Beard Equipment Co.
Beard Equipment Co. is a third-generation, family-owned John Deere dealership operating 15 locations across the Southeast US, selling, renting, and servicing construction, forestry, golf, and turf equipment alongside complementary brands like Wirtgen, LeeBoy, and Cemen Tech.
- Company typePrivate
- Founded1970
- HeadquartersMobile, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Beard Equipment Co. does
Beard Equipment Co. is a privately held, third-generation, family-owned John Deere dealership founded in 1970 and headquartered in Mobile, Alabama. The company supplies and rents new and used equipment, parts, and service across three operating divisions: Construction & Forestry, Golf & Sports Turf, and Agriculture & Turf. Through the 2023 acquisition of Greenville Turf & Tractor, Beard became the largest independent John Deere Golf & Sports Turf dealer in North America, serving more than 3,000 golf courses and 100+ professional and collegiate sports turf programs across 13 states.
The product portfolio extends well beyond John Deere to include Wirtgen Group road construction equipment, LeeBoy and Rosco paving products, Cemen Tech volumetric concrete mixers, Leica Geosystems machine-control and surveying technology (via Beard Technology Solutions), STIHL and Honda power equipment, Steiner turf tools, and 15+ allied golf/turf brands. Service operations span factory-trained technician support, field service trucks, JDLink Ultimate telematics-based remote diagnostics, a multi-thousand-SKU parts inventory with overnight delivery, and a 600+ machine rental fleet that is among the largest in the Southeast.
The business model combines one-time equipment sales (new and refurbished), recurring rental revenue, transactional parts sales, professional service contracts, and OEM-facilitated financing through John Deere Financial and the PowerPlan revolving credit program. Distribution is field-led through 15 owned locations across Alabama, Florida, South Carolina, Tennessee, Ohio, and Kentucky, supplemented by an online customer portal for 24/7 parts ordering. Customers span construction contractors, forestry operators, golf courses, sports venues, paving and road-building firms, and residential/commercial property owners.
Beard Equipment Co. firmographics
Firmographics- Name
- Beard Equipment Co.
- Legal name
- Beard Equipment Company, Inc.
- Website
- https://beardequipment.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Beard Equipment Co. is a third-generation, family-owned John Deere dealership operating 15 locations across the Southeast US, selling, renting, and servicing construction, forestry, golf, and turf equipment alongside complementary brands like Wirtgen, LeeBoy, and Cemen Tech.
- Ownership category
- akta.pro rank
Beard Equipment Co. industry classification
Industry- Product category
- Heavy Equipment Dealer
- NAICS
- Outdoor Power Equipment Retailers (444230), Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)
- SIC
- Construction Machinery & Equip (3531), Services-Miscellaneous Equipment Rental & Leasing (7350), Forestry (800)
- akta.pro primary industry
- Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders) (IMAHAIAC)
- akta.pro secondary industry
- Forestry & Logging Equipment (IMAHACAK)
Keywords
Where Beard Equipment Co. is headquartered
LocationHeadquarters
- HQ city
- Mobile
- HQ country
- United States
- HQ region
- North America
Offices15 records
Markets served
Beard Equipment Co. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Sales (New and Used): Sales of new John Deere construction, forestry, compact construction, and golf/turf equipment along with complementary brands (Wirtgen Group, LeeBoy, Cemen Tech). Also sells pre-owned and refurbished equipment through dedicated refurbishment facility in Alabaster, Alabama.
- Parts Sales: Thousands of parts stocked across 8 locations for John Deere and other represented manufacturers. Online parts ordering available 24/7 through dealer portal. All-makes parts business provides alternatives to high-cost OEM parts.
- Equipment Service and Maintenance: Full-service repair and maintenance for construction and lawn/garden equipment. Shop service and field service trucks available. Remote diagnostics through JDLink telematics.
- Equipment Rentals: One of the largest rental fleets in the Southeast with 600+ machines. Daily, weekly, or monthly rental terms. Rental purchase options available. Late model inventory maintained to highest standards.
- Equipment Financing: Equipment financing through John Deere Financial and PowerPlan commercial credit program. Financing options for new and used John Deere construction equipment, Wirtgen Group products where available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | 0% APR Financing for 60 Months on Select Compact Equipment |
| Other | Multi-year contract | Equipment Financing through John Deere Financial |
| Other | Monthly | PowerPlan Commercial Credit |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Beard Equipment Co. product offering
Product offeringCore offering
Beard Equipment Co. is a multi-location John Deere dealership that sells, rents, services, and finances new and used construction, forestry, golf/sports turf, and agriculture equipment, including allied brands such as Wirtgen, LeeBoy, Cemen Tech, BOMAG, Basic Equipment, STIHL, and Honda. The company also supplies OEM and aftermarket parts and offers customer support through factory-trained technicians, 24-hour parts delivery, and telematics-enabled fleet management.
Product overview
Beard Equipment Co. is a third-generation John Deere dealership offering a comprehensive equipment portfolio across three main divisions: Construction & Forestry (John Deere heavy equipment plus Wirtgen Group, LeeBoy, Cemen Tech, and Leica Geosystems technology solutions), Golf & Sports Turf (John Deere golf equipment plus 15+ allied brands), and Agriculture & Turf (John Deere residential/commercial lawn and agricultural equipment plus STIHL and Honda). The company operates 15 locations across the Southeast, providing new and used equipment sales, rentals, parts, and service support. A dedicated refurbishment facility restores pre-owned equipment, and Beard Technology Solutions provides Leica Geosystems machine control for construction automation.
Differentiator
Problem solved
Functional benefit
Brands
- Beard Equipment Golf & Sports Turf: Division serving golf courses and sports turf professionals with John Deere equipment across 13 states; recognized as largest independent John Deere Golf dealer in North America
- Beard Technology Solutions
- Beard Equipment Specials
- John Deere Specials
Products and services
- John Deere Construction & Forestry Equipment
Quantifiable outcome
- Supports over 3,000 golf courses across 13 states
- +3 more outcomes
Companies that use Beard Equipment Co.
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Beard Equipment Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Beard Equipment Co. partnerships and signals
Strategic signalPartnerships
30 partnerships are on record, tiered core and minor.
- Leica GeosystemscoreBeard Technology Solutions division named heavy construction-focused dealer for Leica Geosystems throughout the state of Alabama, effective October 1, 2023. Has been a Leica Geosystems distributor since 2015, providing products and services across Alabama and Florida. Includes 3D modeling, AGTEK training, and certified repair facility in Ocala, FL.
- Greenville Turf & TractorcoreAcquisition of Greenville Turf & Tractor, a John Deere Golf and Sports Turf dealer, including locations in Greenville SC, Ridgeland SC, Nashville TN, Cincinnati OH, and Nicholasville KY. Acquisition completed January 20, 2023. Expanded product and parts inventories and extended coverage to 11 states, making Beard Equipment the largest independent John Deere Golf & Turf dealer in North America.
- Cemen TechcoreExclusive dealer for Cemen Tech volumetric concrete mixers in northern Florida. Partnership expands road building offerings to include concrete mixing technology. Cemen Tech is the world's largest manufacturer of volumetric technology used in over 70 countries.
- Wirtgen GroupcoreOfficial dealer for Wirtgen Group equipment across 6 North Florida locations (Jacksonville, Ocala, Tallahassee, Lake City, Perry, Palatka). Wirtgen Group covers entire road construction process chain including Wirtgen milling machines, Vögele pavers, Hamm rollers/compactors, and Kleemann crushers. John Deere acquired Wirtgen Group in 2018.
- SteinerminorPartnership with Steiner for turf management equipment. Steiner offers three tractor models and 30+ Quick-Hitch attachments including mowing decks, aerators, plow blades, and rotary sweepers. Designed for courses, playing fields, and areas requiring precision turf management with slope handling capabilities.
- LeeBoycorePartnership with LeeBoy, leading manufacturer of commercial paving equipment, to serve customers in central and north Florida. LeeBoy territory covers 29 Florida counties from Tallahassee to Ocala. LeeBoy products include track and wheeled pavers, motor graders, distributor trucks, and brooms.
- John DeerecoreAuthorized John Deere dealer since 1970. Represents full John Deere Construction & Forestry, Compact Construction, Golf & Sports Turf, and Lawn & Garden equipment lines. Third-generation family-owned dealership with multiple Onyx Circle Awards and Dealer of the Year recognition.
- BOMAGminorAdditional equipment supplier for compaction equipment and related road building products sold and serviced at Beard Equipment locations.
- Basic EquipmentminorEquipment supplier for road building and compaction products sold and serviced at Beard Equipment locations.
- Eager Beaver TrailersminorEquipment supplier for trailers used in equipment transport, sold and serviced at Beard Equipment locations.
- Talbert ManufacturingminorEquipment supplier for specialized trailers, sold and serviced at Beard Equipment locations.
- NPK Construction EquipmentminorEquipment supplier for hydraulic hammers, crushers, and other attachments for construction equipment.
- Alamo IndustrialminorEquipment supplier for vegetation management and other specialized equipment sold and serviced at Beard Equipment locations.
- Gyro-TracminorEquipment supplier for specialized forestry and land clearing attachments sold and serviced at Beard Equipment locations.
- STIHLminorSTIHL handheld tools including trimmers, blowers, chain saws available at Ag & Turf locations for lawn care and property maintenance.
- Honda Power EquipmentminorHonda generators and power equipment available at Ag & Turf locations alongside John Deere products.
- WiedenmannminorGolf equipment manufacturer whose products complement John Deere Golf equipment, sold and serviced through Beard Equipment Golf division.
- BernhardminorGolf equipment manufacturer whose products complement John Deere Golf equipment, sold and serviced through Beard Equipment Golf division.
- Progressive Turf EquipmentminorGolf equipment manufacturer whose products complement John Deere Golf equipment, sold and serviced through Beard Equipment Golf division.
- AgriMetalminorGolf equipment manufacturer whose products complement John Deere Golf equipment, sold and serviced through Beard Equipment Golf division.
- Dakota PeatminorGolf equipment manufacturer whose products complement John Deere Golf equipment, sold and serviced through Beard Equipment Golf division.
- Buffalo TurbineminorGolf equipment manufacturer whose products complement John Deere Golf equipment, sold and serviced through Beard Equipment Golf division.
- TurfcominorGolf equipment manufacturer whose products complement John Deere Golf equipment, sold and serviced through Beard Equipment Golf division.
- Tru-TurfminorGolf equipment manufacturer whose products complement John Deere Golf equipment, sold and serviced through Beard Equipment Golf division.
- LastecminorGolf equipment manufacturer whose products complement John Deere Golf equipment, sold and serviced through Beard Equipment Golf division.
- 1st ProductsminorGolf equipment manufacturer whose products complement John Deere Golf equipment, sold and serviced through Beard Equipment Golf division.
- Ryan TurfminorGolf equipment manufacturer whose products complement John Deere Golf equipment, sold and serviced through Beard Equipment Golf division.
- Advanced Turf Technology (Infinicut)minorGolf equipment manufacturer whose products complement John Deere Golf equipment, sold and serviced through Beard Equipment Golf division.
- Simplex Ideal Peerless (SIP Grinder)minorGolf equipment manufacturer whose products complement John Deere Golf equipment, sold and serviced through Beard Equipment Golf division.
- GreensGroomerminorGolf equipment manufacturer whose products complement John Deere Golf equipment, sold and serviced through Beard Equipment Golf division.
Scale indicators11 records
Recent moves8 records
Expansion highlights6 records
Beard Equipment Co. competitors and assessment
Company assessmentDirect peers
- Ring Power Corporation: Heavy equipment dealer headquartered in Florida, representing Caterpillar and other OEMs across construction, forestry, and material handling. Direct regional competitor to Beard in Florida with overlapping customer base and similar multi-division dealer model.
- Stribling Equipment: Authorized John Deere Construction & Forestry dealer serving the Southeast with comparable offerings in equipment sales, rentals, parts, and service. Closely matches Beard's C&F division scope and footprint.
- Ag-Pro Companies: Large John Deere Agriculture & Turf dealer operating across the Southeast U.S., directly comparable to Beard's Agriculture & Turf (Lawn & Garden) division in terms of OEM alignment, customer segments, and service offerings.
- GreenMark Equipment: John Deere agricultural and turf equipment dealer group serving the Midwest, with comparable product mix (tractors, mowers, Gators) and dealer service model to Beard's Ag & Turf division.
- RDO Equipment Co. One of the largest John Deere Construction & Forestry dealer networks in North America, operating across multiple states with a similar mix of equipment sales, rentals, parts, and service. Highly comparable in business model, scale, and OEM partnership structure.
Others
- Vermeer Southeast: Specialized dealer for Vermeer underground construction, forestry, and environmental equipment in the Southeast U.S. Comparable as a regional equipment dealer serving overlapping forestry and construction customers.
Broad incumbents
- Foley Equipment: Caterpillar dealer serving Kansas and Missouri with construction, agriculture, and turf equipment. Comparable dealer business model to Beard though representing a competing manufacturer in a different region.
- Sunbelt Rentals: Major North American equipment rental provider offering construction, industrial, and specialty equipment rentals. Adjacent competitor to Beard's rental business with broader geographic reach and fleet scale.
- Empire Southwest: Caterpillar dealer serving Arizona, California, Nevada, and parts of Mexico with construction and mining equipment. Comparable to Beard as a multi-line heavy equipment dealer but operates in a different geography and represents a competing OEM.
- United Rentals: Largest equipment rental company in the world with a fleet of 270,000+ machines. Operates broadly in the same construction/industrial equipment rental category where Beard competes with its 600+ machine Southeast fleet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Beard Equipment Co. social profiles
Digital presenceBeard Equipment Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beard Equipment Co. leadership team
Management profileNumber of profiles
Profiles7 records
Beard Equipment Co. subsidiaries and ownership
Company hierarchySubsidiaries2 records
Beard Equipment Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beard Equipment Co. M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beard Equipment Co.
What does Beard Equipment Co. do?
Beard Equipment Co. is a multi-location John Deere dealership that sells, rents, services, and finances new and used construction, forestry, golf/sports turf, and agriculture equipment, including allied brands such as Wirtgen, LeeBoy, Cemen Tech, BOMAG, Basic Equipment, STIHL, and Honda. The company also supplies OEM and aftermarket parts and offers customer support through factory-trained technicians, 24-hour parts delivery, and telematics-enabled fleet management.
Is Beard Equipment Co. a public or private company?
Beard Equipment Co. is a private company. It is classified as family owned and is currently operating.
When was Beard Equipment Co. founded?
Beard Equipment Co. was founded in 1970. It employs 101 to 250 people.
Where is Beard Equipment Co. based?
Beard Equipment Co. is headquartered in Mobile, United States, in the North America region.
How does Beard Equipment Co. make money?
Five revenue lines are on record. Equipment Sales (New and Used) is the primary driver. The others are parts Sales, equipment Service and Maintenance, equipment Rentals and equipment Financing.
Who are Beard Equipment Co.'s main competitors?
Direct peers on record are Ring Power Corporation, Stribling Equipment, Ag-Pro Companies, GreenMark Equipment and RDO Equipment Co.. Vermeer Southeast is listed as an others. Broad incumbents are Foley Equipment, Sunbelt Rentals, Empire Southwest and United Rentals.
Does Beard Equipment Co. have an API?
No public API is recorded for Beard Equipment Co..
What industry is Beard Equipment Co. in?
Beard Equipment Co.'s product category is Heavy Equipment Dealer. Its primary akta.pro industry code is IMAHAIAC, Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders), with a secondary code of IMAHACAK, Forestry & Logging Equipment. Its NAICS code is 444230 and its SIC code is 3531.