Fieldster
- Company typePrivate
- Founded2021
- HeadquartersBirmingham, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Fieldster does
Fieldster is a vertical SaaS company that provides field service management software purpose-built for the pest control industry. The platform unifies scheduling, route optimization, customer management, mobile field operations, invoicing, and integrated payments in a single system, with vertical-specific features such as Sentricon termite bait station data integration and recurring-service scheduling workflows. The product is delivered as a cloud-based SaaS application with companion iOS and Android mobile apps for field technicians, and was refreshed with a next-generation mobile interface in April 2025.
The business operates from Birmingham, Alabama (legally as Key 7 Software LLC, a Delaware entity, and formerly branded Key 7 Software before the December 2021 rebrand). Customers are predominantly small and mid-sized pest control operators serving both residential subscription-based services and commercial accounts, with named public customers including Rice Pest Control, Plank Termite and Pest Control, Waynes Pest Control, Go Green Pest Control, and Guardian. The company also extends beyond core SaaS through Fieldster Growth, a website and digital marketing services offering sold to the same pest control buyer.
Revenue is generated through subscription fees (monthly or annual per Order Form), integrated payment processing transaction fees via Fieldster Payments, and add-on professional services. Distribution is hybrid: self-serve free trial through trial.key7app.com for low-friction product evaluation, plus a sales-assisted demo motion targeting mid-market and enterprise operators through a dedicated sales email and phone line. The company appears to be bootstrapped or founder-owned, with no disclosed venture capital or private equity funding.
Fieldster firmographics
Firmographics- Name
- Fieldster
- Legal name
- Key 7 Software LLC
- Website
- https://fieldster.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Fieldster industry classification
Industry- Product category
- Pest Control Field Service Management Software
- akta.pro primary industry
- Field Service CRM (Dispatch, Scheduling & Mobile Service) (HDAEAFAL)
Keywords
Where Fieldster is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fieldster business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Software-as-a-service subscription model with subscription terms identified in Order Forms. Fees paid monthly or on annual basis. Subscription grants access to SaaS Offerings during applicable subscription term.
- Additional Services: Additional services purchased by Customer as set forth in an Order Form, including Additional Services beyond core SaaS offering.
- Integrated Payment Processing: Fieldster Payments enabling payment collection in field and online. Technicians can trigger invoices directly from field after job completion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom pricing based on customer needs and business goals |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels5 records
Fieldster product offering
Product offeringCore offering
Fieldster provides a cloud-based SaaS field service management platform purpose-built for pest control businesses. The platform unifies scheduling, route optimization, invoicing, payment processing, customer management, and mobile field operations in a single system. It is designed by pest control industry experts and serves as an all-in-one operational backbone for pest control operators handling recurring residential and commercial service routes.
Product overview
Fieldster is an all-in-one pest control management software platform (formerly Key 7 Software, renamed in December 2021). The platform consists of a core Fieldster Platform that unifies scheduling, route optimization, billing, customer management, and mobile functionality. Key modules include Route Optimization for reducing drive time and maximizing service calls, the Sentricon Integration for termite bait station data management, a Customizable Dashboard for real-time operational visibility, a Mobile App for field technicians, Service Notifications for automated customer communications, Fieldster Payments for integrated payment processing, and Fieldster Growth for websites and digital marketing. The platform is designed specifically for recurring pest control services and supports field-to-office communication, invoicing, and reporting workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- Fieldster Platform
- Fieldster Growth Websites and Digital Marketing
Quantifiable outcome
- Up to 15% less windshield time through route optimization
- +3 more outcomes
Companies that use Fieldster
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Fieldster technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Fieldster partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SentriconcoreSentricon Integration allows pest control specialists to manage termite bait station data directly within Fieldster, ensuring accuracy and efficiency for termite treatments.
- Fieldster PaymentscoreIntegrated payment processing allowing technicians to trigger invoices from field, collect payments on-site, and send secure payment links to customers.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Fieldster competitors and assessment
Company assessmentBroad incumbents
- Housecall Pro: Housecall Pro provides field service management for home services businesses including pest control, with scheduling, dispatching, payments, and customer communication—overlapping Fieldster's product but serving a much broader SMB home services market.
- ServiceTitan: ServiceTitan is a leading field service management platform serving trades including pest control, with scheduling, routing, invoicing, and payments—directly overlapping Fieldster's core feature set, but at much larger scale across multiple home services verticals.
- Jobber: Jobber is field service software for home service businesses (including pest control) offering scheduling, routing, invoicing, and customer management—competing in adjacent verticals with similar functionality to Fieldster.
- WorkWave ServicePal: WorkWave provides field service and pest control software with routing, billing, and customer management tools, including ServicePal specifically positioning in the pest control vertical Fieldster serves.
- Salesforce Field Service: Salesforce Field Service is a CRM-integrated dispatch, scheduling, and mobile workforce platform serving enterprise field service operations—broader and more enterprise-focused than Fieldster but comparable in core features.
Emerging players
- mHelpDesk: mHelpDesk delivers field service software with scheduling, invoicing, customer management, and mobile apps for small to mid-sized service businesses—overlapping Fieldster's target customer profile and workflow.
- Goru Field Service Software: Goru offers integrated field service management with CRM, scheduling, invoicing, and route optimization, comparable in scope to Fieldster's core platform but targeting a broader small business trades market.
Direct peers
- FieldAware: FieldAware is a field service management platform offering scheduling, mobile workforce tools, work order management, and CRM functionality—closely overlapping Fieldster's positioning in mid-market FSM.
- PestPac: PestPac is purpose-built pest control field service software offering scheduling, routing, billing, and technician mobile tools—making it the most direct vertical competitor to Fieldster in the same pest control software niche.
- Service Fusion: Service Fusion provides field service management software for service businesses including pest control, with dispatching, scheduling, mobile field tools, and integrated payments—directly competing with Fieldster's feature set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Customer concentration
Fieldster social profiles
Digital presenceFieldster compliance and trust
Trust signalCompliance1 record
Fieldster financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fieldster leadership team
Management profileNumber of profiles
Profiles1 record
Fieldster funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fieldster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fieldster
What does Fieldster do?
Fieldster provides a cloud-based SaaS field service management platform purpose-built for pest control businesses. The platform unifies scheduling, route optimization, invoicing, payment processing, customer management, and mobile field operations in a single system. It is designed by pest control industry experts and serves as an all-in-one operational backbone for pest control operators handling recurring residential and commercial service routes.
Is Fieldster a public or private company?
Fieldster is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fieldster founded?
Fieldster was founded in 2021. It employs 1 to 10 people.
Where is Fieldster based?
Fieldster is headquartered in Birmingham, United States, in the North America region.
How does Fieldster make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are additional Services and integrated Payment Processing.
Who are Fieldster's main competitors?
Broad incumbents on record are Housecall Pro, ServiceTitan, Jobber, WorkWave ServicePal and Salesforce Field Service. Emerging players are mHelpDesk and Goru Field Service Software. Direct peers are FieldAware, PestPac and Service Fusion.
Does Fieldster have an API?
No public API is recorded for Fieldster.
What industry is Fieldster in?
Fieldster's product category is Pest Control Field Service Management Software. Its primary akta.pro industry code is HDAEAFAL, Field Service CRM (Dispatch, Scheduling & Mobile Service).