Gemba
Gemba is a London-based VR-as-a-Service enterprise training platform serving global manufacturers and Fortune 500 companies. It delivers immersive multiplayer VR masterclasses, workshops, and subscription training on Meta Quest headsets, co-created with Toyota, IKEA, Bosch, Pfizer, and Siemens.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Gemba does
Gemba is a London-based enterprise virtual reality training platform that enables global manufacturers and Fortune 500 corporations to deliver immersive workforce learning at scale. Founded in 2013 as The Leadership Network and rebranded to Gemba in April 2022, the company pivoted to VR training in 2017 and delivered its first commercial VR enterprise program in 2019. The platform runs on Meta Quest 2 standalone headsets and is built on Unity software, offering customizable VR spaces (Factory, 5S, Clubhouse, Mixed Reality Boardroom) supporting up to 30 simultaneous participants, 100+ learning tools, 50+ gamified exercises, and a content library co-created with 400+ organizations. Material integration allows clients to upload presentations, videos, and 3D models without technical expertise, and Hypercare support includes headset provisioning, content creation, and Train-the-Trainer sessions.
Gemba operates a VR-as-a-Service (VRaaS) enterprise subscription model with annual contracts ranging from approximately $120,000 for a 50-person team to $1.2 million for large-scale global rollouts. Supplementary revenue comes from VR masterclasses priced at £3,600-£5,995 per participant (3-5 day programs led by named experts including Dr. Jeffrey Liker, Professor Frank Piller, and Rowan Gibson, co-delivered with Toyota, IKEA, Bosch, Pfizer, Siemens, Volvo, Henkel, Electrolux, and SKF), workshops at £500 per session, and a membership program with complimentary headset. The company serves a roster of named enterprise customers including Coca-Cola, Pfizer, Johnson & Johnson, Aptiv (125 factories), Caterpillar, Toyota, Mercedes, Google, Amazon, BMW, IKEA, Bosch, Siemens, Tesla, Volvo, Bentley, Airbus, and Boeing, across 40+ countries.
The company raised its first external funding round, an $18 million Series A led by Parkway Venture Capital at a $60 million post-money valuation in January 2023, to fund North America expansion, AI-powered consultants, mixed reality spaces, and enterprise-scale platform customization. In April 2025, Gemba integrated Turnstile (a sponsorship valuation platform with $5B+ analyzed deals) and appointed Rob Mills as Global CEO. The platform claims outcomes including 5x faster speed to competence, 80% higher efficiency versus real-world training, up to $2M travel cost savings per enterprise client, and 75% knowledge retention improvement.
Gemba firmographics
Firmographics- Name
- Gemba
- Legal name
- Gemba
- Website
- https://thegemba.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Gemba is a London-based VR-as-a-Service enterprise training platform serving global manufacturers and Fortune 500 companies. It delivers immersive multiplayer VR masterclasses, workshops, and subscription training on Meta Quest headsets, co-created with Toyota, IKEA, Bosch, Pfizer, and Siemens.
- Ownership category
- akta.pro rank
Gemba industry classification
Industry- Product category
- Enterprise VR Training Software
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114), Software Publishers (51321)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership) (EDAFAJAA)
- akta.pro secondary industries
- Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL), Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN), VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)
Keywords
Where Gemba is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Gemba business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
Revenue model
- VR-as-a-Service Enterprise Subscription: Enterprise subscription model (VRaaS) enabling organizations to access the VR training platform on a subscription basis. Users benefit from an expanding virtual world of training simulations, tools, and learning experiences accessible through online app stores. Includes headset hardware provisioning, content, and support services bundled into the subscription.
- Per-Person Masterclass / Workshop Fees: Individual masterclass seats sold at per-person pricing. VR Masterclasses run ~3-5 days at approximately $7,250 per person per program. Shorter workshops at £500 per session for non-members.
- Enterprise Subscription Tiers: Enterprise subscription plans range from ~$120,000 per year for a 50-person team up to $1.2 million for large-scale global rollouts. Larger organizations buy headsets separately and re-use them across programs.
- Membership Model: Membership model providing access to all workshops and masterclasses, with a complimentary VR headset as a welcome gift. Includes flexible rebooking and transfer options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Subscription - 50-person team |
| Subscription | Annual | Enterprise Subscription - Large Scale |
| Subscription | Multi-year contract | Individual Masterclass Seat |
| Subscription | Multi-year contract | 3-Day VR Masterclass |
| Subscription | Multi-year contract | 5-Day Leading The Toyota Way VR Masterclass |
| Subscription | Pay-as-you-go | Single Workshop (Non-Member) |
| Subscription | One time/ perpetual license | Gemba Events Taster Package |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Gemba product offering
Product offeringCore offering
Gemba sells a VR-as-a-service enterprise training platform built on Unity and delivered via Meta Quest headsets, combining customizable immersive spaces (Factory, 5S, Clubhouse, Mixed Reality Boardroom), 100+ learning tools, and 50+ gamified exercises with a content library co-developed across 400+ organizations. The platform is bundled with Hypercare support, Train-the-Trainer services, and headset provisioning, and is sold primarily as enterprise subscriptions ($120K–$1.2M annually) plus per-seat masterclass and workshop programs led by recognized industry experts.
Product overview
Gemba is a VR-powered enterprise training platform combining software, VR headset hardware, and service components into a unified learning ecosystem. The core Gemba Platform delivers immersive VR training experiences through customizable Spaces (Factory, 5S, Clubhouse, Mixed Reality Boardroom), 100+ Learning Tools, 50+ Gamified Exercises, and a Learning Library with content from 400+ organizations. The platform is supported by Hypercare customer support and Train-the-Trainer services for rapid deployment. Masterclasses represent premium offerings including Sustainable Innovation VR, Coaching the Toyota Kata Way VR, AI in Manufacturing VR, Leading The Toyota Way VR, Leading The Factory of The Future VR, Innovation Excellence VR, and Leading Intelligent Engineering VR — priced at £3,600-£5,995 per program. Workshops provide shorter 1-2 hour interactive sessions at £500 each or free with membership. The Turnstile acquisition added sponsorship valuation analytics. The company evolved from The Leadership Network founded in 2013 and secured $18 million Series A funding in January 2023.
Differentiator
Problem solved
Functional benefit
Products and services
- Gemba VR Training Platform The world's #1 enterprise VR training platform combining software, content, and service to deliver immersive workplace learning through Meta Quest headsets, with fully immersive VR spaces, adaptable tools, gamified exercises, and Hypercare support for rapid global deployment.
- Gemba Spaces
Quantifiable outcome
- 5x faster speed to competence vs real-world training
- +9 more outcomes
Companies that use Gemba
Customer profileNamed customers27 records
Segments3 records
Ideal customer profiles2 records
Gemba technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature7 records
Gemba partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- TurnstilecoreTurnstile has been fully integrated into the Gemba platform to enhance data-driven sponsorship valuation capabilities. The integration supports over $5 billion in analyzed deals, enabling clients to measure sponsorship ROI.
- IKEAcoreCo-delivers Sustainable Innovation VR Masterclass with Gemba. Provides real-world case studies on circular economy and servitization. Professor Erik Hansen from JKU leads the program.
- SKFcoreCo-delivers Sustainable Innovation VR Masterclass alongside IKEA. Provides expertise on sustainable and circular economy innovation.
- Toyota UKcoreCo-delivers Coaching the Toyota Kata Way VR Masterclass and Leading The Toyota Way in-person masterclass at Toyota Manufacturing UK in Burnaston, Derby. Toyota leadership team participates as guest speakers.
- HenkelcoreCo-delivers Leading The Factory of The Future VR Masterclass alongside Bosch. Provides real transformation case studies on digitalization and factory of the future.
- BoschcoreCo-delivers Leading The Factory of The Future VR Masterclass with Henkel. Provides real-world case studies on digitalization, AI scaling, and people management transformation.
- PfizercoreCo-delivers Innovation Excellence VR Masterclass with Gemba. Provides real transformation case study on systematic innovation capability building.
- ElectroluxcoreCo-delivers Innovation Excellence VR Masterclass alongside Pfizer. Provides case study on product innovation and customer-centric approaches.
- SiemenscoreCo-delivers Leading Intelligent Engineering VR Masterclass alongside Volvo. Provides real transformation case studies on intelligent engineering and digital manufacturing.
- VolvocoreCo-delivers Leading Intelligent Engineering VR Masterclass alongside Siemens. Provides real transformation case studies on product development and engineering innovation.
Scale indicators17 records
Recent moves8 records
Expansion highlights7 records
Gemba competitors and assessment
Company assessmentDirect peers
- Strivr: U.S.-based enterprise VR training platform offering immersive learning experiences for workforce upskilling. Directly competes with Gemba in VR-based enterprise training across retail, sports, and corporate customers.
- Talespin: Enterprise XR training platform focused on soft skills, leadership development, and immersive learning. Competes directly with Gemba in the VR-based corporate training space, particularly for Fortune 500 L&D buyers.
- Mursion: VR-based soft skills training platform using virtual humans for leadership, sales, and customer service practice. Overlaps with Gemba's leadership development masterclasses and executive education offerings.
- Interplay Learning: VR training platform for skilled trades and technical workforce, including HVAC, plumbing, electrical, and manufacturing. Adjacent to Gemba's manufacturing and operational excellence use cases but focused on technical/hand-skill training.
- Immerse: Enterprise VR language and communication training platform used by global corporations. Competes with Gemba in the VR-powered enterprise learning category and shares similar enterprise distribution model.
Broad incumbents
- Cornerstone OnDemand: Large enterprise talent management and learning platform with content, compliance training, and skill development. Represents the broad incumbent alternative to Gemba's specialized VR training offering.
- Workday Learning: Enterprise HCM and learning module from Workday, providing traditional LMS and content delivery at scale. Competes for the same enterprise L&D budget as Gemba but without immersive VR specialization.
Emerging players
- Pixo VR: VR training and 3D visualization provider for industrial and enterprise use cases, including manufacturing and safety training. Niche overlap with Gemba's factory and operational excellence training programs.
- Moth+Flame: VR training studio producing immersive soft skills and corporate learning content. Overlaps with Gemba's leadership and communication training but lacks Gemba's full SaaS platform and masterclass ecosystem.
- Flaim Systems: VR firefighter and emergency responder training provider. Adjacent VR enterprise training player with a vertical focus on safety, mirroring some of Gemba's safety and standardization use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Gemba social profiles
Digital presenceGemba financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gemba leadership team
Management profileNumber of profiles
Profiles5 records
Gemba funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gemba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gemba
What does Gemba do?
Gemba sells a VR-as-a-service enterprise training platform built on Unity and delivered via Meta Quest headsets, combining customizable immersive spaces (Factory, 5S, Clubhouse, Mixed Reality Boardroom), 100+ learning tools, and 50+ gamified exercises with a content library co-developed across 400+ organizations. The platform is bundled with Hypercare support, Train-the-Trainer services, and headset provisioning, and is sold primarily as enterprise subscriptions ($120K–$1.2M annually) plus per-seat masterclass and workshop programs led by recognized industry experts.
Is Gemba a public or private company?
Gemba is a private company. It is classified as venture growth investor backed and is currently operating.
When was Gemba founded?
Gemba was founded in 2013. It employs 51 to 100 people.
Where is Gemba based?
Gemba is headquartered in London, United Kingdom, in the Europe region.
How does Gemba make money?
Four revenue lines are on record. VR-as-a-Service Enterprise Subscription is the primary driver. The others are per-Person Masterclass / Workshop Fees, enterprise Subscription Tiers and membership Model.
Who are Gemba's main competitors?
Direct peers on record are Strivr, Talespin, Mursion, Interplay Learning and Immerse. Broad incumbents are Cornerstone OnDemand and Workday Learning. Emerging players are Pixo VR, Moth+Flame and Flaim Systems.
Does Gemba have an API?
No public API is recorded for Gemba.
What industry is Gemba in?
Gemba's product category is Enterprise VR Training Software. Its primary akta.pro industry code is EDAFAJAA, VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership), with a secondary code of EDAFAJAL, Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows). Its NAICS code is 611430 and its SIC code is 8200.