Crewmojo

What Crewmojo does

Crewmojo is a Sydney-based, privately held SaaS company (Crewmojo Pty Limited) that provides a no-code HR workflow automation platform focused on continuous performance management. Founded in 2016, the platform enables HR and People & Culture teams to design and orchestrate personalized employee workflows spanning onboarding, 1-on-1 meetings, goal and OKR tracking, continuous feedback, performance reviews, values alignment, progress updates, and offboarding. The core product is a visual workflow builder composed of experience triggers (workflow initiation points), employee audience segmentation, and activity orchestration, supported by modular components for reviews, feedback, 1-on-1 meetings, goals/OKRs, values, and progress updates. The platform runs on AWS-hosted infrastructure with SOC 2 Type 2 and GDPR compliance, 256-bit AES encryption at rest, TLS in transit, and regular penetration testing.

Crewmojo differentiates through a content library of over 100 downloadable performance management templates (including 360-degree, Google upward, and Deloitte-style reviews) and through domain specialization in continuous performance management methodologies, including OKR/KPI frameworks and the Situation-Behaviour-Impact feedback model. The company has experimented with AI-generated feedback that converts vague observations into structured feedback for manager-led conversations. Crewmojo also operates an active content ecosystem — a blog (Performance Management HQ), gated guides, a newsletter, and The EX Factor podcast featuring customer interviews.

The business operates a sales-led go-to-market with demo bookings and consultation calls, targeting enterprise and mid-market organizations across diverse industries including logistics (Maersk, Port of Newcastle, Wilmar), health insurance (Peoplecare, Ramsay Health Care), retail (ALDI), engineering (Stantec), media (M&C Saatchi), and non-profit (Redkite, Starlight). Pricing is not publicly disclosed. The company appears bootstrapped with no disclosed external funding rounds, and is led by co-founder and CEO Mark Lewis alongside technology co-founders Anthony Fulton and Joel Duckworth.

Name

Crewmojo

Legal name

Crewmojo Pty Limited

Website

https://crewmojo.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Crewmojo is a Sydney-based SaaS company that sells a no-code HR workflow automation platform for continuous performance management to enterprise and mid-market organizations. Its modular platform orchestrates onboarding, 1-on-1s, goals/OKRs, feedback, reviews, and values workflows for HR and People & Culture teams.

Ownership category

akta.pro rank

Product category

Performance Management Software

NAICS

Professional Employer Organizations (561330)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)

akta.pro secondary industries

Workflow & Case Management (Human-Centric BPM) (HDAEAHAA), Workforce Management & Scheduling (BPACAPAI)

Keywords

• Performance management software
• HR workflow automation
• Employee experience platform
• OKR goal tracking
• Continuous feedback tools

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Crewmojo operates as a cloud-based SaaS platform offering subscription-based access to their HR workflow automation and performance management platform. Pricing is likely tiered based on organization size or feature access.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Crewmojo provides a cloud-based, no-code HR workflow automation platform that lets organisations design and deliver personalised employee experiences across the full lifecycle, including onboarding, performance reviews, 1-on-1 meetings, feedback, goals/OKRs, values alignment, and progress updates. It sells this platform as a SaaS subscription to HR and People & Culture teams in mid-market and enterprise organisations, accompanied by a library of over 100 performance management templates.

Product overview

Crewmojo is an HR workflow automation platform with a modular architecture. The core Crewmojo Platform serves as the no-code workflow builder, which integrates six key purpose-built modules: Reviews (performance reviews), Feedback (feedback facilitation), 1-on-1 Meetings (coaching conversations), Goals/OKR Goal Setting (objective tracking), Values (culture alignment), and Progress Updates (status tracking). Additional modules include Employee Audiences for personalization, Experience Triggers for workflow initiation, and Employee Activities for action orchestration. The platform orchestrates the complete employee lifecycle from onboarding through performance reviews, enabling organizations to design personalized, automated HR workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• Crewmojo Platform A no-code HR workflow automation platform that allows organisations to design and deliver personalised employee experiences across the full lifecycle, from onboarding to performance reviews, offboarding, leave requests, remuneration reviews, and L&D approvals. It is sold as a SaaS subscription to HR and People & Culture leaders in mid-market and enterprise organisations, and includes modules for reviews, feedback, 1-on-1 meetings, OKR/goal setting, values alignment, and progress updates.

Quantifiable outcome

• Companies using near-term objectives are 3.5x more likely to be in the top quartile for financial performance
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature10 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Culture Amp: Australia-based employee engagement and performance management platform. Closest direct competitor to Crewmojo given shared geography (ANZ origin), overlapping feature set (performance, feedback, 1-on-1s, engagement surveys), and similar target buyer (HR and People & Culture leaders).
• Lattice: Performance management and employee development SaaS covering reviews, goals (OKRs), 1-on-1s, and feedback. Directly comparable product surface to Crewmojo's Reviews, Feedback, 1-on-1s, and Goals modules, with overlapping mid-market and enterprise buyer personas.
• 15Five: Continuous performance management platform featuring weekly check-ins, 1-on-1s, OKRs, reviews, and engagement surveys. Directly comparable in philosophy (continuous over annual) and feature set to Crewmojo's workflow-led approach.
• Betterworks: Continuous performance management and OKR platform acquired Reflektive. Targets mid-market and enterprise with goals, check-ins, feedback, and reviews — a near-direct overlap with Crewmojo's modular architecture.
• PerformYard: Performance review and employee feedback platform for SMB and mid-market. Comparable in feature scope (reviews, goals, 1-on-1s, feedback) and target customer size, positioned similarly as a focused performance management alternative to suites.
• Workboard: OKR and goals platform focused on strategy execution and alignment. Directly comparable to Crewmojo's Goals / OKR Goal Setting module, especially for enterprises standardizing on quarterly OKR cycles.

Broad incumbents

• HiBob: Broader HCM platform with native performance management, goals, 1-on-1s, and feedback modules alongside core HRIS. Competes with Crewmojo in the performance layer while offering adjacent HR functionality Crewmojo lacks.
• Workday: Enterprise HCM and financial management suite with Workday Peakon Employee Voice for engagement and performance. Represents the bundled-incumbent threat: large enterprises may choose Workday's performance module over a point solution like Crewmojo.
• BambooHR: SMB and mid-market HRIS with integrated performance management and employee experience features. Represents the bundled-incumbent threat at the smaller end of Crewmojo's addressable market.

Emerging players

• Leapsome: European people-enablement platform combining performance reviews, OKRs, feedback, learning, and surveys. Comparable workflow-led approach and modular architecture, with growing overlap in the continuous performance category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutu.be/FwjA9Wrz5FI
• LinkedInlinkedin.com/company/crewmojo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crewmojo