AuthorityLabs
AuthorityLabs provides SEO rank tracking software and SERP data APIs that monitor keyword positions daily across Google, Bing, and Yahoo for digital marketing agencies, SMBs, and in-house marketers, with granular local, mobile, and competitor tracking.
- Company typePrivate
- Founded2008
- HeadquartersPhoenix, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AuthorityLabs does
AuthorityLabs is a search engine rank tracking software and SERP data provider founded in 2008 by Chase Granberry and headquartered in Bellevue, Washington (operating under the legal entity ScraperAPI, LLC). The platform monitors keyword positions on a daily basis across Google, Bing, and Yahoo using proprietary browser-based checking without personalization, and offers granular location-level tracking (country, state, city, postal code) plus separate mobile vs. desktop ranking data. Feature modules include Featured Snippet tracking, Competitor Monitoring, 'Now Provided' keyword recovery (which integrates with Google Analytics via OAuth to surface keywords obscured by Google's not-provided masking), 100% white-label client reporting, and unlimited user seats at no additional cost.
The product portfolio consists of two lines: the AuthorityLabs Rank Tracker, a subscription-based UI application targeted primarily at digital marketing agencies and SMB marketers, and AuthorityLabs Data Services, an API product (with SEO API and Reputation API endpoints) that delivers SERP data programmatically for consumption in internal BI tools. A native Google Data Studio connector, launched in June 2020 and gated to Pro Plan and higher tiers, extends the platform into marketing-analytics workflows. AuthorityLabs is a sub-brand within the Traject martech suite, which groups seven marketing-technology brands (including Grade.us, GatherUp, Traject Data, and Cyfe) under a 60+ person operating organization; AuthorityLabs itself has historically been attributed 11–50 employees.
The business model is a self-serve, product-led growth motion: customers sign up directly on the website, start a 14-day free trial without a credit card, and convert into monthly recurring subscriptions. GTM is almost entirely direct/online with content marketing (blog, free guides, case studies) and organic SEO feeding top-of-funnel discovery; named enterprise logos include Choice Hotels, Encyclopedia, Mint, Jobing, and Symantec. The firm raised a single disclosed $15,000 seed in 2008 and has otherwise been bootstrapped, completed the 2017 acquisitions of SERPS.com and ZoomRank, and operates without any subsequently disclosed venture funding.
AuthorityLabs firmographics
Firmographics- Name
- AuthorityLabs
- Legal name
- ScraperAPI, LLC
- Website
- https://authoritylabs.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AuthorityLabs provides SEO rank tracking software and SERP data APIs that monitor keyword positions daily across Google, Bing, and Yahoo for digital marketing agencies, SMBs, and in-house marketers, with granular local, mobile, and competitor tracking.
- Ownership category
- akta.pro rank
AuthorityLabs industry classification
Industry- Product category
- SEO Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data & Analytics Platforms (Data Warehousing, Lakes, Streaming) (HDABAAAF)
Keywords
Where AuthorityLabs is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
AuthorityLabs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Rank Tracker Subscription: Subscription-based pricing for SEO rank tracking software with tiered plans. All payments processed via credit card.
- SEO Data Services / API: API-based access to SEO data for consumption in internal BI tools and custom applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pro Plan and higher required for Google Data Studio connector |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
AuthorityLabs product offering
Product offeringCore offering
AuthorityLabs provides cloud-based SEO rank tracking software and a SERP data API that monitor keyword positions daily across Google, Bing, and Yahoo. The platform serves digital marketing agencies, in-house marketers, and enterprises with features including local, mobile, and global tracking, competitor monitoring, white-label reporting, and Google Analytics/Dat
Product overview
AuthorityLabs is an SEO software platform consisting of two main product lines: the Rank Tracker (core product) for monitoring keyword positions across search engines, and Data Services (API) for consuming SERP data programmatically. The Rank Tracker offers several integrated feature modules including mobile rank tracking, local rank tracking by geography, featured snippet tracking, competitor monitoring, and 'Now Provided' keyword recovery via Google Analytics integration. The platform serves agencies and businesses tracking billions of keywords.
Differentiator
Problem solved
Functional benefit
Brands
- AuthorityLabs Rank Tracker: SEO rank tracking software for monitoring keyword rankings across desktop and mobile.
- AuthorityLabs Data Services
Products and services
- AuthorityLabs Rank Tracker Cloud-based SEO rank tracking software that monitors keyword positions daily across Google, Bing, and Yahoo. Provides desktop and mobile ranking data, local geographic tracking by state/city/postal code, global tracking, competitor monitoring, white-label client reporting, and unlimited users. Targeted at digital marketing agencies, in-house marketers, and SMBs.
- AuthorityLabs Data Services SEO data API service providing a comprehensive set of daily SERP data points for programmatic consumption. Includes the SEO API and the Reputation API, allowing enterprise and technical users to feed ranking and reputation data into internal BI tools and custom applications.
Quantifiable outcome
- Tracked billions of keywords
- +1 more outcomes
Companies that use AuthorityLabs
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles3 records
AuthorityLabs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature10 records
AuthorityLabs partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SERPS.comcoreAuthorityLabs joined forces with SERPS.com in 2017 as part of consolidation in the SEO tracking space. SERPS.com was acquired and integrated into the AuthorityLabs/Traject brand portfolio.
- ZoomRankcoreAuthorityLabs joined forces with ZoomRank in 2017. ZoomRank was acquired and merged into the AuthorityLabs/Traject suite of marketing technology tools.
- TrajectcoreAuthorityLabs is now part of Traject, a suite of flexible, scalable, and intuitive digital marketing tools. Traject represents 7 brands in the marketing technology space including Grade.us, GatherUp, Traject Data, and Cyfe.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
AuthorityLabs competitors and assessment
Company assessmentDirect peers
- Mangools (SERPWatcher): Mangools offers SERPWatcher, a dedicated keyword rank tracker aimed at bloggers and SMBs, competing directly with AuthorityLabs on price, usability, and tracking depth.
- Moz Pro: Moz is a long-standing SEO SaaS platform whose rank tracking and keyword research products target the same SMB and agency buyer that AuthorityLabs serves.
- SEMrush: SEMrush is a leading all-in-one marketing SaaS platform that includes rank tracking as one of its flagship modules, directly competing with AuthorityLabs for the same agency and in-house marketer customer base.
- SE Ranking: SE Ranking is an SMB-friendly SEO platform offering rank tracking, competitor analysis, and reporting at price points and feature scope that overlap tightly with AuthorityLabs.
- Advanced Web Ranking: Advanced Web Ranking is a long-running rank tracking tool with agency white-label features and global/local SERP coverage, overlapping closely with AuthorityLabs' positioning.
- AccuRanker: AccuRanker is a specialized, fast rank tracker focused on accuracy and enterprise use, competing most directly with AuthorityLabs on its core rank-tracking product.
- Ahrefs: Ahrefs is a major SEO toolset that competes head-on with AuthorityLabs, offering rank tracking alongside backlink and content tools used by agencies and SEO professionals.
- STAT Search Analytics: STAT is an enterprise-focused rank and SERP feature tracker used by agencies and in-house teams; it competes with AuthorityLabs Data Services for high-volume API-driven rank tracking workloads.
Broad incumbents
- BrightEdge: BrightEdge is an enterprise SEO and content performance platform with rank tracking inside a much broader suite, competing with AuthorityLabs primarily for mid-market and enterprise customers.
- Conductor: Conductor is an enterprise SEO and organic marketing platform whose rank tracking and content optimization capabilities overlap with AuthorityLabs at the higher end of the market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AuthorityLabs social profiles
Digital presenceAuthorityLabs financial estimates
Financial estimateRevenue estimate
Valuation estimate
AuthorityLabs leadership team
Management profileNumber of profiles
Profiles2 records
AuthorityLabs funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AuthorityLabs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AuthorityLabs
What does AuthorityLabs do?
AuthorityLabs provides cloud-based SEO rank tracking software and a SERP data API that monitor keyword positions daily across Google, Bing, and Yahoo. The platform serves digital marketing agencies, in-house marketers, and enterprises with features including local, mobile, and global tracking, competitor monitoring, white-label reporting, and Google Analytics/Dat
Is AuthorityLabs a public or private company?
AuthorityLabs is a private company. It is classified as corporate owned and is currently operating.
When was AuthorityLabs founded?
AuthorityLabs was founded in 2008. It employs 11 to 50 people.
Where is AuthorityLabs based?
AuthorityLabs is headquartered in Phoenix, United States, in the North America region.
How does AuthorityLabs make money?
Two revenue lines are on record. Rank Tracker Subscription is the primary driver. The others are SEO Data Services / API.
Who are AuthorityLabs's main competitors?
Direct peers on record are Mangools (SERPWatcher), Moz Pro, SEMrush, SE Ranking, Advanced Web Ranking, AccuRanker, Ahrefs and STAT Search Analytics. Broad incumbents are BrightEdge and Conductor.
Does AuthorityLabs have an API?
Yes. AuthorityLabs offers a Rank Tracker API that allows users to pull their ranking data programmatically. The API requires authentication via a subdomain (found in Account > Settings) and an API key (found on the Account Overview page). Users can retrieve domain IDs and connect data to Google Data Studio for reporting. The documentation is available via Apiary at authoritylabs.docs.apiary.io. Developer documentation is at authoritylabs.docs.apiary.io.
What industry is AuthorityLabs in?
AuthorityLabs's product category is SEO Software. Its primary akta.pro industry code is HDABAAAF, Data & Analytics Platforms (Data Warehousing, Lakes, Streaming). Its NAICS code is 5182 and its SIC code is 7370.