The Digital Box
- Company typePrivate
- Founded2013
- HeadquartersBarcelona, Spain
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
The Digital Box firmographics
Firmographics- Name
- The Digital Box
- Legal name
- The Digital Box S.p.A.
- Website
- https://thedigitalbox.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
The Digital Box industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industries
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ)
Keywords
Where The Digital Box is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
The Digital Box business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- MarTech Platform Subscriptions (ADA & ALGHO): Revenue is generated primarily through proprietary AI and marketing technology platforms ADA and ALGHO sold as subscriptions or service agreements to SMEs. DHA (Digital Human Automation) is a commercial product that contributed ~15% of H1 2024 revenues.
- Digital Strategy and Consulting Services: The company provides full-service digital strategy execution through dedicated Project Marketing Managers (PMM) and Digital Strategists, delivering Convergent Marketing implementation for SME clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise / SME packages via dedicated PMM |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
The Digital Box product offering
Product offeringCore offering
The Digital Box develops and sells proprietary AI-powered MarTech platforms — ADA (marketing automation) and ALGHO (conversational AI) — combined with the Digital Human Automation (DHA) solution, and delivers digital marketing strategy execution for SMEs through its Convergent Marketing methodology and a national network of Digital GAP Advisors and dedicated Project Marketing Managers. Revenue is generated primarily through platform subscriptions and full-service digital strategy engagements with Italian SMEs.
Product overview
The Digital Box operates as a MarTech & Digital Strategies Company offering an integrated ecosystem of proprietary AI-powered platforms designed for SME digital transformation. The core portfolio consists of ADA (AI marketing automation platform for data integration, personalization, and multi-channel campaign management) and ALGHO (conversational AI platform powering virtual assistants for customer experience optimization). In early 2024, the company launched Digital Human Automation (DHA), combining both platforms' capabilities into a unified AI solution. The offerings are delivered through the company's Convergent Marketing methodology and supported by a national network of Digital GAP Advisors and Project Marketing Managers.
Differentiator
Problem solved
Functional benefit
Products and services
- ADA (AI Marketing Ecosystem) AI-powered marketing automation platform that integrates data, automation, and personalization to manage newsletters, landing pages, audience segmentation, storytelling, and multi-channel campaigns. Sold to Italian SMEs and larger organizations as part of the Convergent Marketing offering.
- ALGHO (AI Conversational Platform) Tailor-made conversational AI platform providing virtual assistants (Artificial Humans) that engage in natural-language conversations to optimize customer experience and support Customer Service, Marketing, and Sales processes for SMEs and enterprise clients.
- Digital Human Automation (DHA) AI solution that integrates AI-powered digital-human virtual assistants with automation and mobile content to deliver comprehensive business support for SMEs, including enhanced customer experiences and operational efficiency. Built on the ADA and ALGHO platforms.
- Convergent Marketing Services Full-service digital strategy and marketing execution offering delivered through dedicated Project Marketing Managers (PMM) and Digital Strategists. Implements the proprietary Convergent Marketing methodology for SME clients, bundling strategy, technology (ADA, ALGHO, DHA), and execution.
Quantifiable outcome
- 102% revenue growth in H1 2024 vs H1 2023
- +4 more outcomes
Companies that use The Digital Box
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
The Digital Box technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature4 records
The Digital Box partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and notable.
- Roberto Calculli (CEO)coreRoberto Calculli is the CEO and co-founder of The Digital Box. He leads the company's strategic vision focused on SME success and co-developed the National Network strategy with COO Luca Cavoli. He drove the company's transformation into a MarTech & Digital Strategies Company in July 2023.
- Luca Cavoli (COO)coreLuca Cavoli joined as COO of The Digital Box in 2024, bringing radical changes to the company's development plans with a go-to-market focused on SME success. He developed the National Network strategy in collaboration with the CEO.
- Virgilio Picca (CFO)coreVirgilio Picca serves as CFO and announced the H1 2024 financial results (102% revenue growth) at the Board meeting on 16 June 2024.
- Antonio Perfido (CMO & Head of Education)coreAntonio Perfido serves as CMO and Head of Education, driving the Convergent Marketing methodology. He authored the 'Convergent Marketing' book published by Franco Angeli and leads the educational programs including Digital Innovation Talks.
- Euronext (Techshare Programme)notableThe Digital Box was selected for the Euronext Techshare programme in 2019, indicating recognition as a high-potential technology company.
- Quest It (Innovation Lab)coreQuest It is the innovation lab subsidiary of The Digital Box, developing proprietary AI technologies including the ALGHO conversational AI platform and digital human assistants. It represented the company at the AI Forum in 2019.
- Marco LandinotableMarco Landi, former number two worldwide at Apple (under Steve Jobs), joined The Digital Box. Landi brought international tech credibility and contributed to the company's AI vision, previously featured in Forbes Italia.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
The Digital Box competitors and assessment
Company assessmentBroad incumbents
- HubSpot: Global MarTech and CRM incumbent offering marketing automation, email, landing pages and conversational tools (including AI assistants) as part of a broad platform. Comparable to The Digital Box because both sell integrated MarTech/CRM stacks with automation and AI features to SMBs and mid-market customers, though HubSpot operates at vastly larger scale.
- Mailchimp: Iconic SMB-focused email and marketing automation platform (owned by Intuit) extending into multi-channel campaigns, landing pages and AI content tools. Comparable because it targets the same SME GTM as The Digital Box with a heavy horizontal, SMB-first value proposition.
- Zoho MarketingPlus: Part of Zoho's broader suite offering email marketing, automation, social, surveys and AI assistant capabilities targeted at SMBs and mid-market. Comparable as a multi-product MarTech suite targeting similar SME and mid-market customer base with bundled AI features.
Direct peers
- ActiveCampaign: Marketing automation and CRM platform with built-in AI capabilities serving primarily SMBs and mid-market customers. Comparable because both offer AI-assisted marketing automation, segmentation, and email workflows to similar SME customer profiles in a subscription model.
- Brevo (formerly Sendinblue): European-headquartered all-in-one marketing platform offering email, marketing automation, CRM and conversational AI (chatbots and AI assistants) for SMBs. Directly comparable to ADA/ALGHO given its combined automation-plus-conversational-AI proposition for SMEs.
- GetResponse: Marketing automation platform with email, landing page, webinar and AI campaign tools targeting SMBs and online entrepreneurs. Comparable due to overlapping SME-focused MarTech offering with bundled automation, content and AI features sold as subscription.
- Salesmanago: European (Polish) AI-driven marketing automation and CDP platform focused on mid-market and SMB e-commerce and B2C customers. Directly comparable given its AI-marketing-automation positioning and comparable SME customer base in Europe.
- Mapp Digital: European (German) cross-channel marketing automation and analytics vendor with email, mobile, social and AI capabilities used by mid-market and enterprise brands. Comparable as a European-based MarTech player with automation + AI + multi-channel mix overlapping ADA's positioning.
- ContactLab: Italian martech consultancy and platform provider offering email, SMS, marketing automation and AI services to Italian and European enterprises and SMEs. Highly comparable as a same-country Italian MarTech player combining strategic consultancy with proprietary technology, directly mirroring The Digital Box's positioning.
- Klaviyo: AI-powered marketing automation platform purpose-built for SMB and DTC e-commerce brands. Comparable on subscription-based MarTech SaaS with AI personalization, segmentation, and conversational use cases analogous to ADA/ALGHO for a similar SME customer profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Digital Box social profiles
Digital presenceThe Digital Box financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Digital Box leadership team
Management profileNumber of profiles
Profiles5 records
The Digital Box subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Digital Box funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Digital Box M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Digital Box
What does The Digital Box do?
The Digital Box develops and sells proprietary AI-powered MarTech platforms — ADA (marketing automation) and ALGHO (conversational AI) — combined with the Digital Human Automation (DHA) solution, and delivers digital marketing strategy execution for SMEs through its Convergent Marketing methodology and a national network of Digital GAP Advisors and dedicated Project Marketing Managers. Revenue is generated primarily through platform subscriptions and full-service digital strategy engagements with Italian SMEs.
Is The Digital Box a public or private company?
The Digital Box is a private company. It is classified as venture growth investor backed and is currently operating.
When was The Digital Box founded?
The Digital Box was founded in 2013. It employs 51 to 100 people.
Where is The Digital Box based?
The Digital Box is headquartered in Barcelona, Spain, in the Europe region.
How does The Digital Box make money?
Two revenue lines are on record. MarTech Platform Subscriptions (ADA & ALGHO) is the primary driver. The others are digital Strategy and Consulting Services.
Who are The Digital Box's main competitors?
Broad incumbents on record are HubSpot, Mailchimp and Zoho MarketingPlus. Direct peers are ActiveCampaign, Brevo (formerly Sendinblue), GetResponse, Salesmanago, Mapp Digital, ContactLab and Klaviyo.
Does The Digital Box have an API?
No public API is recorded for The Digital Box.
What industry is The Digital Box in?
The Digital Box's product category is Marketing Automation Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of BPAFAAAN, Marketing Technology, AdTech & MarTech Services. Its NAICS code is 5132 and its SIC code is 7372.