Mobilosoft

What Mobilosoft does

Mobilosoft is a Belgian SaaS company that provides a centralized local marketing management platform for multi-location businesses, primarily franchise networks, owned retail chains, and financial institution branch networks. Its platform unifies six core modules — Presence Management (Google Business Profile, Meta, Apple Business Connect, Waze, and 30+ directories), E-reputation (review management), Local Ads (Google Search/Maps/Display/YouTube campaigns tied to listings), Local Publications (scheduled posts, offers, events), Reporting, and Store Locator (geolocated finder with schema.org markup) — accessible via web (My.Mobilosoft), mobile app, and a public REST API. The company layers proprietary AI on top of this surface: MIA (Mobilosoft IA), an autonomous assistant for local data analysis and prioritized action recommendations; Advanced Insights with NLP-based sentiment analysis, emotion detection, and competitive benchmarking; and a Mobiloscore 0–100 digital performance index. The platform supports schema.org structuring for retrieval by AI search engines (ChatGPT, Perplexity, Gemini, Copilot), positioning the company in the emerging GEO/AEO category.

Mobilosoft operates a SaaS subscription model with quote-based annual pricing tailored to network size and feature scope, designed for networks ranging from 10 to 2,000 establishments. Go-to-market combines direct enterprise field sales, inside sales for mid-market, marketing-agency white-label/reseller partnerships, and self-serve access for individual franchisees and store managers. The company is privately held as Mobilosoft SRL, headquartered in Brussels (BCE BE 0830.993.852), and operates within the Virtuology Group holding structure. Named enterprise customers include Carrefour, McDonald's, Delhaize, BNP Paribas, ING, Burger King Belgium, D'Ieteren, BENU, Crelan, FACQ, and Batopin, with documented outcomes such as +706% activations for Batopin and +60% visibility lift for Foodmaker. The company is led by founder and CEO Georges-Alexandre Hanin.

Name

Mobilosoft

Legal name

Mobilosoft SRL

Website

https://mobilosoft.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Mobilosoft is a Belgian SaaS platform that centralizes and automates local marketing for multi-location businesses, including franchise networks, retail chains, and financial branches, with proprietary AI assistant MIA, NLP-based sentiment analysis, and integrations across Google, Meta, Apple, Waze, and 30+ directories.

Ownership category

akta.pro rank

Product category

Local Marketing Software

NAICS

Media Buying Agencies (541830), Media Representatives (541840), Business Service Centers (56143)

SIC

Services-Advertising (7310), Services-Management Services (8741)

akta.pro primary industry

Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)

akta.pro secondary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Local marketing platform
• Presence management
• Reputation management
• Local advertising
• Store locator

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Mobilosoft operates as a SaaS platform offering subscription-based access to its local marketing management suite. Pricing is quote-based and tailored to network size and features required. The platform is designed for networks of any size from 10 to 2,000 establishments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Mobilosoft is a SaaS platform that centralizes and automates local digital marketing for multi-location businesses, including franchise networks, retail chains, and financial institutions. The platform unifies presence management (Google, Meta, Apple, Waze, 30+ directories), e-reputation, local advertising, local publications, reporting, and store locator into a single interface, supplemented by the MIA AI assistant for automated insights and recommendations.

Product overview

Mobilosoft is a SaaS platform for local marketing management of physical retail networks. The product portfolio centers on a unified platform with six core modules—Presence Management, E-reputation, Publicités Locales, Publications Locales, Reporting, and Store Locator—complemented by the Mobilosoft IA (MIA) AI assistant. Advanced Insights adds deep customer analytics including sentiment analysis and competitive benchmarking. The platform is available via web (My.Mobilosoft), a mobile app (MyMobilosoft), and a public API for enterprise integrations. The Mobilosoft School training module supports onboarding for franchisees and network managers.

Differentiator

Problem solved

Functional benefit

Brands

• My.Mobilosoft: The company's SaaS platform for managing local marketing activities including presence management, e-reputation, local advertising, publications, and reporting for retail networks
• MIA (Mobilosoft IA)
• Mobiloscore
• Advanced Insights

Products and services

• Presence Management Centralized management of business listing information across Google, Meta, Apple, Waze, and 30+ online directories. A single update is distributed everywhere, ensuring consistent local presence across all platforms for franchise networks and multi-location businesses.
• E-reputation Centralized customer review management with direct response capabilities and real-time rating monitoring for multi-location businesses. Transforms customer feedback into trust and local performance levers across the network.
• Local Ads (Publicités Locales) Targeted local advertising campaigns for each catchment area across the Google ecosystem (Search, Maps, Display, YouTube). Manages budgets, measures impact, and attracts local customers through paid campaigns linked to Google Business Profile listings.
• Local Publications (Publications Locales) Scheduling, approval, and publishing of local content, news, offers, and events across the entire retail network. Maintains consistent, brand-aligned local communication across all locations.
• Reporting

Quantifiable outcome

• Batopin achieved +706% activations and +703% physical traffic in 2 years
• +3 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability11 records

Feature12 records

Partnerships

One partnership is on record.

• Virtuology GroupcoreOthersMobilosoft is part of the Virtuology Group. The company can transmit data solely to companies within the Virtuology Group for purposes described in their privacy policy. The DPO is also located within the Virtuology Group structure ([email protected]).

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yext: Yext is a leading enterprise SaaS platform for digital presence management (listings, reviews, pages, local SEO) across multi-location brands. It is the most direct, scaled competitor to Mobilosoft's Presence Management, E-reputation, and Store Locator offerings for franchise and retail networks.
• Uberall: Uberall (Berlin) is a European-headquartered local marketing platform offering listings management, reputation, and location data services for multi-location enterprises. Closely comparable to Mobilosoft in target customer (multi-location retail/franchise networks) and product surface area.
• Birdeye: Birdeye is a customer experience and local SEO platform for multi-location businesses, combining listings, reviews, social, and messaging. Directly comparable to Mobilosoft's E-reputation and presence modules for franchise and retail customers.
• SOCi: SOCi is a localized marketing platform purpose-built for multi-location brands, offering localized social, paid media, and reputation management. Directly competes with Mobilosoft in serving franchise networks and enterprise retail chains.
• Reputation.com: Reputation.com provides reputation management, listings, social, and customer experience solutions for multi-location enterprises. Overlaps with Mobilosoft's E-reputation and Presence Management modules, especially for retail and banking branch networks.
• Chatmeter: Chatmeter is a local marketing and reputation platform for multi-location brands, with strong review monitoring, sentiment analysis, and local SEO features. Overlaps with Mobilosoft's E-reputation and Advanced Insights (sentiment analysis) modules.
• Rio SEO (LocaliQ): Rio SEO / LocaliQ provides enterprise local SEO and presence management software for multi-location brands. Comparable to Mobilosoft's Presence Management and Reporting modules for franchise and retail customers.

Emerging players

• Podium: Podium is an AI-powered customer interaction and reputation platform serving local and multi-location businesses. Comparable in the review management and local customer engagement space, though it focuses more on messaging and lead conversion than Mobilosoft's broader local marketing automation.
• BrightLocal: BrightLocal offers local SEO tools including citation building, reputation management, and local search rank tracking. Comparable to parts of Mobilosoft's platform, though typically serving agencies and SMBs rather than large enterprise franchise networks.
• MarTech (Vendasta): Vendasta is an end-to-end platform for agencies and local businesses that bundles listings, reputation, marketing automation, and CRM. Comparable to Mobilosoft's marketing-agency channel use case and broader SMB/local marketing workflow automation.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCSzTMw0GgMdfrHQYW-FAJvg
• Facebookfacebook.com/Mobilosoft
• LinkedInlinkedin.com/company/mobilosoft
• Xx.com/mobilosoft

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobilosoft