U.S. Figure Skating

What U.S. Figure Skating does

U.S. Figure Skating, legally the U.S. Figure Skating Association, is the national governing body for figure skating in the United States, recognized by the United States Olympic and Paralympic Committee (USOPC) and the International Skating Union (ISU). Headquartered at 20 First Street, Colorado Springs, Colorado, the organization operates a private non-profit, membership-based structure comprising more than 750 member clubs, collegiate clubs, and school-affiliated clubs, more than 1,000 registered Learn to Skate USA programs (a standardized beginner curriculum jointly endorsed with USA Hockey and US Speedskating), and 184,200+ individual members. Its mandate covers athlete development from grassroots instruction through elite international competition, including sanctioning of events, governance of the International Judging System (IJS) and Component Judging System (CJS), certification of coaches and officials, and distribution of over $750,000 annually in scholarships, grants, and competitive assistance to qualified athletes. The organization hosts marquee competitions including Skate America (a Grand Prix event) and the U.S. Championships.

The organization generates revenue through four primary streams: individual and club membership dues (subscription/recurring), corporate sponsorships and partnerships (Saatva as title sponsor of Skate America; plus Bombas, Gillette Venus, Pulse PEMF, and Snowflake), event operations including ticket sales (Skate America 2026 all-session tickets priced $100–$600), and athlete support fundraising. Distribution channels span the 750+ member club network and 1,000+ Learn to Skate USA program locations (direct), major competition venues (physical), and broadcast and streaming partnerships with NBC Sports and Peacock (digital). Technology investments include a partnership with Snowflake deploying the Snowflake Intelligence enterprise AI platform to consolidate athlete performance, competition scoring, operational, and fan engagement data, and the OOFSKate computer-vision application for jump analysis. Marketing channels include usfigureskating.org, YouTube, an aggregated Linktree social presence, an e-newsletter, and earned media through NBC Sports / Peacock broadcast coverage.

Name

U.S. Figure Skating

Legal name

U.S. Figure Skating Association

Website

https://usfigureskating.org

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

101–250 employees

Short description

U.S. Figure Skating is the U.S. national governing body for figure skating, serving 184,200+ individual members across 750+ clubs and 1,000+ Learn to Skate USA programs through athlete development, event sanctioning, coach/official certification, and representation at Olympic and international competitions.

Ownership category

akta.pro rank

Product category

National Sports Federation

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Olympic & Multi-Sport Governing Bodies (IOC/IPC, Continental Games Federations) (MPAKAFAA)

akta.pro secondary industry

Ice Rinks & Winter Sports Facilities (MPAKAEAG)

Keywords

• National governing body
• Figure skating programs
• Learn to skate curriculum
• Athlete development services
• Skating event sanctioning

Headquarters

HQ city

Rockwall

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Revenue from individual and club memberships. U.S. Figure Skating has over 184,200 members across member clubs, collegiate clubs, school-affiliated clubs, and Learn to Skate USA programs.
2. Sponsorships and Partnerships: Corporate sponsorship agreements with official suppliers and partners including Saatva (mattress partner), Bombas (official supplier), Gillette Venus, Pulse PEMF, and Snowflake. Includes event title sponsorships such as Saatva Skate America.
3. Event Operations: Revenue from major competitions including ticket sales for Skate America, U.S. Championships, and other sanctioned events. All-session tickets for Skate America 2026 range from $100-$600.
4. Athlete Support Fundraising: Athletes receive funding through ASUPP (Athlete Support) envelopes based on competitive results. The organization distributes over $750,000 annually in scholarships, grants, and competitive assistance to qualified athletes.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

U.S. Figure Skating is the recognized National Governing Body for figure skating in the United States. It operates the Learn to Skate USA beginner curriculum across 1,000+ program locations, sanctions and hosts major competitions including Skate America and the U.S. Championships, administers the International Judging System (IJS) and Component Judging System (CJS), distributes more than $750,000 annually in athlete scholarships and grants, and represents U.S. skaters internationally through its membership in the USOPC and ISU.

Product overview

U.S. Figure Skating is the national governing body for figure skating in the United States, operating a suite of programs and systems rather than a unified technology product. Its primary offerings include the Learn to Skate USA curriculum (a standardized beginner skating lesson program with over 1,000 affiliated locations), and two distinct scoring systems—the International Judging System (IJS) for competitive qualifying events and the Component Judging System (CJS) for entry-level competitions. The organization has partnered with Snowflake to deploy data and AI capabilities across athlete performance, competition scoring, operational metrics, and fan engagement functions.

Differentiator

Problem solved

Functional benefit

Brands

• Learn to Skate USA: A standardized curriculum for beginner skating lessons offered at over 1,000 programs across the United States, endorsed by U.S. Figure Skating, USA Hockey and US Speedskating.

Products and services

• Learn to Skate USA A standardized beginner ice skating lesson program offered at more than 1,000 programs across the United States. Includes specialty classes for preschoolers, kids, adults, and skaters with disabilities, and provides participants with a record book, welcome packet, and access to Compete USA competitions.
• International Judging System (IJS) Point-based scoring system used at national qualifying competitions including U.S. Championships. Features separate technical and judging panels that evaluate technical elements with grade of execution (GOE) scores and program components.
• Component Judging System (CJS) Modified scoring system used at Compete USA competitions, nonqualifying events, intercollegiate competitions, high school competitions, and select adult skating events. Uses three program components (Technical Elements, Composition/Presentation, Skating Skills) evaluated on an absolute 0.25-10.00 scale without a technical panel.
• Skate America Annual ISU Grand Prix figure skating competition hosted in the United States, with ticket sales to spectators. 2026 all-session tickets range from $100 to $600 and include official practices.
• U.S. Figure Skating Championships Annual U.S. national championship competition in figure skating across singles, pairs, ice dance, and synchronized skating disciplines. Serves as the key selection event for international and Olympic assignments and is broadcast on NBC Sports and Peacock.
• U.S. Figure Skating Membership Annual membership program covering more than 184,200 individual members across member clubs, collegiate clubs, school-affiliated clubs, and Learn to Skate USA programs. Members receive access to sanctioned competitions, member benefits, and the organization's governance structure.

Quantifiable outcome

• U.S. won 2 gold medals and 1 silver at 2026 Milano Cortina Olympics in figure skating
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered minor, core and major.

• Pulse PEMFminorGTM or Marketing Partner · 26 February 2026Pulse PEMF, a wellness technology company specializing in pulsed electromagnetic field devices, entered a three-year sponsorship with U.S. Figure Skating. The partnership includes presence at major national events including U.S. Synchronized Skating Championships and Adult Figure Skating Championships, focused on educating athletes about PEMF technology for training and recovery.
• SnowflakecoreTechnology or Integration · 12 February 2026Snowflake serves as Official Data Collaboration Provider for Team USA and has partnered with U.S. Figure Skating to consolidate athlete performance analytics, competition scoring, operational data, and fan engagement using Snowflake Intelligence platform. The partnership supports data-driven decision-making across the organization.
• Gillette VenusminorGTM or Marketing Partner · 4 February 2026Gillette Venus announced partnership with U.S. Olympic figure skaters Alysa Liu, Isabeau Levito, and Starr Andrews as the Official Razor of Team USA. Athletes promote Venus Gold Razor product line through campaign launch.
• BombasminorGTM or Marketing Partner · 18 December 2025U.S. Figure Skating announced partnership with Bombas, designating the comfort-focused apparel brand as an official supplier. Bombas offers exclusive discounts to all U.S. Figure Skating members and provides gifts for the Olympic Figure Skating Team.
• SaatvamajorGTM or Marketing Partner · 23 July 2025Saatva, an online luxury mattress retailer, serves as the official mattress partner of U.S. Figure Skating and title sponsor of Skate America (November 14-16, 2025, Lake Placid, New York). Entering third year of partnership, includes member-exclusive discounts and onsite presence at U.S. Figure Skating events.
• NBC SportsmajorGTM or Marketing PartnerOfficial broadcast partner for U.S. Figure Skating events including U.S. Championships and major competitions.
• PeacockmajorGTM or Marketing PartnerOfficial streaming partner for U.S. Figure Skating content and live competition coverage.
• USA Hockey and US SpeedskatingmajorStrategic or Co-development PartnerJoint endorsement of Learn to Skate USA program - a standardized curriculum for beginner skating lessons offered at over 1,000 programs nationwide, endorsed by all three skating/speed organizations.
• USA Hockey and US SpeedskatingminorStrategic or Co-development PartnerThree U.S. National Governing Bodies collaborated to open 'Winter House' in Milan during 2026 Olympics - a joint facility offering Team USA athletes and families a chalet-like space to unwind during the Games.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• USA Hockey: U.S. National Governing Body for ice hockey and joint Learn to Skate USA partner. Operates a near-identical model with member clubs, sanctioned competitions, coaching certification, and elite athlete development, making it the most directly comparable NGB peer.
• U.S. Speedskating: U.S. National Governing Body for speed skating and joint Learn to Skate USA partner. Shares the same ice-based member club network, competition sanctioning role, and Olympic-aligned athlete development pipeline.
• U.S. Ski & Snowboard: U.S. National Governing Body for skiing and snowboarding. Comparable as a winter-sport NGB with membership-based clubs, elite athlete development, Olympic representation, and event sanctioning.

Broad incumbents

• USA Gymnastics: U.S. National Governing Body for gymnastics. Highly comparable in NGB structure, member club governance, Olympic medal-driven visibility, and event sanctioning, though serving a non-winter sport discipline.
• USA Swimming: U.S. National Governing Body for competitive swimming. Shares the membership-club model, sanctioned competitions, athlete scholarship programs, and USOPC accountability framework as a large multi-discipline NGB.
• USA Track & Field: U.S. National Governing Body for track and field. Operates with a similar membership, club sanctioning, event hosting, and elite athlete development structure under USOPC governance.
• International Skating Union (ISU): Global governing body for figure skating and other ice skating disciplines, of which U.S. Figure Skating is a member. Operates at the international federation level, setting rules and sanctioning ISU Championships and Grand Prix events.
• World Skate: International federation governing various skating disciplines including roller and inline skating. Relevant adjacency as an international federation overseeing skating-based sports governance, similar in structure to U.S. Figure Skating's oversight role domestically.

Regional players

• Skate Canada: Canadian national governing body for figure skating. Closest international peer in the same discipline, with parallel club structure, member programs, and ISU-aligned competition pathways.
• British Ice Skating: U.K. national governing body for ice skating. Comparable NGB operating in a different geography with similar membership, Learn to Skate-style programs, and ISU-aligned competition structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/usfigureskating
• Xx.com/usfigureskating
• Facebookfacebook.com/209118026341
• LinkedInlinkedin.com/company/skate-usa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about U.S. Figure Skating