Clark Rubber

What Clark Rubber does

Clark Rubber is a privately held Australian multi-category specialty retailer founded in 1946, headquartered in Bayswater, with a stated workforce of 501–1,000 employees. The company operates across ten or more product verticals — Pool, Foam, Rubber, Cleaning, Mattress & Bedding, Spas, Water Toys, Flooring & Coverings, Auto/Caravan/Camping, and Home & Lifestyle — through three layers of distribution: a national network of franchise-operated retail stores, dedicated large-format Clark Pool & Spa Superstores positioned as a "No.1 destination for everything pool & spa," and mobile van service franchises delivering onsite pool and spa care. An e-commerce storefront at clarkrubber.com.au (built on the Core dna Digital Experience Platform) extends the offering with Click & Collect, online ordering, Zip Pay, and a Commercial Credit / Business Account programme for B2B cleaning customers.

The product mix combines own-brand lines (Filtrite for pool chemicals, Dreemi and Comfort for mattresses, plus Clark Pools, Clark Care, Clark Kids, Clarkee, Crocpad, and MyBub sub-brands) with a curated portfolio of third-party flagships. Clark Rubber is publicly identified as Aiper's key Australian retail partner for smart robotic pool cleaners (Scuba S1 2024 and 2025 EXCLUSIVE, Scuba SE, Scuba X1 Pro, Surfer S2, and the upcoming cognitive-AI Scuba V3), and also stocks Intex, BWT, Dolphin (Maytronics), Zodiac, Bestway, AstralPool, Pentair, Waterco, Kreepy Krauly, Speedo, Zoggs, and Dunlop Foams. In-store customisation services (custom-cut foam, made-to-order mattresses and cushions, custom-branded foam sports equipment) and value-added services (free in-store water testing, pool equipment health checks, repairs, and green-pool solutions) differentiate the proposition from pure-play online competitors.

Revenue is generated across five streams: retail product sales (pools, foam, rubber, mattresses, cleaning, water toys — predominantly hardware sales), onsite pool/spa service through mobile van franchises (professional services), franchise fees and royalties (managed services), Commercial Credit B2B accounts (recurring inside-sales), and custom-made and custom-cut product sales. Pricing is published unit pricing across categories, with promotional free delivery on orders over AUD 120 and Zip Pay BNPL support. Customer segments are broad: residential pool owners (primary), home/bedding shoppers, DIY/craft and furniture customers, auto/caravan/marine/industrial rubber buyers, commercial cleaning customers, caravan and outdoor leisure customers, portable pool owners, family/kids water-play shoppers, and flooring and surfacing customers.

Name

Clark Rubber

Legal name

Clark Rubber

Website

https://clarkrubber.com.au

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Clark Rubber is a privately held Australian multi-category specialty retailer, founded 1946, operating national franchise stores, Clark Pool & Spa Superstores, mobile van service franchises, and an e-commerce storefront across pool, foam, rubber, cleaning, mattress, and water toy categories for residential and small-business customers.

Ownership category

akta.pro rank

Product category

Specialty Retail — Pool, Foam, Rubber and Cleaning Products

NAICS

Hobby, Toy, and Game Retailers (45912), Polystyrene Foam Product Manufacturing (326140), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Hobby, Toy & Game Shops (5945), Plastics Foam Products (3086)

akta.pro primary industry

Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)

Keywords

• Pool supplies retail
• Foam products retail
• Rubber products retail
• Mattress and bedding retail
• Cleaning supplies retail

Headquarters

HQ city

Bayswater

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail product sales (pools, foam, rubber, mattresses, cleaning, water toys): One-time sale of branded and own-brand physical goods across multiple categories through e-commerce and physical stores. Includes accessories, chemicals, pool equipment, mattresses, foam, rubber, water toys, cleaning chemicals, and flooring/coverings.
2. Onsite pool and spa service (mobile service vans): Professional pool/spa servicing including onsite pool care, equipment health checks, pool repairs, green pool solutions, and water testing; also offered as a mobile van service franchise.
3. Franchise fees and franchisee operations: Recruitment of franchisees for Clark Rubber retail stores and pool service mobile van franchises, generating franchise fees and ongoing royalties.
4. Commercial Cleaning B2B accounts: Business Accounts with credit terms (Commercial Credit) and bulk cleaning supplies for commercial customers, with a published Commercial Product Guide.
5. Custom-made and custom-cut product sales: Bespoke products: made-to-order mattresses, custom cut foam, custom cushions/coverings, and custom branded foam sports equipment with team logos.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Clark Rubber is a multi-category Australian specialty retailer that sells pool equipment and chemicals, foam products, rubber products, mattresses and bedding, cleaning supplies, water toys, flooring and surfacing, and auto/caravan/camping accessories through a national franchise store network, large-format Clark Pool & Spa Superstores, an e-commerce storefront, and mobile van service franchises offering onsite pool and spa care. The offering combines own-brand ranges (Filtrite pool care, Dreemi mattresses, Comfort mattress tiers, Clark Care, Clark Kids, Clarkee) with a curated portfolio of retailed third-party brands (Aiper, Dolphin, BWT, Intex, Zodiac, Pentair, Waterco, AstralPool) and in-store services including custom-cut foam, made-to-order mattresses and cushions, pool water testing, and equipment health checks.

Product overview

Clark Rubber is a single unified multi-category retail platform (rather than a platform-plus-modules software product), operating across Pool, Foam, Rubber and Cleaning categories, with branded in-house sub-lines — Dreemi mattresses, the Comfort mattress tier family (Standard, Plus, Deluxe, Premium, Premium+, Platinum, Platinum Cool Max, FusionGel overlays), Filtrite pool care, and supporting own-brands Clark Rubber, Clark Pools, Clarkee (Learn to Swim), Clark Kids, Clark Care and Crocpad — alongside a curated portfolio of retailed third-party flagship products including the Aiper Scuba S1 (2024 and 2025 EXCLUSIVE), Scuba X1 Pro, Surfer S2 and Scuba SE robotic pool cleaners, the Dolphin E10 floor cleaner, the BWT Apex V100/V200/V400/V600 cordless handheld vacuums and BWT Manga S portable pool cleaner, the Intex Ultra XTR Frame Pool and Easy Set Pool families (with associated covers, maintenance kits and accessories), and Astral Viron Active Glass Filter Media. These categories are unified by Click & Collect, in-store pool and spa water testing, custom-cut foam and made-to-order mattress/cushion services, Onsite Pool Care servicing, and a network of Pool & Spa Superstores across Australia.

Differentiator

Problem solved

Functional benefit

Brands

• Dreemi: Clark Rubber's own-brand mattress range sold in-a-box, including Queen, Single and other sizes, with multiple foam layers.
• Filtrite
• Comfort
• Clark Care
• Clark Kids
• Clark Pools
• Clarkee
• Crocpad
• MyBub

Products and services

• Dreemi Mattresses Clark Rubber's proprietary mattress-in-a-box range with five innovative foam layers engineered for comfort, available in Queen and Single sizes, sold directly to Australian consumers.
• Comfort Mattress Range House mattress line covering Standard, Plus, Deluxe, Premium, Premium+, Platinum, Platinum Cool Max, FusionGel overlays and Comfort Pillows, including caravan and custom-cut formats such as Comfort Deluxe Caravan Double.
• Filtrite Pool Care Clark Rubber's exclusive pool-care brand spanning trichlor tablets, ultimate algaecide, oxyshock, dry acid, clarifier, chlorine remover, pool hoses, leaf rakes, flexi brush vac heads and 4-in-1 test kits, made exclusively for Clark Rubber.
• Aiper Scuba S1 Cordless Robotic Pool Cleaner Cordless battery-powered robotic pool cleaner for in-ground pools up to 150 m²; brushless drain motor filters up to 265 LPM, caterpillar treads, WavePath navigation, four cleaning modes (Floor, Wall, Auto, Eco) and 2-year warranty; flagship Aiper product retailed by Clark Rubber at $699 (sale) vs $899 MSRP.
• Aiper Scuba X1 Pro Cordless Robotic Pool Cleaner Premium cordless robotic pool cleaner for in-ground pools up to 200 m² with 416 L/m dual-jet suction, OmniSense 360° mapping, FlexiPath smart path planning, WaveLine 2.0 waterline scrubbing, 3-micron filtration, five cleaning modes and Aiper app control with wireless charging dock.
• Aiper Surfer S2 Cordless Robotic Pool Surface Skimmer Solar-powered, fully cordless robotic pool surface skimmer with 24/7 SolarSeeker charging, dual optical sensors, DebrisGuard leak prevention, 4L side-drawer debris basket, 150-micron filtration, app-controlled steering, built-in chlorine tablet dispenser, 35-hour runtime and 2-year warranty.
• Dolphin E10 Robotic Floor-Only Pool Cleaner Lightweight robotic floor-only pool cleaner for pools up to 8m including above-ground pools; CleverClean navigation, all-terrain PVC brush, easy-clean net canister, 12m cable and 2-year limited warranty; the first robotic pool cleaner in Australia to be Climate Care Certified by SPASA, priced at $1,049.
• BWT Apex Cordless Handheld Pool & Spa Vacuum Range BWT Apex handheld cordless pool and spa vacuum range covering four tiers — V100 Aero, V200 Racer, V400 Force and V600 Turbo — for debris pickup and spot cleaning in pools and spas.
• Astral Viron Active Glass Filter Media 100% recycled actively charged glass filter media available in Coarse and Fine grades; filters down to 5 microns, retains 30% more organic material than traditional sand, reduces backwash water usage and is Climate Care Certified by SPASA Australia.
• Intex Ultra XTR Frame Pool Range Premium above-ground pool family with galvanized steel frames and precision locking system, dual-layer powder coating, puncture-resistant 3-ply liner, Krystal Clear sand filter pump with Hydro Aeration Technology, ladder, cover and ground cloth; available in multiple round and rectangular sizes.
• Intex Easy Set Pool Range Inflatable above-ground pool family in 8ft, 10ft, 12ft and additional sizes with puncture-resistant 3-ply material, integrated 1250L Krystal Clear cartridge filter pump using Hydro Aeration Technology; 10-minute setup with matching Easy Set Pool Covers.
• Aiper Scuba SE Cordless Robotic Portable Pool Cleaner Entry-level Aiper cordless robotic pool cleaner positioned for portable and above-ground pool cleaning, retailed alongside higher-tier Scuba models in the $170–$1,049 portable pool cleaner range.
• Clark Rubber CPR Safety Sign 640mm x 415mm weather-proof PVC CPR safety sign displaying the DRSABCD emergency action plan; SPASA-compliant and intended to support pool safety and compliance for Australian residential pools.
• Custom Cut Foam and Custom Made Cushions/Coverings Service In-store and online custom cutting of foam (lounges, chairs, cushions, daybeds, soundproofing, packaging) plus a 3-step made-to-order cushion configurator (Fabric, Foam & Finish) covering seating, daybeds and custom coverings.
• Made-to-Order Mattresses Service Custom-made mattresses tailored to non-standard specifications for caravans, campervans, camper trailers, boats and other irregular sizes, sold alongside the standard Dreemi and Comfort ranges.
• Onsite Pool Care and Pool Equipment Health Check (Mobile Van Service Franchise) Professional onsite pool and spa servicing delivered via Clark Rubber mobile van service franchises, including pool care, equipment health checks, pool repairs, green pool solutions and water testing at customer premises across Australia.
• Commercial Business Account / Commercial Credit Cleaning Supply B2B business account sign-up offering credit terms, invoices, order history and bulk cleaning supplies to commercial cleaning customers across Australia, supported by a published Commercial Product Guide.
• Clark Rubber Franchise Store Opportunity Franchise offering enabling franchisees to operate a Clark Rubber retail store or mobile van service business under the Clark Rubber brand in Australia.

Quantifiable outcome

• Free delivery on orders over $120 as a baseline fulfilment benefit
• +3 more outcomes

Named customers7 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• AiperflagshipChannel Partner/ Reseller/ DistributorClark Rubber is identified as Aiper's key retail partner in Australia for smart robotic pool cleaners, including the Aiper Scuba S1 (2024 and 2025 EXCLUSIVE edition), Scuba SE, Scuba X1 Pro, and Surfer S2. Multiple Aiper SKUs are sold across pool cleaner categories.
• IntexcoreChannel Partner/ Reseller/ DistributorIntex portable pools, frame pools, easy-set pools, spas, accessories, ladders, pumps, covers, and water toys are a major category at Clark Rubber. Includes Easy Set, Metal Frame, Prism Frame, Ultra XTR, and Graphite Panel pool ranges.
• ZodiacminorChannel Partner/ Reseller/ DistributorZodiac spare parts and genuine accessories such as hose weights are sold through Clark Rubber pool cleaner categories.
• Dolphin (Maytronics)coreChannel Partner/ Reseller/ DistributorDolphin robotic pool cleaners (e.g., Dolphin E10) and Dolphin spare parts are stocked. The Dolphin E10 is positioned as the first robotic pool cleaner in Australia to be Climate Care Certified.
• BWTcoreChannel Partner/ Reseller/ DistributorBWT robotic and handheld pool cleaners including Manga S, Apex V100 Aero, Apex V200 Racer, Apex V400 Force, and Apex V600 Turbo are sold via Clark Rubber.
• Kreepy KraulyminorChannel Partner/ Reseller/ DistributorKreepy Krauly spare parts are stocked within pool cleaning accessories.
• BestwayminorChannel Partner/ Reseller/ DistributorBestway filter cartridges and pool accessories are sold through Clark Rubber pool categories.
• AstralPoolminorChannel Partner/ Reseller/ DistributorAstralPool Viron Active Glass Filter Media (Coarse and Fine grades) is sold through Clark Rubber pool filtration categories, Climate Care Certified.
• PentairminorChannel Partner/ Reseller/ DistributorPentair pool equipment is listed as a stocked brand at Clark Rubber.
• WatercominorChannel Partner/ Reseller/ DistributorWaterco pool equipment is listed as a stocked brand at Clark Rubber.
• SpeedominorChannel Partner/ Reseller/ DistributorSpeedo swim and water products are stocked by Clark Rubber.
• ZoggsminorChannel Partner/ Reseller/ DistributorZoggs swim products including water wings and goggles are stocked.
• Dunlop FoamscoreChannel Partner/ Reseller/ DistributorDunlop Foams and Dunlop Health products are sold as own/category brands under the foam, bedding, and mattress categories.
• SleepMakerminorChannel Partner/ Reseller/ DistributorSleepMaker mattresses are listed as a stocked brand at Clark Rubber.
• SwimplyminorStrategic or Co-development PartnerSwimply, an Airbnb-style platform for renting pools, is integrated into the Clark Rubber site, enabling pool owners to hire out their pools for short sessions or events.
• Core dnacoreTechnology or IntegrationClark Rubber's e-commerce platform is built on the Core dna Digital Experience Platform (DXP), powering the storefront, Click & Collect, and online ordering.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Harvey Norman: ASX-listed Australian franchise retailer spanning furniture, bedding, mattresses, and home goods. Directly comparable in franchise structure and mattress/bedding range, with broader big-box assortment.
• Bunnings Warehouse: Wesfarmers-owned Australian hardware and home improvement giant. Overlaps with Clark Rubber on rubber matting, sealants, pool chemicals, cleaning supplies, and outdoor/camping categories, with significantly larger scale.

Regional players

• Anaconda: Australian adventure and outdoor retailer. Comparable in camping, water toy, and family outdoor leisure segments, with broader adventure assortment versus Clark Rubber's narrower Water Toys range.
• Snooze: Australian bedding and mattress specialty chain with a curated multi-brand range. Comparable to Clark Rubber's Mattress/Bedding category across Comfort tiers, Dunlop Foams, and SleepMaker partnerships.
• BCF (Boating, Camping, Fishing): Super Retail Group-owned Australian outdoor retailer. Comparable to Clark Rubber's Auto/Caravan/Camping, Water Toys, and Marine categories, with broader sporting/outdoor assortment.

Direct peers

• Howards Storage World: Australian specialty home organisation and storage retailer. Comparable in specialty home retail positioning and consumer-DTC focus, with overlap in home/lifestyle category presentation.
• Adairs: ASX-listed Australian specialty retailer focused on bedding, mattresses, and homewares. Comparable to Clark Rubber's Mattress/Bedding vertical (Dreemi, Comfort, Sleeping brands) and Click & Collect omnichannel motion.
• Spotlight: Australian specialty retailer across fabrics, craft, foam, bedding, and home categories. Comparable to Clark Rubber's Foam, Mattress/Bedding, and DIY/Craft customer segments and own-brand depth in foam and craft.
• Poolwerx: Australia's largest pool service franchise network. Directly comparable to Clark Rubber's mobile van service franchise and pool-care retail franchise model, with overlapping services in pool maintenance, water testing, and equipment health checks.

Emerging players

• Sleeping Duck: Australian mattress-in-a-box challenger brand. Directly competes with Dreemi in the proprietary boxed-mattress category and represents a specialist competitor to Clark Rubber's Comfort/Dreemi range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/clarkrubberaus
• Facebookfacebook.com/clarkrubber

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clark Rubber