ProQure.io

What ProQure.io does

ProQure.io is a privately held connected packaging SaaS company founded in 2016 and headquartered in Perth, Australia, with international contracting handled through a Delaware-incorporated entity (ProQ Pty Ltd handles Australian clients under Western Australian law; ProQure handles non-Australian clients under Delaware law). The company operates a no-code Connected Engagement Platform that converts physical products into digital touchpoints via GS1 Digital Link 2D barcodes, NFC tags, and ProQure's proprietary PQ201 unclonable NFC-secure chip. Core product modules include TruePixel on-pack authentication (integrated with HP SmartStream), the GS1 Digital Link 2D barcode module (aligned with Sunrise 2027 and Walmart's 2D mandate), Digital Product Passport for EU compliance, Golden Ticket promotional experiences, Product Spotlight digital product info, Smart Survey/Quiz for first-party data capture, and Connected Retail for grocery private-label digitization. Two AI features — the AI Experience Generator (beta) and Automatic Translation — sit atop the platform, alongside an anomaly-detection algorithm that flags counterfeit or stock-diversion activity on the PQ201 chip.

The company's go-to-market combines a self-serve product-led growth motion (Free, Plus at $79/month, Pro+ at $239/month, all billed annually) with enterprise field sales and a Flagship channel partnership through HP Indigo, placing ProQure in over 8,000 digital press environments and adjacent Flagship partners Kwik Lok (closures) and Rootree (sustainable packaging). Named customers span nutraceuticals (Thorne), grocery (EarthFresh), craft beverage (Rocky Ridge), cannabis (DOJA Exclusive), wine (Steven Kent Winery), motorsports (TAB WA Racing), sports entertainment (Las Vegas Aces), SMB coffee (Itso), plus HP Indigo technology integrations. Revenue derives from tiered SaaS subscriptions and sale of PQ201 NFC hardware. The company is privately held with no disclosed external funding rounds or named management beyond director Richard Post. Industry recognition includes the NFC Forum Innovator's Award (October 2024, for PQ201) and a 2025 PAC Global Connected Packaging Award of Distinction.

Commercially, ProQure is positioned to benefit from the convergence of multiple regulatory tailwinds — GS1 Sunrise 2027, EU Digital Product Passport, FSMA 204, and Walmart's 2D barcode initiative — while its HP Indigo Flagship partnership provides industrial-scale distribution among print service providers that is difficult to replicate without equivalent integration depth.

Name

ProQure.io

Legal name

ProQure

Website

https://proqure.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

ProQure.io is a connected packaging SaaS platform that helps consumer brands, grocery retailers, and print partners turn physical products into digital engagement and authentication channels using GS1 Digital Link 2D barcodes, NFC tags, and a no-code experience builder.

Ownership category

akta.pro rank

Product category

Connected Packaging Software

NAICS

Software Publishers (513210), Packaging and Labeling Services (56191)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Anti-Counterfeit & Authentication Packaging (Holograms, QR/NFC, Track-and-Trace) (IMALANAJ)

akta.pro secondary industries

Low-Code/No-Code Application Platforms (HDAEAKAA), Identity Verification & Digital ID (IDV, eIDAS, biometrics) (FSAGAFAA)

Keywords

• Connected packaging platform
• NFC product authentication
• GS1 Digital Link
• Brand protection solutions
• Digital product passport

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscriptions: Tiered subscription model with Free, Plus ($79/month), Pro+ ($239/month), and Enterprise tiers. All billed annually.
2. NFC Hardware (Tags): Sale of PQ201 patented NFC tags for packaging integration

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

ProQure.io provides a Connected Engagement Platform that transforms physical products into digital touchpoints through GS1 Digital Link 2D barcodes, patented PQ201 NFC tags, and TruePixel authentication codes. The no-code SaaS platform enables consumer brands, grocery retailers, and print service providers to deliver brand protection, anti-counterfeiting, first-party consumer data capture, traceability, and compliance with GS1 2027 Sunrise and EU Digital Product Passport mandates. It combines proprietary NFC hardware, AI-powered experience generation, and integrations with HP Indigo digital presses for end-to-end connected packaging deployment.

Product overview

ProQure.io offers a Connected Engagement Platform that transforms physical products into digital touchpoints through a platform-plus-modules architecture. The core platform provides no-code experience building, AI-powered tools (Experience Generator and Automatic Translation), and analytics. Individual modules include: TruePixel Authentication for anti-counterfeiting, GS1 Digital Link for 2D barcode compliance, Digital Product Passport for EU/global regulations, Golden Ticket for promotional campaigns, Product Spotlight for brand storytelling, Smart Survey and Quiz for first-party data, PQ201 NFC Tags for hardware-level authentication, and Connected Retail for grocery retailers. These modules share the common ProQure Experience Builder and analytics infrastructure, allowing seamless integration across use cases from brand protection to consumer engagement.

Differentiator

Problem solved

Functional benefit

Brands

• TruePixel: On-pack authentication solution integrated with HP SmartStream for product authenticity verification.
• PQ201

Products and services

• ProQure Connected Engagement Platform A no-code, Canva-style SaaS platform that enables businesses to create digital brand experiences on physical products. Features drag-and-drop experience builder, GS1 Smart Link support, real-time analytics, and AI-powered tools for experience generation and multilingual translation. Targets consumer brands, grocery retailers, and print service providers.
• TruePixel Authentication On-pack product authentication solution using algorithmically unique codes that function like a CAPTCHA for products. Integrated natively with HP SmartStream for seamless deployment via HP Indigo digital presses. Used by brands for anti-counterfeiting and brand protection.
• GS1 Digital Link (2D Barcode) GS1-compliant 2D barcode solution that unifies marketing, logistics, and compliance efforts. Supports Sunrise 2027 readiness, real-time content updates without repackaging, and meets global mandates including Walmart 2D barcode initiative and EU Digital Product Passport.
• Digital Product Passport (DPP) Secure, smartphone-accessible digital profile offering end-to-end product lifecycle information. Enhances transparency across the value chain and enables direct brand-consumer engagement through a digital twin interface. Supports EU DPP and global regulations.
• Golden Ticket High-impact promotional app featuring 'Scratch to Win' functionality with dynamic prize allocation, secure redemption, and real-time performance tracking. Designed for seasonal campaigns, new product launches, and customer activations.
• Product Spotlight (Digital Product Info) Turns physical products into brand ambassadors through product stories, ingredients, and usage guides. Features modular CX architecture with context-aware targeting and real-time content updates.
• Smart Survey and Quiz App-free survey and quiz system for first-party data collection at the moment of consumption. Enables customer feedback, product finder quizzes, and audience polling with frictionless mobile experience.
• PQ201 NFC Tag Award-winning unclonable NFC tag hardware for brand protection. Features patented unclonable NFC-secure chips with cloud-based provisioning. Winner of the NFC Forum's Innovator's Award (October 2024). No app required and accessible via any mobile device.
• Connected Retail GS1-compliant 2D barcode solution for grocery retailers to digitize private label portfolios. Features an informational layer, engagement layer, and recall management and compliance in one unified solution.

Named customers9 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• 4id SolutionscoreTechnology or IntegrationNFC conversion partner enabling physical-to-digital transformation of packaging through NFC tag integration services
• GlobalFoundriescoreTechnology or IntegrationNFC technology partner providing semiconductor technology for ProQure's NFC tag hardware
• Kwik LokflagshipStrategic or Co-development PartnerEngagement packaging partner specializing in closure and tagging solutions for food packaging with connected packaging integration
• RootreeflagshipStrategic or Co-development PartnerConnected packaging partner providing sustainable packaging solutions with digital engagement capabilities
• HP IndigoflagshipChannel Partner/ Reseller/ DistributorPrinting partner and technology integrator enabling HP Indigo digital press customers to offer connected packaging solutions. ProQure integrates with HP Indigo presses and Dscoop partner network for market access

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kezzler: Connected packaging and serialization platform focused on traceability, anti-counterfeiting, and Digital Product Passport for CPG, pharma, and industrial customers. Comparable on serialization, traceability, and enterprise brand use cases.
• Evrythng (EVRYTHNG): Connected product cloud platform for CPG brands offering GS1 Digital Link, Digital Product Passport, and consumer engagement APIs. Closely comparable in architecture and use cases to ProQure's platform.
• Blue Bite: Direct competitor offering NFC/RFID-based connected packaging and product authentication for CPG, apparel, and luxury brands. Closest comparable on no-code experience building, GS1 Digital Link, and consumer engagement modules.
• Digimarc: Provider of digital watermarking and 2D barcode technology (Digimarc Barcode) used for product authentication, GS1 Sunrise 2027 readiness, and supply chain traceability. Competes head-on with ProQure's GS1 Digital Link and authentication modules.
• Scanbuy: Provider of QR code-driven connected packaging, consumer engagement, and analytics for CPG brands. Direct competitor in the 2D barcode, GS1 Digital Link, and consumer engagement space.

Emerging players

• Identiv: RFID/NFC tag manufacturer and identity solutions provider with consumer engagement and authentication applications. Most comparable on the hardware/PQ201 NFC tag side of ProQure's offering.
• Beontag: RFID and NFC tag manufacturer serving retail, logistics, and brand authentication markets. Comparable on the PQ201 NFC hardware side and in serialized authentication solutions.

Broad incumbents

• Avery Dennison (atma.io): Global label and materials giant with atma.io, a connected product cloud platform offering item-level serialization, traceability, and consumer engagement. Overlaps with ProQure in GS1 Digital Link, DPP, and brand authentication at much greater scale.
• Zebra Technologies: Large enterprise technology and RFID solutions company with asset tracking, RFID/NFC tags, and supply chain visibility offerings. Competes at the NFC hardware and enterprise serialization layer.
• Stora Enso: Global packaging materials and sustainable packaging solutions provider with connected packaging pilots using NFC and digital IDs. Adjacent overlap in packaging plus brand authentication, but at materials-supplier scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProQure.io