What Appointment does

Appointment.com, LLC operates a cloud-based online appointment scheduling SaaS platform that enables small and mid-sized businesses to publish their appointment book on the internet and accept customer bookings, cancellations, and reschedules on a 24/7 self-service basis without requiring the business to have an existing website. The platform is built around a core appointment book and scheduler with adjacent features including multiple locations and department support, payment processing, gift certificate management, automated reminders and wait lists, calendar synchronization, an administrative security and reporting layer, and a public-facing API. The single confirmed third-party integration is Google Calendar via Google APIs, governed by Google's Limited Use policy. There is no native mobile application; access is web-based and device-agnostic.

The company serves a deliberately broad vertical mix — Health & Wellness (acupuncture, counseling, massage), Education (colleges, driving schools, tutoring), Healthcare (medical offices, chiropractors, flu shot clinics), Fitness & Recreation (gyms, personal training, sports facilities), Salon & Beauty (day spas, hair/nail/medical spas), Professional Services (CPAs, financial advisors, photography), Auto & Home Services, and Government & Non-Profit. This horizontal SaaS posture targets the long tail of appointment-based micro-businesses rather than any single vertical depth.

The business model is a fully self-serve, product-led growth motion with no sales team involvement: customers register online, start a 30-day free trial, and convert into either a month-to-month or annual prepaid subscription. Month-to-month subscribers can cancel with 30 days' written notice; annual subscribers prepay and auto-renew on the anniversary with no refunds for unused time. Specific pricing is not publicly disclosed. The company is privately held with no disclosed funding rounds, no parent entity, no leadership team disclosed in source materials, and is headquartered at 954 East 1000 North, Pleasant Grove, UT 84062 (the legal entity is Appointment.com, LLC, though the Terms & Conditions reference "Appointment.com, Inc." and specify Alberta, Canada governing law, indicating unresolved corporate-document inconsistencies).

Name

Appointment

Legal name

Appointment.com, LLC

Website

https://appointment.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Appointment.com is a private SaaS provider of cloud-based online appointment scheduling software, serving small and mid-sized businesses across eight verticals — including healthcare, fitness, salons, and professional services — via a self-serve subscription platform with a 30-day free trial.

Ownership category

akta.pro rank

Product category

Online Appointment Scheduling Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Appointment Scheduling & Online Booking (HLACADAA)

akta.pro secondary industries

Appointment Reservations (Spa, Salon, Wellness) (HSACALAK), Appointment Scheduling, Waitlist & Patient Flow Communications (HLACAEAB)

Keywords

• Online appointment scheduling
• Booking software
• Calendar management
• Scheduling automation
• Appointment booking platform

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Subscription - Monthly: Monthly subscription model where all costs and fees are charged on the first of each month. Clients can cancel at any time with 30 days written notice. No contractual obligation for month-to-month subscribers.
2. Subscription - Annual: Annual prepaid subscription model where clients pay a year in advance. Accounts can be cancelled at any time but no refunds are provided for unused time. Credit card on file is automatically billed on the anniversary date for subsequent years.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Appointment.com provides a cloud-based online appointment scheduling SaaS platform that enables businesses to put their appointment book online and accept bookings 24/7. The platform supports multiple locations, departments, and categories; integrates payment processing, gift certificates, reminders, wait lists, and Google Calendar sync; and is accessible from any device without requiring businesses to have an existing website.

Product overview

Appointment.com is a single unified online appointment scheduling platform. The core offering is a cloud-based scheduling system that enables businesses to put their appointment book online and manage bookings from any device. The platform includes built-in features for calendar management, reporting, customization, payment processing, gift certificates, reminders, wait lists, and Google Calendar synchronization. The platform serves a wide range of industries including Health & Wellness, Education, Healthcare, Fitness & Recreation, Salon & Beauty, Professional Services, Auto & Home Services, and Government & Non-Profit sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Appointment.com Online Scheduling Platform A cloud-based online appointment scheduling platform that enables businesses to manage and fill their appointment books, allowing customers to book, cancel, or reschedule appointments 24/7 without requiring a website. Includes features for multi-location, multi-department scheduling, payment processing, gift certificates, automated reminders, wait lists, Google Calendar sync, reporting, and a developer API.
• Appointment.com API An application programming interface that enables developers to integrate and automate appointment scheduling functionality, including Google Calendar connectivity for syncing appointments and checking availability.

Quantifiable outcome

• No lost customer opportunities from missed phone calls or emails

Segments8 records

Ideal customer profiles8 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature9 records

Partnerships

One partnership is on record.

• Google (Google Calendar API)coreTechnology or IntegrationAppointment.com integrates with Google Calendar via Google APIs, allowing users to connect their Google Calendar to sync appointment events, availability, and email address. The integration is governed by Google's API Services User Data Policy with strict limitations: data is used only for scheduling features, not for advertising, AI training, or data selling.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Acuity Scheduling: Acuity Scheduling (owned by Squarespace) is a mature SMB-focused scheduling platform serving similar verticals including health, wellness, beauty, and coaching, with comparable self-serve subscription pricing.
• Vagaro: Vagaro is a subscription-based scheduling and business management platform heavily focused on salons, spas, and fitness, with deeper vertical specialization than Appointment.com but directly overlapping in target customer.
• Square Appointments: Square Appointments delivers free online scheduling tightly integrated with Square's payments and POS platform, targeting the same SMB segments (salons, spas, fitness, wellness) with a comparable self-serve onboarding experience.
• Setmore: Setmore offers online appointment scheduling for a similarly broad set of verticals (salons, wellness, fitness, professional services) with a free tier and self-serve onboarding, making it a close functional and go-to-market analog to Appointment.com.
• SimplyBook.me: SimplyBook.me provides cloud-based booking with broad vertical coverage, a self-serve model, and a website-widget approach, closely mirroring Appointment.com's positioning across salons, clinics, education, and professional services.
• 10to8: 10to8 provides appointment scheduling with reminders and wait lists for a similarly diverse SMB audience, and shares Appointment.com's positioning as a broad, vertical-agnostic booking solution for small businesses.

Others

• Doodle: Doodle is a scheduling and meeting coordination platform with strong presence in Europe, adjacent to Appointment.com's appointment-booking functionality but more focused on group polling and 1:1 meeting links than SMB vertical scheduling.

Emerging players

• Booksy: Booksy focuses on beauty and wellness professionals with mobile-first booking, payments, and marketplace features, overlapping with Appointment.com's Salon & Beauty and Health & Wellness segments.

Broad incumbents

• Calendly: Calendly (acquired by Zoom) is a broader scheduling platform with strong brand recognition and enterprise distribution; it overlaps with Appointment.com in the SMB and professional services booking use case but extends well beyond into enterprise calendaring.
• Mindbody: Mindbody is an established business management platform for fitness, wellness, and beauty verticals offering scheduling as part of a wider software suite, overlapping with Appointment.com in Health & Wellness and Fitness & Recreation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/appointmentcom
• Facebookfacebook.com/appointmentcom
• LinkedInlinkedin.com/company/appointment.com

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Appointment