Ubiweb

What Ubiweb does

Ubiweb Media Inc. is a privately held Canadian digital marketing agency founded in May 2017 and headquartered in Brossard, Quebec. The company sells a subscription-based bundle of website creation, SEO, Google/Facebook Ads management, social media management, and online reputation services to Canadian small and medium-sized businesses, with a particularly deep vertical push into construction, specialty trades, legal services, health and wellness, and retail. The product portfolio is unified under a managed-subscription model with 12-month contracts that auto-renew and a 5-step customer journey (Understand, Build, Develop, Launch, Follow Up) executed by an in-house team of digital consultants, project managers, designers, copywriters, SEO and PPC specialists, plus dedicated account managers and customer success staff.

The underlying technology is built on recognized-for-ease-of-use CMS and website building platforms, augmented by an integrated Google Ads and Facebook Ads campaign management layer, an automated social media posting workflow (6 core monthly posts per client with auto-publish after a 5-business-day approval window), and the proprietary Dilypse local marketing platform — acquired in August 2022 — which updates and optimizes business listings across 50+ directories. The company also operates a Virtual Receptionist service ($300/month for up to 1,000 minutes) and a new Qualified Estimate Guarantee that promises 10 qualified leads within 30 days for eligible trade-industry clients meeting minimum $1,500 CAD monthly ad spend thresholds.

Ubiweb earns revenue primarily through recurring monthly subscriptions (website subscriptions, social presence subscriptions, virtual receptionist) plus a 30-32.5% management fee on pass-through Google/Facebook ad spend. The company distributes via an inside sales motion (consultative digital consultants by phone, email, and website contact form), supported by a flagship partnership with APCHQ (28,000+ Quebec construction members, formalized January 2025) and a referral network with Bankeo, Driven, EZShop, and Elmire. The business has scaled to 2,000+ subscribers, a 20,000 sq ft Brossard headquarters, and a BDC/Investissement Québec refinancing concluded in June 2025. Ubiweb is recognized on the Globe and Mail's Canada Top Growing Companies list (2022 and 2024) and was ranked 11th in Quebec's Leaders de la croissance 2024.

Name

Ubiweb

Legal name

Ubiweb Media Inc.

Website

https://ubiweb.ca

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Ubiweb Media Inc. is a Quebec-based digital marketing agency that bundles website creation, SEO, Google Ads management, social media, and online reputation into subscription packages for Canadian small and medium-sized businesses, with a focus on construction and trade verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Brossard

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Website Subscription Services: Monthly recurring subscription covering website construction, domain registration, hosting, and up to 3 hours of support per annum. Contract terms are typically 12 months with automatic renewal unless 60 days written notice is provided. Includes setup fee equivalent to 2 months of total monthly billable amount and a non-reimbursable Campaign Creation Fee.
2. Google Ads / SEM Management: Ubiweb manages SEM and Facebook ad campaigns on behalf of clients. The company retains 30-32.5% of the advertiser's SEM or Facebook Ad spend as a management fee (rate varies by contract version). Monthly total before taxes includes Google and/or Facebook Ads spend plus all management fees.
3. Social Presence Subscription: Monthly subscription for social media management including creation and posting of 6 core posts per month. Content is sent to clients for approval and auto-posted if no response within 5 business days. Social posts outside the 6 core posts are only posted upon explicit client approval.
4. Virtual Receptionist: Monthly subscription at $300/month (plus applicable taxes) including up to 1,000 minutes per billing cycle. Additional minutes billed at $0.35/minute. Includes a startup fee of $900 (plus taxes) that is convertible into credits for new client products/services (non-refundable, non-transferable, may expire after 12 months).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Ubiweb is a Canadian digital marketing agency that sells monthly subscription packages bundling website creation, SEO, Google Ads management, online reputation management (powered by the proprietary Dilypse platform covering 50+ listing sites), and social media management for small and medium-sized businesses. The company also offers an add-on Virtual Receptionist service for inbound call handling at $300/month and targets Canadian SMBs across construction, trade services, legal, health and wellness, and retail verticals.

Product overview

Ubiweb is a Canadian digital marketing agency offering a subscription-based platform of integrated services for small and medium-sized businesses. The core offering comprises Website Creation (hosting, domain, support), Google Ranking/SEO, Google Ads/SEM, Online Reputation management (powered by the acquired Dilypse platform across 50+ listing platforms), and Social Media management. These services are delivered through tiered subscription packages (Website Subscription, Buzz Subscription, PPC Campaign, Social Presence Subscription, SEO Boost) with 12-month contract terms and automatic renewal. Optional add-ons include a Virtual Receptionist ($300/month) and a Qualified Estimate Guarantee for trade industries. The portfolio is unified under a managed subscription model with digital consultants, project managers, account managers, and dedicated check-ins throughout the year.

Differentiator

Problem solved

Functional benefit

Brands

• Dilypse: A platform that simplifies local marketing by updating and optimizing business listings across 50+ platforms, ensuring visibility where it matters.

Products and services

• Website Creation Custom, professional website design and development service that builds tailored websites to increase brand visibility and capture user attention. Includes domain registration, hosting, and up to 3 hours of annual support. Designed for Canadian SMBs that need an online presence.
• Google Ranking (SEO) Search engine optimization strategies that improve Google ranking for targeted keywords, helping SMBs appear at the top of search results. Typical timeframe for visible results is 3 to 6 months. Targets Canadian SMBs across multiple verticals.
• Google Ads (SEM) Pay-per-click advertising management on Google Ads and Facebook Ads, with keyword targeting and audience optimization. Ubiweb retains 30% (or 32.5%) of ad spend as management fee. Includes a campaign pause option for up to 3 months. Targets SMBs seeking paid acquisition.
• Online Reputation Management Management of business digital brand and online presence, ensuring consistent listings and visibility across 50+ platforms. Powered by the proprietary Dilypse platform acquired in August 2022. Targets Canadian SMBs seeking to control how they appear online.
• Social Media Management Creation and management of social media content with up to 6 core monthly posts, automatic publishing after 5 business days without client response, and profile management across social platforms. Targets Canadian SMBs seeking consistent social presence.
• Virtual Receptionist Monthly subscription service at $300/month providing up to 1,000 minutes of inbound call handling per billing cycle, with additional minutes billed at $0.35/minute. Includes a $900 startup fee (non-refundable, convertible to credits). Designed as an add-on for SMB clients needing lead capture and response management.
• Dilypse Platform Proprietary local marketing platform that updates and optimizes business listings across 50+ directories from a single interface. Owned and operated by Ubiweb, with a dedicated in-house product team. Acquired in August 2022 and used to deliver Ubiweb's Online Reputation service.

Quantifiable outcome

• 10 qualified estimates within 30 days of system go-live for eligible clients under the Qualified Estimate Guarantee (Growth/Essential Package + Buzz + Content + SEM + Measured Phone Line, $1,500+ CAD monthly ad spend)

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• APCHQ (Association des professionnels de la construction et de l'habitation du Québec)flagshipGTM or Marketing Partner · 1 January 2025Ubiweb became an official partner of APCHQ in January 2025. APCHQ represents and supports over 28,000 companies in the residential construction and renovation industry in Quebec. Ubiweb provides exclusive digital marketing services to APCHQ members with preferential terms.
• DilypseflagshipStrategic or Co-development PartnerDilypse is a proprietary local marketing platform that updates and optimizes business listings across 50+ platforms. Ubiweb acquired Dilypse in August 2022 and continues to operate it as a core product within the Ubiweb ecosystem. A dedicated in-house product team develops and maintains the Dilypse platform.
• GooglecoreTechnology or IntegrationGoogle provides digital tools and platforms including Google Ads (SEM), Google Analytics, Google Workspace, and other advertising and analytics infrastructure that Ubiweb leverages to deliver SEO, SEM, and analytics services to clients.
• DrivenminorGTM or Marketing PartnerDriven accelerates SMB growth with flexible business loans, integrating Ubiweb's digital marketing solutions to enhance visibility and performance for shared SMB clients. Partnership offers bundled financial and digital marketing services.
• BankeominorGTM or Marketing PartnerBankeo connects entrepreneurs with certified accounting professionals, streamlining financial management. Through the partnership, Ubiweb clients gain access to expert accounting services while Bankeo clients are referred for digital marketing services. Bankeo has 1,500+ certified accountants and has processed 5,000+ applications.
• ElmireminorGTM or Marketing PartnerElmire, based in Montreal, excels in local insights to craft targeted digital marketing strategies for Quebec's unique market. Partnership enables local market expertise sharing and cross-referrals.
• EZShopminorGTM or Marketing PartnerEZShop revolutionizes retail e-commerce with a full suite of marketing services. Partnership enables Ubiweb to offer enhanced e-commerce solutions to retail clients. EZShop's team recommends Ubiweb for exceptional digital marketing results.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Vendasta: Canadian SMB platform company offering white-label digital marketing, listing management, and reputation tools to agencies and SMBs. Most directly comparable peer — same geography (Canada/Saskatchewan), same all-in-one subscription model, and overlapping offering including listing/SEO/reputation management competing with Ubiweb's Dilypse platform.
• Web.com (Newfold Digital): Long-standing SMB website, hosting, and digital marketing subscription provider serving small businesses across North America. Directly competes with Ubiweb on website subscriptions, SEO, and bundled digital marketing services for SMBs.
• Thryv: US-listed SaaS platform providing small businesses with an all-in-one business management suite including marketing, CRM, and reputation tools. Highly comparable all-in-one subscription model targeting SMBs, with overlapping digital marketing and online reputation offerings.
• Hibu: US-based digital marketing services provider for SMBs offering websites, SEO, SEM, social media, and reputation management on subscription contracts. Closely mirrors Ubiweb's subscription-based, multi-product digital marketing model for small businesses.
• Yext: Enterprise digital presence platform managing business listings, reviews, and reputation across 100+ publishers. Most directly comparable to Ubiweb's Dilypse platform, though Yext serves enterprise and multi-location brands rather than SMBs.
• LocaliQ (formerly ReachLocal): SMB-focused digital marketing solution providing websites, SEO, SEM, social, and reputation management under subscription. Highly comparable offering to Ubiweb's bundle, with a similar verticalized SMB go-to-market.
• Constant Contact: Established SMB digital marketing platform focused on email marketing, social media, websites, and list building on subscription terms. Comparable subscription-driven SMB digital marketing model with overlapping email/social/website capabilities.
• Disruptive Advertising: Mid-market digital marketing agency providing paid media (Google/Meta Ads), SEO, and CRO on managed subscription engagements. Closely comparable agency-style subscription model and SEM-centric offering to Ubiweb's SEM management services.
• Wpromote: Independent digital marketing agency offering SEO, paid media, content, and analytics on managed engagements for SMBs and mid-market clients. Comparable agency-style subscription model with overlapping SEM and SEO service offerings.

Broad incumbents

• GoDaddy: Large incumbent offering domain registration, website building (Websites + Marketing), SEO, and social/digital marketing tools aimed at very small businesses globally. Overlaps with Ubiweb's website and digital marketing subscriptions but operates at much broader scale and at lower price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Ubiweb.ca
• LinkedInlinkedin.com/company/ubiweb

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ubiweb