RightWave

What RightWave does

RightWave is a privately held B2B marketing operations services company founded in 2004 by Anurag Khemka and headquartered in San Jose, California, with delivery operations in Noida and Dehradun, India through wholly-owned subsidiary RightWave InfoSolutions (Pvt) Ltd. The company operates a Marketing Automation as a Service (MaaS) model under which its certified practitioners — trained across Marketo, Adobe Eloqua, HubSpot, Salesforce/Pardot, and NetSuite — deliver campaign management, data quality management, lead quality management, marketing operations extension, reporting and analytics, and Salesforce CRM support on behalf of clients. RightWave claims to have served 100+ global companies and positions its offshore-enabled delivery model as delivering 40-70% personnel cost savings versus client in-house teams. Customer logos disclosed include Cisco, VMware, ServiceNow, Automation Anywhere, Plaid, Rubrik, TrustArc, and BigPanda, spanning enterprise, mid-market, and startup segments.

Name

RightWave

Legal name

RightWave, Inc.

Website

https://rightwave.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

RightWave is a privately held B2B marketing operations services firm that delivers Marketing Automation as a Service across Marketo, Eloqua, HubSpot, and Salesforce, combining certified practitioner staffing with its proprietary RightData Normalizer data quality platform for 100+ global enterprise and mid-market clients.

Ownership category

akta.pro rank

Product category

Marketing Automation Services

NAICS

Advertising Agencies (541810), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374), Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industries

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)

Keywords

• Marketing automation services
• Data quality governance
• MarTech implementation
• Lead management services
• Salesforce CRM support

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Marketing Automation Services: Comprehensive managed services for marketing automation including campaign management, data quality management, lead quality management, operations extension, reporting and analytics, and Salesforce CRM support. Customers outsource technical aspects while focusing on strategy and creativity.
2. Software/SaaS Subscription: RightData Normalizer (RDN) cloud-based data quality governance solution provided as subscription with plans and pricing tiers.
3. Professional Services: Implementation, configuration, customization, and consulting services for marketing automation platforms.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

RightWave provides Marketing Automation as a Service (MaaS) for B2B companies, delivering managed services across campaign management, data quality, lead quality, marketing operations extension, reporting/analytics, and Salesforce CRM support on platforms such as Marketo, Eloqua, HubSpot, and Salesforce/Pardot. The company also sells RightData Normalizer (RDN), a proprietary cloud-based Data Quality Governance product that cleanses and synchronizes marketing and sales data in near real time.

Product overview

RightWave offers Marketing Automation as a Service (MaaS), combining a proprietary cloud-based Data Quality Governance platform called RightData Normalizer (RDN) with a comprehensive suite of managed services. RDN cleans and synchronizes data in near real-time across major marketing automation platforms (Salesforce, Marketo, Eloqua), while the service modules cover campaign management, data quality, lead quality, marketing operations extension, reporting and analytics, and Salesforce CRM support. This platform-plus-services model enables B2B companies to implement and run marketing automation without building internal technical teams.

Differentiator

Problem solved

Functional benefit

Products and services

• RightData Normalizer (RDN)

Quantifiable outcome

• 40-70% cost reduction in personnel expenses compared to in-house teams
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Adobe (Marketo)coreTechnology or IntegrationRightWave is an Adobe Solution Partner and Marketo Silver Partner. They are officially qualified to deliver end-to-end Marketo implementation, campaign operations, integration, and optimization support. Their certified team has empowered 100+ companies to streamline workflows, improve lead quality, and enhance reporting transparency. RightWave leverages Adobe's AI innovation within Marketo for predictive insights and intelligent personalization.
• HubSpotcoreTechnology or IntegrationRightWave is a HubSpot Solutions Partner, helping businesses harness the full power of the HubSpot ecosystem including Marketing Hub, CRM, Sales, and Reporting. They help organizations implement, customize, and optimize HubSpot for sustainable growth and ROI, whether migrating from another platform or improving campaign operations within HubSpot.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Openprise: RevOps data orchestration and automation platform focused on cleaning, enriching, and routing marketing and sales data. Highly comparable to RightWave's RDN product and data quality service module, targeting the same B2B marketing-operations buyer.
• Integrate: B2B lead management platform that captures, dedupes, and routes leads into Marketo, Eloqua, and Salesforce. Directly comparable to RightWave's lead quality management services and operates in the same MarTech data-integration category.
• Leadspace: B2B data management and ABM platform for cleaning, enriching, and segmenting CRM data. Overlaps with RightWave's data quality governance, ABM, and target segment analysis services for B2B marketing operations.
• Webbula: Data quality and email verification vendor used by marketers to clean and standardize contact data. Comparable to RightWave's data cleansing and normalization capabilities within RDN.
• Terminus: ABM platform for running multi-channel account-based campaigns, tightly integrated with marketing automation and CRM systems. Comparable to RightWave's ABM, campaign management, and reporting modules within the same B2B MarTech stack.
• Perkuto: Marketo and marketing-automation services agency specializing in implementation, campaign operations, and MarTech stack optimization. Closest services-business peer to RightWave's MaaS model for Marketo customers.

Broad incumbents

• Demandbase: Larger ABM and B2B advertising platform with account intelligence, intent data, and campaign execution. Overlaps with RightWave's ABM service module and targets the same B2B marketing-operations buyer with a broader platform offering.
• 6sense: B2B revenue and ABM platform providing intent data, predictive analytics, and campaign orchestration. Comparable buyer (B2B marketing/RevOps leaders) and adjacent capabilities in pipeline and opportunity creation, like RightWave's outcomes for Plaid.
• ZoomInfo: Large B2B contact and company data platform used for lead enrichment, segmentation, and pipeline generation. Adjacent to RightWave's data quality and lead management services at much greater scale and brand recognition.
• Act-On Software: Marketing automation platform with its own services and partner network for B2B mid-market customers. Comparable on the marketing-automation platform layer that RightWave supports, including adjacent campaign management and lead nurturing capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rightwaveinc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RightWave