Club Fitness

What Club Fitness does

Club Fitness Holdings, Inc. is a private, employee-owned (ESOP since 2015) operator of fitness clubs headquartered in St. Peters, Missouri, with 501–1,000 employees and 18 owned-and-operated locations across the St. Louis metropolitan area in both Missouri and Illinois. The company runs a dual-brand model: Club Fitness (value-tier memberships starting at $9.99/month) and Club Elite (premium tier starting at $45/month) that bundles advanced recovery technologies such as the Aescape AI-powered robotic massage, PolarWave dry cold plunge, HaloRed therapy booth, RedZone red light sauna, and the Elite Wellness Pod. Core programmatic assets include 400+ weekly group exercise classes (delivered under license from Les Mills), an Elevate personal-training subscription starting at $199/month, dedicated Kids Club childcare, women-only training studios, boutique studios (Reformer Pilates, yoga, Pulse virtual HIIT), and a Recovery Studio.

The revenue model is primarily monthly recurring subscriptions supplemented by usage-based revenue from premium recovery services, ancillary personal training, day-pass trials, and a Corporate Wellness Program sold to regional employers. Distribution is omnichannel: 18 physical club locations serve as the primary acquisition and retention surface; the website and online member portal handle self-service; a dedicated B2B sales motion targets corporate accounts; and the Club Rewards loyalty program (built on Perkville) drives repeat engagement. Marketing relies on organic social, member testimonial content, day-pass trials, and #LiftLocal community partnerships with organizations such as the American Red Cross, Girls on the Run, and Pedal the Cause.

Recent strategic activity centers on premium-mix expansion rather than geographic growth: 2025–2026 launches include the Aescape robotic massage, Elite Wellness Pod, and HaloRed Therapy Booth. A partnership with TrueMed enables HSA/FSA payment for memberships, and a 2025 text-messaging campaign was added to the marketing stack. The company is governed under Missouri law, operates through 30+ wholly-owned subsidiary LLCs (including Total Tan, Inc. as an adjacent operating subsidiary), and is led by President & CEO Eric Schreimann. Revenue is not publicly disclosed.

Name

Club Fitness

Legal name

Club Fitness Holdings, Inc.

Website

https://clubfitness.us

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Club Fitness is a private, employee-owned (ESOP) operator of 18 fitness clubs across the St. Louis metro, running a dual-brand model — Club Fitness (standard) and Club Elite (premium) — with AI-powered robotic massage, advanced recovery amenities, 400+ weekly group classes, personal training, and a corporate wellness program for regional employers.

Ownership category

akta.pro rank

Product category

Health and Fitness Clubs

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industry

Premium/Upmarket Membership Clubs (CRAEADAG)

Keywords

• Health club memberships
• Personal training services
• Corporate wellness programs
• Recovery and wellness amenities
• Group fitness classes

Headquarters

HQ city

Saint Peters

HQ country

United States

HQ region

North America

Offices19 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Individual Membership Subscriptions: Monthly recurring membership fees for access to gym facilities, group classes, and amenities. Tiered pricing from standard Club Fitness ($9.99+) to premium Club Elite ($45+). Annual fee and processing fees apply.
2. Personal Training (Elevate Program): Structured weekly coaching program starting at $199 per month, providing one-on-one certified trainer sessions in dedicated performance environment with InBody assessments and recovery amenities access.
3. Corporate Wellness Program: Organizational memberships for employers with flexible benefits, on-site wellness events, dedicated account managers, and virtual studio access for remote employees.
4. Day Passes: Complimentary day passes for prospective members to experience club amenities before committing to membership. Limited to one per customer every 12 months.
5. Aescape Robotic Massage Sessions: AI-powered robotic massage sessions at Club Elite locations. Elite Members receive complimentary monthly sessions; additional sessions available at discounted rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Club Fitness operates a dual-brand network of 18 owned-and-operated health clubs across the St. Louis metro area, selling tiered monthly gym memberships (Club Fitness standard from $9.99+ and Club Elite premium from $45+) that grant 24/7 access to strength and cardio equipment, 400+ weekly instructor-led group exercise classes, boutique studios, and an advanced recovery ecosystem featuring AI-powered robotic massage, dry cold plunge, red light therapy, and infrared salt saunas. The company also sells structured personal training under the Elevate program (from $199/month) and a dedicated Corporate Wellness Program sold B2B to employers, supplemented by a freemium Day Pass acquisition channel and a points-based Club Rewards loyalty program.

Product overview

Club Fitness operates as a dual-brand health club network with two tiers: Club Fitness (standard) and Club Elite (premium). The standard offering includes 18 locations across the St. Louis metro area with 24/7 access, 400+ weekly group exercise classes, strength and cardio equipment, boutique studios (Recovery, Women's Training, Pulse), personal training (Elevate program), Kids Club, and standard amenities. Club Elite represents the premium tier featuring advanced recovery technology including Aescape AI-powered robotic massage, PolarWave Dry Cold Plunge, RedZone Red Light Therapy Sauna, HaloRed Therapy Booth, Halo Infrared Salt Sauna, and the Elite Wellness Pod. The ecosystem also includes Club Rewards loyalty program (via Perkville), At Home Virtual Studio, and Corporate Wellness Program. Through Club Rewards, members access partner services including The Joint Chiropractic, Victory Men's Health, fit-flavors meals, Simply Wurth It wellness services, St. Louis Hair Restoration, Stretch U, and Supplement Superstores.

Differentiator

Problem solved

Functional benefit

Products and services

• Club Fitness Standard Membership Tiered monthly gym membership (starting at $9.99) granting 24/7 access to strength and cardio equipment, 400+ weekly instructor-led group exercise classes, dry saunas, tanning, hydro massage, and standard amenities across 18 owned-and-operated St. Louis metro club locations.
• Club Elite Premium Membership Premium tier monthly membership (starting at $45.00) bundling unlimited Club Elite recovery amenities — including a monthly Aescape robotic massage session, HaloRed Therapy Booth, PolarWave Dry Cold Plunge, RedZone Red Light Therapy Sauna, Elite Wellness Pod, Mind & Body studio with Reformer Pilates and yoga — with all standard Club Fitness amenities.
• Elevate Personal Training Program Subscription personal training program (starting at $199/month) providing one 60-minute one-on-one session per week with a certified trainer, InBody assessments, structured programming, and access to recovery studio amenities including hydro massage and cryotherapy.
• Group Exercise Classes 400+ weekly instructor-led group exercise classes including Bootcamp, HIIT, Cycle, Yoga, Pilates, Zumba, Silver Sneakers, and licensed Les Mills formats (BODYCOMBAT, BODYPUMP, RPM, SPRINT) offered across all Club Fitness and Club Elite locations.
• Corporate Wellness Program B2B corporate wellness subscription offering flexible employee membership benefits, on-site wellness events, dedicated account management, registered dietician guidance, At Home Virtual Studio access for remote employees, with no enrollment fee, no processing fee, no contract, and minimal annual fee.
• Aescape AI-Powered Robotic Massage AI-powered robotic massage service (15/30/45-minute sessions) using 1.2-million-point 3D body mapping and dual robotic arms with adaptive pressure control, available exclusively at Club Elite locations with one monthly session included for Elite Members and additional sessions available at discounted rates.
• HaloRed Therapy Booth Patented full-immersion 15-minute recovery session combining red and near-infrared light therapy (630-1,050nm), pharmaceutical-grade dry salt therapy, and supplemental oxygen, available at Club Elite locations.
• Elite Wellness Pod Integrated multi-modality recovery service combining supplemental oxygen, infrared heat, therapeutic massage, and red/blue chromo-light therapy in a single session designed to support circulation, reduce inflammation, ease tension, and promote full-body restoration, available at Club Elite Lake Saint Louis, Fenton, and Arnold locations.
• PolarWave Dry Cold Plunge 5-minute precision dry cold therapy session at controlled 25-35°F with optional compression, designed to reduce inflammation, boost circulation, and accelerate recovery, available at Club Elite locations.
• RedZone Red Light Therapy Sauna 15-minute combined infrared heat and red/near-infrared light therapy session designed to support recovery, skin health, and cellular performance, available at Club Elite locations.
• Kids Club Supervised childcare service for children ages 2-12 offering age-appropriate play, movement, and structured activities in a safe environment, operated in partnership with Brain Balance Achievement Centers.
• Club Rewards Loyalty Program Points-based loyalty program where members earn rewards for activities, referrals, and milestones, redeemable for Club Fitness/Club Elite retail items and exclusive partner offers including chiropractic, hormone therapy, nutrition meals, supplements, and hair restoration services.
• Day Passes Complimentary single-day facility access pass distributed via email to prospective members as a freemium try-before-you-buy channel, redeemable Monday-Thursday 8AM-8PM and Friday-Sunday 8AM-6PM, limited to local residents 18+ and one per customer per 12 months.
• At Home Virtual Studio Virtual workout platform providing members and corporate program participants with on-demand access to certified instructors, classes, and nutrition guidance, including access for remote/hybrid corporate employees.

Quantifiable outcome

• Workplace wellness programs can reduce sick leave, health plan costs, and insurance costs by approximately 25%
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• The Joint ChiropracticminorGTM or Marketing PartnerWellness partner through Club Rewards program providing members exclusive access to expert chiropractic care designed to keep members moving and performing at their best. Supports integrated approach to wellness complementing fitness training.
• Victory Men's HealthminorGTM or Marketing PartnerClub Rewards partner providing members exclusive access to hormone optimization and health solutions focused on enhancing vitality, strength, and overall well-being. Includes personalized treatment plans for energy, mental clarity, and physical performance.
• fit-flavorsminorGTM or Marketing PartnerClub Rewards partner providing members exclusive access to healthy, chef-prepared meals designed to fuel an active lifestyle. Developed by registered dietitians and professional chefs for performance, recovery, and everyday energy.
• Simply Wurth ItminorGTM or Marketing PartnerClub Rewards partner offering female hormone therapy and wellness services including vitamin injections, nutrition counseling, body contouring, hormone replacement therapy, and 3D body scanning. Supports holistic approach to women's health.
• St. Louis Hair RestorationminorGTM or Marketing PartnerClub Rewards partner providing members exclusive access to advanced hair restoration services including Follicular Unit Extraction (FUE) and Follicular Unit Transplantation (FUT). Region's leading hair transplant center for renewed confidence.
• Stretch UminorGTM or Marketing PartnerClub Rewards partner providing members exclusive access to assisted stretching services designed to improve mobility, recovery, and daily movement. Personalized care for enhanced athletic performance and muscle relief.
• Supplement SuperstoresminorGTM or Marketing PartnerClub Rewards partner providing members exclusive access to premium supplements, vitamins, and sports nutrition products along with expert guidance to support fitness and wellness goals.
• Brain Balance Achievement CenterscoreStrategic or Co-development PartnerKids Club partnership providing age-appropriate activities that encourage focus, coordination, and balanced engagement through movement and structured play. Brain Balance approach emphasizes whole-child development supporting cognitive and behavioral skills.
• Les MillscoreTechnology or IntegrationGlobal fitness programming partner providing licensed group exercise classes including BODYCOMBAT, BODYPUMP, RPM, and SPRINT. Features world-best music, choreographed moves, and certified instructors for life-changing group experiences.
• AescapecoreTechnology or IntegrationAI-powered robotic massage technology partner exclusively available at Club Elite locations. Features 3D body mapping, dual robotic arms, and adaptive pressure control for personalized massage experiences. Includes Tom Brady endorsement and investment.
• TrueMed (HSA/FSA)minorChannel Partner/ Reseller/ DistributorHealthcare payment integration partner enabling members to use HSA/FSA funds for Club Fitness memberships and services, expanding accessibility to health-focused consumers.
• American Red CrossminorGTM or Marketing PartnerCommunity partnership hosting monthly blood drives at club facilities as part of #LiftLocal initiative to support local community health needs.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• VASA Fitness: Midwest-headquartered regional fitness chain with tiered pricing, group fitness, recovery amenities, and corporate wellness partnerships. Operates in adjacent geographies and shares Club Fitness's Midwest regional positioning and value-plus-premium strategy.
• Chuze Fitness: Regional multi-club fitness operator with similar mid-tier pricing, group fitness programming, and recovery amenities (including hydro massage and tanning). Closely comparable in unit count, member pricing strategy, and family-friendly positioning.
• EōS Fitness: Regional multi-state fitness operator with a tiered membership model (basic + premium with recovery amenities) and corporate wellness offerings. Highly comparable in scale, geography strategy, and dual-tier approach.

Broad incumbents

• Gold's Gym: Established mid-premium national fitness brand with group fitness, personal training, and recovery amenities. Comparable tiered membership structure and emphasis on strength/conditioning programming.
• Equinox Holdings: Premium national fitness brand operating high-end clubs with extensive recovery amenities, group fitness programming, and personal training. Competes with Club Elite for affluent wellness-oriented consumers and shares the premium-tier membership model.
• Planet Fitness: Largest national low-cost fitness chain competing head-on with Club Fitness's $9.99 standard tier. Differentiates on price rather than amenities; represents the primary value-segment competitive threat across the St. Louis metro.
• Crunch Fitness: Mid-tier national fitness chain offering tiered memberships (base + premium), group classes, personal training, and recovery amenities. Direct competitor in the $9.99-$45 monthly membership tier that Club Fitness occupies.
• Life Time Group Holdings: Public premium national fitness chain with extensive recovery, spa, and wellness amenities similar to Club Elite's positioning. Comparable dual-tier model (premium + standard) and emphasis on integrated wellness experience targeting higher-income members.
• 24 Hour Fitness: Large national mid-premium fitness chain offering 24/7 access, group classes, personal training, and recovery amenities across hundreds of clubs. Comparable 24/7 access model and mid-market positioning relative to Club Fitness.

Emerging players

• Orangetheory Fitness: Boutique fitness franchise specializing in heart-rate-based group training with technology-enabled coaching. Represents the boutique/wellness-tech segment that is pulling premium members away from traditional multi-club operators like Club Fitness.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ClubFitness
• YouTubeyoutube.com/@ClubEliteFitnessWellness
• Facebookfacebook.com/share/1C8cdLXdff/?mibextid=wwXIfr
• LinkedInlinkedin.com/company/clubfitness
• Instagraminstagram.com/clubelitewellness

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries33 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Fitness