Serious Games Interactive

What Serious Games Interactive does

Serious Games Interactive is a Copenhagen-based serious games studio founded in 2005 by Simon Egenfeldt-Nielsen (PhD, MA Psychology), operating as a private limited company in Denmark. The company develops custom 3D simulations, gamified e-learning, and educational games across two principal service lines: (1) B2B/B2G corporate gamification and simulation training, and (2) B2C/B2E educational games for children, schools, and families. Enterprise clients include Maersk (recruitment training), Ørsted (information security training for 6,500 employees), Siemens Gamesa and MHI Vestas (wind turbine safety/evacuation training), Danske Bank (digital skills gamification), Opel (virtual assembly line training), Copenhagen Metro (procedural training on M1/M2 lines), and Rigshospitalet (pediatric anxiety reduction app). International development and education clients include UNICEF, UNDP, Cambridge Assessment English, and DR Ramasjang.

The technology stack is built on the Unity3D game engine for 3D interactive simulations, with SCORM-compliant Learning Management System integration, HTML5/WebGL web deployment, and VR support for HTC Vive and Oculus Rift. The company's core platform is a customized 3D simulation training framework that includes an editor for scenario modification, user management, and content assignment, developed using a proprietary 5-step co-creation methodology (Scope, Concept, Design, Production, Delivery) combined with Gagné's instructional design method. A digital twin to training simulation auto-conversion solution (repurposing CAD/PLM data into interactive 3D training) was developed in the automotive line and later acquired by Sentio Simulations.

The business model combines multiple revenue streams: (a) custom development of bespoke serious games and simulations for enterprise and institutional clients at quote-based pricing (professional services); (b) annual service and maintenance contracts at approximately 18% of development price, including content updates and platform upgrades (recurring revenue); (c) product licensing for packaged products like HIGHER (recruitment training) at 80 EUR per user for two weeks with volume and LMS tiers; and (d) consumer mobile and web app sales through iOS App Store, Google Play, and web platforms. Distribution is hybrid: enterprise direct sales for B2B/B2G projects and marketplace distribution for consumer/education products, with active participation in 10+ EU-funded research projects as both a credibility signal and a channel to European institutional customers.

Name

Serious Games Interactive

Legal name

Serious Games Interactive

Website

https://seriousgames.net

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Serious Games Interactive is a Copenhagen-based studio developing custom 3D simulations, gamified e-learning, and educational games for enterprise clients, public institutions, and schools. It serves organizations such as Maersk, Ørsted, Siemens Gamesa, and UNICEF using Unity3D-based platforms with LMS and VR integration.

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Custom Serious Games Development: Bespoke development of serious games, simulations, and gamification solutions for corporate and institutional clients. Projects are customized based on client requirements, learning objectives, and organizational needs.
2. Annual Service and Maintenance Contracts: Annual service agreements and maintenance packages for simulation training solutions, typically 18% of development price. Includes annual content updates and technical platform upgrades.
3. Product Licenses (HIGHER Game): Licensed products like HIGHER recruitment training game offered in single user (80 EUR/2 weeks), group (10+ users, 20% discount), and LMS (unlimited users) tiers.
4. Mobile and Web App Sales: Direct-to-consumer and institutional sales of educational games through app stores and web platforms. Revenue from consumer apps (MiniMo Town, Sigurd's History) and educational institution licenses.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Serious Games Interactive develops research-based serious games, simulations, and gamification solutions for corporate training and educational use. For enterprises, the company builds custom 3D simulations, VR training environments, and behavioral-change games (e.g., safety, security, soft-skills, compliance) using Unity3D and SCORM-compliant LMS integration. For consumers and education, it publishes a portfolio of mobile and web games covering language learning, history, programming, special-needs education, and climate/sustainability topics, distributed via app stores and its own channels.

Product overview

Serious Games Interactive is a Copenhagen-based company specializing in serious games, gamification, and e-learning solutions with 15+ years of experience. The company operates two main service lines: Corporate Gamification & E-Learning (including training simulations for procedure training, recruitment, and cybersecurity) and Educational Games for Children & Schools. Key products include the Interactive 3D Simulation Training Platform (Unity3D-based with LMS integration and VR support), HIGHER/License to Recruit (award-winning recruitment training), Groundhog Day (security awareness training for Ørsted), and simulation training for wind turbine and metro operations. For education, products span MiniMo Town, Coding Pirates, Sigurd's History of Denmark, SpeakApp, and the Playing History series. The company maintains active EU research partnerships including CyberSecPro, Waste4Think, and DiBL platform participation. Development follows a co-creation methodology with agile implementation, and the company has participated in 10+ major EU research projects.

Differentiator

Problem solved

Functional benefit

Brands

• SGI Learning Portal: Learning games portal for schools and families at school.seriousgames.net
• HIGHER
• DiBL (Dilemma-Based Learning)

Products and services

• HIGHER (License to Recruit) Recruitment training game where players practice interviewing, giving feedback, and attracting candidates as a manager; designed to exercise soft skills, reflection, and difficult conversations for enterprise HR/training.
• Interactive 3D Simulation Training Platform Proprietary platform for Unity3D-based interactive 3D simulations and serious games running on PC and VR (HTC Vive, Oculus Rift), deployable to browsers via WebGL/HTML5 and integrating with enterprise LMS via SCORM.
• Groundhog Day (Ørsted Security Training) 3D office-security training simulation built for Ørsted that trains employees to identify security threats; outcome included reduced security incidents and saved costs for security breaches.
• DigIT (Danske Bank Gamification) Gamification platform delivered for Danske Bank to digitalize and improve employees' digital skills through structured game mechanics.
• Wind Turbine & Assembly Line Training (Siemens Gamesa / Opel / MHI Vestas) Suite of custom VR/3D training simulations covering wind-turbine safety and evacuation procedures (Siemens Gamesa, MHI Vestas), assembly-line onboarding (Opel), and other industrial manufacturing operations.
• Metro Procedure Training (Copenhagen Metro / Incheon Airport) Custom 3D simulations training staff on metro/train operations and airport ground-handler procedures, delivered for Copenhagen Metro and Incheon Airport.
• Roma Train (Atac) Passenger train simulation training for Atac in Rome, covering operations and passenger handling procedures.
• Operating Theatre Communication (Region Hovedstaden) Communication-focused simulation developed for Region Hovedstaden targeting operating-theatre staff to improve sterile communication and reduce surgical-site infections.
• Scan Your Knowledge (YouScan) Gamified corporate training simulation built for YouScan to onboard and skill international sales and operations teams.
• Deadly Moons (Wygo Regelink) Touch-table educational application explaining the moon phases in English and Dutch, designed for Rijksmuseum Boerhaave.
• Just Reading (Komma:Pro) Children's digital reading game developed in collaboration with Komma:Pro to gamify early literacy.
• Corporate Pricing Tool (Danfoss) Mobile gamification tool built for Danfoss sales teams to practice pricing for industrial product lines.
• Educational App Portfolio (MiniMo Town, Coding Pirates, Sigurd's History, My Companion, etc.) Portfolio of consumer educational apps covering English vocabulary (MiniMo Town), introductory programming (Coding Pirates), Danish history (Sigurd's History of Denmark, Sigurd's History of Vikings), hospital companion (Mit Følgedyr/My Companion), ethics (Justicia), and other learning topics for children and families.
• The Lighthouse (English Language Proficiency Assessment) Online English proficiency assessment game for vocational students, certified to the European CEFR framework; tests vocabulary, grammar, reading and listening.
• Robot Brave (Commotion Project) Mobile and browser game targeting ages 7-15 that explores values and feelings around robots, part of the EU-funded Commotion project.
• Ways2Sort (Danish Waste Sorting) Educational game for Danish secondary-school pupils that teaches waste sorting across the ten fractions defined by the Danish EPA.
• Justicia — A Judicial Ethics Game Courtroom ethics training simulation developed for the EU Agency for Fundamental Rights (FRA) for use in judicial training.
• Northern Hostage (Rigspolitiet / Danish Police) Tablet-based hostage-negotiation training simulation built for the Danish police (Rigspolitiet) that forces negotiators to decide under high stress.
• Uncertainty & Bravery (Huawei) Training simulation built for Huawei to help managers handle uncertainty, complexity and decision-making.
• ProExecutor (UNDP) Online training game commissioned by UNDP to train executives from developing countries on UN procurement procedures.
• Cardia Mission (UNICEF) Card game developed for UNICEF teaching children about cyber-bullying prevention.
• Plugsurfing (EV Charging Game) Browser game built for Plugsurfing that gamifies electric-vehicle charging education.
• Stingfoot (Environmental Web Game) Browser-based environmental game combining trivia and waste sorting mechanics.
• Protect the Factory (Environmental Trivia) Browser-based environmental trivia game built as marketing/awareness content.
• Thrombosis Risk Awareness (Lund University) Healthcare educational game built with Lund University to raise awareness of thrombosis risk for medical patients and professionals.
• Bolia Mental Health Game Mental health awareness/training game developed for furniture retailer Bolia.
• Coloplast Ostomy Care Game Nurse training game built for Coloplast to teach ostomy care to nursing staff.
• Shooting Star (Football Learning App) Football-themed learning mobile app targeting youth audiences for educational content delivery.
• Fire (Strawinskys) Educational app developed in collaboration with Strawinskys covering an undisclosed learning topic.
• Pharmatamer (Pharma Education) Pharmaceutical education/training game designed for healthcare professionals.
• RIK Revidering (Speaking Aid) Custom-built speaking-aid app developed for Rhode to support speech therapy.
• SpeakApp (Speech Therapy) Speech therapy game/app offered to speech-language therapists and special-needs professionals via single, group, and LMS subscription tiers sold through the company's web shop.
• Voices of the Holocaust Educational game built around Holocaust survivor testimonies to teach historical empathy and critical thinking.
• Climate Dribble (Wastewater Awareness) Game built in partnership with the University of Copenhagen to raise awareness about wastewater and environmental sustainability.
• Playing History — Slave Trade & Egypt Educational games in the Playing History series focused on European history (Slave Trade, Ancient Egypt) distributed via Steam.
• Get a Coat (Recycling Education) Recycling education game teaching circular-economy concepts through gameplay.
• English with Confidence English-language learning content targeted at immigrant and newcomer learners to build confidence in English usage.
• My Little Buddy (Liljeholmens) Children's app developed for Liljeholmens brand, intended for early-years education engagement.
• Diabetes Awareness Game (Novo Nordisk / Health Hub) Diabetes awareness and education game developed with Novo Nordisk in collaboration with the Danish Health Hub.
• Play Safely (Børns Vilkår) Child-rights education game built for Danish NGO Børns Vilkår teaching children about safety and rights.
• Historiejakten (Source Criticism Game) Source-criticism and historical-thinking game developed for Danish upper-secondary school pupils to train analytical evaluation of historical sources.
• MiniMo Town (English Vocabulary for Kids) Mobile app for children that teaches English vocabulary through a friendly town-themed game.
• Coding Pirates (Programming for Tweens) Mobile programming-education app for tween-aged children introducing coding concepts through gameplay.
• Sigurd's History (Denmark & Vikings) Educational mobile game series featuring a character named Sigurd covering Danish and Viking history for school and family use.
• My Companion (Mit Følgedyr) Companion mobile app designed for hospitalized children at Rigshospitalet to provide comfort and education during hospitalization.
• RxB — Cyber Security Management Game Cyber-security management training game launched November 2024 that teaches employees how to handle information-security risks across eight themes including passwords, phishing, ransomware, GDPR, NIS2, DORA, ISO 27001, and NIST.
• Build Better (Green Construction Education) Education game launched November 2024, in partnership with a green-construction partner, that teaches construction workers sustainable building practices.
• Nature Heroes (Climate Action Game) Climate action game launched March 2023 that helps users reduce CO2 emissions through easy-to-implement home-tasks.
• DiBL Platform (Dilemma-Based Learning) Dilemma-based learning platform developed with university research backing (DilemmaGame by Open Eyes) that teaches secondary-school students to navigate ethical dilemmas and reflect on decisions.
• Newt & Byte — Climate Adventures Adventure game focused on climate education for younger audiences.
• Sød Balance (Sugar Balance) Educational game for Danish school children that helps them understand the implications of sugar consumption and make healthy choices; launching March 2026.

Quantifiable outcome

• 40% reduction in training time and 50% reduction in critical errors
• +3 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

19 partnerships are on record, tiered minor and core.

• Fraunhofer IGD (Germany)minorStrategic or Co-development PartnerResearch collaboration through EU projects. Fraunhofer IGD is a leading research institute for visual computing.
• Chalmers University of Technology (Sweden)minorStrategic or Co-development PartnerEU research project collaboration on serious games and learning.
• University of Agder (Norway)coreStrategic or Co-development PartnerCo-development of Historiejakten game for source criticism education. University collaborated on research and content development.
• DTU - Technical University of DenmarkcoreStrategic or Co-development PartnerLong-standing collaboration on research projects including Sød Balance project with DTU Food Institute.
• Deusto University (Spain)minorStrategic or Co-development PartnerEU research collaboration through multiple projects.
• National Technical University of Athens (Greece)minorStrategic or Co-development PartnerEU research project collaboration on serious games.
• University of Nottingham (UK)minorStrategic or Co-development PartnerEU research collaboration on games and learning.
• University of Ljubljana (Slovenia)minorStrategic or Co-development PartnerEU research collaboration.
• Polytechnic University of Madrid (Spain)minorStrategic or Co-development PartnerEU research collaboration.
• City University London (UK)minorStrategic or Co-development PartnerEU research collaboration.
• UNICEF Barbados & Eastern CaribbeancoreStrategic or Co-development PartnerCo-development of Nature Heroes app - climate action mobile game for young Barbadians. UNICEF led development with UNDP and government ministries.
• UNDP Barbados & Eastern CaribbeancoreStrategic or Co-development PartnerCo-development of Nature Heroes climate action app with UNICEF and government ministries.
• Caribbean Youth Environment Network (CYEN)minorStrategic or Co-development PartnerLocal stakeholder collaboration for Nature Heroes project in Barbados.
• Barbados Government MinistriesminorStrategic or Co-development PartnerMinistry of Education, Environment and Innovation as stakeholders for Nature Heroes climate app.
• ARKIVET Peace and Human Rights Centre (Norway)coreStrategic or Co-development PartnerCo-development of Historiejakten game about source criticism with University of Agder and ARKIVET in Kristiansand.
• Climate Planet FoundationcoreStrategic or Co-development PartnerCollaboration on Newt & Byte climate science education programme for secondary school children. Climate Planet uses education to inspire climate action.
• DiBL PlatformcoreTechnology or IntegrationPremium provider for DiBL (Dilemma-Based Learning) Platform. Serious Games Interactive offers real-time facilitated games combining digital and analog approaches.
• Trifork PublicminorStrategic or Co-development PartnerCollaboration on 'Break the Isolation' project for children in hospitals, combining digital experiences with physical play.
• Khora Virtual RealityminorStrategic or Co-development PartnerCollaboration on 'Break the Isolation' project for hospital children combining VR and digital experiences.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Bunch.ai: Bunch applies game mechanics and behavioral science to team development and manager training. Adjacent to SGI's behavioral-change training focus and evidence-based methodology.

Direct peers

• Immerse: Immerse is an enterprise VR language and soft-skills training platform. Comparable to SGI's corporate training simulation work, particularly for distributed workforces and procedural training use cases.
• Centrical: Centrical offers an employee engagement and gamification platform used by enterprises for training, performance, and retention. Overlaps with SGI's gamification work for clients like Danske Bank and Ørsted.
• STRIVR: STRIVR delivers enterprise VR training for high-consequence procedures (sports, retail, healthcare). Comparable to SGI's simulation work for Siemens Gamesa, MHI Vestas, and Copenhagen Metro.
• Mursion: Mursion provides AI- and VR-powered simulation training for enterprise soft skills (sales, leadership, DEI). Closely overlaps with SGI's HIGHER recruitment training and broader enterprise gamification offerings.
• Talespin: Talespin builds enterprise XR/immersive simulation platforms for workforce training and soft-skills development. Directly comparable to SGI's 3D simulation training business, with a stronger productized SaaS offering and larger US enterprise customer base.
• Filament Games: Filament Games is a US-based educational game studio serving schools, museums, and corporate clients. Closely parallels SGI's educational games portfolio (MiniMo, Coding Pirates, Playing History) and research-driven approach.
• Gamelearn: Gamelearn develops serious games and gamified training courses for corporate skills (leadership, sales, productivity). Direct competitor in the B2B gamified e-learning segment SGI serves with HIGHER and Groundhog Day.

Broad incumbents

• Kahoot!: Kahoot! is a broad, scaled EdTech platform for game-based learning in schools and enterprises. Comparable to SGI's educational games division but at much larger scale and with a different distribution model.
• Trivantis / Lectora: Lectora (formerly Trivantis) provides e-learning authoring tools and gamification capabilities integrated with LMS platforms. Overlaps with SGI's SCORM-compliant LMS-integrated simulation training platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubevimeo.com/showcase/seriousgames
• Facebookfacebook.com/seriousgames
• LinkedInlinkedin.com/company/serious-games-interactive
• Xx.com/SeriousGamesInt

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serious Games Interactive