For; to (do)
For; to (do) (Fortodo) is a private, founder-controlled concierge and lifestyle-services conglomerate offering errand running, delivery, shopping, mail, storage, transportation, and financial services through a federated brand portfolio, delivered online, by phone, and via physical cafe/center locations to consumers and SMBs worldwide.
- Company typePrivate
- Founded2017
- HeadquartersMountain View, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What For; to (do) does
For; to (do), operating under the Fortodo brand, is a privately held decentralized conglomerate founded by Astor Birri in 2017 (For; to (do) Inc., incorporated July 2, 2017; Fortodo LLC, founded November 15, 2019) and headquartered in Mountain View, California. The company positions itself as a comprehensive concierge and lifestyle-services platform organized around a "seven basic human needs" framework (food/water, clothing, shelter, transportation, security, education, social), delivering services through a federated brand portfolio that includes Fortodo (core platform), Bag of goodies (e-commerce), Browseon (media), Finders Worldwide (information), Doer Services (task completion via virtual and physical Doers), TraNet'te, Getzigo, Runner Delivery, Kidszigo, and InterStelNet. Distribution is hybrid: web portal and mobile app, 24/7 phone/text support, and physical Fortodo Centers/Cafes in 19+ US cities, with localized websites covering 22+ countries.
The platform's technology layer integrates multi-channel service delivery (online, in-person, phone), a Fortodo Presence system for managing virtual and physical representations, Fortodo Verified identity badges, and Unique Handle username licensing. A network of service providers (Doers, Finders, Shoppers, Drivers, Runners) executes tasks; payments flow through Stripe and Elavon ConvergePay with consumer credit offered via the Goodies Card. Partnerships with Uber, Lyft, taxi operators, Wingz, and USPS extend transportation and mail capabilities. Founder Astor Birri holds 60%+ equity and 100% voting control; the company operates with 1-10 disclosed employees and exited stealth in 2022 with a self-described "Out of Stealth - 2026" milestone.
Revenue is generated through a mix of subscription (Goodies membership $10/mo or $80/yr, business memberships $25-$700/mo, username licensing $30-$10,000, mail and storage subscriptions, verification $5-$150/yr), usage-based fees ($0.50/min for Doer time, $3 minimum or 5% on transportation), and per-use transaction charges layered on third-party costs. Shares of For; to (do) Inc. are sold via private placement to accredited investors, with a stated intent to pursue a public listing. No audited revenue, ARR, or GMV is disclosed, and no enterprise customers are named.
For; to (do) firmographics
Firmographics- Name
- For; to (do)
- Legal name
- For; to (do) Inc.
- Website
- https://fortodo.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- For; to (do) (Fortodo) is a private, founder-controlled concierge and lifestyle-services conglomerate offering errand running, delivery, shopping, mail, storage, transportation, and financial services through a federated brand portfolio, delivered online, by phone, and via physical cafe/center locations to consumers and SMBs worldwide.
- Ownership category
- akta.pro rank
For; to (do) industry classification
Industry- Product category
- Concierge and On-Demand Lifestyle Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Help Supply Services (7363), Services-Facilities Support Management Services (8744), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Vehicle Services On‑Demand Platforms (Car Wash, Maintenance, Roadside) (BPAMAHAL)
- akta.pro secondary industries
- Service Desk & Help Desk Services (BPAEAJAA), Car Rental & Car-Sharing Booking Platforms (BPAMAIAF)
Keywords
Where For; to (do) is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices20 records
Markets served
For; to (do) business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Subscription Services - Goodies Membership: Monthly and annual subscription memberships providing access to delivery, shopping assistance, and concierge services. Basic membership includes free same-day shipping within 5 mile radius, telephone ordering, and presence management.
- Per-Use Service Fees: Transaction-based fees for individual services including Doer time ($0.50 per minute), travel liaison services ($5 + $0.50/minute), ground transportation coordination, and task completion. Services are priced per use plus any third-party costs.
- Username/Handle Licensing: Personal unique usernames licensed annually from $30/year for individuals to $1,500 for eternal lifetime access. Business usernames from $100/year to $10,000 for eternal licensing. Premium for unique digital identity across the Fortodo ecosystem.
- Business Solutions Memberships: Business incubator and solution memberships ranging from $25/month for standard single membership to $700/month for gold tier (16-20 members). Includes access to business center amenities, events, workshops, and directory listings.
- Storage and Mail Services: Self-storage services from $1/day for smallest package storage up to $40/month for 15x15ft spaces. Mail service subscriptions at $30/month for personal and $10/month for business. Home address with mail service at $30/month.
- Transportation Services Commission: Ground transportation coordination with $3 minimum or 5% of service provider charge, whichever is greater. Volume Discount Club memberships ($500-$1,000 semi-annually) providing up to 40% off Doer service costs and 25% off partner transport rides.
- Private Placement Stock Sales: Class A and Class B shares of For; to (do) Inc. offered via private placement to accredited investors. Company plans to become public in the future, listing shares on a major market.
- Verification Services: Personal verification subscriptions at $5/month or $50/year. Business verification at $15/month or $150/year. Provides verified badges, real person support, and loyalty program access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Goodies Basic Monthly - Entry-level subscription for individual consumers |
| Subscription | Annual | Goodies Basic Annual - Annual subscription with discount |
| Subscription | Multi-year contract | Personal Unique Username - Individual digital identity licensing |
| Subscription | Multi-year contract | Business Unique Username - Business digital identity licensing |
| Subscription | Monthly | Business Incubator Memberships - Tiered business center access |
| Subscription | Monthly | Self Storage Monthly - Auto-renewing storage subscriptions |
| Subscription | Annual | Self Storage Annual - Annual payment storage subscriptions |
| Subscription | Multi-year contract | Volume Discount Club - Transportation service savings program |
| Usage-based | Pay-as-you-go | Per-Minute Doer Services - On-demand task completion |
| Subscription | Monthly | Mail Service Subscriptions - Postal and package handling |
| Subscription | Monthly | Personal Verification - Identity verification subscription |
| Subscription | Monthly | Business Verification - Company verification subscription |
| Subscription | Monthly | Goodies Card - Credit/Lending product |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
For; to (do) product offering
Product offeringCore offering
For; to (do), operating as Fortodo, is a multi-channel concierge and on-demand services platform offering errand running, task completion, shopping assistance, same-day delivery, transportation coordination, travel planning, mail/storage, and lifestyle management. Services are delivered 24/7/365 through online portals, mobile apps, phone/text support, and physical cafe/center locations, leveraging a registered network of Doers, Finders, Shoppers, Drivers, and Runners.
Product overview
Fortodo is a comprehensive concierge and lifestyle services platform organized as a platform-plus-modules architecture. The core platform (Fortodo) serves as a unified gateway supported by specialized sub-brands: Bag of goodies (e-commerce marketplace), Browseon (media network), Finders Worldwide (information/lost & found), and Doer Services (task completion via virtual and physical doers). Physical presence is delivered through Fortodo Centers (retail service locations) and Fortodo Cafe (coworking spaces). Additional platform features include Fortodo Social (social networking), Fortodo Pay/Money (financial services), Fortodo Mail (physical and email services), Fortodo Travel and Transportation, Fortodo Guardian (safety monitoring), Fortodo Verified (identity verification), and Fortodo Unique Handles (username licensing). The platform also offers subscription add-ons including Goodies membership for delivery benefits and Self Storage Service. The company positions itself as a federated, decentralized entity offering services online, in-person, and by phone worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Bag of goodies: E-commerce marketplace and shopping platform offering products and delivery services
- Browseon
- Doer Services
- Finders Worldwide
- Fortodo.org
Products and services
- Fortodo Assistant
Quantifiable outcome
- 24/7/365 availability - Always accessible
- +2 more outcomes
Companies that use For; to (do)
Customer profileSegments5 records
Ideal customer profiles4 records
For; to (do) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
For; to (do) partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, minor and flagship.
- UbercoreThird-party transportation provider integrated into Fortodo's ground transportation service network. Uber rides are coordinated through Fortodo's platform with Doer support services including meet-and-greet, luggage assistance, and customer service at arrival.
- LyftcoreThird-party transportation provider integrated into Fortodo's ground transportation network. Lyft rides are coordinated through Fortodo platform with additional support services for travelers.
- Taxi ServicescoreTraditional taxi services integrated into transportation network for customers preferring or requiring conventional taxi options. Part of multi-provider transportation coordination.
- WingzminorAirport-focused transportation provider integrated into Fortodo's travel-related services. Provides scheduled rides to and from airports with Doer support overlay.
- StripecorePayment processing partner for Fortodo's billing and payment systems. Fortodo has partnered with Stripe for simplified billing across its platforms.
- Elavon (ConvergePay)corePayment gateway hosting Fortodo's hosted payments via ConvergePay platform for processing transactions.
- Doers, Finders, Shoppers, Drivers, RunnerscoreNetwork of service providers performing tasks for customers. Doers (virtual and physical) handle errands, concierge, and task completion. Finders provide information services. Shoppers handle shopping assistance. Drivers and Runners manage transportation and delivery.
- US Postal ServicecoreUSPS integration for mail handling services. Fortodo operates as Commercial Mail Receiving Agent (CMRA), requiring USPS Form 1583 for mailbox setup and following USPS regulations.
- Birri GroupflagshipParent conglomerate and strategic partner providing foundation and direction. Fortodo is administered as a member of the Birri Group federation. Birri Group includes diversified business holdings including AG Brentwood (est. 1985) and Finders Worldwide (est. 1990).
- InterStelNetminorRelated entity focused on space-related transportation and communications services. Part of Fortodo's future-oriented mission beyond Earth.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
For; to (do) competitors and assessment
Company assessmentEmerging players
- iPostal1: iPostal1 is a leading digital mailbox and virtual mail service provider. It is a relevant emerging peer to Fortodo Mail, particularly the USPS CMRA / virtual address use case.
- Care.com: Care.com is a marketplace for finding caregivers, pet sitters, tutors, and household services. It is an emerging player peer to Fortodo's 'Finders Worldwide' information and people-finding service.
- Wag: Wag is an on-demand pet care services platform offering dog walking, pet sitting, and boarding. It overlaps with the pet care slice of Fortodo's Doer Services / Runner Delivery use cases.
Direct peers
- TaskRabbit: TaskRabbit is a leading on-demand marketplace for handyman, errand, cleaning, and task services. It is the most direct peer to Fortodo's 'Doer Services' sub-brand, with comparable task-completion use cases and consumer audiences.
- Magic: Magic (later rebranded/entrenched) is an on-demand personal assistant service that provides 24/7 concierge support via chat, text, and phone. It is the closest direct competitor to Fortodo's 24/7 concierge / Fortodo Assistant offering.
- Hello Alfred: Hello Alfred is a home concierge and lifestyle management service that handles errands, cleaning, package acceptance, and home management for residents in multifamily buildings. Comparable to Fortodo's bundled errand, mail, and concierge services.
- Thumbtack: Thumbtack is a services marketplace connecting consumers with local professionals across hundreds of categories. It is a direct peer in the broader on-demand services marketplace category that Fortodo's Doer Services competes within.
- Angi: Angi (formerly Angie's List) is a leading marketplace for home services, connecting consumers with pre-screened local service professionals. It overlaps with Fortodo's household-related Doer offerings.
Broad incumbents
- Gojek: Gojek is a Southeast Asian super-app offering ride-hailing, food delivery, logistics, payments, and on-demand services. It is a broad incumbent peer to Fortodo's multi-vertical concierge/super-app thesis.
- Grab: Grab is a Southeast Asian super-app spanning ride-hailing, food delivery, financial services, and lifestyle offerings. Comparable as a broad multi-service consumer platform that has executed the super-app strategy Fortodo aspires to.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
For; to (do) social profiles
Digital presenceFor; to (do) financial estimates
Financial estimateRevenue estimate
Valuation estimate
For; to (do) leadership team
Management profileNumber of profiles
Profiles1 record
For; to (do) subsidiaries and ownership
Company hierarchySubsidiaries5 records
For; to (do) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
For; to (do) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about For; to (do)
What does For; to (do) do?
For; to (do), operating as Fortodo, is a multi-channel concierge and on-demand services platform offering errand running, task completion, shopping assistance, same-day delivery, transportation coordination, travel planning, mail/storage, and lifestyle management. Services are delivered 24/7/365 through online portals, mobile apps, phone/text support, and physical cafe/center locations, leveraging a registered network of Doers, Finders, Shoppers, Drivers, and Runners.
Is For; to (do) a public or private company?
For; to (do) is a private company. It is classified as family owned and is currently operating.
When was For; to (do) founded?
For; to (do) was founded in 2017. It employs 1 to 10 people.
Where is For; to (do) based?
For; to (do) is headquartered in Mountain View, United States, in the North America region.
How does For; to (do) make money?
Eight revenue lines are on record. Subscription Services - Goodies Membership is the primary driver. The others are per-Use Service Fees, username/Handle Licensing, business Solutions Memberships, storage and Mail Services, transportation Services Commission, private Placement Stock Sales and verification Services.
Who are For; to (do)'s main competitors?
Emerging players on record are iPostal1, Care.com and Wag. Direct peers are TaskRabbit, Magic, Hello Alfred, Thumbtack and Angi. Broad incumbents are Gojek and Grab.
Does For; to (do) have an API?
No public API is recorded for For; to (do).
What industry is For; to (do) in?
For; to (do)'s product category is Concierge and On-Demand Lifestyle Services. Its primary akta.pro industry code is BPAMAHAL, Vehicle Services On‑Demand Platforms (Car Wash, Maintenance, Roadside), with a secondary code of BPAEAJAA, Service Desk & Help Desk Services. Its NAICS code is 51821 and its SIC code is 7363.