Bergs
Bergs is a Danish online consumer-electronics retailer founded in 1996, operating bergs.dk and bilstereooutlet.dk to sell HiFi, mobile, PC, car-electronics, and home products directly to Danish consumers from a domestic warehouse.
- Company typePrivate
- Founded1996
- HeadquartersSkanderborg, Denmark
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Bergs does
Bergs (BERGS Aps) is a Danish online consumer-electronics retailer founded in 1996 and headquartered in Skanderborg, Denmark. The company sells through its primary e-commerce storefront bergs.dk, serving individual Danish consumers with a broad assortment that spans HiFi and TV equipment, mobile accessories, PC peripherals, tools, home and garden products, car electronics, and cycling and camping gear. A secondary storefront, bilstereooutlet.dk, focuses specifically on car audio and related electronics within the same logistics network.
The business operates a direct-to-consumer e-commerce model supported by an in-house Danish warehouse that enables 1-2 day domestic delivery. Shipping is priced at 35 DKK per order with complimentary delivery above 1,000 DKK. Checkout supports Dankort, Visa, Mastercard, and MobilePay, with pricing in DKK across an assortment ranging from entry-level accessories (low tens of DKK) to higher-value electronics (~1,055 DKK observed). The catalog is supplied through reseller relationships with established brands including Samsung, Pioneer, Gigaset, Nextbase, Deltaco, Goobay, NEXA, Velleman, InBay, Brodit/ProClip, and FIX2Car.
Bergs is a small-scale operator with disclosed headcount of 1-10 employees, no external funding, and no disclosed acquisitions or leadership transitions. The business competes on assortment breadth, Danish-language localization, fulfillment proximity, and brand longevity rather than on technology differentiation; no AI/ML capabilities, proprietary platform features, or enterprise/B2B sales motion are referenced in the available data. Trustpilot presence is the primary external reputational signal.
Bergs firmographics
Firmographics- Name
- Bergs
- Legal name
- BERGS Aps
- Website
- https://bergs.dk
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bergs is a Danish online consumer-electronics retailer founded in 1996, operating bergs.dk and bilstereooutlet.dk to sell HiFi, mobile, PC, car-electronics, and home products directly to Danish consumers from a domestic warehouse.
- Ownership category
- akta.pro rank
Where Bergs is headquartered
LocationHeadquarters
- HQ city
- Skanderborg
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Bergs business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Retail merchandise sales: Bergs generates revenue through direct online retail sales of consumer electronics, electrical goods, HiFi/TV equipment, mobile phone accessories, PC/IT peripherals, tools, and home & garden products to Danish consumers. The business operates on a standard e-commerce model with one-time product transaction revenues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | One-time purchase model for retail merchandise |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Bergs product offering
Product offeringCore offering
Bergs is a Danish online electronics retailer (since 1996) that sells consumer electronics, electrical articles, HiFi/TV equipment, mobile phone accessories, PC/peripherals, car electronics, home and garden electrical goods, tools, and camping/cycling/motorcycle accessories directly to Danish consumers through its own e-commerce storefront at bergs.dk, fulfilling orders from its own Danish warehouse.
Product overview
Bergs is a Danish online electronics retailer operating since 1996, offering a comprehensive range of consumer electronics and accessories through a multi-category product portfolio. The core offering centers on car electronics and car stereos (including car radios, amplifiers, speakers, multimedia systems, and vehicle-specific accessories), complemented by HiFi and TV equipment, mobile phone accessories, and PC/computer products. Additional categories include home and garden electrical articles, tools (particularly LED magnifying lamps and workshop equipment), camping/cycling/motorcycle accessories, and office supplies. The company positions itself as a discount electronics retailer with daily deals and promotional pricing, operating its own Danish warehouse with 1-2 day delivery times.
Differentiator
Problem solved
Functional benefit
Products and services
- Car Electronics and Car Stereos Car audio and electronics range including car radios, amplifiers, speakers, subwoofers, multimedia systems, backup cameras, and vehicle-specific accessories for a wide range of vehicle brands.
- HiFi and TV Equipment Audio and video products including Bluetooth speakers, DAB/SAT/internet radios, amplifiers, receivers, HiFi speakers, headphones, music systems, TVs, portable AV equipment, TV tuners, and TV/HiFi accessories.
- Mobile Phone Accessories Mobile phone accessories including batteries, covers, Bluetooth headsets, phone holders, chargers, wired headsets, screen protectors, adapters, cables, and wireless charging solutions.
- PC and Computer Equipment Computing products including tablets, desktop/media PCs, hardware components, memory, networking equipment, PC speakers, cables, bags, printers, scanners, monitors, storage solutions, keyboards, and mice.
- Home and Garden Electronics Electrical articles for home and garden including lighting, batteries, baby monitors, smoke alarms, inverters, personal care products, wireless doorbells, outlets and switches, vacuum cleaners, power supplies, GPS accessories, measuring equipment, kitchen machines, fuses and relays, car cigar socket adapters, surveillance cameras, alarm systems, trackers, terrace heaters, and pest control.
- Tools and Workshop Equipment Power tools and workshop equipment including digital calipers, gas burners, LED magnifying lamps, and various hand tools.
- Camping, Cycling, and Motorcycling Accessories Recreational vehicle and sports accessories for camping, cycling, and motorcycling activities.
- Office and Clothing Supplies Office supplies and clothing items including workwear and clothing accessories.
Companies that use Bergs
Customer profileSegments1 record
Ideal customer profiles1 record
Bergs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Bergs partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- InBayminorInBay is a brand of wireless charging products (Qi-compatible) sold through Bergs' online platform. Bergs serves as a reseller/distributor for InBay products including wireless desk chargers and car phone holders with wireless charging capability.
- DeltacominorDeltaco is a Scandinavian electronics brand whose products (USB chargers, cables, adapters, mobile holders, car accessories) are sold through Bergs' online platform.
- GoobayminorGoobay is an electronics accessories brand sold through Bergs, offering products such as USB cables, car adapters, and miscellaneous electronic accessories.
- PioneerminorPioneer is a major consumer electronics brand whose products (headphones, Bluetooth speakers, car audio) are sold through Bergs' platform.
- SamsungminorSamsung brand products including mobile chargers, TV remote controls, and printer toners are sold through Bergs' online platform.
- Brodit / ProClipminorBrodit (ProClip) is a car phone mount brand whose products are sold through Bergs' car electronics platform.
- FIX2CarminorFIX2Car is a car accessories brand specializing in active and passive phone holders for vehicles, sold through Bergs' platform.
- NEXAminorNEXA is a brand of wireless electrical products including smart home plug sockets and remote controls sold through Bergs.
- GigasetminorGigaset cordless phone handsets are sold through Bergs' telecommunications product category.
- VellemanminorVelleman is an electronics hobbyist and tools brand whose LED magnifying lamps are sold through Bergs.
- NextbaseminorNextbase dashboard camera and car video accessories are sold through Bergs.
- TrustpilotminorBergs maintains a public profile on Trustpilot for customer reviews and social proof of its e-commerce credibility.
- Payment providers (Dankort, Visa, Mastercard, MobilePay)coreBergs accepts multiple payment methods including Dankort, Visa Electron, Visa, Mastercard, and MobilePay, providing consumers with flexible payment options for online purchases.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Bergs competitors and assessment
Company assessmentDirect peers
- Power (Power.dk): Power is a large Nordic consumer electronics retailer with a strong Danish online presence (power.dk). It competes head-on with Bergs across TVs, audio, mobile, computing, and home electronics categories, with similar Danish-language e-commerce positioning and broad assortment depth.
- Dustin Denmark: Dustin is a Nordic B2B/B2C retailer of IT hardware, consumer electronics, and accessories, with a Danish storefront (dustin.dk). It targets a similar electronics-and-IT product mix as Bergs, including home/office electronics, with stronger B2B emphasis but overlapping consumer offerings.
- Proshop.dk: Proshop is a long-established Danish online electronics and computer retailer, sharing Bergs' pure e-commerce DNA. Both target Danish consumers seeking consumer electronics, IT hardware, and accessories through online-only storefronts, making ProShop one of the closest direct peers in business model and assortment.
- Skousen: Skousen is a Danish retailer specializing in electronics and household appliances, with both physical stores and an online storefront. It competes with Bergs on home electronics, small appliances, and consumer electronics categories within the Danish market.
- Computersalg.dk: Computersalg.dk is a Danish online retailer focused on computer hardware, peripherals, and consumer electronics. It overlaps directly with Bergs' PC/IT, networking, and electronics accessory categories, serving Danish consumers online-only.
- Elgiganten Denmark: Elgiganten is the leading Scandinavian consumer electronics retail chain, operating both physical stores and a major Danish e-commerce site (elgiganten.dk). It sells the same broad assortment of TVs, HiFi, mobile phones, computers, and home electronics that Bergs offers, making it the most directly comparable Danish competitor in the same product category and target market.
- Komplett.dk: Komplett is a Nordic online consumer electronics and IT retailer serving Denmark (komplett.dk) alongside other Scandinavian markets. It mirrors Bergs' online-only electronics focus with comparable categories (PC, mobile, home electronics), though with broader Nordic geographic reach.
- Av-Cables.dk: Av-Cables is a Danish online specialist in cables, AV accessories, and consumer electronics, similar in size and digital-only focus to Bergs. It serves the same Danish consumer base seeking HiFi/TV accessories and small electronics, making it a close structural peer.
Broad incumbents
- Amazon Denmark: Amazon.dk is the Danish arm of the global marketplace giant, offering consumer electronics, home goods, and accessories at scale. While not a pure direct competitor to Bergs' narrower specialty, it sets the price-discovery and convenience benchmark that Bergs must compete against in Denmark.
Regional players
- CDON (cdon.dk): CDON is a Nordic e-commerce marketplace operating in Denmark (cdon.dk) with broad consumer electronics and household goods categories. It overlaps with Bergs' product range through third-party sellers, though its marketplace model and Nordic (not solely Danish) focus differentiate it from Bergs' direct-retail positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key highlights6 records
Customer concentration
Bergs social profiles
Digital presenceBergs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bergs leadership team
Management profileNumber of profiles
Bergs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bergs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bergs
What does Bergs do?
Bergs is a Danish online electronics retailer (since 1996) that sells consumer electronics, electrical articles, HiFi/TV equipment, mobile phone accessories, PC/peripherals, car electronics, home and garden electrical goods, tools, and camping/cycling/motorcycle accessories directly to Danish consumers through its own e-commerce storefront at bergs.dk, fulfilling orders from its own Danish warehouse.
Is Bergs a public or private company?
Bergs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bergs founded?
Bergs was founded in 1996. It employs 1 to 10 people.
Where is Bergs based?
Bergs is headquartered in Skanderborg, Denmark, in the Europe region.
How does Bergs make money?
One revenue line is on record: retail merchandise sales.
Who are Bergs's main competitors?
Direct peers on record are Power (Power.dk), Dustin Denmark, Proshop.dk, Skousen, Computersalg.dk, Elgiganten Denmark, Komplett.dk and Av-Cables.dk. Amazon Denmark is listed as a broad incumbent. CDON (cdon.dk) is listed as a regional player.
Does Bergs have an API?
No public API is recorded for Bergs.