Airwave
Airwave Europe is a UK-based hospitality technology integrator supplying and installing hotel TV systems, digital signage, guestroom entertainment, and connectivity (WiFi, Starlink) for hotels, healthcare, education, and leisure operators across the UK and Europe.
- Company typePrivate
- Founded2000
- HeadquartersBillingshurst, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Airwave does
Airwave Europe Ltd. is a UK-based hospitality technology integrator and supplier, headquartered in Billingshurst, West Sussex, and operating as a wholly-owned subsidiary of the SCCI Group following its 2017 acquisition. The company distributes and integrates commercial-grade display hardware from Samsung, Philips, LG, and Cello into hotels and adjacent commercial accommodation, supplemented by proprietary platforms including the AirSIGN networked digital signage system and the cloud-based Airtime video-on-demand service developed with sister company Techlive International. Its product surface also covers IPTV and DOCSIS distribution infrastructure, guestroom information systems (Otrum, Samsung REACH, Philips CMND, LG Pro:Centric), the STAYCAST Chromecast casting solution, WiFi networks, and the recently launched Starlink for Hotels satellite-connectivity line.
The business sells through enterprise field sales — approximately 10 dedicated sales managers supported by a 40+ strong nationwide engineering and installation workforce — into hotels (luxury independents, chains, and B&Bs), healthcare (Airwave Healthcare division serving NHS and BUPA), education, holiday parks (Center Parcs), and maritime operators. Revenue is generated across multiple streams: one-time equipment sales, professional installation services (typically billed 50% on commencement and 50% on completion), recurring Service Level Agreements, equipment hire arrangements, and subscription content packages (Sky Select, international channels, VOD). In January 2026 SCCI Group merged Warrington-based SCS Technologies into Airwave, creating a unified UK hospitality technology platform spanning TV distribution, digital signage, satellite communications, and AV systems.
Airwave firmographics
Firmographics- Name
- Airwave
- Legal name
- Airwave Europe Ltd.
- Website
- https://airwave.tv
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Airwave Europe is a UK-based hospitality technology integrator supplying and installing hotel TV systems, digital signage, guestroom entertainment, and connectivity (WiFi, Starlink) for hotels, healthcare, education, and leisure operators across the UK and Europe.
- Ownership category
- akta.pro rank
Airwave industry classification
Industry- Product category
- Hospitality Technology (Hotel TV & AV Systems)
- NAICS
- Audio and Video Equipment Manufacturing (3343), Audio and Video Equipment Manufacturing (33431)
- SIC
- Household Audio & Video Equipment (3651), Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Consumer Electronics (Audio/Video/TV) Distribution (CRAOACAC)
- akta.pro secondary industry
- Digital Signage & Commercial Displays (HDACADAL)
Keywords
Where Airwave is headquartered
LocationHeadquarters
- HQ city
- Billingshurst
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Airwave business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: Sale of hospitality TVs, displays, signage equipment, and related hardware. Goods sold include Samsung, Philips, LG hospitality TVs, digital signage displays, video wall components, and accessories. Pricing per quotation with delivery charges.
- Installation and Integration Services: Professional installation and system integration services including survey fees, accommodation and subsistence for engineers, and parking charges. Quotation-based pricing with 50% upfront and 50% on completion payment terms.
- Service Level Agreements (SLAs): Ongoing maintenance and support contracts for installed systems. Separate maintenance agreements providing peace of mind for hotel operators.
- Equipment Hire: Equipment hire arrangements instead of outright purchase. Separate hire agreements with terms distinct from sale conditions.
- Content Services: Sky Select channel packages, international channels (Chinese channels including Hunan TV, Dragon TV, Guangdong TV, Da-Fish Drama), movies on demand, and content licensing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based quotation |
| Subscription | Annual | Third-party software licensing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Airwave product offering
Product offeringCore offering
Airwave supplies, installs, and integrates complete hotel TV systems, digital signage networks, guestroom entertainment platforms, and connectivity solutions for the hospitality sector. The company distributes hospitality-grade displays from Samsung, Philips, LG, and Cello, layered with its proprietary AirSIGN digital signage platform and Airtime VOD system, complemented by content packages (Sky Select, international channels), Chromecast casting, Wi-Fi, and Starlink satellite internet, supported by professional installation and ongoing Service Level Agreement maintenance.
Product overview
Airwave is a comprehensive hospitality technology provider offering integrated solutions across hotel TV systems, digital signage, content services, and connectivity. The portfolio centers on Hotel TV Systems (TV distribution and displays) combined with AirSIGN (proprietary digital signage platform), supplemented by Guestroom Entertainment Systems (information systems from Otrum, Samsung REACH, Philips CMND, LG Pro:Centric), Chromecast for Hotels (casting solutions), Airtime (VOD), Content packages (Sky Select, international channels), and connectivity solutions (Starlink, Wi-Fi). The company distributes hardware from Samsung, Philips, LG, and Cello for hospitality displays, complemented by accessories (brackets, audio, bathroom TVs, remote controls). Following the January 2026 acquisition of SCS Technologies, the combined entity delivers end-to-end solutions spanning TV distribution, digital signage, satellite communications, and AV systems across the UK hospitality sector.
Differentiator
Problem solved
Functional benefit
Products and services
- Hotel TV Systems Complete TV entertainment solutions for hotels including TV hardware, guestroom entertainment systems, IPTV systems, smart TV, DOCSIS systems, and movie/programming content. Tailored solutions for all hotel types and commercial accommodation.
- Hotel TV Displays Hospitality-specific television displays from Samsung, Philips, LG, and Cello. Commercial screens feature volume limiting, cloning capabilities, wake-up alarms, customisable welcome pages, and longer warranties than consumer sets.
- AirSIGN Digital Signage Airwave's proprietary networked digital signage platform for content distribution over the internet. Features include multiple screen areas, scheduled content, web-based remote administration, RSS feeds, weather widgets, HTML components, TV tuner integration, and built-in advertising engine.
- Guestroom Entertainment Systems Hotel information systems providing interactive TV functionality including branded welcome screens, entertainment interfaces, PMS integration, room service ordering, and guest messaging. Includes Otrum Enterprise, AirMedia, Samsung REACH, Philips CMND, and LG Pro:Centric platforms.
- Chromecast for Hotels (STAYCAST) Google Chromecast casting solution for hospitality environments. Enables guests to cast personal content from smartphones and tablets to in-room TVs. Hospitality-specific version is lockable and prevents interference between rooms.
- Airtime Video-on-Demand Cloud-based video on demand system developed with Techlive International. Provides movies and TV shows via app installed on smart TVs, eliminating capital expense of installation for hotels.
- Content Services (Sky, International Channels, Movies on Demand) Television content packages including Sky Select, international channels (Chinese channels via DA-FISH partnership), movies on demand, and catch-up TV services (BBC iPlayer, ITV Hub, All4, My5, YouTube).
- Starlink for Hotels SpaceX Starlink satellite internet service for hospitality properties. Provides 100-220 Mbps download speeds with 25-50ms latency. Ideal for rural/remote hotels, heritage buildings, failover scenarios, and outdoor event venues with no terrestrial connectivity.
- Internet, WiFi & HSIA Hotel Wi-Fi infrastructure solutions including cloud-based systems, installation, and ongoing maintenance. Provides fast, secure, reliable connectivity throughout hotel properties.
- Digital Signage Displays Large format commercial displays from Samsung, Philips, and LG for digital signage installations. Includes video wall solutions, outdoor signage, small screen signage, and wayfinding displays.
- Samsung Hotel TV Samsung hospitality television displays and LFD signage products. Features include Lynk REACH management system, built-in content protection, DLNA/WiDi media sharing, and customisable user interfaces.
- Philips Hotel TV Philips hospitality television displays including MediaSuite range with built-in Chromecast and Netflix. Also includes CMND management platform for remote configuration and updates.
- LG Hotel TV LG hospitality television displays with Pro:Centric platform for interactive services, custom interfaces, and hotel management capabilities.
- Cello Hospitality TV Cello branded hospitality television displays as part of Airwave's hotel TV portfolio.
- Infection Control Products Post-COVID product line including Otrum Virtual Remote Control (contactless control via smartphone), Philips PeopleCount, sanitizer-dispensing Android signage displays, and contactless food ordering app.
- Aiello Voice Assistant Voice control solution for hotel rooms enabling guest interaction with room controls and services via voice commands.
- Video Walls Video wall installations using Samsung, LG, and Philips LFD displays. Customizable content across multiple screens functioning as single large display or independent tiles.
- Outdoor Signage Weatherproof outdoor digital signage displays. Built to withstand extremes of heat, cold, wind, dust, and rain with toughened glass, durable casing, and internal temperature control. Includes ambient light sensors and anti-reflective glass.
- Wayfinding Digital Signage Digital signage solution for indoor and outdoor wayfinding. Helps guests and visitors navigate hotel and commercial premises.
- Audio and Charging Solutions Audio equipment from Bowers & Wilkins, Tivoli Audio, Ruark Audio, and iHome. Includes speakers, radios, docking stations, and USB charging solutions for hotel rooms.
- Brackets and Mounts TV mounting solutions including B-Tech brackets and Peerless AV products. Covers VESA standards from 100x100 to 400x400, including wall mounts, articulating arms, ceiling mounts, desktop stands, and video wall mounts.
- Bathroom TV (Waterproof Televisions) Waterproof televisions for hotel bathrooms including TileVision, TechVision, and Airwave branded waterproof displays.
- Wired Connectivity Solutions (TeleAdapt MediaHub) TeleAdapt MediaHub products including TA-8950-D, TA-8800, TA-8930, and TA-3350. Guest device connectivity and media hub solutions for hotel rooms.
- Exterity IPTV Equipment Exterity IPTV equipment for hotel television system infrastructure.
Quantifiable outcome
- 450,000+ displays installed over 20+ years
- +2 more outcomes
Companies that use Airwave
Customer profileNamed customers19 records
Segments5 records
Ideal customer profiles5 records
Airwave technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
Feature4 records
Airwave partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, strategic and minor.
- SCS TechnologiescoreWarrington-based technology company founded in 1991, acquired by SCCI Group (parent of Airwave Europe) to create unified hospitality technology platform. Expertise in TV distribution, digital signage, satellite communications, and hospitality technology expands national coverage and technical resources.
- Techlive InternationalcoreSister company that developed 'Airtime' cloud-based VOD system in partnership with Airwave. International content partnerships including Chinese TV channels (Hunan TV, Dragon TV, Guangdong TV, Da-Fish). Partnership in over 40 countries.
- Sky Business / Sky SelectcorePartnership to deliver Sky TV content to hospitality properties via Sky Select and Sky In-Room services. Sky Bright Box technology, HD content from centralized location, integrated Welcome Channel. Joint marketing and service delivery for hotels.
- SamsungcorePartnership for Samsung Hotel TV systems and commercial displays. Includes hospitality-specific features, Lynk REACH system, and Video Wall products. Airwave exhibits with Samsung at HITEC Amsterdam.
- PhilipscorePartnership for Philips Hotel TV range including MediaSuite with built-in Chromecast and Netflix. Includes CMND management system, Q-Line signage, video walls, and hospitality displays. Airwave joined Philips Partner Program.
- LGcorePartnership for LG Hotel TV systems and commercial displays. Includes Pro:Centric system, transparent cooler displays, UH5C series signage, and video wall solutions. Techlive partnership announced for Airtime integration on LG Android TVs.
- OtrumstrategicPartnership for Otrum Enterprise and CTRL hotel information systems. Content system integrations including Virtual Remote Control, analytics, and enterprise hospitality solutions. Otrum's SaaS platform for guestroom entertainment and digital signage.
- WifirststrategicPartnership for hotel WiFi solutions. 'WiFi as a Service' offering with cloud-based solution. Joint content including WiFi tips and technology discussions.
- Chromecast / GooglecoreHospitality-specific Chromecast integration (STAYCAST) enabling guest content casting to hotel TVs. Lockable, robust solution preventing interference between rooms. Part of casting technology portfolio.
- Guest-tekminorPartnership bridging continents with in-room technology delivery. International connectivity solutions.
- Bourne LeisureminorPartnership announced for holiday park technology solutions across Bourne Leisure properties.
- Center ParcsstrategicEurope's largest leisure project 2014. Ongoing partnership for MDM systems, treehouse TV installations, and technology across Center Parcs UK locations.
- Alphatrack / Ladbrokes CoralminorPartnership for betting shop entertainment systems under SCCI Group Alphatrack brand.
- Kube SystemsminorEuropean distribution agreement for Kube clock systems with branding service for hotels.
- iHomeminorPartnership for iHome audio and charging products including HiH33, HBN22, HT160BE, HWL83B, and iDL46 for hotel rooms.
- Bowers & WilkinsminorPartnership for premium Bowers & Wilkins audio products including T7, Zeppelin Wireless for hotel audio solutions.
- Tivoli AudiominorPartnership for Tivoli Audio products including Albergo+ and Model Three for hotel bedside audio.
- Ruark AudiominorPartnership for Ruark Audio products including R1 MK3, R2 MK3, R4 MK3, and R7 radiograms for hotel audio solutions.
- Carma.earthminorPartnership with climate action company for environmental sustainability initiatives and carbon offsetting.
- Gift-A-TreeminorPartnership for tree planting initiatives as part of corporate social responsibility and carbon offsetting programs.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Airwave competitors and assessment
Company assessmentDirect peers
- Quadriga (formerly Quadriga Worldwide): Direct European competitor providing guest-room entertainment, IPTV, WiFi, and connectivity solutions to hotels. Operates in the same hospitality technology niche as Airwave with overlapping customer base of European hotel chains.
- Sonifi Solutions: US-based hospitality technology provider delivering guest entertainment, internet, and casting solutions to hotels. Highly comparable offering to Airwave's guestroom entertainment, Chromecast-for-hotels, and WiFi portfolio.
- Otrum: Norwegian hospitality technology vendor offering SaaS-based guestroom entertainment and digital signage platforms. Direct Airwave partner and competitor in hotel information systems.
- Hotel Internet Services (HIS): US-focused provider of hotel internet, WiFi, and entertainment systems. Comparable in delivering managed connectivity and entertainment to hospitality properties.
- Guest-tek: Canadian-headquartered hospitality technology firm offering high-speed internet, IPTV, and in-room entertainment. Existing Airwave channel partner that also competes in international hospitality deployments.
- Exterity (Vbrick): IPTV and digital signage specialist for hospitality and enterprise. Airwave distributes Exterity IPTV equipment, and they overlap directly on hotel TV distribution infrastructure.
- Nomadix: Provider of hotel internet gateways, WiFi, and casting solutions. Comparable to Airwave's HSIA and Chromecast-for-hotels offerings, serving the same hospitality customer base.
Broad incumbents
- Shiji Group: Global hospitality technology platform providing PMS, guest experience, and in-room entertainment. Larger incumbent with broader portfolio but overlapping in guest entertainment and hotel technology integration.
- Sky Business: Sky's commercial division providing in-room TV and content to hotels. Existing Airwave partner via Sky Select, but competes as an alternative content/entertainment delivery channel for hospitality.
Regional players
- Wifirst: European leader in managed WiFi for hospitality, student housing, and multi-tenant residences. Existing Airwave partner for UK hotel WiFi, serving similar customers with overlapping solution stack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Airwave social profiles
Digital presenceAirwave financial estimates
Financial estimateRevenue estimate
Valuation estimate
Airwave leadership team
Management profileNumber of profiles
Profiles5 records
Airwave subsidiaries and ownership
Company hierarchySubsidiaries2 records
Airwave funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Airwave M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Airwave
What does Airwave do?
Airwave supplies, installs, and integrates complete hotel TV systems, digital signage networks, guestroom entertainment platforms, and connectivity solutions for the hospitality sector. The company distributes hospitality-grade displays from Samsung, Philips, LG, and Cello, layered with its proprietary AirSIGN digital signage platform and Airtime VOD system, complemented by content packages (Sky Select, international channels), Chromecast casting, Wi-Fi, and Starlink satellite internet, supported by professional installation and ongoing Service Level Agreement maintenance.
Is Airwave a public or private company?
Airwave is a private company. It is classified as corporate owned and is currently operating.
When was Airwave founded?
Airwave was founded in 2000. It employs 11 to 50 people.
Where is Airwave based?
Airwave is headquartered in Billingshurst, United Kingdom, in the Europe region.
How does Airwave make money?
Five revenue lines are on record. Equipment Sales are the primary driver. The others are installation and Integration Services, service Level Agreements (SLAs), equipment Hire and content Services.
Who are Airwave's main competitors?
Direct peers on record are Quadriga (formerly Quadriga Worldwide), Sonifi Solutions, Otrum, Hotel Internet Services (HIS), Guest-tek, Exterity (Vbrick) and Nomadix. Broad incumbents are Shiji Group and Sky Business. Wifirst is listed as a regional player.
Does Airwave have an API?
No public API is recorded for Airwave.
What industry is Airwave in?
Airwave's product category is Hospitality Technology (Hotel TV & AV Systems). Its primary akta.pro industry code is CRAOACAC, Consumer Electronics (Audio/Video/TV) Distribution, with a secondary code of HDACADAL, Digital Signage & Commercial Displays. Its NAICS code is 3343 and its SIC code is 3651.