BIGEYE

What BIGEYE does

Bigeye Agency is a full-service marketing agency founded in 2002 and headquartered in Orlando, Florida, serving consumer brands across DTC, CPG, beauty, wellness, pet, home goods, and retail categories. The firm operates two proprietary technology platforms: EyeQ, a rapid consumer research platform that delivers actionable insights in 72 hours using AI-enhanced analysis on verified consumer panels combined with senior researcher review, and EyeSight, a marketing analytics dashboard that consolidates paid media, organic, email, retail media, and e-commerce data into a unified view tracking ROAS, CAC, LTV, and revenue attribution with Marketing Mix Modeling and incrementality analysis.

The company delivers integrated services spanning consumer research, branding and creative, performance media across 100+ platforms (including Meta, Google, Amazon, TikTok, and 50+ retail media networks such as Walmart Connect, Target Roundel, Kroger, and Instacart), social media management, email and lifecycle marketing (via Klaviyo), CPG marketing, and — most recently — AI SEO and GEO services targeting visibility on ChatGPT, Perplexity, and Google AI Overviews. The agency holds Google Ads Certified Partner, Meta Business Partner, Amazon Ads Verified Partner, TikTok Marketing Partner, and Klaviyo and Criteo partner credentials.

Bigeye operates a sales-led GTM motion selling directly to consumer brand clients through consultative conversations and structured engagement agreements. Engagement structures include flat monthly fee subscriptions for ongoing programs (media management, content production, EyeQ research) and project-based one-time work (packaging refresh, brand strategy sprints), with clear deliverables and no change orders. Pricing is not publicly disclosed. The firm reports 200+ clients served, $250M+ in cumulative client revenue driven, and 4.8x average ROAS across its book.

Name

BIGEYE

Legal name

Bigeye Agency

Website

https://bigeyeagency.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Full-service marketing agency serving consumer brands across DTC, CPG, beauty, wellness, pet, and retail, integrating proprietary consumer research (EyeQ) and analytics (EyeSight) with creative, performance media, and AI SEO services.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Marketing Research and Public Opinion Polling (54191), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Market Research, Analytics & Consumer Insights (BPAFAAAM)

Keywords

• Marketing agency services
• Consumer brand advertising
• Performance media buying
• Consumer research insights
• Retail media networks

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Marketing Agency Services: Full-service marketing agency providing integrated consumer research, branding and creative, performance media, and analytics services. Revenue generated through structured engagement agreements with clear deliverables. Some clients work on flat monthly fees for ongoing programs like media management, content production, or EyeQ research. Others engage project-by-project for one-time work like packaging refresh or brand strategy sprints.
2. EyeQ Research Subscription: Monthly consumer insights subscription on a flat-fee basis. Includes concept testing, message testing, persona development, audience segmentation, brand tracking, price sensitivity analysis, packaging testing, and creative validation. Provides continuous insights without per-study procurement costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Bigeye is a full-service marketing agency for consumer brands integrating proprietary consumer research (EyeQ), branding and creative production, performance media management, and unified marketing analytics (EyeSight). The firm delivers consumer insights in 72 hours via AI-enhanced research on verified consumer panels, then activates those insights through in-house creative, paid media across 100+ platforms, AI SEO/GEO, email lifecycle, and CPG marketing programs.

Product overview

BIGEYE is a full-service marketing agency for consumer brands combining consumer intelligence with creative execution and performance media. The core offering consists of proprietary technology platforms (EyeQ Rapid Consumer Intelligence and EyeSight Analytics) plus integrated service offerings (Consumer Research, Branding & Creative, Performance Media, Marketing Analytics, Social Media Management, Email & Lifecycle Marketing, CPG Marketing, and AI SEO & GEO). EyeQ delivers rapid consumer insights via AI-enhanced analysis on a flat monthly subscription, while EyeSight provides unified analytics across all marketing channels. Services are delivered through a single integrated team covering strategy, design, copywriting, motion, photography, and production. The company operates as a Google Ads Certified Partner, Meta Business Partner, and Amazon Ads Verified Partner.

Differentiator

Problem solved

Functional benefit

Products and services

• EyeQ Rapid Consumer Intelligence Proprietary rapid consumer research platform that validates creative concepts, tests messaging, and uncovers audience insights, delivering actionable findings in 72 hours for standard studies and 1-2 weeks for complex methodologies. Used by consumer brand marketers seeking fast decision-grade consumer intelligence.
• EyeSight Analytics Platform Unified marketing analytics dashboard integrating data from every marketing channel into one view, tracking ROAS, CAC, LTV, and revenue attribution in real time. Includes Marketing Mix Modeling and incrementality analysis for consumer brand clients.
• AI SEO and GEO AI-powered search visibility service managing brand presence across ChatGPT, Perplexity, Google AI Overviews, and other generative AI platforms, using GEO and AEO strategies for consumer brands.
• Performance Media and Advertising Strategic media buying and optimization across Meta, Google, Amazon, TikTok, YouTube, and 100+ retail media networks including Walmart, Target, Kroger, and Instacart. Full-funnel media planning from awareness to conversion for consumer brands.
• Consumer Research and Insights Consumer research service providing psychographic segmentation, behavioral analysis, concept testing, competitive audits, brand tracking, pricing studies, and predictive attention modeling for consumer brand marketers.
• Branding and Creative Brand positioning, identity systems, naming, packaging, campaign creative, social ads, email creative, video production, product photography, UGC content, and influencer partnerships for consumer brands.
• Social Media Management Organic social media management, content strategy, and creative production across Instagram, TikTok, LinkedIn, YouTube, and Facebook, with content built on consumer research insights for consumer brands.
• Email and Lifecycle Marketing Email and SMS marketing turning one-time buyers into repeat customers through lifecycle flows, segmentation, and retention strategy built on Klaviyo and consumer intelligence from EyeQ for consumer brands.
• CPG Marketing Full-service CPG marketing for consumer packaged goods brands, covering research, strategy, creative, media, retail, e-commerce, and analytics for brands on shelves, in carts, and in kitchens.
• Marketing Analytics Customized analytics dashboards, performance reporting, and competitive intelligence connecting marketing channels to business outcomes, including custom reporting cadences and executive-ready presentations for consumer brands.

Quantifiable outcome

• 4.8x average ROAS across all clients
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and important.

• GooglecoreTechnology or IntegrationGoogle Ads Certified Partner with platform-level expertise in search, display, and programmatic advertising. Brings Google Ads capabilities to every campaign for consumer brand clients across performance media.
• MetacoreTechnology or IntegrationMeta Business Partner with certified expertise in Facebook and Instagram advertising for consumer brands. Enables strategic paid social campaigns and platform-level optimization.
• AmazoncoreTechnology or IntegrationAmazon Ads Verified Partner managing Amazon advertising campaigns including Sponsored Products, Sponsored Brands, and Amazon DSP. Manages Amazon presence across product search and retail media.
• TikTokcoreGTM or Marketing PartnerTikTok Marketing Partner enabling short-form video advertising, creator partnerships, and social content strategies for consumer brands targeting younger demographics.
• KlaviyoimportantTechnology or IntegrationKlaviyo Partner managing email and SMS lifecycle marketing for consumer brands. Builds lifecycle email sequences that turn first-time buyers into repeat customers.
• CriteoimportantTechnology or IntegrationCriteo Partner providing programmatic advertising and retargeting capabilities for client campaigns across the open web.
• WalmartcoreTechnology or IntegrationManages Walmart Connect retail media campaigns and sponsored product advertising across Walmart's retail media network including in-store and digital placements.
• TargetcoreTechnology or IntegrationManages Roundel (Target's retail media network) advertising including onsite search ads and offsite display campaigns targeting active shoppers.
• KrogerimportantTechnology or IntegrationManages retail media advertising across Kroger's digital and in-store media network for CPG and consumer brand clients.
• InstacartimportantTechnology or IntegrationManages Instacart retail media advertising placements connecting brands with grocery shoppers at the point of purchase intent.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AMP Agency: Integrated marketing agency combining strategy, creative, media, and analytics for consumer brands — comparable scope and target segment to Bigeye.
• Power Digital Marketing: Full-service growth marketing agency serving DTC and consumer brands with integrated paid media, creative, and analytics — directly comparable to Bigeye's core offering and target market.
• Hawke Media: Growth marketing agency providing performance media, creative, and lifecycle marketing for consumer brands — competes with Bigeye for the same mid-market and enterprise DTC/CPG clients.
• Tinuiti: Performance marketing agency specializing in retail media networks, paid social, and search for consumer brands — overlaps with Bigeye's media buying and retail media offerings across 50+ networks.
• Disruptive Advertising: Digital marketing agency focused on paid media, SEO, and lifecycle marketing — competes with Bigeye in performance media and increasingly in the AI SEO/GEO space.
• Wpromote: Full-service digital marketing agency serving mid-market and enterprise clients with paid media, SEO, creative, and analytics — a like-for-like competitor to Bigeye's integrated offering.

Broad incumbents

• Bounteous: Larger digital experience and marketing agency offering media, creative, and analytics as part of a broader portfolio — overlaps with Bigeye's services but with significantly more scale and resources.
• Jellyfish: Global digital marketing agency offering media, creative, and analytics as part of Brandtech Group — broader portfolio and geographic reach, but directly competes for enterprise consumer brand accounts.
• Razorfish: Large global agency with full media, creative, and analytics capabilities — competes with Bigeye for enterprise consumer brand engagements but with substantially more resources and breadth.

Emerging players

• Acceleration Partners: Performance marketing agency specializing in affiliate, partner, and influencer programs for consumer brands — partial overlap with Bigeye's lifecycle and influencer components.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bigeye
• InstagramInstagram.com/bigeyeagency
• Xx.com/BIGEYEagency
• Facebookfacebook.com/BIGEYEagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BIGEYE