What Hoodoo Ski Area does

Hoodoo Ski Area is a privately-held, seasonal ski resort operating on a special-use permit from the Willamette National Forest, located approximately five miles west of Sisters, Oregon on the back side of Tumalo Mountain. Founded in 1938 and self-described as "Central Oregon's original ski area," the resort serves families, individual skiers, and regional visitors with alpine skiing and snowboarding as its core offering, complemented by the Autobahn Tubing Park, night skiing, Nordic skiing, the Ski & Ride School, equipment rentals, on-site RV facilities, and the Hillside Ski & Sport retail shop. Operations run direct-to-consumer through the skihoodoo.resortstore.net e-commerce platform and on-site Ski-osk kiosks, with a refillable RFID lift-ticket system enabling online recharge and line-skip on subsequent visits within a season. The company also distributes through lodging partnerships (Black Butte Ranch, Best Western Ponderosa, Cold Springs Resort, Lake Creek Lodge) and the multi-resort Indy Pass network, and runs seasonal events (New Year's Eve, Viking Fest, Winter Carnival) to drive off-peak and non-skiing visitation.

The business model is a mix of transactional revenue (single-day lift tickets, AnyCard 5-day bundles, rentals, lessons, tubing, night skiing, RV sites, gift certificates, retail) and recurring subscription revenue (annual season passes and Indy Pass allocation). Pricing is not publicly disclosed, but distribution is structured across three layers: an owned e-commerce storefront, on-mountain point-of-sale, and partner resellers. Revenue is highly seasonal, concentrated in the December-to-March ski window, and materially exposed to snowfall variability — the 2025-26 season saw repeated operational suspensions due to low snow cover. Headcount of 51-100 is predominantly seasonal. There is no parent company, no institutional investor, no funding history, and no M&A activity disclosed in the source material, indicating a stable, independent operating posture with limited external capital dependencies.

Name

Hoodoo Ski Area

Legal name

Hoodoo Ski Area

Website

https://skihoodoo.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

51–100 employees

Short description

Hoodoo Ski Area is a privately-held, family-focused ski resort in Central Oregon operating under a federal special-use permit, offering alpine skiing, tubing, night skiing, lessons, and rentals to regional visitors via direct-to-consumer channels and lodging partnerships.

Ownership category

akta.pro rank

Product category

Ski Resort & Winter Recreation Services

NAICS

Skiing Facilities (71392), RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

akta.pro secondary industries

Snow Tubing, Sledding & Winter Fun Parks (THAAAJAG), Nordic & Cross-Country Centers (XC Skiing, Biathlon, Snowshoe Trails) (THAAAJAE), Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding) (THAJABAH)

Keywords

• Alpine ski resort
• Winter recreation
• Snowboard lessons
• Lift ticketing
• Season ski passes

Headquarters

HQ city

Sisters

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Lift Tickets: Day passes for ski/snowboard access to lifts and slopes, sold online and at the mountain. First-time visitors purchase a refillable RFID card.
2. Season Passes: Annual and multi-mountain season passes (including Indy Pass partnership) providing unlimited access throughout the season.
3. Equipment Rentals: Ski and snowboard rental equipment available on-site.
4. Ski & Ride School Lessons: Instruction and lessons for all skill levels, booked through the resort store.
5. Autobahn Tubing Park: Snow tubing activity with separate admission fees.
6. Night Skiing: Separate lift ticket access for evening skiing hours.
7. Nordic Skiing: Cross-country skiing access and trails.
8. Lodging Partnerships: Commission or partnership revenue from nearby lodging partner properties including Black Butte Ranch and Cold Springs Resort.
9. Retail - Hillside Ski & Sport: On-mountain retail shop selling ski equipment and merchandise.
10. Gift Certificates: Digital gift certificates sold through the resort store.
11. RV Parks: RV camping facilities on-site with daily rates.
12. Special Events & Group Bookings: Group events, corporate bookings, and special event celebrations (New Year's Eve, Viking Fest, Winter Carnival).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Hoodoo Ski Area operates a regional alpine ski resort in Central Oregon offering downhill skiing and snowboarding, a snow tubing park, ski and snowboard instruction, equipment rentals, night skiing, Nordic (cross-country) skiing, RV sites, and lodging partner packages. The mountain is accessed via RFID-enabled lift tickets, season passes, and AnyCard multi-day bundles sold through an online resort store and on-site retail operations.

Product overview

Hoodoo Ski Area operates as a single-destination ski resort in Central Oregon, offering a unified outdoor recreation experience centered on alpine skiing and snowboarding. The core product is the ski mountain itself, complemented by the Autobahn Tubing Park for non-skiers, professional instruction through the Ski & Ride School, and equipment rentals. Ticketing is handled via RFID-enabled lift tickets and season passes (including AnyCard multi-day packages and Indy Pass partnerships). Additional revenue streams include lodging, RV facilities, night skiing, Nordic skiing, group events, gift certificates, live mountain webcams, and the on-site Hillside Ski & Sport retail shop. These modules are interconnected within the resort ecosystem, with lift access being the primary value proposition that most add-on services reference.

Differentiator

Problem solved

Functional benefit

Brands

• Autobahn Tubing Park: Tubing park for sledding and winter recreation activities.
• Hillside Ski & Sport

Products and services

• Alpine Skiing & Snowboarding The primary recreation offering at Hoodoo Ski Area, providing downhill skiing and snowboarding on designated trails with lift access for individual visitors and families.
• Autobahn Tubing Park A dedicated tubing park offering sliding fun on snow for visitors and families who prefer not to ski or snowboard, with separate admission fees.
• Ski & Ride School Professional instruction program offering lessons for all skill levels, from beginner to advanced skiers and snowboarders, taught by expert instructors and booked online through the resort store.
• RFID Lift Tickets Refillable RFID-enabled lift tickets granting slope access; first-time visitors purchase the card at Ski-osks and can reload online to skip lines on subsequent visits.
• Season Passes Multi-use annual and multi-mountain passes granting unlimited mountain access for an entire ski season, with All Mountain tier options and Indy Pass integration.
• AnyCard 5-Day Lift Ticket Package A bundled five-day lift ticket package offering multi-visit slope access at a discounted rate relative to single-day tickets.
• Equipment Rentals Daily ski and snowboard rental equipment provided on-site for guests who do not have their own gear.
• Night Skiing Extended-hours skiing and snowboarding utilizing the resort's on-mountain lighting infrastructure, sold via separate lift ticket access.
• Nordic Skiing Cross-country skiing access and trails offered as an alternative to downhill skiing, with separate admission.
• Lodging Packages On-site and partner lodging accommodations for guests visiting the ski area, including packaged stays with Black Butte Ranch, Lake Creek Lodge, Best Western Ponderosa, and Cold Springs Resort.
• RV Sites On-site RV camping facilities with hookups available at daily rates for guests traveling with recreational vehicles.
• Group Events & Discounts Special pricing and event coordination for groups, schools, and organizations visiting the resort together, covering group lift tickets, lessons, and tubing.
• Gift Certificates Digital gift cards and certificates sold through the online resort store and redeemable for resort services and lift access.
• Indy Pass Multi-Resort Access Multi-resort pass partnership that grants pass holders access to Hoodoo alongside a network of other participating independent ski areas.
• Hillside Ski & Sport Retail Shop On-mountain retail store selling ski equipment, apparel, and accessories to resort guests.
• Ski & Snowboard Races Organized ski and snowboard races and competitions hosted at the resort throughout the season.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

25 partnerships are on record, tiered minor and core.

• First Interstate BankminorGTM or Marketing PartnerFinancial services partner appearing on the Hoodoo partners page.
• Black Butte RanchcoreGTM or Marketing PartnerPremier lodging partner for Hoodoo ski guests, offering vacation rental packages.
• PepsiminorGTM or Marketing PartnerBeverage partner providing beverages at the resort.
• Armada SkisminorGTM or Marketing PartnerSki equipment partner providing gear visibility.
• Crux FermentationminorGTM or Marketing PartnerCraft beverage partner for events and on-mountain offerings.
• Lake Creek LodgecoreGTM or Marketing PartnerLodging partner for ski vacation accommodations.
• Bigfoot BeveragescoreGTM or Marketing PartnerLocal craft beverage sponsor of special events including New Year's Eve Celebration.
• CoEnergy PropaneminorGTM or Marketing PartnerEvent sponsor for Winter Carnival presented by CoEnergy Propane and Crux.
• Indy PasscoreChannel Partner/ Reseller/ DistributorMulti-resort ski pass partnership allowing pass holders access to Hoodoo along with other participating resorts.
• Best Western PonderosacoreGTM or Marketing PartnerHotel partner offering lodging packages for Hoodoo visitors.
• Cold Springs ResortminorGTM or Marketing PartnerLodging partner for ski guests.
• Sunriver Brewing CompanyminorGTM or Marketing PartnerLocal craft brewery partner.
• Three Creeks Brew PubminorGTM or Marketing PartnerLocal restaurant partner in Sisters.
• Wild Ride BrewminorGTM or Marketing PartnerLocal craft brewery partner.
• Tallman Brewing CompanyminorGTM or Marketing PartnerLocal craft brewery partner.
• Best Day BrewingminorGTM or Marketing PartnerLocal craft brewery partner.
• Avid Cider / Seven Peaks Hard SeltzersminorGTM or Marketing PartnerBeverage partner for events and on-mountain.
• Cascade Spirits Co.minorGTM or Marketing PartnerSpirits partner for special events.
• Snowdays FoundationminorGTM or Marketing PartnerNon-profit partner for winter recreation community events.
• Explore SistersminorGTM or Marketing PartnerLocal tourism partner for Sisters area attractions.
• TacticsminorGTM or Marketing PartnerLocal outdoor retailer partner.
• Bergs SkishopminorChannel Partner/ Reseller/ DistributorSki equipment retailer partner.
• Sno PlanksminorGTM or Marketing PartnerLocal outdoor gear partner.
• Peak SportsminorGTM or Marketing PartnerLocal outdoor retailer partner.
• Willamette National ForestcoreStrategic or Co-development PartnerHoodoo operates under a special-use permit with the Willamette National Forest, which manages the public land where the resort is located.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mt. Bachelor Ski Resort: Closest direct competitor, also a downhill ski area in Central Oregon ~25 miles from Hoodoo, competing for the same day-trip and pass-holder market with substantially more terrain and snowmaking.
• Mt. Hood Meadows: Large Oregon ski resort on Mt. Hood operating the same alpine skiing, snowboarding, lessons, rentals, and season-pass model with RFID lift access and multi-activity offerings.
• Timberline Lodge & Ski Area: Oregon ski area on Mt. Hood with full-service lodge accommodations and the only year-round lift-served skiing in North America; comparable family-friendly and multi-revenue-stream ski resort model.
• Willamette Pass Ski Area: Small Oregon ski area operating on a USFS special-use permit, offering lift-served alpine skiing, lessons, rentals, tubing, and Nordic trails in the same regional market.
• Anthony Lakes Mountain Resort: Independently operated Oregon ski area with lift-served skiing, ski school, rentals, and tubing; shares the family-friendly, multi-activity positioning of Hoodoo.
• Mt. Hood Skibowl: Oregon ski area on Mt. Hood offering alpine skiing, night skiing, tubing, and terrain parks under a similar multi-activity product architecture.
• Cooper Spur Mountain Resort: Small Pacific Northwest ski resort in Oregon offering alpine skiing, lessons, rentals, and lodging packages; comparable sub-scale independent resort structure.

Regional players

• Summit at Snoqualmie: Pacific Northwest ski area in Washington offering lift-served skiing, lessons, rentals, and tubing under a comparable municipal/independent structure serving a regional market.

Broad incumbents

• Vail Resorts: Largest North American ski resort operator (Epic Pass) whose season-pass pricing, snowmaking scale, and destination marketing set competitive benchmarks for Hoodoo, including via Mt. Bachelor.
• Alterra Mountain Company: Multi-resort operator behind the Ikon Pass, the upper-tier season-pass competitive set; pressures small independents on pass value perception and capital availability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hoodooski
• Facebookfacebook.com/HoodooRecreation
• LinkedInlinkedin.com/company/hoodoo-recreation-services

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoodoo Ski Area