My Rewards International

Name

My Rewards International

Legal name

My Rewards International Limited

Website

https://myrewardsinternational.com

Company type

Public

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Loyalty & Rewards Management Software

akta.pro primary industry

Loyalty, Rewards & Incentive Programs (BPAFAMAE)

akta.pro secondary industries

Rewards, Incentives & Gift Card Program Services (MPAAAIAG), Compensation Planning & Total Rewards (BPACAPAH), Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC)

Keywords

• Employee engagement programs
• Customer loyalty platforms
• Rewards management software
• White-label loyalty solutions
• Member rewards programs

Headquarters

HQ city

Saint Kilda

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Corporate B2B Subscriptions: Annual subscription fees from corporate clients for employee engagement and customer loyalty programs. Companies pay for access to the white-label platform, supplier deals, and program management services.
2. Gift Card Sales: Sale of digital gift cards through the platform. The company acts as an intermediary between retailers and consumers, earning commissions on gift card purchases. Minimum gift card value $5, maximum $2,000.
3. Brand Partnerships and Advertising: Fees charged to brands for access to the 5.8 million member ecosystem. Brands pay to feature on the platform, participate in marketing campaigns, and reach new customers through the rewards ecosystem.
4. Cashback/Rewards Commissions: Commissions earned when members make purchases through the platform at partner merchants. The company receives a portion of sales revenue from merchant partners.
5. Professional Services: Setup, customisation, and implementation services for corporate clients implementing rewards programs. Includes branding, feature development, and integration support.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

My Rewards International provides cloud-based employee engagement, customer loyalty, and member rewards programs via a white-label platform hosted on AWS. The company sells three core program types — AtWork for employee engagement and recognition, customer loyalty and retention programs for retailers, and member loyalty programs for clubs and associations — alongside a rewards-based brand partnership advertising channel that reaches 5.8 million members. Deliverables include white-label web portals, white-label mobile apps, AI-personalised deal content, and managed program services.

Product overview

My Rewards International operates a cloud-based loyalty and rewards platform with multiple modules and delivery channels. The core My Rewards Platform serves as the central infrastructure, delivering employee engagement through AtWork (with Recognition, Rewards, and Benefits modules), customer loyalty programs, and member rewards for clubs and associations. Clients can access the platform via white-label web portals, white-label mobile apps, or the standard work.life.play app. The platform integrates personalised offers powered by AI recommendation engines and includes a rewards-based advertising channel for brand partners to reach 5.8 million members.

Differentiator

Problem solved

Functional benefit

Brands

• AtWork: A fully customisable employee engagement and recognition solution designed to help businesses build better relationships with their employees.
• work.life.play
• KLV Coins

Products and services

• My Rewards Platform Cloud-based rewards and loyalty management platform that powers employee engagement, customer loyalty, and member rewards programs with white-label web portal and mobile app delivery, AI-personalised deal content, and managed program services.
• AtWork Employee Engagement & Recognition Program Fully customisable employee engagement and recognition program with three modules: peer-to-peer and manager recognition (e-cards), points-based rewards, and personalised benefits/discounts and cashback. Designed for HR and people leaders to attract and retain staff.
• Customer Loyalty & Retention Programs Customisable customer loyalty and retention programs for retailers and consumer brands, with tiered rewards, birthday/anniversary points, referral programs, real-time reporting dashboards, and brand partnerships to drive repeat purchases and increase average transaction value.
• Member Loyalty & Rewards Programs Rewards programs for clubs, associations, unions, and membership organisations, offering thousands of cashback offers, discounts, and coupons across categories such as groceries, electronics, fashion, travel, and entertainment.
• Rewards-Based Brand Partnership Advertising Advertising and promotional program that allows brands to reach 5.8 million My Rewards members through AI-curated personalised content, email marketing campaigns, sponsored content, featured placement, and influencer activations across Australia, New Zealand, Malaysia, Hong Kong, Singapore, the Philippines, Japan, China, and Indonesia.
• Gift Cards (Digital) Digital gift cards sold through the My Rewards platform, where the company acts as intermediary between retailers and consumers, earning commissions on gift card purchases. Minimum $5, maximum $2,000 per card; total daily purchases limited to $2,000 across all cards.

Quantifiable outcome

• Families can save up to $5,434 per year without changing shopping habits
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Wyndham Asia PacificcoreStrategic or Co-development Partner · 23 February 2022Strategic partnership to develop and operate Wyndham's 'Lifestyle by Wyndham' customer rewards program across Asia Pacific. My Rewards delivers savings on everyday lifestyle purchases for Wyndham customers in Australia, New Zealand, and expanding to China, Japan, and Indonesia.
• CPSU (Community and Public Sector Union)coreStrategic or Co-development PartnerLong-term partnership (10+ years) providing member rewards and benefits program for CPSU's workforce across Australia. My Rewards helps secure memberships through deals and discounts, achieving 35% activation rate.
• Customers for Life (MotorOne Group)coreStrategic or Co-development Partner16+ year partnership providing loyalty platform for car dealerships across Australia. 89 dealerships use the My Rewards platform, generating $43k in member savings over 6 months.
• RexelminorStrategic or Co-development PartnerEmployee rewards program helping Rexel show appreciation to their workforce. Staff saved thousands of dollars in 2022 through the platform.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure provider for the My Rewards platform. AWS engineers built the platform using next-generation architecture with enterprise-grade security features.

Scale indicators9 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Yotpo: B2B SaaS loyalty, referrals and UGC platform for retailers and consumer brands. Comparable to My Rewards' customer loyalty and retention module, with overlapping AI-driven personalization and white-label portal functionality.
• Reward Gateway: UK-headquartered employee engagement, recognition and rewards platform selling to enterprises globally. Closely comparable to My Rewards' AtWork product line in offering recognition, perks and discounts to workforces, with a similar multi-country B2B SaaS model.
• Perkbox: Employee perks, recognition and wellbeing platform for UK/European employers. Highly comparable to My Rewards' AtWork employee engagement module in serving HR buyers with discounts, recognition and rewards tooling.
• Smile.io: Loyalty, referral and rewards platform purpose-built for Shopify and eCommerce merchants. Comparable to My Rewards' customer loyalty module for retailers and consumer brands seeking points, VIP tiers and referral mechanics.
• Tango Card: Digital rewards and gift card infrastructure platform powering B2B rewards programs. Directly comparable to My Rewards' gift card sales and rewards redemption infrastructure as an API/white-label provider to enterprises.
• Annex Cloud (now Verint Loyalty): Enterprise loyalty cloud platform serving brands across verticals with customizable programs and AI personalization. Directly comparable to My Rewards' customer loyalty, member loyalty and white-label platform offerings.

Broad incumbents

• Pluxee (formerly Sodexo Benefits & Rewards Services): Large global employee benefits and engagement solutions provider spun out of Sodexo in 2024. Comparable to My Rewards' employee engagement and brand-partner offering, but as a multinational incumbent with significantly greater scale.
• Blackhawk Network: Global branded payments and rewards distribution network (gift cards, prepaid, incentives). Comparable to My Rewards' gift card transaction business and brand-partner ecosystem, but at much larger scale as an established incumbent.
• Salesforce Loyalty Management: Enterprise loyalty offering inside the Salesforce CRM/Service Cloud ecosystem, targeting large global enterprises. Overlaps with My Rewards' B2B enterprise loyalty product but sits within a much broader CRM platform with vastly larger R&D resources.

Emerging players

• Xoxoday: Global employee rewards, recognition and wellness platform serving enterprises across APAC, EMEA and the Americas. Comparable to My Rewards' AtWork product and brand-partnership offering, with stronger emerging-market footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/myrewardsintltd
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/myrewards

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Rewards International