What Trakwell.ai does

Trakwell.ai (formerly Doorcounts, rebranded November 2023) is a private US-based SaaS company that provides an AI-vision-powered retail analytics platform for multi-location brick-and-mortar retailers. Founded in 2008 and headquartered in Tualatin, Oregon, the company installs proprietary computer vision hardware at store entrances to deliver accurate people counts and then connects that traffic data to POS transactions, CRM records, and associate-level engagement logs to produce conversion, revenue-density, and team-performance analytics. The core platform comprises People Counting, the Floorboard (real-time customer-to-associate assignment interface), CRM with be-back tracking, and a Multi-Location Command Center for portfolio benchmarking. Underlying infrastructure runs on Oracle Cloud Infrastructure under a CIS-compliant reference architecture, with REST API support for native integration.

The business operates on a three-stream revenue model: recurring SaaS platform subscriptions, sale of AI-vision hardware deployed per entrance, and professional services for POS/CRM integration. Pricing is custom and quote-based, sold through an enterprise field-sales motion anchored on 30-minute executive briefings that use the prospect's own traffic and conversion benchmarks to demonstrate ROI. The go-to-market is concentrated in the home furnishings vertical, with named enterprise customers including La-Z-Boy Furniture Galleries, ScanHome Furniture, Casa Leaders Inc, Virginia Furniture Market, and Independent Furniture Group; the platform is also marketed to any multi-location operator on supported POS systems including Shopify, Lightspeed, Square, and Clover, with a Podium integration for review management. Distribution is direct enterprise sales only, with no reseller or channel partner program evident in the source material.

Name

Trakwell.ai

Legal name

Trakwell.ai

Website

https://trakwell.ai

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Trakwell.ai is a US-based SaaS company that uses AI-vision hardware at store entrances to count foot traffic and connect it with POS and CRM data, helping multi-location retailers—primarily in home furnishings—improve conversion, associate performance, and customer follow-up.

Ownership category

akta.pro rank

Product category

Retail Foot Traffic Analytics

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

akta.pro secondary industry

Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Retail foot traffic analytics
• Computer vision people counting
• Multi-location retail intelligence
• Sales conversion optimization
• AI-vision retail analytics

Headquarters

HQ city

Tualatin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Subscription-based access to the Trakwell analytics platform with AI-vision counting hardware. The platform includes traffic intelligence, conversion tracking, CRM, and multi-location reporting.
2. AI Vision Hardware: AI vision hardware installs at each entrance as part of the implementation. Hardware is sold alongside the software subscription.
3. POS/CRM Integration Services: Implementation services to connect POS, CRM, and existing data stacks via native integrations or open API.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Trakwell.ai sells a SaaS retail analytics platform that combines AI-vision hardware at store entrances with software to track foot traffic, attribute sales to individual associates, and automate customer follow-up. The platform connects traffic data to POS transactions to deliver conversion analytics, multi-location benchmarking, and be-back CRM workflows for brick-and-mortar retailers. Implementation is sold as a layered solution installed on top of existing POS and CRM infrastructure.

Product overview

Trakwell.ai is a unified retail analytics platform built around AI-vision computer vision technology. The core Trakwell.ai Platform connects AI hardware at store entrances to a software suite including People Counting, the Floorboard (real-time assignment interface), CRM (contact and follow-up management), and comprehensive Reporting and Analytics. The Multi-Location Command Center and Omni-Intelligence layer aggregate data across stores for portfolio-level benchmarking. Additional offerings include Quarterly Benchmark Reports, Sales Upload for POS integration, and a Podium integration for customer review management. The platform operates on a subscription model with optional AI-vision hardware deployment.

Differentiator

Problem solved

Functional benefit

Products and services

• Trakwell.ai Platform A unified retail analytics operating system that combines AI-vision hardware at store entrances with software modules for traffic tracking, associate assignment, conversion tracking, and CRM follow-up across multi-location retail operations.
• People Counting AI-vision hardware and software that provides accurate visitor counts per location per hour, eliminating false detections from shadows, duplicates, and employee traffic.
• Floorboard Real-time associate assignment and customer tracking interface enabling up-system workflow, photo-based customer assignment, Open Floor Plan mode, and Quick Entry for rapid sale/no-sale/potential sale logging.
• CRM Contact management system with customer follow-up automation, scheduled actions, email capabilities, and prospect history tracking, supporting be-back tracking to convert non-buyers into future customers.
• Reporting and Analytics Comprehensive reporting suite including Traffic Performance, Sales Performance, Executive View, Daily Goaling, Be-Backs, No Sale Analysis, Product Category reports, and Salesperson Performance metrics.

Quantifiable outcome

• $184,000 additional monthly revenue (360x ROI)
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and infrastructure.

• PodiumcoreTechnology or Integration · 20 June 2024Podium integration allows users to send review requests directly from Trakwell's Floorboard. When a customer has a phone number or email on file, the Podium icon appears on the sale or potential sale photo. Users can select templates and send requests. Responses and star ratings are tracked in the CRM and Prospect History. The integration also includes a dedicated Podium report page showing requests sent, responses received, and comments.
• OracleinfrastructureTechnology or Integration · 23 October 2023Trakwell.ai runs on Oracle Cloud Infrastructure (OCI) based on CIS (Center for Internet Security) vetted reference architecture. This provides high availability, automatic scaling, and fully redundant systems. The November 2023 release (TW23.4) was the first major version running on OCI.
• ShopifycoreTechnology or IntegrationNative POS integration with Shopify allows sales data to flow automatically into Trakwell, eliminating manual sale entry for Shopify merchants. When POS is connected, sale order numbers populate fields automatically.
• LightspeedcoreTechnology or IntegrationNative POS integration with Lightspeed for seamless sales data synchronization. Part of the CONNECT phase of implementation where POS data flows in and traffic meets transaction.
• SquarecoreTechnology or IntegrationNative POS integration with Square. The integration ecosystem shows Square as one of the key partners whose data connects to create the full picture from visitor to revenue.
• ClovercoreTechnology or IntegrationNative POS integration with Clover for retail customers. Part of the integration ecosystem that includes POS systems and CRM platforms.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RetailNext: Specializes in retail traffic analytics, conversion tracking, and in-store behavior analysis for multi-location retailers. Closely comparable product category, customer base (multi-location retail), and AI-driven analytics positioning.
• Dor: AI-vision people counting and retail analytics platform using ceiling-mounted sensors. Direct overlap in computer-vision foot traffic counting for physical retail, with similar SaaS-plus-hardware business model.
• Density: Provides people counting and space utilization analytics using depth-sensor hardware and a SaaS dashboard. Comparable in AI-based counting accuracy, recurring SaaS model, and enterprise customer targeting.
• VergeSense: Occupancy and people-counting analytics platform using sensors and computer vision for workplaces and retail. Overlaps with Trakwell on AI-vision counting accuracy and SaaS-based reporting dashboards.
• Irisys: Provider of people-counting hardware and analytics for retail, banking, and other verticals. Directly comparable in people-counting hardware plus SaaS analytics for multi-location retailers.

Broad incumbents

• ShopperTrak (Sensormatic Solutions): Established retail traffic analytics brand, now part of Sensormatic Solutions (Johnson Controls). Comparable people-counting and conversion analytics, but embedded in a much larger physical retail security and IoT portfolio.
• Cisco (Meraki): Broad networking and IoT incumbent that offers people-counting capabilities through Meraki smart cameras and dashboards. Comparable in-store counting analytics but as part of a much larger enterprise networking suite.
• Microsoft Dynamics 365 Commerce: Enterprise commerce platform providing retail analytics including foot traffic, conversion, and sales performance. Not a specialist like Trakwell but represents the bundled-analytics threat from a global enterprise software incumbent.
• Shopify Analytics: Native analytics inside Shopify's POS/eCommerce platform covers traffic, sales, conversion, and customer behavior. Already integrated with Trakwell, but Shopify could deepen its own analytics to reduce reliance on third-party tools.

Emerging players

• BrainCorp: AI-vision platform originally focused on autonomous retail robots but extending into in-store analytics. Comparable computer-vision technology stack and retail customer base, but with a different primary product (robots) than Trakwell's analytics focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/doorcounts
• LinkedInlinkedin.com/company/doorcounts

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trakwell.ai