Rootree
Rootree is a Burlington, Ontario-based manufacturer and co-packer of digitally printed, sustainable flexible packaging — including pouches, flat-bottom bags, and child-resistant formats — serving small and mid-size consumer brands across coffee, food, pet, beauty, and cannabis verticals.
- Company typePrivate
- Founded2010
- HeadquartersBurlington, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Rootree does
Rootree Inc. is a Burlington, Ontario-based packaging manufacturer and product co-packer (founded 2010; 51–100 employees; legal entity Rootree Inc.) that produces custom digitally printed flexible packaging for small and mid-size consumer brands. The company operates one of Canada's first HP Indigo 20000 digital presses, with patented pouch manufacturing methods, carbon-neutral production, and ink consumption reported 25–50% lower than traditional methods, supporting low minimum order quantities and 1–2 week lead times. Its product surface spans stand-up pouches, flat-bottom bags, 3-side seal, quad-seal, pillow pouches, rollstock, spout pouches, and certified child-resistant variants, with dedicated compostable and recyclable (code #2) sustainable lines, plus connected-packaging capabilities via a ProQure.io partnership.
The company serves vertical-specific customers across coffee, tea, food and snacks, pet food and treats, beauty and household products, and licensed cannabis, claiming 25,000+ satisfied clients. Revenue is generated through quote-based custom packaging orders, an e-commerce storefront for stock items, co-packing contract services (SQF certified), and an in-house creative agency offering design, rebranding, e-commerce website development, and digital marketing. Distribution combines direct sales, the AccessLabels reseller channel, and global UPS shipping; sustainability commitments are reinforced through partnerships with veritree, rePurpose Global, and TerraCycle, and through the RT Foundation award program that supports small businesses with packaging credits and creative services.
The business is founder-owned and operated, led by President and CEO Phil St-Cyr, with a leadership team covering operations, packaging production, finance, creative services, and strategic business development. No external institutional funding, M&A, or parent-company relationships were identified, and the Montreal office has transitioned to a remote arrangement, consolidating around the Burlington headquarters.
Rootree firmographics
Firmographics- Name
- Rootree
- Legal name
- Rootree Inc.
- Website
- https://rootree.ca
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rootree is a Burlington, Ontario-based manufacturer and co-packer of digitally printed, sustainable flexible packaging — including pouches, flat-bottom bags, and child-resistant formats — serving small and mid-size consumer brands across coffee, food, pet, beauty, and cannabis verticals.
- Ownership category
- akta.pro rank
Rootree industry classification
Industry- Product category
- Flexible Packaging Manufacturing
- NAICS
- Plastics Bag and Pouch Manufacturing (326111), Packaging and Labeling Services (56191)
- SIC
- Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)
- akta.pro primary industry
- Flexible Plastic Packaging (Bags, Pouches, Sachets) Manufacturing (IMANAEAC)
- akta.pro secondary industry
- Flexible Paper Packaging & Wraps (kraft wrap, pouches, laminations) (IMAMAHAF)
Keywords
Where Rootree is headquartered
LocationHeadquarters
- HQ city
- Burlington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rootree business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Digital Flexible Packaging: Production and sale of custom digitally printed flexible packaging including stand-up pouches, flat-bottom bags, side-gusset bags, quad-seal, pillow pouches, rollstock, spout pouches, and child-resistant options. Digital printing enables unlimited color options and customization.
- Stock Packaging Products: Pre-made packaging products available for immediate purchase including stand-up pouches, flat-bottom bags, and side-gusset bags.
- Creative Services: In-house creative agency offering package design, rebranding, e-commerce website development, and digital marketing services.
- Co-Packing Services: Contract packing services for products from pouches to bottles, tins, and glass with quick turnarounds. Compliant with industry standards and regulations including SQF certification.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom Digital Packaging - Quote-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Rootree product offering
Product offeringCore offering
Rootree manufactures and sells custom digital flexible packaging (stand-up pouches, flat-bottom bags, 3-side seal, quad-seal, pillow pouches, rollstock, spout pouches, and child-resistant pouches) printed on HP Indigo digital presses with low minimum order quantities, plus stock packaging products. The company complements manufacturing with contract co-packing services for pouches, bottles, tins, and glass, and an in-house creative agency offering package design, rebranding, e-commerce website development, and digital marketing services.
Product overview
Rootree is a Canadian provider of eco-friendly flexible packaging solutions headquartered in Burlington, Ontario. The company operates a platform-based model centered on Digital Flexible Packaging, which includes multiple pouch formats (Stand-Up Pouch, Flat-Bottom Bag, 3-Side Seal, Quad-Seal, Pillow Pouch, Rollstock, Spout Pouch, and child-resistant variants) all printed using HP Indigo digital press technology. This core offering is complemented by two dedicated product lines for sustainable packaging: Compostable Packaging (with compostable variants of stand-up, 3-side seal, quad-seal, and pillow pouches) and Recyclable Packaging (with recyclable variants matching the same formats, marked with recycling code #2). Beyond manufacturing, Rootree provides integrated services including Co-Packing for contract filling, Creative Services for branding/rebranding and e-commerce website development, and The Pouch Collective as a collection service. The company serves diverse market verticals including coffee, tea, food & snacks, pet food & treats, beauty & household, and cannabis packaging.
Differentiator
Problem solved
Functional benefit
Brands
- Rootree Foundation (RT | Foundation): Annual award program that provides packaging design and production support to small businesses, with prizes valued at up to $8,000 including packaging credits, creative services, and product photography.
- RESIN (Rootree Employee Self-Improvement Network)
Products and services
- Digital Flexible Packaging Custom digital printing of flexible packaging with unlimited color options and design features, fast turnarounds, and low minimum order quantities for small and mid-size brands.
- Stand-Up Pouch Standard stand-up pouch format for flexible packaging applications across food, beverage, and consumer goods categories.
- Flat-Bottom Bag Flat-bottom bag format providing a stable base and premium shelf appearance.
- 3-Side Seal Pouch Three-side sealed pouch format for flexible packaging applications.
- Quad-Seal Pouch Four-corner sealed pouch providing enhanced structural durability.
- Pillow Pouch Pillow-shaped pouch format for efficient sealing and storage.
- Rollstock Continuous roll stock material used for flexible packaging conversion on customer filling lines.
- Spout Pouch Pouch with integrated spout for liquid product applications.
- Child-Resistant Stand-Up Pouch Stand-up pouch with child-resistant closure mechanism for compliant cannabis packaging.
- Child-Guard Stand-Up Pouch (Certified) Certified child-guard stand-up pouch meeting regulatory safety standards.
- Compostable Packaging Fully compostable flexible packaging product line available in stand-up pouch, 3-side seal, quad-seal, and pillow pouch formats.
- Recyclable Packaging Recyclable flexible packaging product line marked with recycling code #2, available in multiple pouch formats.
- Co-Packing Contract packing service filling pouches, bottles, tins, and glass containers with quick turnarounds, compliant with SQF food safety standards.
- Creative Services In-house creative agency offering package design, rebranding, e-commerce website development, and digital marketing services for brands using Rootree packaging.
- The Pouch Collective Pouch collection service offering from Rootree for customers needing packaged product returns or recycling.
Quantifiable outcome
- Ink consumption reduced by 25-50% compared to traditional printing methods
- +2 more outcomes
Companies that use Rootree
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
Rootree technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Rootree partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Swiss Pack CanadacoreRelated entity and early adopter of HP Indigo technology. Founded 10 years ago as packaging fulfillment house, installed Canada's first HP Indigo 20000 digital press in July 2016 and first HP Indigo Pack Ready Laminator in North America.
- veritreecorePartnership for tree and kelp planting verification. Rootree is a founding member of the Restorative Coalition. veritree provides verification for environmental initiatives that Rootree supports.
- rePurpose GlobalcorePlastic recovery partnership where for every sample produced, Rootree commits to removing an equivalent amount of plastic from the environment.
- TerraCycleminorZero Waste Box program for recycling PPE equipment (hair bonnets, beard nets, masks, gloves) and disposable office supplies that would otherwise go to landfill.
- UngalliminorPartnership with Thunder Bay-based company co-founded by two sisters to create Rootree t-shirts from recycled PET bottles with documented environmental savings.
- ProQure.iocoreConnected packaging platform partnership for QR codes, digital storytelling, and loyalty programs integrated into packaging through ProQure platform.
- HP IndigocoreDigital press technology partnership. HP Indigo presses provide carbon-neutral production with ink efficiency 25-50% better than traditional methods.
- AccessLabelsminorPartner reseller for distribution of Rootree packaging products.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Rootree competitors and assessment
Company assessmentDirect peers
- ePac Flexible Packaging: ePac is a direct competitor focused on digital flexible packaging for small and mid-size brands using HP Indigo presses. Its business model — short runs, fast turnarounds, low minimums, sustainable options — closely mirrors Rootree's, serving overlapping coffee, snack, and specialty food customers.
- Glenroy Inc. Glenroy is a US-based flexible packaging converter producing custom pouches, films, and laminations for consumer goods. It serves similar SMB and mid-market customers in food, beverage, and personal care with comparable pouch formats and sustainability options.
- American Packaging Corporation: American Packaging Corporation is a US flexible packaging converter producing pouches, rollstock, and laminated structures for food and consumer goods. It operates similar pouch formats and sustainability offerings, serving comparable SMB and mid-market customers in North America.
Broad incumbents
- ProAmpac: ProAmpac is a major flexible packaging converter with a broad portfolio including pouches, films, and sustainable packaging. It has invested in digital printing capabilities and competes with Rootree in flexible pouches while serving a much larger, more enterprise-focused customer base.
- Amcor: Amcor is a global packaging giant producing flexible plastic packaging, pouches, and sustainable substrates across consumer goods. While its core customers are large CPGs, its flexible and recyclable packaging lines overlap with Rootree's product offerings and increasingly compete for premium sustainability-conscious customers.
- Mondi: Mondi is a European-headquartered packaging and paper major with significant flexible packaging operations. Its sustainable flexible packaging portfolio, including paper-based pouches, is directly comparable to Rootree's compostable offerings, though it serves much larger enterprise customers globally.
- Constantia Flexibles: Constantia Flexibles is a major European flexible packaging converter producing pouches and films for food, beverage, and pharma customers. Its sustainable product lines and global manufacturing footprint represent a broader, enterprise-scale competitive force against Rootree in flexible packaging.
- Coveris: Coveris is a pan-European flexible packaging converter producing films, pouches, and laminates for food and consumer goods. Its sustainability-focused product lines and co-packing-adjacent capabilities position it as a comparable competitor at the upper end of Rootree's addressable market.
- Sealed Air: Sealed Air is a global packaging major with food and protective packaging operations, including Cryovac and flexible pouch capabilities. While not a direct SMB-focused digital printer, its sustainable packaging push and food-industry certifications make it an adjacent competitive force in Rootree's target verticals.
Others
- Swiss Pack Canada: Swiss Pack Canada is the predecessor entity to Rootree, based in Burlington, Ontario. It installed Canada's first HP Indigo 20000 digital press in 2016 and remains closely related to Rootree as an industry peer and shared-technology partner in the Canadian flexible packaging ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rootree social profiles
Digital presenceRootree compliance and trust
Trust signalCompliance3 records
Rootree financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rootree leadership team
Management profileNumber of profiles
Profiles7 records
Rootree funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rootree M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rootree
What does Rootree do?
Rootree manufactures and sells custom digital flexible packaging (stand-up pouches, flat-bottom bags, 3-side seal, quad-seal, pillow pouches, rollstock, spout pouches, and child-resistant pouches) printed on HP Indigo digital presses with low minimum order quantities, plus stock packaging products. The company complements manufacturing with contract co-packing services for pouches, bottles, tins, and glass, and an in-house creative agency offering package design, rebranding, e-commerce website development, and digital marketing services.
Is Rootree a public or private company?
Rootree is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rootree founded?
Rootree was founded in 2010. It employs 51 to 100 people.
Where is Rootree based?
Rootree is headquartered in Burlington, United States, in the North America region.
How does Rootree make money?
Four revenue lines are on record. Custom Digital Flexible Packaging is the primary driver. The others are stock Packaging Products, creative Services and co-Packing Services.
Who are Rootree's main competitors?
Direct peers on record are ePac Flexible Packaging, Glenroy Inc. and American Packaging Corporation. Broad incumbents are ProAmpac, Amcor, Mondi, Constantia Flexibles, Coveris and Sealed Air. Swiss Pack Canada is listed as an others.
Does Rootree have an API?
No public API is recorded for Rootree.
What industry is Rootree in?
Rootree's product category is Flexible Packaging Manufacturing. Its primary akta.pro industry code is IMANAEAC, Flexible Plastic Packaging (Bags, Pouches, Sachets) Manufacturing, with a secondary code of IMAMAHAF, Flexible Paper Packaging & Wraps (kraft wrap, pouches, laminations). Its NAICS code is 326111 and its SIC code is 2670.