SalesViewer

What SalesViewer does

SalesViewer GmbH is a Bochum, Germany-based SaaS company founded in 2010 that provides website visitor identification and B2B lead generation services. Its core technology deploys a JavaScript-based tracking code on customer websites, then applies proprietary Big Data and mathematical analysis algorithms to decode anonymous visitors into identified companies, contacts, behavioral profiles, and buying-intent signals. The platform has evolved through five major versions (v1 in 2011, v2 in 2013, v3 in 2016, v4 in 2018, v5 in 2022) and operates across 170+ countries with certified GDPR and CCPA compliance plus a cookie-free tracking option. Its product is sold in three monthly subscription tiers priced by company-recognitions-per-month: Pro (€99/month, 50 recognitions), Premium (€339/month, 250 recognitions), and Individual (€629/month, 750 recognitions), with a 20% discount on annual billing. SalesViewer serves a customer base that includes enterprise names such as StepStone, FIEGE, STEAG, Statista, Baumüller, Arvato Systems, and SPORTFIVE, with documented outcomes including 1,000+ leads/month per customer and 200% LinkedIn campaign CTR lifts. The business is founder-owned and bootstrapped, employs 11-50 people, and distributes through a hybrid model combining 14-day self-serve free trials, direct enterprise sales, a three-tier partner program, and an OMR Reviews co-branded product.

Name

SalesViewer

Legal name

SalesViewer® GmbH

Website

https://salesviewer.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

SalesViewer is a Bochum, Germany-based SaaS platform, founded in 2010, that uses proprietary Big Data algorithms to identify anonymous website visitors and convert them into B2B leads for marketing and sales teams across 170+ countries.

Ownership category

akta.pro rank

Product category

Website Visitor Identification and B2B Lead Generation Software

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

akta.pro secondary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Website visitor identification
• B2B lead generation
• Sales intelligence platform
• Visitor analytics software
• Account-based marketing

Headquarters

HQ city

Bochum

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription - Recognition-based licensing: Monthly subscription-based SaaS pricing tiered by number of company recognitions per month. Customers choose from Pro (50-100 recognitions), Premium (250-500), or Individual (750-6000) plans. Annual billing available with 20% discount. No hidden costs, auto-pause when limit reached.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

SalesViewer is a B2B SaaS platform that identifies anonymous website visitors and converts them into qualified B2B leads. Deployed via a JavaScript tracking code, it uses proprietary Big Data and mathematical analysis to decode companies and contacts, then delivers behavioral insights, interest detection, lead scoring, and CRM/marketing automation integrations to sales and marketing teams worldwide.

Product overview

SalesViewer is a unified Sales Intelligence and Website Visitor Identification platform that operates on a tiered licensing model with three main product tiers: Pro (entry-level), Premium (mid-tier with advanced features), and Individual (enterprise-level). The platform's core function is identifying anonymous website visitors and delivering actionable B2B leads to sales and marketing teams. The platform includes a mobile app for iOS and Android, video session recording capabilities, event tracking, dynamic content personalization, and a dedicated partner portal. All tiers include drag-and-drop integrations, unlimited users, and export capabilities, with higher tiers adding API access, advanced automation, and enterprise support features.

Differentiator

Problem solved

Functional benefit

Products and services

• SalesViewer Platform B2B SaaS platform that identifies anonymous website visitors using Big Data algorithms, decodes them into company names and contact data, and delivers behavioral insights, interest detection, lead scoring, campaign tracking, and CRM integrations to sales and marketing teams.
• SalesViewer Mobile App Standalone iOS and Android application that lets SalesViewer users access identified visitor data, receive instant push notifications when target companies visit their website, and manage leads on mobile devices.
• SalesViewer Partner Suite Dedicated partner portal providing SalesViewer channel partners with an overview of their customers, commissions, direct referrals, connected clients, and managed licenses.

Quantifiable outcome

• 1000 high-quality B2B leads generated per month per customer
• +7 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability4 records

Feature12 records

Partnerships

Seven partnerships are on record, tiered flagship, core and major.

• TechstarsflagshipStrategic or Co-development Partner · 1 January 2020Worldwide partnership with Techstars, one of the most prestigious startup accelerators. The partnership provides mentorship, resources, and network access for growth acceleration.
• Publicare Marketing CommunicationscoreChannel Partner/ Reseller/ DistributorSales Partner in the SalesViewer partner program. Provides B2B lead generation services to their clients using SalesViewer, with seamless integration into marketing automation processes.
• SalesViewer Partner Program - Sales PartnerscoreChannel Partner/ Reseller/ DistributorTiered partner program with Sales Partners who resell and recommend SalesViewer. Benefits include Partner Suite for tracking customers and commissions, cross-selling opportunities, and certified partner status.
• SalesViewer Partner Program - Consulting PartnerscoreImplementation/ SI/ Consulting PartnerConsulting Partners receive exclusive licenses, regional visibility, and participate in SalesViewer events. They combine SalesViewer data with their services.
• SalesViewer Partner Program - Excellence PartnersmajorStrategic or Co-development PartnerExcellence Partners receive branded SalesViewer interface, early access to new features, and co-host events. Strategic alliance for deep collaboration.
• OMR ReviewsmajorStrategic or Co-development PartnerTechnology partnership with OMR Reviews, the leading software information platform in German-speaking countries. Launched OMRviewer product together.
• Bundesministerium für Wirtschaft (German Federal Ministry for Economic Affairs)majorStrategic or Co-development PartnerCollaboration with the German Federal Ministry for Economic Affairs, supporting market expansion and innovation initiatives.

Scale indicators10 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Leadfeeder (Dealfront): Leadfeeder (now Dealfront) is the most direct competitor — a website visitor identification and B2B lead generation SaaS targeting SMB and mid-market companies across Europe and globally. Both decode anonymous visitors into identified companies and serve similar sales/marketing use cases with overlapping integration ecosystems.
• Albacross: Albacross is a Northern European B2B lead generation and visitor identification platform offering comparable IP-to-company identification and intent data. It overlaps heavily with SalesViewer on target customer (B2B marketing/sales teams), product (visitor identification + lead scoring), and self-serve SaaS motion.
• Snitcher: Snitcher is a website visitor identification tool acquired by Leadfeeder/Dealfront, focused on SMBs with a self-serve SaaS model in Europe. It competes head-to-head with SalesViewer on visitor de-anonymization and CRM integrations for marketing teams.
• Lead Forensics: Lead Forensics is a UK-based B2B website visitor intelligence platform that identifies anonymous visitors and routes them to sales teams — a near-identical value proposition to SalesViewer with comparable enterprise targeting and CRM integrations.
• Visitor Queue: Visitor Queue is a North American website visitor identification SaaS with similar self-serve onboarding, lead scoring, and CRM integrations. It targets the same SMB and mid-market B2B segment as SalesViewer's Pro and Premium tiers.
• Clearbit: Clearbit (acquired by HubSpot) provides company identification, enrichment, and visitor reveal APIs for B2B go-to-market teams. It overlaps with SalesViewer on the visitor identification use case and competes for the same marketing/sales technology budget, especially among SaaS companies.

Broad incumbents

• ZoomInfo: ZoomInfo is the dominant B2B sales intelligence and intent data platform with a much larger dataset and broader offering (contact data, intent, conversation intelligence). It is a broad incumbent competing with SalesViewer for the sales/marketing intelligence budget, particularly at the enterprise tier.
• 6sense: 6sense is a leading account-based marketing and predictive intent data platform serving enterprise B2B teams. It competes with SalesViewer in the buyer-intent and account identification category, though it skews upmarket and broader in ABM scope.
• Demandbase: Demandbase is an enterprise ABM platform combining account identification, intent data, and advertising. While broader in scope than SalesViewer, it directly competes for the same enterprise B2B marketing budget and overlaps on the website visitor identification use case.
• Apollo.io: Apollo.io is a fast-growing sales intelligence and engagement platform combining a B2B contact database with prospecting and intent signals. It is a broader incumbent in the B2B sales tech category where SalesViewer competes for marketing and SDR team wallet share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/salesviewer
• LinkedInlinkedin.com/company/salesviewer
• Instagraminstagram.com/salesviewer_official

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SalesViewer