Secra

What Secra does

secra bookings GmbH is a German provider of cloud-based vacation rental software (SaaS/PMS), founded in 1999 and headquartered in Sierksdorf, Schleswig-Holstein. The company operates as a subsidiary within the HomeToGo Pro segment of the publicly listed HomeToGo Group (Frankfurt Stock Exchange ticker WTH2) and targets three core customer segments: professional vacation rental agencies managing 20+ properties (secra agency), tourism destinations and DMOs (secra destination), and individual hosts with fewer than approximately 20 properties (secra channel manager). Its core products combine channel management, property management, a direct booking engine, owner and guest communication, billing and accounting (DATEV-compatible), digital guest registration and tourist tax management, and revenue management modules.

The technology platform is modular and built on cloud/SaaS architecture hosted on Hetzner infrastructure. Its principal technical differentiator is deep distribution interoperability: the channel manager synchronizes all property data (not just availability and pricing) live to 40+ booking portals including Booking.com (Premier Plus tier), Airbnb, HomeToGo, FeWo-Direkt, Check24, Holidu, Vrbo, and others; the company additionally maintains certified interfaces to 30+ PMS systems via three API variants (Core/Booking API, Object-Management API, Landlord-Management API). Proprietary features include the Profitbooster margin-enhancement tool, Lückenoptimierung (booking gap filling), and the Netzwerkbuchungen cross-agency referral network; the platform integrates with PriceLabs and Beyond Pricing for dynamic pricing, Stripe and PayPal for payments, Timwork for cleaning management, Masunt for contactless check-in, and Travelytics for market intelligence.

secra bookings monetizes through a hybrid model: the channel manager charges a 12% net commission on successful bookings only (no fixed fees), agency and destination contracts are quote-based subscriptions billed annually, the Profitbooster charges a small per-booking success fee, and the inhouse marketing agency (Contao websites, branding, Google Ads, Meta Ads, print design) generates additional professional services revenue. The go-to-market combines direct field sales and Calendly-driven demos for agencies/destinations with self-serve free registration for individual hosts, supported by presence at ITB Berlin and the HomeToGo Summer Summit.

Name

Secra

Legal name

secra bookings GmbH

Website

https://secra.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

secra bookings GmbH provides cloud-based vacation rental SaaS (channel management, PMS, booking engine, and accounting) to German-speaking agencies, tourism destinations, and individual hosts, operating as a subsidiary within the HomeToGo Group.

Ownership category

akta.pro rank

Product category

Vacation Rental Software

NAICS

All Other Travel Arrangement and Reservation Services (561599)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE)

akta.pro secondary industries

Hotel & Accommodation Booking Platforms (THALAFAB), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

Keywords

• Vacation rental software
• Channel management
• Property management software
• Booking engine
• Destination management

Headquarters

HQ city

Sierksdorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Channel Management Commission (secra channel manager): 12% commission (net, plus VAT) charged only upon successful booking and after guest departure. No registration fees, no monthly fixed costs. The commission covers all connected booking portals. Airbnb bookings are collected by secra and forwarded net of commission.
2. Channel Management for Agencies & Destinations (secra agency / secra destination): Success-based commission model included in the integrated Channel Management for agencies and destinations. Premium Vertrieb service includes coordination, billing with portals, and guest service handled by the secra bookings team for a commission.
3. Premium Vertrieb / secra bookings Service: Monthly consolidated billing of all channel booking revenues, with portal commissions handled by secra. Additional Aufpreisfunktion (surcharge mechanism) passes portal commission costs to guests, protecting agency/destination margins.
4. Profitbooster: Additional margin supplement added to direct website bookings (and OTA bookings via surcharge function). Only a small success fee is charged per completed booking. No setup or fixed costs.
5. Payment Processing Fees (Stripe & PayPal): Stripe integration charges a transparent per-transaction fee plus Stripe's own fees. PayPal integration charges a fixed monthly fee plus per-transaction PayPal fees. Both are settled directly between the agency/destination and the payment provider.
6. Inhouse Marketing Services: Additional marketing services including Contao website development, branding, social media management, Google Ads, and print design — all delivered inhouse. Website hosting and ongoing support included. Pricing not publicly disclosed.
7. Website Design & Hosting (secra channel manager): Website design and hosting services offered to channel manager customers for channel optimization — Contao-based, SEO-optimized, accessible, with integrated booking engine. Pricing individually quoted.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

secra bookings GmbH provides cloud-based vacation rental SaaS combining channel management, property management system (PMS), booking engine, owner management, billing/accounting, and digital guest registration for professional vacation rental agencies, tourism destinations, and individual hosts. The modular platform synchronizes property data across 40+ booking portals including Booking.com, Airbnb, and HomeToGo.

Product overview

secra bookings is a modular Vacation Rental Software platform offering three core products: secra agency (for agencies with 20+ properties), secra destination (for tourism organizations and DMOs), and secra channel manager (for individual hosts with fewer than 20 properties). The platform operates as a platform-plus-modules architecture where the core products can be enhanced with add-on modules including Channel Management (40+ portal integrations), Direktbuchungen (booking engine), Revenue Management (with PriceLabs/Beyond Pricing integrations and Profitbooster), Abrechnungssystem (billing and accounting), Zahlungsintegration (Stripe/PayPal), Meldescheine & Kurbeiträge (guest registration and tourist tax), Guest App & Gästemailing, POI-Modul (points of interest), Prospektverwaltung (brochure management), Schnittstellen/API (B2B integrations), Tagesplaner (daily planner), Gäste & Buchungen (guest/booking management), Team-App (cleaning team coordination), and Marketing services. The system integrates with numerous booking portals (Booking.com, Airbnb, HomeToGo, etc.) and PMS systems, and is part of the HomeToGo Group.

Differentiator

Problem solved

Functional benefit

Products and services

• secra agency Vacation Rental Software for professional property management agencies with more than 20 properties. Combines booking system, PMS, channel management, owner communication, invoicing, and meldeschein management in one integrated system. Targeted at professional vacation rental agencies.
• secra destination Destination Management System for tourism organizations, DMOs, and municipalities. Combines channel management, PMS, guest card administration, POI modules, prospect management, and event calendar for regional vacation rental management. White-label option available.
• secra channel manager Channel management solution for individual hosts and small landlords with fewer than 20 properties. Provides listing on over 40 booking portals, central data management, automatic calendar synchronization, and commission-based pricing (12% net plus VAT only upon successful booking).
• secra bookings Marketing Services Inhouse marketing services including Contao-based website development, branding, social media management, Google Ads campaigns, and print design delivered by secra's marketing team for agency and destination customers.
• secra bookings B2B API B2B partner API for system integrators and PMS providers. Includes Core/Booking API, Object-Management API, and Landlord-Management API enabling automatic synchronization of availability, seasonal rates, prices, bookings, property data, and owner master data between partner systems and secra bookings.

Quantifiable outcome

• Revenue doubled within one season for individual host
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration46 records

Feature14 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Booking.comcoreTechnology or Integration · 1 January 2026secra bookings holds the Premier Plus tier within Booking.com's Connectivity Partner Programme — the highest partner level. This provides superior technical connectivity for customer listings, rates, and availability management, with the tightest integration quality and access to Booking.com's innovation roadmap. The partnership directly contributes to the company's core value proposition of reliable, automated channel management.
• PriceLabscoreTechnology or Integration · 1 January 2025PriceLabs provides dynamic pricing intelligence for vacation rental properties. The integration enables automatic price adjustments based on demand, seasonality, local events, and market trends, directly within the secra agency and secra destination systems. Prices are automatically applied and distributed across all connected booking channels.
• Beyond (Pricing)coreTechnology or Integration · 1 January 2025Beyond provides revenue management and dynamic pricing optimization for vacation rentals. The secra bookings integration allows automatic price recommendations to be applied directly in the system and distributed across booking channels, helping agencies and destinations optimize occupancy and revenue.
• HomeToGo (Parent Company)coreStrategic or Co-development Partner · 1 January 2025secra bookings is part of the HomeToGo Pro segment of the HomeToGo Group (Wiener Börse listed, ticker: MT9). The parent company provides technology exchange, market insights, group-level marketing presence, and access to the HomeToGo consumer platform ecosystem. CEO Stefan Grimm and CTO Ryan Scoville lead the company under this umbrella, participating in group-wide events like the HomeToGo Summer Summit.
• StripecoreTechnology or Integration · 1 January 2025Stripe provides credit card payment processing integrated directly into the secra bookings booking engine on agency and destination websites. This enables seamless, secure online payment collection during the booking flow, reducing cart abandonment and increasing booking conversion rates.
• PayPalcoreTechnology or Integration · 1 January 2025PayPal is integrated as a payment option in the secra bookings booking flow. Guests receive a payment link and complete the transaction through their PayPal account without entering sensitive card data, improving trust and checkout completion rates for agencies and destinations.
• Deutsche Ferienhausverband (German Holiday Home Association)minorGTM or Marketing Partner · 1 January 2025secra bookings is a member of the Deutsche Ferienhausverband (German Holiday Home Association), positioning the company within the industry's professional community and regulatory discourse.

Scale indicators5 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Booking Experts: DACH-focused PMS for vacation rental agencies and destinations; integrated PMS partner of secra but also a competitor for the same agency/DMO customer base in Germany.
• Smoobu: Berlin-based PMS and channel manager for vacation rental hosts and agencies. Direct competitor in the DACH mid-market with overlapping channel manager, PMS, and booking engine functionality.
• Lodgify: Vacation rental software offering website builder, channel manager, and PMS for individual hosts and small agencies. Competes with secra's channel manager product for the SMB host segment globally.
• Hostaway: Vacation rental PMS and channel manager serving property managers with large portfolios. Direct competitor to secra agency for professional managers across Europe and North America.
• Guesty: Enterprise-grade vacation rental management platform for property managers. Competes with secra agency on multi-channel distribution, PMS, and operations automation for larger portfolios.
• DIRS21 (TourOnline): Channel management and booking platform for hotels and vacation rentals in DACH. Competes with secra for destination and agency customers with overlapping portal distribution capabilities.

Broad incumbents

• Cloudbeds: Broader hotel and alternative-accommodation PMS serving independent properties worldwide. Adjacent competitor with deeper hotel functionality but lighter vacation-rental channel specialization than secra.
• Holidu: Meta-search and channel-management player headquartered in Germany; competes with secra's Booking.com/Airbnb distribution value proposition while also owning consumer demand upstream.

Others

• PriceLabs: Dynamic-pricing partner already integrated with secra; functions as a complementary technology layer rather than direct competitor, though PriceLabs' broader suite increasingly overlaps with secra's revenue management module.
• Fewo-Direkt (Vrbo/Expedia): Major OTA distribution partner for secra channel manager customers in Germany; indirect ecosystem participant whose commission structures and partner-program changes directly affect secra's host economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SECRA.de
• LinkedInde.linkedin.com/company/secra
• Instagraminstagram.com/secra_bookings

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Secra