which delivers full-service app marketing to brands such as Microsoft, Telegram, Zoho People, Rovio, Macy's, Grab, Western Union, and Paramount. Headcount is reported at 1-10 employees, and no external institutional funding has been disclosed.
APPlyzer firmographics
Firmographics- Name
- APPlyzer
- Legal name
- APPlyzer GmbH
- Website
- https://applyzer.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- APPlyzer is a German SaaS platform that provides app store analytics and ASO/ASA intelligence to app developers, marketers, and agencies. Founded in 2009, it tracks 4.5 million apps hourly across 155 countries and operates as part of the ConsultMyApp agency group.
- Ownership category
- akta.pro rank
APPlyzer industry classification
Industry- Product category
- App Store Analytics Software
- NAICS
- Web Search Portals and All Other Information Services (51929), Marketing Consulting Services (541613)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
- akta.pro secondary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where APPlyzer is headquartered
LocationHeadquarters
- HQ city
- Altshausen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
APPlyzer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans (Free, PRO, DATA): Tiered subscription model with three main tiers. FREE tier offers daily rankings with 3 months history. PRO tier adds hourly rankings with 6 months history. DATA tier includes CSV/API data export with 12 months history. Pricing varies by feature access level.
- API Usage: API access priced based on number of requests. Different functions have different costs per request (0-60 request units depending on function complexity). Available on DATA plan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | FREE - Daily rankings, basic features |
| Subscription | Monthly | PRO - Hourly rankings, advanced features |
| Subscription | Monthly | DATA - Full API access, maximum history |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
APPlyzer product offering
Product offeringCore offering
APPlyzer is a SaaS analytics platform that provides app store marketing data for Apple App Store, Mac App Store, and Google Play Store across 150+ countries. It offers ASO (App Store Optimization) and ASA (Apple Search Ads) intelligence, including keyword rankings, download estimates, competitor analysis, ASA auction positions, custom product page tracking, and AI-powered research tools. Its flagship product, APPlyzer 26, delivers automated dashboards with 20 competitors and 25 keywords in under 30 seconds.
Product overview
APPlyzer is a unified app marketing data platform offering ASO (App Store Optimization) and ASA (Apple Search Ads) analytics. The core product is APPlyzer 26, which combines keyword research, competitor analysis, ranking tracking, download estimates, and AI-powered research into a single platform. The portfolio includes specialized tools for keyword tracking (ASO Keywords), app rankings, Share of Voice analysis, reviews with translation, and alerting via email/Slack. Premium features include CPP Explorer for Custom Product Page analysis, IAE Explorer for In-App Event tracking, and APPlyzer Chat AI assistant. An API add-on enables data export and integration for developers. The platform covers Apple App Store (iOS, macOS, tvOS), Google Play Store, and up to 155 countries, and is operated in partnership with ConsultMyApp for full-service marketing support.
Differentiator
Problem solved
Functional benefit
Brands
- APPlyzer Chat: AI Research Companion powered by ChatGPT 5.2 that communicates directly with the APPlyzer workspace, enabling conversational research on creative trends, keyword performance, and competitor analysis.
- CPP Explorer
- IAE Explorer
- ASO Benchmarker
Quantifiable outcome
- 5% lift on store conversion rate equals 5% reduction in CPI (Cost Per Install)
- +2 more outcomes
Companies that use APPlyzer
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles4 records
APPlyzer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature7 records
APPlyzer partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ConsultMyAppcoreAPPlyzer is part of the ConsultMyApp family since 2020. ConsultMyApp is an award-winning app marketing agency that worked with major brands including Monopoly Go, Macy's, Grab, Western Union, and Paramount. APPlyzer 26 was designed in conjunction with ConsultMyApp's app marketers, combining proprietary data tools with ConsultMyApp's expertise to provide comprehensive app marketing solutions from actionable data to full-service strategy.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
APPlyzer competitors and assessment
Company assessmentDirect peers
- AppFollow: App store reviews, ratings, ASO, and analytics platform serving app developers, marketers, and support teams; comparable to APPlyzer's reviews module, keyword tracking, and Share of Voice reporting.
- AppTweak: ASO and Apple Search Ads optimization tool offering keyword tracking, competitor analysis, and metadata optimization; very closely comparable to APPlyzer's core ASO/ASA feature set for app developers and marketers.
- data.ai (formerly App Annie): Enterprise-grade mobile app analytics and market intelligence platform covering downloads, usage, advertising, and ASO; directly competes with APPlyzer in keyword tracking, share of voice, and competitive benchmarking for app marketers and brands.
- MobileAction: ASO and app intelligence platform providing keyword tracking, search ads optimization, and competitor insights for iOS and Google Play; overlaps significantly with APPlyzer's PRO and DATA tier capabilities.
- Gummicube: ASO agency and platform combining proprietary data tools with managed services for app store optimization; very similar hybrid agency-plus-software model to the APPlyzer/ConsultMyApp relationship.
- Sensor Tower: Leading app store intelligence and ASO platform providing download estimates, keyword tracking, advertising analytics, and competitive intelligence across the same Apple App Store and Google Play ecosystems that APPlyzer serves.
- SplitMetrics: ASO and Apple Search Ads platform providing keyword optimization, A/B testing, and acquisition analytics; comparable to APPlyzer's ASO/ASA interplay analysis and CPP/IAE tracking tools.
- SearchAds.com (formerly Searchman): Apple Search Ads management and ASO platform providing keyword automation, bid optimization, and competitor intelligence; competes with APPlyzer specifically in the ASA bid management and auction insight space.
Emerging players
- StoreMaven: App store A/B testing and conversion rate optimization platform; adjacent to APPlyzer's CPP Explorer and creative-insight capabilities, focused specifically on conversion rather than broader analytics.
- Udonis (formerly Mobiledevhq): Mobile marketing analytics and ASO toolkit with keyword tracking, competitor analysis, and ad intelligence; partial overlap with APPlyzer's ASO feature set, positioned for indie developers and SMBs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
APPlyzer social profiles
Digital presenceAPPlyzer financial estimates
Financial estimateRevenue estimate
Valuation estimate
APPlyzer leadership team
Management profileNumber of profiles
Profiles2 records
APPlyzer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
APPlyzer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about APPlyzer
What does APPlyzer do?
APPlyzer is a SaaS analytics platform that provides app store marketing data for Apple App Store, Mac App Store, and Google Play Store across 150+ countries. It offers ASO (App Store Optimization) and ASA (Apple Search Ads) intelligence, including keyword rankings, download estimates, competitor analysis, ASA auction positions, custom product page tracking, and AI-powered research tools. Its flagship product, APPlyzer 26, delivers automated dashboards with 20 competitors and 25 keywords in under 30 seconds.
Is APPlyzer a public or private company?
APPlyzer is a private company. It is classified as corporate owned and is currently operating.
When was APPlyzer founded?
APPlyzer was founded in 2009. It employs 1 to 10 people.
Where is APPlyzer based?
APPlyzer is headquartered in Altshausen, Germany, in the Europe region.
How does APPlyzer make money?
Two revenue lines are on record. Subscription Plans (Free, PRO, DATA) is the primary driver. The others are API Usage.
Who are APPlyzer's main competitors?
Direct peers on record are AppFollow, AppTweak, data.ai (formerly App Annie), MobileAction, Gummicube, Sensor Tower, SplitMetrics and SearchAds.com (formerly Searchman). Emerging players are StoreMaven and Udonis (formerly Mobiledevhq).
Does APPlyzer have an API?
Yes. RESTful API for accessing APPlyzer's app market data. Supports app keyword rankings, app rank data (daily/hourly), app reviews, app search, category and country lists, world charts, and top publishers analysis. API is organized around predictable, resource-oriented URLs with HTTP response codes and JSON responses. Authentication uses API keys found in user profile. Rate limits and request costs apply per function (e.g., 2 credits for daily app rank, 60 credits for hourly rankings, 5 credits for reviews). Supports cross-origin resource sharing (CORS) for client-side web applications. Developer documentation is at api.applyzer.com.
What industry is APPlyzer in?
APPlyzer's product category is App Store Analytics Software. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services, with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 51929 and its SIC code is 7310.