Hubtiger
Hubtiger is a cloud-based SaaS platform, founded in 2018 and headquartered in South Africa, that sells vertical workflow software to small and mid-sized repair and rental shops globally, with core products for repair job management and rental fleet operations plus POS, payment, and messaging integrations.
- Company typePrivate
- Founded2018
- HeadquartersDelaware City, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Hubtiger does
Hubtiger is a cloud-based SaaS company that sells vertical workflow software to small and mid-sized repair and rental shops, founded in 2018 by CEO Stuart Blyth and headquartered in Johannesburg/Sandton, South Africa, despite a Delaware City mailing address. The platform is delivered as a web application hosted on Microsoft Azure and is organized around two core products: a Repair Software module (job cards, calendar, quotes, technician scheduling, customer communications) and a Rental Software module launched in 2023 (inventory, real-time availability, deposits, waivers). A common set of modules — an embeddable online booking widget, automated Smart Reviews prompts to Google and Trustpilot, multi-channel messaging (SMS via Twilio, WhatsApp Business via Meta, email), digital waivers, service checklists, and coupons — sits on top of both core products and is sold via modular add-ons, most notably a $10/month-per-number WhatsApp integration.
The business model is subscription SaaS with usage-based overlays. Repair Software is tiered at $49/month (Lite, one technician), $119/month (Professional, 2–4 technicians), and a Premium tier for 5+ technicians, with SMS credits bundled by tier and not rolled over; Rental Software is tiered from $39/month (Starter, up to 20 items) to $299/month (Enterprise, 200+ items); a 30% bundle discount applies when a customer subscribes to both. Customers can transact directly through the website on month-to-month terms or book a guided demo for personalized onboarding. Go-to-market is product-led: a 7-day free trial requires no credit card, the booking widget is free to embed, and the company localizes its marketing sites across English, Spanish, Dutch, German, Portuguese, French, and Italian.
The buyer base is heavily concentrated in the bicycle retail vertical — including named enterprise logos 99 Bikes, Specialized, Pedego, Giant Store Breda, and Mike's Bikes — with adjacencies in scooter, motorcycle, appliance, jewellery, watch, and sewing-machine repair, plus bike and go-kart rental operators such as Catalina Bike Rental and Kart Store Namibia. An integration ecosystem spanning Lightspeed, Square, Vend, Shopify, Epos Now, Retail Express, Sage, NetSuite, Xero, Stripe, Paystack, Klarna, and DPO PayGate positions the product as an operational orchestrator inside its customers' tech stack. According to the company's own scale commentary, more than 1,000 shops across 24+ countries use Hubtiger. Hubtiger is privately held, registered as Hubtiger Proprietary Limited in South Africa, and the source material discloses no institutional funding rounds, suggesting a bootstrapped capital structure, with employee headcount in the 11–50 range.
Hubtiger firmographics
Firmographics- Name
- Hubtiger
- Legal name
- Hubtiger Proprietary Limited
- Website
- https://hubtiger.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hubtiger is a cloud-based SaaS platform, founded in 2018 and headquartered in South Africa, that sells vertical workflow software to small and mid-sized repair and rental shops globally, with core products for repair job management and rental fleet operations plus POS, payment, and messaging integrations.
- Ownership category
- akta.pro rank
Hubtiger industry classification
Industry- Product category
- Repair and Rental Shop Management Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Micromobility Rental Software & White-Label Platform Providers (THADAGAO)
- akta.pro secondary industry
- Email, Calendar & Scheduling (BPAMAMAC)
Keywords
Where Hubtiger is headquartered
LocationHeadquarters
- HQ city
- Delaware City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Hubtiger business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Revenue - Repair Software: Monthly subscription fees for repair shop management software with tiered pricing based on shop size and technician count. Tiers include Lite ($49/month for 1 technician), Professional ($119/month for 2-4 technicians), and Premium (for 5+ technicians).
- Subscription Revenue - Rental Software: Monthly subscription fees for rental management software with tiers based on rental inventory size: Starter ($39/month, 1-20 items), Standard ($59/month, 21-50 items), 51-100 items ($89/month), 101-200 items ($149/month), and Enterprise ($299/month, 200+ items).
- SMS Credits: SMS message credits bundled or purchased separately for customer communications. SMS credits are included in Lite (100 credits), Professional (250 credits), and Premium (350 credits) plans. Credits do not roll over.
- WhatsApp Integration Add-on: Optional monthly add-on at $10 per WhatsApp number per month for business messaging capabilities, in addition to WhatsApp's own per-message charges by Meta.
- Combined Software Bundle: Customers using both rental and workshop software receive 30% discount on the cheaper monthly subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Repairs Lite - $49/month for independent repair shops with one technician |
| Subscription | Monthly | Repairs Professional - $119/month for growing repair shops with 2-4 technicians |
| Subscription | Monthly | Repairs Premium - Built for established repair shops with 5+ technicians |
| Subscription | Monthly | Rentals Starter - $39/month for small shops managing up to 20 items |
| Subscription | Monthly | Rentals Standard - $59/month for small to medium shops managing 21-50 items |
| Subscription | Monthly | Rentals 51-100 items - $89/month for established rental shops |
| Subscription | Monthly | Rentals 101-200 items - $149/month for busy rental businesses |
| Subscription | Monthly | Rentals Enterprise - $299/month for high-volume rental operations |
| Subscription | Monthly | WhatsApp Integration Add-on - $10/month per WhatsApp number |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Hubtiger product offering
Product offeringCore offering
Hubtiger provides cloud-based SaaS software for repair and rental shops, including point-of-sale, online booking, customer communication, and operations management. The platform serves bike, ski, surfboard, and scooter rental and repair businesses, combining front-of-house sales, back-office workflow, and customer engagement into a single system.
Product overview
Hubtiger is an all-in-one service management platform for repair and rental shops, consisting of two core products: Repair Software and Rental Software. The Repair Software provides service and repair management with calendar scheduling, job cards, customer communication, quotes, and POS integration. The Rental Software manages fleet inventory, bookings, deposits, and waivers. Both core products share common modules including an Online Booking Widget, Smart Reviews system, and multi-channel customer messaging (SMS, WhatsApp, email). Integration add-ons connect with major POS systems (Lightspeed, Square, Vend, Shopify, Epos Now, Retail Express, Sage, NetSuite), accounting software (Xero), and payment gateways (Stripe, Klarna, Paystack).
Differentiator
Problem solved
Functional benefit
Products and services
- Hubtiger Repair Software Cloud-based repair shop management software for bike, ski, surf, and scooter repair businesses, supporting intake, work-order tracking, technician workflow, parts management, and customer communications.
- Hubtiger Rental Software Cloud-based rental management software for bike, ski, surfboard, and scooter rental businesses, handling booking, fleet availability, deposits, and rental agreements.
Quantifiable outcome
- Shop owners save 15-20 hours per week after switching to Hubtiger's digital system
- +2 more outcomes
Companies that use Hubtiger
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles1 record
Hubtiger technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature8 records
Hubtiger partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- LightspeedcorePOS integration partner allowing Hubtiger to sync products, pricing, and customer details with Lightspeed point-of-sale systems. Quotes can be sent directly to Lightspeed for pending sale processing.
- SquarecorePOS integration partner enabling product and pricing synchronization with Square's point-of-sale ecosystem.
- XerocoreAccounting software integration allowing quotes and job card data to be sent to Xero for financial management and bookkeeping.
- VendcorePOS integration partner that syncs products, pricing, and customer details. Setup takes only a few minutes to pull clients and products.
- ShopifycoreE-commerce platform integration partner enabling product and inventory synchronization with Shopify online stores.
- Epos NowcorePOS integration partner providing automatic sync of products, pricing, and customer details with Epos Now systems.
- Retail ExpresscorePOS integration partner enabling synchronization with Retail Express point-of-sale and inventory management systems.
- SagecoreAccounting software integration partner for financial management and bookkeeping synchronization.
- NetSuitecoreEnterprise resource planning integration partner for large businesses requiring NetSuite synchronization.
- StripecorePayment processing integration partner enabling online payments, deposit collection, and automatic refund processing for rentals and services.
- TwiliocoreSMS messaging infrastructure provider enabling Hubtiger's text message communications to customers.
- Meta (WhatsApp)coreWhatsApp Business API integration enabling direct business messaging through Hubtiger. Requires Facebook Business Account setup and per-conversation billing by Meta.
Scale indicators6 records
Recent moves6 records
Expansion highlights7 records
Hubtiger competitors and assessment
Company assessmentEmerging players
- Sortly: Sortly is inventory management software with mobile barcode tracking. While not rental-specific, it competes for the same small-business operational tooling budget that repair and rental shops allocate.
- ServiceM8: ServiceM8 is field service software widely used in Australia for trade and service businesses, with job management, quoting, and mobile tools. It targets a similar SMB service workflow but in a different geography.
Direct peers
- RepairShopr: RepairShopr is a SaaS platform purpose-built for repair shops (electronics, computer, phone, and broader), with job tracking, ticketing, invoicing, and POS integrations. It is the closest direct competitor to Hubtiger's repair software across SMB service workflows.
- Rentman: Rentman is rental management software targeted at AV, event, and production rental companies with quoting, scheduling, and inventory. It overlaps with Hubtiger's rental product for inventory-driven rental businesses.
- EZRentOut: EZRentOut is rental management software focused on equipment and inventory rentals with reservations, invoicing, and POS-style capabilities. It overlaps with Hubtiger's rental functionality especially for non-bike rental operators.
- Booqable: Booqable is rental software for SMB rental businesses (bikes, party, AV, etc.) with online booking, inventory management, and payment integrations. It directly competes with Hubtiger's Rental Software across the rental shop workflow that Hubtiger targets.
Broad incumbents
- Housecall Pro: Housecall Pro is a leading field service management platform for home services businesses offering scheduling, dispatching, and payments. It is a broader incumbent expanding down-market that competes with Hubtiger for SMB service shops.
- Lightspeed Retail: Lightspeed is a publicly listed POS and commerce platform that Hubtiger integrates with and which also offers retail and service modules for bicycle and sporting goods retailers. It is both an integration partner and a potential adjacent competitor.
- Jobber: Jobber is a well-capitalized field service management SaaS targeting home service businesses with scheduling, invoicing, and CRM. It competes for the same SMB service-shop buyer, though it is broader than the repair niche that Hubtiger specifically serves.
- ServiceTitan: ServiceTitan is a large venture-backed field service management platform for trades (HVAC, plumbing, electrical, etc.). It serves a different vertical but targets the same operational software budget that repair shops spend on.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hubtiger social profiles
Digital presenceHubtiger financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hubtiger leadership team
Management profileNumber of profiles
Profiles3 records
Hubtiger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hubtiger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hubtiger
What does Hubtiger do?
Hubtiger provides cloud-based SaaS software for repair and rental shops, including point-of-sale, online booking, customer communication, and operations management. The platform serves bike, ski, surfboard, and scooter rental and repair businesses, combining front-of-house sales, back-office workflow, and customer engagement into a single system.
Is Hubtiger a public or private company?
Hubtiger is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hubtiger founded?
Hubtiger was founded in 2018. It employs 11 to 50 people.
Where is Hubtiger based?
Hubtiger is headquartered in Delaware City, United States, in the North America region.
How does Hubtiger make money?
Five revenue lines are on record. Subscription Revenue - Repair Software is the primary driver. The others are subscription Revenue - Rental Software, SMS Credits, whatsApp Integration Add-on and combined Software Bundle.
Who are Hubtiger's main competitors?
Emerging players on record are Sortly and ServiceM8. Direct peers are RepairShopr, Rentman, EZRentOut and Booqable. Broad incumbents are Housecall Pro, Lightspeed Retail, Jobber and ServiceTitan.
Does Hubtiger have an API?
No public API is recorded for Hubtiger.
What industry is Hubtiger in?
Hubtiger's product category is Repair and Rental Shop Management Software. Its primary akta.pro industry code is THADAGAO, Micromobility Rental Software & White-Label Platform Providers, with a secondary code of BPAMAMAC, Email, Calendar & Scheduling. Its NAICS code is 54151 and its SIC code is 7372.