Crewmojo
Crewmojo is a Sydney-based SaaS company that sells a no-code HR workflow automation platform for continuous performance management to enterprise and mid-market organizations. Its modular platform orchestrates onboarding, 1-on-1s, goals/OKRs, feedback, reviews, and values workflows for HR and People & Culture teams.
- Company typePrivate
- Founded2016
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Crewmojo does
Crewmojo is a Sydney-based, privately held SaaS company (Crewmojo Pty Limited) that provides a no-code HR workflow automation platform focused on continuous performance management. Founded in 2016, the platform enables HR and People & Culture teams to design and orchestrate personalized employee workflows spanning onboarding, 1-on-1 meetings, goal and OKR tracking, continuous feedback, performance reviews, values alignment, progress updates, and offboarding. The core product is a visual workflow builder composed of experience triggers (workflow initiation points), employee audience segmentation, and activity orchestration, supported by modular components for reviews, feedback, 1-on-1 meetings, goals/OKRs, values, and progress updates. The platform runs on AWS-hosted infrastructure with SOC 2 Type 2 and GDPR compliance, 256-bit AES encryption at rest, TLS in transit, and regular penetration testing.
Crewmojo differentiates through a content library of over 100 downloadable performance management templates (including 360-degree, Google upward, and Deloitte-style reviews) and through domain specialization in continuous performance management methodologies, including OKR/KPI frameworks and the Situation-Behaviour-Impact feedback model. The company has experimented with AI-generated feedback that converts vague observations into structured feedback for manager-led conversations. Crewmojo also operates an active content ecosystem — a blog (Performance Management HQ), gated guides, a newsletter, and The EX Factor podcast featuring customer interviews.
The business operates a sales-led go-to-market with demo bookings and consultation calls, targeting enterprise and mid-market organizations across diverse industries including logistics (Maersk, Port of Newcastle, Wilmar), health insurance (Peoplecare, Ramsay Health Care), retail (ALDI), engineering (Stantec), media (M&C Saatchi), and non-profit (Redkite, Starlight). Pricing is not publicly disclosed. The company appears bootstrapped with no disclosed external funding rounds, and is led by co-founder and CEO Mark Lewis alongside technology co-founders Anthony Fulton and Joel Duckworth.
Crewmojo firmographics
Firmographics- Name
- Crewmojo
- Legal name
- Crewmojo Pty Limited
- Website
- https://crewmojo.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Crewmojo is a Sydney-based SaaS company that sells a no-code HR workflow automation platform for continuous performance management to enterprise and mid-market organizations. Its modular platform orchestrates onboarding, 1-on-1s, goals/OKRs, feedback, reviews, and values workflows for HR and People & Culture teams.
- Ownership category
- akta.pro rank
Crewmojo industry classification
Industry- Product category
- Performance Management Software
- NAICS
- Professional Employer Organizations (561330)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)
- akta.pro secondary industries
- Workflow & Case Management (Human-Centric BPM) (HDAEAHAA), Workforce Management & Scheduling (BPACAPAI)
Keywords
Where Crewmojo is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Crewmojo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Crewmojo operates as a cloud-based SaaS platform offering subscription-based access to their HR workflow automation and performance management platform. Pricing is likely tiered based on organization size or feature access.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Crewmojo product offering
Product offeringCore offering
Crewmojo provides a cloud-based, no-code HR workflow automation platform that lets organisations design and deliver personalised employee experiences across the full lifecycle, including onboarding, performance reviews, 1-on-1 meetings, feedback, goals/OKRs, values alignment, and progress updates. It sells this platform as a SaaS subscription to HR and People & Culture teams in mid-market and enterprise organisations, accompanied by a library of over 100 performance management templates.
Product overview
Crewmojo is an HR workflow automation platform with a modular architecture. The core Crewmojo Platform serves as the no-code workflow builder, which integrates six key purpose-built modules: Reviews (performance reviews), Feedback (feedback facilitation), 1-on-1 Meetings (coaching conversations), Goals/OKR Goal Setting (objective tracking), Values (culture alignment), and Progress Updates (status tracking). Additional modules include Employee Audiences for personalization, Experience Triggers for workflow initiation, and Employee Activities for action orchestration. The platform orchestrates the complete employee lifecycle from onboarding through performance reviews, enabling organizations to design personalized, automated HR workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- Crewmojo Platform A no-code HR workflow automation platform that allows organisations to design and deliver personalised employee experiences across the full lifecycle, from onboarding to performance reviews, offboarding, leave requests, remuneration reviews, and L&D approvals. It is sold as a SaaS subscription to HR and People & Culture leaders in mid-market and enterprise organisations, and includes modules for reviews, feedback, 1-on-1 meetings, OKR/goal setting, values alignment, and progress updates.
Quantifiable outcome
- Companies using near-term objectives are 3.5x more likely to be in the top quartile for financial performance
- +3 more outcomes
Companies that use Crewmojo
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Crewmojo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature10 records
Crewmojo partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Crewmojo competitors and assessment
Company assessmentDirect peers
- Culture Amp: Australia-based employee engagement and performance management platform. Closest direct competitor to Crewmojo given shared geography (ANZ origin), overlapping feature set (performance, feedback, 1-on-1s, engagement surveys), and similar target buyer (HR and People & Culture leaders).
- Lattice: Performance management and employee development SaaS covering reviews, goals (OKRs), 1-on-1s, and feedback. Directly comparable product surface to Crewmojo's Reviews, Feedback, 1-on-1s, and Goals modules, with overlapping mid-market and enterprise buyer personas.
- 15Five: Continuous performance management platform featuring weekly check-ins, 1-on-1s, OKRs, reviews, and engagement surveys. Directly comparable in philosophy (continuous over annual) and feature set to Crewmojo's workflow-led approach.
- Betterworks: Continuous performance management and OKR platform acquired Reflektive. Targets mid-market and enterprise with goals, check-ins, feedback, and reviews — a near-direct overlap with Crewmojo's modular architecture.
- PerformYard: Performance review and employee feedback platform for SMB and mid-market. Comparable in feature scope (reviews, goals, 1-on-1s, feedback) and target customer size, positioned similarly as a focused performance management alternative to suites.
- Workboard: OKR and goals platform focused on strategy execution and alignment. Directly comparable to Crewmojo's Goals / OKR Goal Setting module, especially for enterprises standardizing on quarterly OKR cycles.
Broad incumbents
- HiBob: Broader HCM platform with native performance management, goals, 1-on-1s, and feedback modules alongside core HRIS. Competes with Crewmojo in the performance layer while offering adjacent HR functionality Crewmojo lacks.
- Workday: Enterprise HCM and financial management suite with Workday Peakon Employee Voice for engagement and performance. Represents the bundled-incumbent threat: large enterprises may choose Workday's performance module over a point solution like Crewmojo.
- BambooHR: SMB and mid-market HRIS with integrated performance management and employee experience features. Represents the bundled-incumbent threat at the smaller end of Crewmojo's addressable market.
Emerging players
- Leapsome: European people-enablement platform combining performance reviews, OKRs, feedback, learning, and surveys. Comparable workflow-led approach and modular architecture, with growing overlap in the continuous performance category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Crewmojo social profiles
Digital presenceCrewmojo compliance and trust
Trust signalCompliance2 records
Crewmojo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crewmojo leadership team
Management profileNumber of profiles
Profiles2 records
Crewmojo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crewmojo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crewmojo
What does Crewmojo do?
Crewmojo provides a cloud-based, no-code HR workflow automation platform that lets organisations design and deliver personalised employee experiences across the full lifecycle, including onboarding, performance reviews, 1-on-1 meetings, feedback, goals/OKRs, values alignment, and progress updates. It sells this platform as a SaaS subscription to HR and People & Culture teams in mid-market and enterprise organisations, accompanied by a library of over 100 performance management templates.
Is Crewmojo a public or private company?
Crewmojo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Crewmojo founded?
Crewmojo was founded in 2016. It employs 11 to 50 people.
Where is Crewmojo based?
Crewmojo is headquartered in Sydney, Australia, in the Oceania region.
How does Crewmojo make money?
One revenue line is on record: saaS Subscription.
Who are Crewmojo's main competitors?
Direct peers on record are Culture Amp, Lattice, 15Five, Betterworks, PerformYard and Workboard. Broad incumbents are HiBob, Workday and BambooHR. Leapsome is listed as an emerging player.
Does Crewmojo have an API?
No public API is recorded for Crewmojo.
What industry is Crewmojo in?
Crewmojo's product category is Performance Management Software. Its primary akta.pro industry code is HDAEAEAJ, Human Capital Management (HCM) & Payroll Platforms, with a secondary code of HDAEAHAA, Workflow & Case Management (Human-Centric BPM). Its NAICS code is 561330 and its SIC code is 7372.