GreensGroomer
- Company typePrivate
- Founded1997
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
GreensGroomer firmographics
Firmographics- Name
- GreensGroomer
- Legal name
- SA HEINEN LLC
- Website
- https://greensgroomer.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
GreensGroomer industry classification
Industry- Product category
- Turf Maintenance Equipment
- NAICS
- Agricultural Implement Manufacturing (33311)
- SIC
- Special Industry Machinery, Nec (3559), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Turf Management (Sports Fields, Golf Courses) (BPABADAC)
- akta.pro secondary industries
- Athletic Field & Golf Course Groundskeeping (IMAIAIAH), Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD)
Keywords
Where GreensGroomer is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GreensGroomer business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: Primary revenue from sale of turf maintenance equipment including GreensGroomer, Fairway Groomer, Sports Turf Groomers, LitterKat, GreenZapr UVC systems, and related attachments.
- Parts and Replacement Components: Revenue from replacement parts including brush sets (Blue Premium, White Premium, Black Standard in various duty levels), actuators, wiring harnesses, UVC bulbs, tires, bearings, and other wear items. Parts program allows customers to keep equipment at factory spec.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
GreensGroomer product offering
Product offeringCore offering
GreensGroomer designs, manufactures, and sells rugged turf maintenance equipment for natural and synthetic turf surfaces, including brush groomers, turf sweepers, spring tine rakes, utility transports, and UVC germicidal surface sterilizers. All equipment is built in Indianapolis, IN, and sold through an independent dealer network serving golf courses, athletic facilities, and sports complexes across North America and select international markets.
Product overview
GreensGroomer is a manufacturer of turf maintenance equipment built in Indianapolis, IN with over 30 years of industry experience. The product portfolio spans three main categories: Natural Turf Products (Original GreensGroomer, Fairway Groomer, GreensWagon utility transport, and Spring Tine Rake), Synthetic Turf Products (Integrated Sports Turf Groomer, Synthetic Sports Turf Groomer, Wide Format Synthetic Sports Turf Groomer, Spring Tine Rake for Synthetic Turf, and LitterKat Turf Sweeper), and UVC Sanitation Products (GreenZapr and miniZapr UVC sterilizers). The company also offers a comprehensive parts and attachments program including replacement brush sets, actuators, wiring harnesses, extension wings, and specialty magnets. Products are distributed through an independent dealer network across North America and select international markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Original GreensGroomer (Model 920E & 920HDE) Flagship natural turf grooming equipment with second-generation high-performance brush design that increases effective surface area and improves brush angles for deeper topdressing penetration into turf canopy. Used by golf course superintendents and sports field maintenance crews.
- Fairway Groomer (Model 944HDE)
Quantifiable outcome
- 99% customer satisfaction rate
- +2 more outcomes
Companies that use GreensGroomer
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
GreensGroomer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
GreensGroomer partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered regional and core.
- 146 Supply CenterregionalIndependent dealer based in Millbury, MA serving the Northeast region for turf maintenance equipment distribution.
- MTE Turf Equipment SolutionsregionalDealer in Tewksbury, MA specializing in turf equipment solutions for the Northeast market.
- Northeast TurfregionalDealer in South Portland, ME serving the Northeast region.
- Pacific Golf & TurfcoreMulti-location dealer network with locations in Washington (Snohomish, Spokane, Tacoma), Oregon (Portland), Idaho (Boise), Montana, and Hawaii (Kapolei). Major dealer for Western and Pacific region.
- Jerry Pate Turf Co.coreMajor dealer with locations in Memphis, TN and Birmingham, AL serving the Southeast region with turf and irrigation products.
- Kenney Machinery CorporationregionalDealer in Indianapolis, IN serving the Great Lakes region, located near GreensGroomer headquarters.
- Reinders Turf & IrrigationregionalDealer in Sussex, WI serving the Great Lakes region.
- GreenTek Solutions LtdregionalInternational dealer based in Leeds, UK serving the European market for GreensGroomer products.
- Dint Golf SolutionsregionalInternational dealer in Alexandria, NSW Australia serving the Asia-Pacific market.
- Synthetic Turf ManufacturerscoreProducts are regularly included as part of new synthetic field construction packages by top turf manufacturers.
- Big Three Golf Equipment CompaniescoreGreensGroomer works with the 'Big Three' Golf Equipment companies through dealer networks for natural turf products distribution.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
GreensGroomer competitors and assessment
Company assessmentDirect peers
- Redexim: Redexim is a Netherlands-based manufacturer of turf maintenance machinery (Verti-Drain, Topdressers, brushes, sweepers) serving golf, sports, and amenity turf. It competes head-to-head with GreensGroomer across grooming, aeration, and brushing categories.
- Progressive Turf Equipment: Progressive Turf Equipment is a Canadian manufacturer of turf maintenance equipment including rollers, topdressers, and brush systems. It serves the same golf and sports turf customers as GreensGroomer in North America.
- Jacobsen (Textron): Jacobsen, part of Textron Specialized Vehicles, makes turf maintenance equipment for golf courses, sports fields, and grounds care — directly overlapping with GreensGroomer's natural and synthetic turf product lines.
- Bernhard and Company: Bernhard is a UK-based manufacturer of turf grooming and mowing equipment, including the Express Dual and Graden brush systems used on golf greens and sports pitches. It directly competes with GreensGroomer's natural turf brush and grooming range.
- Smithco: Smithco manufactures specialty turf maintenance equipment for golf courses and sports fields, including sweepers, rollers, and topdressers. It is a direct competitor to GreensGroomer in the same equipment categories serving the same end customers.
- Earth & Turf: Earth & Turf is a small US-based manufacturer of specialty turf equipment including topdressers and rollers. It is a smaller direct peer in turf maintenance equipment serving similar golf and sports facility customers.
- Wiedenmann: Wiedenmann is a German manufacturer of synthetic and natural turf maintenance equipment, including brushes, sweepers, and deep-cleaners. Its synthetic turf line is the most direct competitor to GreensGroomer's Sports Turf Groomer and LitterKat products.
- Sisis Equipment: Sisis is a UK-based manufacturer of turf maintenance equipment for golf courses, sports grounds, and local authorities. Its brush, groomer, and aeration products compete directly with GreensGroomer's natural turf line in international markets.
Broad incumbents
- The Toro Company: Toro is a large, diversified manufacturer of turf and grounds maintenance equipment, with deep presence in golf, sports fields, and commercial landscaping. It is a broad incumbent whose mowing and turf care portfolio overlaps with GreensGroomer's at the application level.
- John Deere: John Deere manufactures a wide range of agricultural, commercial, and turf equipment, including mowers and utility vehicles used on golf courses and sports fields. It competes as a broad incumbent across the same end-customer base GreensGroomer serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
GreensGroomer social profiles
Digital presenceGreensGroomer financial estimates
Financial estimateRevenue estimate
Valuation estimate
GreensGroomer leadership team
Management profileNumber of profiles
Profiles4 records
GreensGroomer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GreensGroomer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GreensGroomer
What does GreensGroomer do?
GreensGroomer designs, manufactures, and sells rugged turf maintenance equipment for natural and synthetic turf surfaces, including brush groomers, turf sweepers, spring tine rakes, utility transports, and UVC germicidal surface sterilizers. All equipment is built in Indianapolis, IN, and sold through an independent dealer network serving golf courses, athletic facilities, and sports complexes across North America and select international markets.
Is GreensGroomer a public or private company?
GreensGroomer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GreensGroomer founded?
GreensGroomer was founded in 1997. It employs 11 to 50 people.
Where is GreensGroomer based?
GreensGroomer is headquartered in Indianapolis, United States, in the North America region.
How does GreensGroomer make money?
Two revenue lines are on record. Equipment Sales are the primary driver. The others are parts and Replacement Components.
Who are GreensGroomer's main competitors?
Direct peers on record are Redexim, Progressive Turf Equipment, Jacobsen (Textron), Bernhard and Company, Smithco, Earth & Turf, Wiedenmann and Sisis Equipment. Broad incumbents are The Toro Company and John Deere.
Does GreensGroomer have an API?
No public API is recorded for GreensGroomer.
What industry is GreensGroomer in?
GreensGroomer's product category is Turf Maintenance Equipment. Its primary akta.pro industry code is BPABADAC, Turf Management (Sports Fields, Golf Courses), with a secondary code of IMAIAIAH, Athletic Field & Golf Course Groundskeeping. Its NAICS code is 33311 and its SIC code is 3559.