Cognify
- Company typePrivate
- Founded2012
- HeadquartersHove, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Cognify firmographics
Firmographics- Name
- Cognify
- Legal name
- Cognify
- Website
- https://cognify.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Cognify industry classification
Industry- Product category
- Employee Engagement Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industry
- Data Storytelling & Collaborative Analytics (HDAEAMAJ)
Keywords
Where Cognify is headquartered
LocationHeadquarters
- HQ city
- Hove
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Cognify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription: Enterprise SaaS platform subscription model, likely tiered by organization size and feature access. The presence of demo booking forms and company size selectors indicates B2B enterprise sales motion with quote-based pricing rather than self-serve pricing.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Cognify product offering
Product offeringCore offering
Cognify sells a B2B enterprise gamification platform that combines learning, performance, and rewards in a single ecosystem to boost employee engagement and organisational agility. The platform uses behavioural science, intelligent automation, and real-time sentiment and collaboration analytics to deliver personalised journeys, recognition systems, and progress pathways for employees. It is targeted at HR leaders and people managers running transformation, learning, and engagement programmes, and is delivered as cloud SaaS with native Microsoft Teams integration.
Product overview
Cognify offers a single unified Enterprise Gamification Platform with three integrated capability areas: Learn (aggregating learning and internal communications), Perform (enabling employees to seek development opportunities), and Reward (turning impact into currency for real-world rewards). The platform connects employees through peer-to-peer learning, internal gigs, and dynamic communications, using gamification, behavioural science, intelligent automation, and real-time insights including sentiment analysis and engagement analytics.
Differentiator
Problem solved
Functional benefit
Products and services
- Cognify Enterprise Gamification Platform (Learn.Perform.Reward) A unified enterprise gamification platform with three integrated capability pillars — Learn (aggregating learning and internal communications), Perform (enabling employees to seek development opportunities and internal gigs), and Reward (turning impact into currency tradable for real-world rewards). Combines behavioural science, intelligent automation, sentiment analysis, and collaboration/engagement analytics, and is delivered with native Microsoft Teams integration for HR leaders and people managers running employee engagement and transformation programmes.
Quantifiable outcome
- Culture of shared purpose and continuous learning
- +3 more outcomes
Companies that use Cognify
Customer profileSegments1 record
Ideal customer profiles1 record
Cognify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature4 records
Cognify partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Microsoft TeamscoreCognify integrates with Microsoft Teams as a core part of its platform delivery, enabling gamified experiences to be delivered within the Teams environment where employees already work. This is explicitly highlighted as a key integration capability beyond which the platform connects with learning, performance, communication and financial systems.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Cognify competitors and assessment
Company assessmentDirect peers
- Kahoot!: Kahoot! is a gamification-led learning and engagement platform used by enterprises for training and employee engagement. It directly overlaps with Cognify's gamification-driven learning and employee engagement positioning.
- Cornerstone OnDemand: Cornerstone OnDemand is an enterprise learning and talent management suite. Its combination of learning, performance, and development capabilities maps closely to Cognify's Learn/Perform/Reward offering, though at much larger scale.
- Degreed: Degreed is a learning experience platform that aggregates learning content and tracks skill development. Its enterprise L&D focus and aggregation model mirror Cognify's Learn pillar and personalization approach.
- Leapsome: Leapsome is a people enablement platform covering engagement surveys, performance management, learning, and OKRs. Its integrated HR-tech approach to engagement and development is highly comparable to Cognify's combined Learn/Perform/Reward ecosystem.
- Culture Amp: Culture Amp is an employee engagement and feedback platform with analytics for people leaders. It competes with Cognify's sentiment analysis and engagement insights capabilities for HR buyers.
- 15Five: 15Five combines employee engagement surveys, performance reviews, and manager feedback. Its HR-leader focus and analytics-driven insights overlap directly with Cognify's people-analytics positioning.
Broad incumbents
- Workday: Workday is a broad enterprise HCM and people analytics platform. Its talent management and learning modules compete with Cognify at the high end of the enterprise market where Cognify positions itself.
- Microsoft Viva: Microsoft Viva is Microsoft's employee experience platform built into Microsoft 365 and Teams, covering learning, engagement, and wellbeing. It is both a competitor and a host platform for Cognify's Teams integration.
- SAP SuccessFactors: SAP SuccessFactors is a global enterprise HCM suite with learning, performance, and talent modules. It represents the broad incumbent alternative for large HR transformation buyers Cognify targets.
Emerging players
- Looop: Looop is a learning and behavior-change platform focused on driving lasting workplace behaviors through nudges and in-flow learning. Its behavior-change-led approach to L&D aligns with Cognify's behavioral-science foundation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Cognify social profiles
Digital presenceCognify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cognify leadership team
Management profileNumber of profiles
Cognify funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cognify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cognify
What does Cognify do?
Cognify sells a B2B enterprise gamification platform that combines learning, performance, and rewards in a single ecosystem to boost employee engagement and organisational agility. The platform uses behavioural science, intelligent automation, and real-time sentiment and collaboration analytics to deliver personalised journeys, recognition systems, and progress pathways for employees. It is targeted at HR leaders and people managers running transformation, learning, and engagement programmes, and is delivered as cloud SaaS with native Microsoft Teams integration.
Is Cognify a public or private company?
Cognify is a private company. It is classified as unknown and is currently operating.
When was Cognify founded?
Cognify was founded in 2012. It employs 1 to 10 people.
Where is Cognify based?
Cognify is headquartered in Hove, United Kingdom, in the Europe region.
How does Cognify make money?
One revenue line is on record: platform Subscription.
Who are Cognify's main competitors?
Direct peers on record are Kahoot!, Cornerstone OnDemand, Degreed, Leapsome, Culture Amp and 15Five. Broad incumbents are Workday, Microsoft Viva and SAP SuccessFactors. Looop is listed as an emerging player.
Does Cognify have an API?
No public API is recorded for Cognify.
What industry is Cognify in?
Cognify's product category is Employee Engagement Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of HDAEAMAJ, Data Storytelling & Collaborative Analytics. Its NAICS code is 513210 and its SIC code is 7372.