Inflead
Kolsquare is an AI-powered SaaS influencer marketing platform that helps brands, agencies, and NGOs discover creators, manage campaigns, and measure performance. It serves 2,000+ customers globally, including LVMH, Sephora, Volvo, Warner Bros, and Vinted, with subscription tiers and free tools.
- Company typePrivate
- Founded2018
- HeadquartersMilano, Italy
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Inflead does
Kolsquare is an AI-powered influencer marketing SaaS platform that helps brands, agencies, and NGOs discover creators, manage campaigns, and measure performance through a unified workflow. The platform is organized around four integrated product modules: Influencer Discovery (filtering millions of creators by niche, socio-demographic, compliance and credibility criteria), Campaign Management (centralized briefs, approvals, communication, and payments), Measurement and Optimization (automated real-time AI-powered reporting), and Competitive Intelligence (social listening with live dashboards). Underlying capabilities include a credibility scoring system to detect fake or inactive audiences, predictive campaign impact analysis, and AI-driven creator-to-brief matching, supported by modalities spanning text-based content and structured performance data. The platform is complemented by free tools including the Kolculator Instagram rate calculator, TikTok Calculator, Chrome Extension, Carbon Footprint Calculator, and a Top Influencers directory.
The business operates on a subscription SaaS model with annual billing across four tiers (Enterprise, Brand, Agency, NGO) plus a 1% for NGOs program offering reduced rates to non-profits. Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led for enterprise and mid-market customers via demo requests and expert consultations, supplemented by a self-serve motion and localized website in six languages (Italian, French, English, German, Spanish, UK English). The company claims over 2,000 brands and agencies globally, with named enterprise customers spanning LVMH, Sephora, Shiseido, Lush, Caudalie, Volvo, Hyundai, KLM, Disneyland Paris, Galeries Lafayette, Warner Bros, JD Sports, Vinted, Sezane, Petit Bateau, Calzedonia, Havas, Ogilvy, Orangina Suntory, and Typology across fashion, beauty, automotive, travel, entertainment, retail, and advertising verticals. Distribution extends through content marketing (blog, industry rankings, research reports, success stories, webinars), a creator economy newsletter, and the Influencer Marketing Klub community platform.
Inflead firmographics
Firmographics- Name
- Inflead
- Legal name
- Kolsquare
- Website
- https://inflead.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kolsquare is an AI-powered SaaS influencer marketing platform that helps brands, agencies, and NGOs discover creators, manage campaigns, and measure performance. It serves 2,000+ customers globally, including LVMH, Sephora, Volvo, Warner Bros, and Vinted, with subscription tiers and free tools.
- Ownership category
- akta.pro rank
Inflead industry classification
Industry- Product category
- Influencer Marketing Software
- NAICS
- Advertising Agencies (54181), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
- akta.pro secondary industries
- Influencer Measurement, Attribution & Analytics (BPAFAHAI), Influencer Strategy & Campaign Management (MPAAAHAA), Influencer Measurement, Analytics & Brand Safety (MPAAAHAI)
Keywords
Where Inflead is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Inflead business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based access to the Kolsquare influencer marketing platform with various tier options for brands, agencies and enterprises.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise |
| Subscription | Annual | Brand |
| Subscription | Annual | Agency |
| Subscription | Annual | NGO |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Inflead product offering
Product offeringCore offering
Inflead (operating as Kolsquare) provides a SaaS influencer marketing platform that helps brands and agencies discover, manage, and measure influencer marketing campaigns. The platform combines AI-powered creator discovery, centralized campaign management, automated real-time performance reporting, and competitive social listening. It serves more than 2,000 brands and agencies globally, including JD Sports, Warner Bros, Volvo, Vinted, Sephora, LVMH, and KLM.
Product overview
Kolsquare is an influencer marketing SaaS platform offering a unified suite of tools for brands, agencies, enterprises, and NGOs. The platform operates on a modular architecture comprising the core Influencer Marketing Platform, four integrated product modules (Influencer Discovery, Campaign Management, Measurement and Optimization, and Competitive Intelligence), and complementary free tools including Kolculator, TikTok Calculator, Influencer Analysis, Carbon Footprint Calculator, and Chrome Extension. The platform serves over 2,000 brands and agencies globally including major clients such as JD Sports, Warner Bros, Volvo, Vinted, Sephora, LVMH, and KLM.
Differentiator
Problem solved
Functional benefit
Products and services
- Influencer Marketing Platform Central SaaS platform providing strategic intelligence, compliance features, and scalability for influencer marketing campaigns. Combines AI-powered influencer discovery, centralized campaign management, automated real-time reporting, and competitive social listening for brands, agencies, enterprises, and NGOs.
- Kolculator (Instagram Rate Calculator) Free standalone tool that estimates influencer rates on Instagram, providing cost benchmarks for potential collaborations based on platform data and algorithms.
- TikTok Calculator Free standalone tool for estimating TikTok influencer prices and Earned Media Value (EMV), enabling users to evaluate potential costs and returns of TikTok collaborations.
- Influencer Analysis Tool Free standalone tool that monitors brand mentions and analyzes competitor performance through social media tracking.
- Carbon Footprint Calculator Free standalone calculator that measures the carbon footprint associated with influencer marketing activities, supporting the company's responsible influence marketing positioning.
- Chrome Extension for Influencer Analysis Browser extension that allows users to analyze influencer statistics directly while browsing Instagram and other social media platforms.
- Top Influencers Directory Free standalone directory of top influencers, filterable by city, community type, and interests, used as a discovery and lead-generation resource.
Quantifiable outcome
- 250+ hours saved
- +3 more outcomes
Companies that use Inflead
Customer profileNamed customers22 records
Segments5 records
Ideal customer profiles4 records
Inflead technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Inflead partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- InstagramcorePrimary social media platform integration for influencer discovery and campaign management. Kolsquare provides analytics and influencer identification specifically for Instagram influencers.
- TikTokcoreKey platform for short-form video influencer marketing. Kolsquare offers TikTok rate calculator and EMV estimation for TikTok influencers.
- Later (acquired Mavely)minorCompetitor acquisition in the influencer marketing platform space - Later acquired Mavely for approximately $250 million in 2025, indicating M&A activity in the sector.
- Café KitsunéminorBrand customer using Kolsquare for influencer marketing campaigns focused on desirability and creating spontaneous activations.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Inflead competitors and assessment
Company assessmentDirect peers
- Aspire (formerly AspireIQ): Influencer marketing platform for brands and agencies with creator marketplace, content workflow, and affiliate tools. Direct competitor serving the same mid-market and enterprise brand customer segments as Kolsquare.
- Grin: Creator marketing platform focused on e-commerce/DTC brands with relationship management, content, and affiliate workflows. Direct competitor in the influencer marketing SaaS category targeting brands running creator programs at scale.
- Tagger (by Sprout Social): Influencer marketing and social intelligence platform acquired by Sprout Social, offering discovery, analytics, and reporting for brands and agencies. Direct competitor with broader social-listening capabilities after the Sprout Social integration.
- CreatorIQ: Enterprise influencer marketing SaaS platform serving global brands and agencies with discovery, workflow, analytics, and e-commerce integrations. Direct competitor to Kolsquare in the same product category, target market (large brands and agencies), and enterprise tier positioning.
- Upfluence: All-in-one influencer marketing platform with discovery, outreach, campaign management, gifting, and affiliate tools. Direct competitor offering a comparable SaaS suite to brands and agencies.
- HypeAuditor: AI-driven influencer analytics platform offering audience quality, authenticity verification, and campaign analytics across Instagram, TikTok, and YouTube. Direct competitor in the credibility-scoring and measurement category that overlaps with Kolsquare's proprietary Credibility Score.
- Traackr: Influencer marketing platform specializing in creator discovery, relationship management, and performance analytics for global brands. Direct competitor with overlapping enterprise customer base and similar all-in-one platform positioning as Kolsquare.
Broad incumbents
- Brandwatch: Enterprise consumer intelligence and social listening platform with influencer identification and analytics as part of a broader product suite. Broader incumbent whose influencer-marketing capabilities partially overlap with Kolsquare's Competitive Listening module.
- Later (with Mavely): Social media marketing platform with Mavr/Kolofiltr (Mavely) creator-commerce offering after $250M acquisition; broader incumbent in social scheduling with overlapping creator-marketing capabilities competing for the same brand budgets as Kolsquare.
Emerging players
- Influencer Marketing Hub: Industry research, education, and directory platform for influencer marketing. Adjacent competitor that recognizes Kolsquare with an industry award; overlaps in free tools (rate calculators, analytics) but is not a direct SaaS workflow competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Inflead social profiles
Digital presenceInflead compliance and trust
Trust signalCompliance1 record
Inflead financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inflead leadership team
Management profileNumber of profiles
Inflead funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inflead M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inflead
What does Inflead do?
Inflead (operating as Kolsquare) provides a SaaS influencer marketing platform that helps brands and agencies discover, manage, and measure influencer marketing campaigns. The platform combines AI-powered creator discovery, centralized campaign management, automated real-time performance reporting, and competitive social listening. It serves more than 2,000 brands and agencies globally, including JD Sports, Warner Bros, Volvo, Vinted, Sephora, LVMH, and KLM.
When was Inflead founded?
Inflead was founded in 2018. It employs 11 to 50 people.
Where is Inflead based?
Inflead is headquartered in Milano, Italy, in the Europe region.
How does Inflead make money?
One revenue line is on record: saaS Platform Subscription.
Who are Inflead's main competitors?
Direct peers on record are Aspire (formerly AspireIQ), Grin, Tagger (by Sprout Social), CreatorIQ, Upfluence, HypeAuditor and Traackr. Broad incumbents are Brandwatch and Later (with Mavely). Influencer Marketing Hub is listed as an emerging player.
Does Inflead have an API?
No public API is recorded for Inflead.
What industry is Inflead in?
Inflead's product category is Influencer Marketing Software. Its primary akta.pro industry code is MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM), with a secondary code of BPAFAHAI, Influencer Measurement, Attribution & Analytics. Its NAICS code is 54181 and its SIC code is 7372.