HeatMap, Inc
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
HeatMap, Inc firmographics
Firmographics- Name
- HeatMap, Inc
- Legal name
- HeatMap, Inc.
- Website
- https://heatmap.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
HeatMap, Inc industry classification
Industry- Product category
- Ecommerce Analytics Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where HeatMap, Inc is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
HeatMap, Inc business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS (Core Platform): Subscription-based access to the Heatmap analytics platform including heatmaps, scrollmaps, session recordings, journey analysis, funnels, surveys, web analytics, and AI insights. Pricing tiers based on monthly session volume (number of tracked sessions per month). Recurring monthly or annual billing with automatic credit card charges.
- Upsell to Higher Volume Tiers: As brands grow, they upgrade to higher session-volume tiers. The platform supports land-and-expand dynamics as DTC brands scale their traffic and need more tracking capacity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free / Starter tier |
| Subscription | Annual | Paid subscription tiers |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
HeatMap, Inc product offering
Product offeringCore offering
HeatMap, Inc provides a real-time SaaS ecommerce analytics platform that captures every on-site visitor interaction (clicks, scrolls, session recordings) and ties it directly to revenue outcomes at the element level. The platform combines heatmaps, scrollmaps, journey analysis, funnels, surveys, and AI-powered behavioral intelligence to help direct-to-consumer ecommerce brands optimize conversion rates. It serves as a revenue-focused alternative to GA4, Hotjar, and Microsoft Clarity, purpose-built for ecommerce with native integrations into Shopify, WooCommerce, BigCommerce, Magento, and other commerce platforms.
Product overview
HeatMap, Inc offers a unified ecommerce analytics and behavioral intelligence platform designed specifically for direct-to-consumer brands. The product portfolio centers on a core analytics platform with multiple integrated modules: Heatmaps & Scrollmaps (element-level click and scroll visualization with revenue attribution), Web Analytics (revenue-focused dashboard replacing GA4, Clarity, and Hotjar), Journey Analysis (customer path visualization), Funnels (conversion drop-off analysis), Surveys (direct feedback collection), Screen Recordings (session replay), AI Insights (natural language querying of data), and MCP Server (AI workflow integration for Claude, ChatGPT, Cursor, Gemini). Additional offerings include Custom Events tracking, Split Testing capabilities, and free tools (CRO Chrome Extension, Site Grader, 150-Point CRO Checklist, ICE Analysis). The platform integrates natively with Shopify, WooCommerce, BigCommerce, Magento, Salesforce Commerce Cloud, and marketing tools including Klaviyo, Mailchimp, and major ad platforms (Google, TikTok, Meta, Facebook Ads). Trusted by 1,000+ ecommerce brands, the platform differentiates by tying every interaction directly to revenue rather than vanity metrics like traffic or pageviews.
Differentiator
Problem solved
Functional benefit
Products and services
- Heatmaps & Scrollmaps Visual representation of visitor interactions showing which page elements drive clicks, scroll depth patterns, and areas of user attention across every device. Provides revenue attribution per element to identify what drives conversions versus what gets ignored.
- Web Analytics Insights-rich dashboard with revenue-focused metrics for ecommerce. Replaces Google Analytics, Clarity, and Hotjar with purpose-built analytics designed for DTC brands, providing attribution modeling and conversion insights.
- Journey Analysis Visual analysis of customer paths showing where buyers come from, where they drop off, and why. Focuses on ideal customer journeys by watching exactly what best customers do on their path to purchase.
- Funnels Visual conversion funnel analysis identifying exactly where users drop off, what causes friction, and where to focus optimization efforts to turn intent into action.
- Surveys Direct customer feedback collection tool for understanding what is quietly impacting revenue. Includes Popup Surveys for targeted feedback collection at specific points in the customer journey.
- Screen Recordings Real-time session recordings that watch actual buyers shop to see exactly what went wrong or right in the purchase journey. Provides qualitative context paired with revenue data.
- MCP Server Model Context Protocol server enabling AI systems (Claude, ChatGPT, Cursor, Gemini) to access Heatmap behavioral data directly. Powers AI workflows, copilots, automation systems, and external tools with heatmap data via API and MCP access.
- AI Insights AI-powered behavioral intelligence enabling natural language querying of heatmap data. Users can ask questions in plain language about conversions, revenue loss, page performance, and test priorities with data-backed answers in seconds.
Quantifiable outcome
- 23% YoY increase in first-purchase profitability and +8% Revenue Per Session (Obvi case)
- +3 more outcomes
Companies that use HeatMap, Inc
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
HeatMap, Inc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability6 records
Feature8 records
HeatMap, Inc partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- SplitBaseflagshipCertified CRO agency partner specializing in conversion optimization, landing page design, and UX for 8 & 9 figure DTC brands. Their programs have generated $100M+ in combined additional revenue annually for clients. Clients include Amika, Dr Squatch, Manduka, Hyperice, Kiehl's. Certified partner with $50,000+ client budget tier.
- 4080 MarketingcoreCertified Tier 1 agency partner specializing in Conversion Revenue Optimization for 7-8 figure brands. Budget range: $2,500-$20,000. Services include CRO.
- ConversionWisecoreCertified Tier 1 agency partner specializing in helping e-commerce optimize websites for better UX and higher conversion rates. Budget range: $5,000-$20,000. Services include CRO, Analytics, and Design.
- EcomExpertscoreCertified agency working at the intersection of development and conversion strategy, building fast, clean, optimized end-to-end stores. Services include CRO, Custom Shopify Plus builds, ERP implementations, site speed optimization. Budget range: $1,000-$50,000+.
- WIROcoreCertified Shopify Plus agency for Home & Lifestyle brands. Specializes in CRO and Development. Budget range: $5,000-$20,000.
- EnavicoreCertified CRO partner helping 8 & 9 figure Shopify Stores improve on-site performance for long-term sustainable growth. Budget range: $2,500-$50,000.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
HeatMap, Inc competitors and assessment
Company assessmentDirect peers
- Hotjar: Direct competitor offering heatmaps, session recordings, and surveys for ecommerce and SaaS websites. Closest comparable in product functionality, target audience (growth marketers, CRO teams), and PLG go-to-market motion.
- Microsoft Clarity: Free heatmap and session recording tool from Microsoft that Heatmap explicitly calls out as a competitor. Same core functionality (heatmaps, recordings, frustration signals) with zero price point, pressuring Heatmap's freemium positioning.
- FullStory: Digital experience analytics platform offering session replay, heatmaps, and journey analysis with enterprise focus. Comparable behavioral analytics product targeting similar ecommerce and SaaS buyers, now owned by Cisco.
- Crazy Egg: Pioneer in website heatmaps and A/B testing for ecommerce and content sites. Direct overlap on heatmap and click-tracking functionality with a similar SMB/mid-market DTC buyer profile.
- Lucky Orange: Heatmaps, session recordings, and conversion funnel tool focused on ecommerce and DTC brands. Closely comparable feature set and customer base, particularly SMB ecommerce merchants.
- Triple Whale: DTC ecommerce analytics platform focused on attribution, customer journeys, and revenue insights. Closely comparable in ecommerce specialization and target buyer (DTC brands on Shopify), though Triple Whale emphasizes post-click/ad attribution vs. Heatmap's on-site behavior.
- Mixpanel: Product and behavioral analytics platform with event-based tracking, funnels, and AI querying. Comparable in PLG motion, dashboard-driven behavioral analysis, and SaaS pricing tiered by event/session volume.
Broad incumbents
- Contentsquare: Enterprise digital experience analytics platform with heatmaps, journey analysis, and AI-powered insights. Competes for the same enterprise ecommerce buyer with a broader analytics portfolio and significantly more capital.
- Amplitude: Established product analytics platform with behavioral cohorts, funnels, and AI features. Overlaps on behavioral event tracking, journey analysis, and natural-language querying for ecommerce and digital product teams.
Emerging players
- PostHog: Open-source product analytics platform with session replay, heatmaps, feature flags, and AI-assisted insights. Comparable in scope and PLG ethos; emerging as a developer-friendly alternative to Heatmap and FullStory.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
HeatMap, Inc social profiles
Digital presenceHeatMap, Inc compliance and trust
Trust signalCompliance2 records
HeatMap, Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
HeatMap, Inc leadership team
Management profileNumber of profiles
Profiles2 records
HeatMap, Inc funding detail
Funding detailFunding overview
Funding rounds1 record
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HeatMap, Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HeatMap, Inc
What does HeatMap, Inc do?
HeatMap, Inc provides a real-time SaaS ecommerce analytics platform that captures every on-site visitor interaction (clicks, scrolls, session recordings) and ties it directly to revenue outcomes at the element level. The platform combines heatmaps, scrollmaps, journey analysis, funnels, surveys, and AI-powered behavioral intelligence to help direct-to-consumer ecommerce brands optimize conversion rates. It serves as a revenue-focused alternative to GA4, Hotjar, and Microsoft Clarity, purpose-built for ecommerce with native integrations into Shopify, WooCommerce, BigCommerce, Magento, and other commerce platforms.
Is HeatMap, Inc a public or private company?
HeatMap, Inc is a private company. It is classified as venture growth investor backed and is currently operating.
When was HeatMap, Inc founded?
HeatMap, Inc was founded in 2013. It employs 11 to 50 people.
Where is HeatMap, Inc based?
HeatMap, Inc is headquartered in San Francisco, United States, in the North America region.
How does HeatMap, Inc make money?
Two revenue lines are on record. Subscription SaaS (Core Platform) is the primary driver. The others are upsell to Higher Volume Tiers.
Who are HeatMap, Inc's main competitors?
Direct peers on record are Hotjar, Microsoft Clarity, FullStory, Crazy Egg, Lucky Orange, Triple Whale and Mixpanel. Broad incumbents are Contentsquare and Amplitude. PostHog is listed as an emerging player.
Does HeatMap, Inc have an API?
Yes. Heatmap offers an MCP (Model Context Protocol) server that provides behavioral intelligence for AI workflows. The MCP server enables AI systems including Claude, ChatGPT, Cursor, and Gemini to access heatmap data, pull behavioral analytics, run analyses, and generate reports directly within AI workflows. The integration uses JavaScript-based implementation and provides API access for powering copilots, automation systems, and external tools. Developer documentation is at www.heatmap.com/mcp.
What industry is HeatMap, Inc in?
HeatMap, Inc's product category is Ecommerce Analytics Software. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 5182 and its SIC code is 7372.