Socialware
Socialware, founded in 2008 and headquartered in Austin, Texas, provides software and services that enable organizations to market through social media and generate business through CRM.
- Company typePrivate
- Founded2008
- HeadquartersAustin, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Socialware does
Socialware is a privately-held, venture-backed software company founded in 2008 and headquartered in Austin, Texas, operating with a workforce of 51–100 employees. Per its stated positioning, the company provides software and services that enable organizations to market through social media and to generate business through CRM, positioning it at the intersection of social media management and revenue/CRM pipeline workflows rather than purely as a social publishing tool. The company's go-to-market model is enterprise-oriented, consistent with its placement within the compliance- and risk-sensitive buyer profile suggested by its social-profile approval and content-monitoring product surface.
The company has executed five disclosed equity funding rounds between 2008 and 2011, totaling approximately $14M. The largest — a $7M Series 3 closed in August 2011 and led by Morgan Stanley Expansion Capital — represented a step-up in round size relative to prior tranches and signaled investor willingness to fund go-to-market and product expansion. Capital has come from a syndicate including Floodgate, G-51 Capital, Mack Capital, Morgan Stanley Expansion Capital, Silverton Partners, and Tuesday Capital. Leadership disclosure is thin, with Kip McClanahan identified as Chairman and no broader management team, revenue figures, customer logos, or product-level technical detail provided in the source material.
Operational evidence is limited: the firmographic record shows continued employment at the 51–100 band but contains no later funding events, no revenue disclosure, no named customers, no pricing structure, and no product feature inventory specific to Socialware. A large portion of the supplied input block pertains to a different entity (Proofpoint) and does not reflect Socialware's products or financials. As a result, current scale, revenue trajectory, product architecture, and customer concentration cannot be verified beyond the headcount and funding proxies described above, and the most defensible read is that Socialware is a small, venture-backed social-CRM software vendor whose present operating status is best described from outside the visible record.
Socialware firmographics
Firmographics- Name
- Socialware
- Legal name
- Proofpoint
- Website
- https://socialware.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Socialware, founded in 2008 and headquartered in Austin, Texas, provides software and services that enable organizations to market through social media and generate business through CRM.
- Ownership category
- akta.pro rank
Socialware industry classification
Industry- Product category
- Social Media Management Software
- NAICS
- Software Publishers (5132), Software Publishers (513210), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Social Media Management, Scheduling & Community Tools (BPAMALAJ)
- akta.pro secondary industry
- Social CRM & Community Engagement Platforms (HDAEAFAF)
Keywords
Where Socialware is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Socialware business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Enterprise Software Licenses and Subscriptions: Proofpoint generates revenue primarily through enterprise software licensing and subscription-based models for their digital compliance risk solutions including SaaS platform access, support, and maintenance
- Professional Services: Advisory services and applied services engagements for implementation, guidance, and execution support
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise pricing with custom quotes based on organization size and requirements |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Socialware product offering
Product offeringCore offering
Socialware provides software and services that enable organizations to market through social media channels and to generate business through CRM. The product is positioned for businesses adopting social media as a customer engagement, lead generation, and relationship management surface.
Differentiator
Problem solved
Functional benefit
Products and services
- Socialware Social Media Marketing and CRM Software
Quantifiable outcome
- 150 years of market cycles survived by reference customer (Guardian Life Insurance)
- +1 more outcomes
Companies that use Socialware
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles1 record
Socialware technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Socialware partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Channel Partners and DistributorscoreProofpoint maintains a global network of channel partners and distributors reselling and distributing their digital compliance risk solutions to enterprise customers across regions including Americas, EMEA, and APAC.
- MSP PartnerscoreManaged Service Provider partners deliver Proofpoint security and compliance solutions to mid-market customers with integrated service offerings.
- Technology and Alliance PartnerscoreTechnology alliance partners integrate with Proofpoint platform for interoperability and joint solution delivery including security and compliance integrations.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Socialware competitors and assessment
Company assessmentDirect peers
- Hootsuite: Hootsuite is a direct peer: one of the leading social media management platforms, offering scheduling, publishing, analytics, and social engagement tools for marketing teams — the same core workflow Socialware targets, with overlap in social-to-CRM use cases.
- Buffer: Buffer is a direct peer in social media scheduling, publishing, and analytics, serving similar SMB and mid-market marketing teams that need to operationalize social media across channels.
- HubSpot: HubSpot is a direct peer at the intersection of social media marketing and CRM: its Marketing Hub and Social tools overlap directly with Socialware's social-to-CRM value proposition, and its CRM is a leading system of record for SMB/mid-market sales pipelines.
- Sendible: Sendible is a direct peer in social media management targeting agencies and SMBs with scheduling, reporting, and CRM integrations — competing for the same marketing-team and agency customer profile as Socialware.
- Sprout Social: Sprout Social is a direct peer: a full-featured social media management platform with publishing, engagement, analytics, and CRM-adjacent social listening capabilities targeting similar mid-market and enterprise customers.
- Later: Later is a direct peer offering social media scheduling, publishing, and analytics across major networks with a content-first orientation, competing for the same marketing-team budget dollars as Socialware.
- Zoho Social: Zoho Social is a direct peer in social media management, part of the broader Zoho suite that integrates natively with Zoho CRM — competing head-to-head with Socialware's social-to-CRM positioning, particularly among SMBs.
Broad incumbents
- Salesforce: Salesforce is a broad incumbent in CRM whose Social Studio (and successor products) provided direct overlap with Socialware's social-to-CRM value proposition for enterprise customers; Salesforce's broader platform absorbs this functionality at scale.
- Sprinklr: Sprinklr is a broad incumbent in enterprise social media management, offering publishing, engagement, listening, and analytics at global enterprise scale — overlapping with Socialware's positioning but at a much larger scale and price point.
- Khoros (formerly Spredfast + Lithium): Khoros is a broad incumbent in enterprise social media marketing and community management, serving large brands with social publishing, engagement, and analytics — directly overlapping Socialware's enterprise social-marketing positioning.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Socialware social profiles
Digital presenceSocialware financial estimates
Financial estimateRevenue estimate
Valuation estimate
Socialware leadership team
Management profileNumber of profiles
Profiles1 record
Socialware funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Socialware M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Socialware
What does Socialware do?
Socialware provides software and services that enable organizations to market through social media channels and to generate business through CRM. The product is positioned for businesses adopting social media as a customer engagement, lead generation, and relationship management surface.
Is Socialware a public or private company?
Socialware is a private company. It is classified as venture growth investor backed and is currently operating.
When was Socialware founded?
Socialware was founded in 2008. It employs 51 to 100 people.
Where is Socialware based?
Socialware is headquartered in Austin, United States, in the North America region.
How does Socialware make money?
Two revenue lines are on record. Enterprise Software Licenses and Subscriptions are the primary driver. The others are professional Services.
Who are Socialware's main competitors?
Direct peers on record are Hootsuite, Buffer, HubSpot, Sendible, Sprout Social, Later and Zoho Social. Broad incumbents are Salesforce, Sprinklr and Khoros (formerly Spredfast + Lithium).
Does Socialware have an API?
No public API is recorded for Socialware.
What industry is Socialware in?
Socialware's product category is Social Media Management Software. Its primary akta.pro industry code is BPAMALAJ, Social Media Management, Scheduling & Community Tools, with a secondary code of HDAEAFAF, Social CRM & Community Engagement Platforms. Its NAICS code is 5132 and its SIC code is 7372.