Iconosquare

What Iconosquare does

Iconosquare (legal entity: ICONOSQUARE SAS) is a privately held French SaaS company founded in 2011 and headquartered in Limoges that provides an analytics-first social media management platform for agencies, multi-location brands, and small and medium businesses managing three or more social profiles. The platform unifies eight major social networks — Instagram, TikTok, Facebook, LinkedIn, X (Twitter), Threads, Pinterest, and YouTube — into a single workspace covering analytics (100+ real-time metrics), automated white-label reporting, cross-platform scheduling, AI-assisted content generation, team collaboration and approval workflows, unified social inbox for comments and DMs, and social listening/competitor benchmarking. The technology stack is built on native integrations with each social network's API plus workflow integrations with Slack, Zapier, Dropbox, OneDrive, and Adobe Express, and is delivered as a web application with companion iOS and Android apps.

The company monetizes through a tiered SaaS subscription model with two main packages — SINGLE for SMBs and TEAMS for agencies and large brands — plus a bespoke ENTERPRISE tier on multi-year contracts and modular add-ons for additional profiles, seats, hashtags, competitors, and feeds. Distribution combines a product-led growth motion (14-day free trial with no credit card required, free utility tools, multi-language SEO) with a sales-assisted motion for enterprise and agency prospects using demo requests and dedicated CSMs. The business operates with 11-50 employees, supports customers in five languages (English, French, Spanish, German, Italian), reports 10,000+ brand and agency logos including Paula's Choice, Gymshark, FC Barcelona, ASICS, Ben & Jerry's, Daniel Wellington, and Supreme, and is 100% GDPR compliant with Apave Gold Label certification. No funding rounds, institutional investors, or parent company are disclosed; share capital is reported at 156,541 euros under French registration number 480 850 346.

Name

Iconosquare

Legal name

ICONOSQUARE SAS

Website

https://iconosquare.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Iconosquare is a French SaaS company that provides an analytics-first social media management platform unifying Instagram, TikTok, Facebook, LinkedIn, X, Threads, Pinterest, and YouTube for agencies, multi-location brands, and SMBs managing multiple profiles.

Ownership category

akta.pro rank

Product category

Social Media Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Social Media Management, Scheduling & Community Tools (BPAMALAJ)

Keywords

• Social media analytics
• Social media management
• Content scheduling platform
• Social media reporting
• Social listening tools

Headquarters

HQ city

Limoges

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Subscription-based SaaS model with two main packages: SINGLE (for SMB individual users) and TEAMS (bespoke for agencies and large brands). Both available on monthly and annual billing cycles. Additional chargeable options include additional social profiles, team members, hashtags, competitors, and feeds. Annual subscriptions offer potential discounts and bank transfer payment options for amounts exceeding 300 euros.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Iconosquare is an analytics-first social media management SaaS platform that enables agencies, multi-location brands, and small businesses to schedule, publish, monitor, and report on content across eight social networks (Instagram, TikTok, Facebook, LinkedIn, X/Twitter, Threads, Pinterest, and YouTube). The platform combines advanced analytics covering 100+ real-time metrics with AI-powered content generation, a unified social inbox, cross-platform scheduling, white-label reporting, and social listening capabilities, sold via tiered monthly and annual subscriptions with optional add-ons.

Product overview

Iconosquare is an analytics-first social media management platform that provides a unified solution for managing social media across Instagram, TikTok, Facebook, LinkedIn, X (Twitter), Threads, Pinterest, and YouTube. The platform consists of a core management system complemented by integrated modules: Analytics for performance tracking (100+ real-time metrics), Reporting for white-label report generation, Scheduling/Publishing for cross-platform content calendar and auto-publishing, Collaboration for team approval workflows and role-based access, Conversations for unified social inbox and comment moderation, Listening for competitor benchmarking and hashtag tracking, and AI-powered Tools for content generation (captions, hashtags, ideas). The platform is available as a web application and companion mobile app for iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• Iconosquare Platform Analytics-first social media management SaaS platform for agencies, multi-location brands, and SMBs to schedule, publish, monitor, and report on social media content across 8 networks with 100+ real-time metrics, AI content generation, unified inbox, and white-label reporting.
• Iconosquare Mobile App Companion iOS and Android application for managing social media metrics viewing, homepage access, and scheduling capabilities from mobile devices.

Quantifiable outcome

• Automate 90% of recurring social media tasks
• +3 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core.

• InstagramcoreTechnology or IntegrationNative integration with Instagram's API to provide analytics, scheduling, and management capabilities for Instagram accounts, including hashtag tracking, competitor analysis, and engagement monitoring.
• TikTokcoreTechnology or IntegrationIntegration with TikTok enabling users to schedule TikToks with trending audio directly from Iconosquare, with access to TikTok's Top 100 trending tracks for content planning.
• FacebookcoreTechnology or IntegrationNative integration with Facebook's API for analytics, page management, and content scheduling across Facebook pages.
• LinkedIncoreTechnology or IntegrationIntegration with LinkedIn's API for professional network analytics, post scheduling, and company page management.
• X (Twitter)coreTechnology or IntegrationIntegration with X (Twitter) API for tweet analytics, scheduling, and account management.
• PinterestcoreTechnology or IntegrationIntegration with Pinterest API for pin scheduling, analytics, and visual content management.
• YouTubecoreTechnology or IntegrationYouTube API Services integration for accessing, processing, and displaying YouTube data including channel information, video statistics, and engagement metrics. Users can now schedule YouTube Shorts from Iconosquare.
• ThreadscoreTechnology or IntegrationIntegration with Meta's Threads platform for content scheduling and cross-posting capabilities.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Loomly: Loomly is a social media calendar and collaboration platform for teams and agencies. It overlaps with Iconosquare's scheduling, collaboration, and content approval modules and is named directly as a competitor.
• Buffer: Buffer is a product-led social media scheduling and analytics platform popular with SMBs and creators. It overlaps directly with Iconosquare's SINGLE tier and is named as a direct competitor on Iconosquare's own comparison pages.
• Sendible: Sendible is a social media management tool built primarily for agencies managing multiple clients. It offers comparable scheduling, reporting, and inbox features and competes in the same agency GTM segment as Iconosquare's TEAMS plan.
• Metricool: Metricool is a social media analytics and management platform popular in European and Spanish-speaking markets. It competes directly with Iconosquare on analytics, scheduling, and reporting, with a similar SMB and agency focus.
• Hootsuite: Hootsuite is one of the largest social media management platforms globally, offering scheduling, analytics, and social inbox across multiple networks. Iconosquare explicitly lists Hootsuite as a competitor on its comparison pages, and both serve agencies and brands with multi-network management workflows.
• Later: Later is a social media management platform originally focused on Instagram and now expanded to TikTok, Pinterest, Facebook, and LinkedIn. It targets the same visual-content-heavy brand and creator audience as Iconosquare, with overlapping scheduling, analytics, and influencer tools.
• Sprout Social: Sprout Social is a publicly traded social media management platform serving enterprises and agencies with publishing, analytics, engagement, and reporting tools. Iconosquare directly compares itself against Sprout Social and competes for the same mid-market and enterprise social media manager buyer.
• Agorapulse: Agorapulse is a social media management platform particularly strong with agencies and SMBs, offering publishing, inbox, reporting, and listening. It is explicitly listed as an Iconosquare competitor and shares the agency-first GTM focus.

Broad incumbents

• HubSpot: HubSpot is a broad marketing, sales, and CRM platform that includes social media management as one component of its larger Marketing Hub. While not a direct specialist, it competes for the same mid-market marketing leader budget as Iconosquare's enterprise tier.
• Socialbakers / Emplifi: Emplifi (formerly Socialbakers) is an enterprise customer experience and social media marketing platform with broader marketing, care, and commerce capabilities. It overlaps with Iconosquare at the enterprise tier of social media management but operates a much wider portfolio of products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/iconosquare
• Instagraminstagram.com/iconosquare
• Xx.com/iconosquare
• Facebookfacebook.com/Iconosquare
• YouTubeyoutube.com/@iconosquare
• TikToktiktok.com/@iconosquare
• Pinterestpinterest.com/iconosquare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iconosquare