Spryng
Spryng is a Dutch B2B business messaging provider offering SMS API, WhatsApp Business, RCS, Email-to-SMS, and Voice API across 25,000+ European customers in healthcare, logistics, finance, and retail, operating as a subsidiary of Commify Group.
- Company typePrivate
- Founded2006
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Spryng does
Spryng, founded in 2006 in Amsterdam, is a European B2B business messaging provider that began by addressing no-show rates in Dutch healthcare through SMS appointment reminders and has since expanded into a multichannel messaging platform serving healthcare, logistics and e-commerce, financial services, and marketing customers. The platform is built around a REST SMS API and Web-based SMS Gateway, supplemented by WhatsApp Business (via Meta BSP status), Google RCS Business, Email-to-SMS, and a Voice API for OTP delivery, with SDKs in PHP, Node, Ruby, JavaScript, and Java and 50+ pre-built integrations into EHR systems (Chipsoft HiX, Epic, PharmaPartners, Corilus), CRM platforms (Salesforce, HubSpot), ERP (SAP), and logistics/transport systems. The company is the only SMS provider in Europe holding both ISO 27001 and NEN 7510 certifications, operates private cloud infrastructure in Frankfurt for GDPR-aligned data sovereignty, and advertises 99.99% uptime with 0% downtime over the prior two years across 900+ networks in 200+ countries.
Spryng sells primarily on a usage-based, pay-as-you-go model (reference price €0.069 per SMS in the Netherlands, with volume discounts, no startup or monthly fees, and prepaid or postpaid billing), complemented by a monthly subscription tier for Email-to-SMS and direct enterprise field sales for large accounts. It serves more than 25,000 European customers and routes roughly 2 million SMS messages per day, with marquee logos including PostNL, Coolblue, Santander, KBC, ABN AMRO, MediaMarkt, Hunkemöller, Jumbo, Audi, Brocacef, and Erasmus MC. Distribution follows an API-first go-to-market with self-serve signup and free test credits for developers, complemented by an enterprise sales motion offering personalized quotes and consultative campaign setup.
The company is a wholly owned subsidiary of Commify Group since the 2021 acquisition; Commify collectively serves 45,000+ businesses and routes 3.5 billion messages annually across Europe. Spryng operates regional offices in Amsterdam (HQ), Antwerp, Nuremberg, and Paris, with operations extending to the UK and Singapore, and is led as of April 2025 by General Manager Naomi Vonk following the founder transition from Marc Rottinghuis, who remains Sales VP Europe at Commify. Revenue is generated from a usage-based pricing model at the per-message level, with volume discounts and prepay/postpay options.
Spryng firmographics
Firmographics- Name
- Spryng
- Legal name
- Spryng
- Website
- https://spryng.nl
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Spryng is a Dutch B2B business messaging provider offering SMS API, WhatsApp Business, RCS, Email-to-SMS, and Voice API across 25,000+ European customers in healthcare, logistics, finance, and retail, operating as a subsidiary of Commify Group.
- Ownership category
- akta.pro rank
Spryng industry classification
Industry- Product category
- Business Messaging APIs
- NAICS
- Telecommunications (517)
- SIC
- Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)
- akta.pro secondary industry
- Voice Calling (VoIP) Apps (BPAMACAC)
Keywords
Where Spryng is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
Spryng business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- SMS API and Gateway Services: Usage-based pricing model where customers pay per SMS sent. Volume discounts available for high-volume customers. No startup or monthly fees. Supports prepaid and postpaid billing options.
- WhatsApp Business API: Official Meta Business Solution Provider (BSP) offering WhatsApp Business API access with Cloud API implementation
- RCS Business API: Official Google partner for RCS Business messaging, SMS 2.0 with rich media capabilities
- Voice API for OTP: Voice-based one-time password delivery for authentication, supporting mobile phones and landlines
- Email to SMS (Mail2SMS): Monthly fee based on SMS volume for converting emails to SMS messages
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard SMS pricing per message |
| Freemium | Pay-as-you-go | Free trial with test credits |
| Subscription | Monthly | Email to SMS monthly subscription |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Spryng product offering
Product offeringCore offering
Spryng provides a multichannel business messaging platform offering SMS, WhatsApp Business, RCS Business, Email to SMS, and Voice API services via a single REST API and SMS Gateway. The platform enables B2B customers to send transactional notifications, marketing campaigns, appointment reminders, and OTP/2FA authentication messages globally across 900+ networks in 200+ countries, with a particular focus on healthcare, logistics, e-commerce, and financial services verticals.
Product overview
Spryng operates as a multichannel business messaging platform offering SMS, WhatsApp Business, RCS Business, Email to SMS, and Voice API products. The core offering centers on the SMS API and SMS Gateway for global SMS messaging across 900+ networks in 190 countries. Additional channels include WhatsApp Business (via Meta BSP partnership) for rich messaging and customer care, RCS Business for verified rich messaging, Email to SMS for converting emails to SMS, and Voice API for automated phone call authentication. The platform includes specialized solutions for appointment reminders (reducing no-shows by 70%), SMS authentication/OTP for 2FA security, SMS marketing campaigns, and bulk SMS for mass messaging. Spryng is the only messaging provider in Europe certified to both ISO 27001 and NEN 7510 standards.
Differentiator
Problem solved
Functional benefit
Products and services
- SMS API REST API enabling developers to send and receive SMS messages globally, with support for bulk messaging, two-way communication via VMN/shortcodes, delivery reports, and direct carrier routing across 900+ networks in approximately 190 countries.
- SMS Gateway Web-based platform for sending and receiving SMS messages without requiring API integration, allowing uploading of contact lists, scheduling campaigns, and managing message personalization including name, product, or appointment time variables.
- WhatsApp Business
Quantifiable outcome
- 98% of SMS messages read within 5 minutes
- +5 more outcomes
Companies that use Spryng
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
Spryng technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration42 records
Feature6 records
Spryng partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Life TerraminorEnvironmental partnership where Spryng plants a tree for every new customer as part of their mission to become the greenest SMS provider in Europe.
- Meta (WhatsApp Business)coreOfficial Meta Business Solution Provider (BSP) for WhatsApp Business API. Enables customers to access WhatsApp Cloud API for rich messaging, customer care, and marketing through Spryng's platform.
- Google (RCS Business)coreOfficial Google partner for RCS Business messaging (SMS 2.0). Provides verified sender accounts with blue checkmark, rich media messaging capabilities, and direct delivery to Android devices via Google Messages.
- ChipsoftcoreIntegration with Chipsoft HiX - the integrated all-in-one solution for patient logistics, administration and file management in healthcare institutions.
- EpiccoreIntegration with Epic electronic health records - software for managing patient records and patient portal with tools for healthy living.
- SalesforcecorePre-built integration with Salesforce CRM for connecting SMS messaging to customer relationship management workflows.
- HubSpotcoreIntegration with HubSpot CRM platform for connecting all business facets and promoting customer-centric growth.
- Auth0coreIntegration with Auth0 authentication and authorization platform for omnichannel identity management and security.
- SAPcoreIntegration with SAP systems, applications and products for data processing and management systems.
- AWS (Amazon Web Services)coreFlexible cloud server infrastructure that adapts to customer system requirements.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Spryng competitors and assessment
Company assessmentDirect peers
- MessageBird (now Bird): Amsterdam-headquartered omnichannel CPaaS competitor offering SMS, WhatsApp, Voice, and Inbox products to enterprise and SMB customers across Europe and globally — direct overlap with Spryng on products, geography, and customer base.
- CM.com: Breda-based CPaaS platform providing SMS, WhatsApp Business, RCS, and Voice APIs; publicly listed with strong European enterprise footprint — competes head-to-head with Spryng in Benelux and DACH.
- Telesign: CPaaS provider focused on messaging and digital identity/OTP authentication — overlaps directly with Spryng's authentication and SMS notification use cases in financial services.
- Plivo: Cloud communications platform offering SMS, Voice, and WhatsApp APIs for enterprises and developers; competes for the same API-first B2B messaging workloads.
Broad incumbents
- Twilio: Global CPaaS leader offering Programmable Messaging, Voice, and Segment; major incumbent across all Spryng verticals with deeper product breadth and international scale.
- Infobip: Global cloud communications platform with strong European presence in SMS, WhatsApp, RCS, and Voice — competes for the same enterprise CPaaS deals as Spryng.
- Sinch: Sweden-headquartered CPaaS provider offering messaging, voice, and identity verification APIs; significant European SMS and WhatsApp Business competitor with global reach.
- Vonage (Ericsson): Now part of Ericsson, Vonage offers the Vonage API platform for SMS, Voice, and WhatsApp; competes with Spryng for enterprise communications workloads.
Regional players
- MessageMedia: Business SMS and messaging provider serving SMB and enterprise customers in Australia and select international markets; comparable product set (SMS API, gateway, 2FA) and vertical focus.
- LINK Mobility: European-headquartered mobile messaging and CPaaS provider offering SMS, WhatsApp, RCS, and operator services across Nordic and broader European markets; comparable to Spryng's regional CPaaS positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Spryng social profiles
Digital presenceSpryng compliance and trust
Trust signalCompliance3 records
Spryng financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spryng leadership team
Management profileNumber of profiles
Profiles3 records
Spryng funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spryng M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spryng
What does Spryng do?
Spryng provides a multichannel business messaging platform offering SMS, WhatsApp Business, RCS Business, Email to SMS, and Voice API services via a single REST API and SMS Gateway. The platform enables B2B customers to send transactional notifications, marketing campaigns, appointment reminders, and OTP/2FA authentication messages globally across 900+ networks in 200+ countries, with a particular focus on healthcare, logistics, e-commerce, and financial services verticals.
Is Spryng a public or private company?
Spryng is a private company. It is classified as corporate owned and is currently operating.
When was Spryng founded?
Spryng was founded in 2006. It employs 11 to 50 people.
Where is Spryng based?
Spryng is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Spryng make money?
Five revenue lines are on record. SMS API and Gateway Services are the primary driver. The others are whatsApp Business API, RCS Business API, voice API for OTP and email to SMS (Mail2SMS).
Who are Spryng's main competitors?
Direct peers on record are MessageBird (now Bird), CM.com, Telesign and Plivo. Broad incumbents are Twilio, Infobip, Sinch and Vonage (Ericsson). Regional players are MessageMedia and LINK Mobility.
Does Spryng have an API?
Yes. Spryng offers a REST API for sending and receiving SMS messages globally. The API supports features including bulk messaging, two-way communication via virtual mobile numbers (VMN) or shortcodes, delivery reports, and direct routing to mobile carriers. Developers can integrate using SDKs in PHP, Node.js, Ruby, JavaScript, and Java. The API enables automated OTP codes, notifications, authentication (2FA/OTP), appointment reminders, marketing campaigns, and customer service communications. Developer documentation is at docs.spryngsms.com.
What industry is Spryng in?
Spryng's product category is Business Messaging APIs. Its primary akta.pro industry code is MPAAAIAB, SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT), with a secondary code of BPAMACAC, Voice Calling (VoIP) Apps. Its NAICS code is 517 and its SIC code is 4813.