Name

Digital Attraxion

Legal name

Digital Attraxion

Website

https://digital-attraxion.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Charleroi

HQ country

Belgium

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Distribution channels1 record

Marketing channels1 record

Core offering

Digital Attraxion operates Moveup.ai, a digital career growth and learning platform aimed at workers, founders, and dreamers in digital startups. The platform builds user profiles, collects weekly micro-feedback alongside project/task data, and produces a visual Growth Map showing strengths and gaps, with personal goal sections, mentor connection features, and small-group sharing. The company also publishes educational articles about startup topics (co-founders, adaptation, Industry 4.0) that drive awareness to the platform.

Product overview

Digital Attraxion operates as a digital startup insights platform with its primary product being Moveup.ai — a career growth and learning system. The company also publishes educational content about startup topics including co-founding, adaptation strategies, and Industry 4.0 technologies. Moveup.ai serves as the core commercial offering, helping users track skills, receive feedback, and plan career advancement through visual growth maps and mentorship features.

Differentiator

Problem solved

Functional benefit

Brands

• Moveup.ai: A digital career growth platform and learning system that helps workers, founders, and dreamers understand their skills and advance their careers through self-awareness, feedback, and personal growth mapping.

Products and services

• Moveup.ai Moveup.ai is a digital career growth platform and learning system that helps individual professionals, startup founders, and 'dreamers' understand their skills and advance their careers through self-awareness, feedback, and personal growth mapping. Users create profiles, share work and learning data, and receive a visual Growth Map showing strengths and gaps, weekly micro-question feedback combined with project data, and access to mentor connections and small groups. It is designed for people in fast-changing digital startup environments who need ongoing reflection, skill tracking, and structured feedback over multi-month horizons.

Quantifiable outcome

• Users develop a habit of continuous learning through small weekly actions
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• BetterUp: BetterUp is a coaching and employee growth platform combining AI with human coaching. Like Moveup.ai, it targets both individual professionals and managers/teams and emphasizes psychology-driven development over pure productivity.
• 15Five: 15Five provides continuous employee feedback, performance reviews, and weekly check-ins for managers and teams. Moveup.ai shares the same weekly micro-feedback mechanic and growth-mapping framing.

Emerging players

• Mentorloop: Mentorloop is a mentorship matching and management platform. It is directly comparable to Moveup.ai's Mentor Connection feature and shares the focus on career development through mentor relationships.
• Leapsome: Leapsome is a people enablement platform combining performance, feedback, and learning. It is comparable to Moveup.ai in targeting startup and scale-up teams with continuous feedback and growth tooling.
• Degreed: Degreed is a skill development and learning platform focused on building personalized learning paths. It overlaps with Moveup.ai's skills assessment and growth-map concept at the individual professional level.

Broad incumbents

• Culture Amp: Culture Amp is an established employee engagement and development platform. It shares Moveup.ai's interest in feedback-driven growth, but as a broader incumbent offering engagement surveys, performance, and learning.
• Lattice: Lattice is a broad performance management and employee development platform serving HR teams. It overlaps with Moveup.ai on growth tracking and manager visibility, but operates at significantly larger scale and broader HR scope.
• Eightfold AI: Eightfold AI is a talent intelligence platform that uses AI to map skills and career paths. It represents the AI-driven, larger-scale version of the skill-assessment and growth-mapping approach Moveup.ai is pursuing.
• LinkedIn Learning: LinkedIn Learning is a large-scale professional development content platform owned by Microsoft. It addresses the same target persona (individual professionals seeking skill growth) but delivers via video courses rather than algorithmic growth mapping.

Regional players

• Personio: Personio is a European HR platform strong in the DACH and broader EU startup segment — the same customer base Moveup.ai targets. It is a regional incumbent offering broader HCM that overlaps with the team-side use case.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DAttraxion

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments52 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Attraxion