The Button Corporation
The Button Corporation (bt.tn) designs and sells the bttn, a cloud-connected IoT button that automates one-press ordering and service requests for enterprises and SMBs across transportation, facility management, eCommerce, and healthcare verticals.
- Company typePrivate
- Founded2014
- HeadquartersHelsinki, Finland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What The Button Corporation does
The Button Corporation (bt.tn) is a Finland-headquartered private IoT company that designs, manufactures, and sells the bttn, a cloud-connected physical button designed to trigger a single configured action — placing an order, requesting service, summoning assistance, or logging a workflow event — with one press. The company's primary product is the bttn ONE, a mains-powered device with two trigger buttons, an on-screen display, a built-in SIM with 2G/4G global connectivity, and unlimited bundled bandwidth for an initial 12-month service period. The accompanying cloud platform (my.bt.tn) provides device management, analytics, and workflow configuration, exposed via a REST API, a webhook/HTTP action system, and a patented bttn for Commerce API for secure one-press ordering without transmitting sensitive customer data. The company is operated through The Button Corporation Ltd in Helsinki and Butler Labs B.V. in Amsterdam and is part of the Dutch-owned Butler Group; co-founders Steven Blom and Otto Ruys lead the business, with Mike serving as Director and Will Nash as Head of Marketing.
The bttn product addresses the friction of multi-step digital ordering and service-request processes by collapsing them into a single physical action. Customers deploy bttns at third-party locations (hotels, restaurants, offices, taxis, patient rooms) and configure downstream behavior through pre-built integrations with Zapier, Microsoft Power Automate, IFTTT, PayPal/Braintree, Magento, Shopify, WooCommerce, Moltin, Slack, email, and SMS, or through custom REST/webhook endpoints. The hardware is differentiated by stand-alone cellular connectivity (no Wi-Fi configuration required) and a security architecture in which no user, owner, or access-key data resides on the device. Granted US patents cover both the core bttn technology and the Commerce API for one-press ordering.
The business model combines one-time hardware device sales at €220 per unit (€189 promotional) inclusive of 12 months of cloud service and connectivity, with an implied recurring subscription upon service renewal, plus enterprise API, integration, and professional-services revenue for larger deployments. Go-to-market spans product-led self-service (customers self-register devices on my.bt.tn), enterprise field sales with direct demos, and channel partnerships — notably Accolade for eCommerce platform modules and white-label/OEM opportunities. The company reports a customer base of hundreds of global organizations, with disclosed logos including Magenta, Accenture, PayPal, ISS, Samsic, Telia, and Lenovo, and the strongest case-study evidence concentrated in transportation (taxi ordering networks across the US and France), facility management (Granlund), real estate (Lindström Invest), and on-demand services.
The Button Corporation firmographics
Firmographics- Name
- The Button Corporation
- Legal name
- The Button Corporation Ltd
- Website
- https://bt.tn
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Button Corporation (bt.tn) designs and sells the bttn, a cloud-connected IoT button that automates one-press ordering and service requests for enterprises and SMBs across transportation, facility management, eCommerce, and healthcare verticals.
- Ownership category
- akta.pro rank
The Button Corporation industry classification
Industry- Product category
- IoT Button Hardware
- SIC
- Computer Peripheral Equipment, Nec (3577), Telegraph & Other Message Communications (4822)
- akta.pro primary industry
- Rugged Smartphones & Push-to-Talk Devices (HDACALAI)
Keywords
Where The Button Corporation is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
The Button Corporation business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Device Sales: One-time upfront fee for bttn ONE device inclusive of 12 months of service. Device priced at €220 per unit with current promotional pricing of €189. Revenue recognized at point of sale for hardware component.
- IoT Infrastructure Services: Cloud service and connectivity fees bundled with device purchase for initial 12-month period. Includes unlimited bandwidth, device management portal access, API usage, and technical support. Likely renewable subscription after initial period.
- Enterprise API and Integration Services: B2B customers use bttn for Commerce API and custom integrations for eCommerce platforms (Magento, Shopify, WooCommerce). Enterprise deployments may include custom development, support tiers, and professional services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | bttn ONE - Single device with 12 months service |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
The Button Corporation product offering
Product offeringCore offering
The Button Corporation (bttn) designs, manufactures and sells a programmable IoT button (bttn ONE) that connects via built-in 2G/4G mobile data to the bt.tn cloud platform. Customers use the hardware plus cloud dashboard, REST APIs and webhooks to trigger one-press actions such as taxi ordering, service requests, reordering and facility management workflows.
Product overview
The Button Corporation (bttn) offers a physical IoT button hardware product (bttn ONE) paired with a cloud-based management platform (bt.tn Cloud Service). The ecosystem includes multiple API products: the bttn for Commerce API for secure one-press e-commerce ordering, the bt.tn REST API for reading bttn data, and Webhooks for server process triggers. Business customers can extend functionality through pre-built integrations with automation platforms (Zapier, Microsoft Power Automate, IFTTT), e-commerce systems (PayPal, Magento, Moltin, Shopify, WooCommerce), and communication tools (Slack, Email, SMS). The company also provides fleet management tools for businesses deploying multiple bttn devices.
Differentiator
Problem solved
Functional benefit
Brands
- bttn ONE: IoT button with two trigger buttons and a screen, mains powered with 2G or 4G network and global coverage
Products and services
- bttn ONE The primary IoT hardware device - a flexible physical button with two trigger buttons and an on-screen display for workflow updates. Features built-in SIM with 2G or 4G global coverage, mains powered for constant connection, and can be branded with company colors and logo. Sold to businesses for fleet deployment.
- bt.tn Cloud Service Cloud-based management platform providing unlimited access for configuring, managing, and monitoring bttn fleets. Offers statistics and analytics on bttn presses and response times, remote device management, and pre-built integrations.
- bttn for Commerce API RESTful API enabling secure cloud-to-cloud integration between bttns and online ordering systems. Allows merchants to provide customers a one-press ordering experience with customer self-provisioning and secure transaction handling without transmitting sensitive customer data. Protected by US patent.
- bt.tn REST API and Webhooks Developer API suite including REST API for reading bttn information and press events, plus Webhooks (HTTP action) that trigger server processes when bttn is pressed. Supports API-Key authentication, OAuth for partners, GET/POST/PUT methods, custom headers, HTTPS, and asynchronous callbacks.
Quantifiable outcome
- 25% business growth at button user establishments (Les Taxis Bleus)
- +5 more outcomes
Companies that use The Button Corporation
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles2 records
The Button Corporation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature6 records
The Button Corporation partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and secondary.
- PayPalcoreSecure payment integration allowing instant payment capture through bttn devices. Partnership developed joint PayPal-bttn integration that lets merchants take orders and capture payments with one button press. Associates customer Braintree vault to physical button.
- AccoladecoreDigital commerce service design and solution partner based in Helsinki, Finland. Develops and maintains bttn modules for major eCommerce platforms including Magento, Shopify, and WooCommerce.
- ZapiercoreIntegration partnership enabling bttn automation workflows with 5,000+ apps supported by Zapier. Users can create automated workflows triggering actions in external systems when bttn is pressed.
- Microsoft Power AutomatecoreOfficial integration with Microsoft's workflow automation platform. Microsoft integrated bttn into Power Automate enabling users to trigger SharePoint events, request meeting room support, and create custom flows. Microsoft Flow blog featured bttn integration.
- IFTTTsecondaryIntegration partnership enabling bttn triggers with IFTTT applets and connected services. Users can create custom applets for home automation, notifications, and cross-service workflows.
- MoltinsecondaryeCommerce infrastructure platform integration partnership enabling bttn-powered shopping experiences on Moltin-powered storefronts.
- MagentocoreAccolade-developed module for Magento eCommerce platform enabling bttn one-press ordering for Magento merchants.
- ShopifycoreAccolade-developed module for Shopify eCommerce platform enabling bttn one-press ordering for Shopify merchants.
- WooCommercecoreAccolade-developed module for WooCommerce WordPress eCommerce platform enabling bttn one-press ordering for WooCommerce merchants.
- GranlundsecondaryFinnish building systems company using bttn as feedback UI in Granlund PULSE service that measures well-being of buildings and their users. IoT buttons deployed for air quality feedback.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
The Button Corporation competitors and assessment
Company assessmentDirect peers
- AWS IoT Button: Amazon's Wi-Fi-connected single-purpose IoT button that triggers AWS Lambda functions on press, the most direct conceptual competitor to bttn's programmable physical button model.
- Flic (Shortcut Labs): Swedish smart button maker selling Bluetooth/Wi-Fi programmable buttons with a hub model and broad smart-home/automation integrations, closely matching bttn's one-press-to-action use case.
- SwitchBot: Smart button and automation device maker with a growing ecosystem of press-to-trigger hardware plus app and voice integrations, competing for the same home/light-commercial automation use cases as bttn.
Emerging players
- Estimote: IoT beacon and button hardware vendor focused on proximity-triggered interactions in retail and enterprise, addressing the same physical-to-digital interface space as bttn.
- Brilliant Smart Home: Smart home control panels and app with physical touch/button interfaces for triggering scenes, an emerging alternative for in-wall one-press control.
Broad incumbents
- Logitech Harmony / Pop: Logitech's smart home remote/button line triggering scenes and devices with one press, an incumbent alternative for home and light-commercial automation.
- Amazon Echo / Echo Buttons: Amazon's voice-first smart speaker and discontinued Echo Buttons ecosystem that competes with bttn's one-touch interaction model, especially for consumers and SMBs already in the Alexa ecosystem.
- Philips Hue (Signify): Smart lighting platform with physical Hue dimmer and Tap buttons that trigger scenes, a broad incumbent in the press-to-automate category.
- Tile: Consumer button hardware (Bluetooth tracker with physical button for find-phone) by Life360; uses a press-trigger form factor similar to bttn but in a tracking rather than automation context.
Others
- Tuya Smart: IoT PaaS that powers hundreds of smart-button and automation SKUs for white-label brands, an ecosystem enabler that competes for the same enterprise automation wallet as bttn.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Button Corporation social profiles
Digital presenceThe Button Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Button Corporation leadership team
Management profileNumber of profiles
Profiles9 records
The Button Corporation funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Button Corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Button Corporation
What does The Button Corporation do?
The Button Corporation (bttn) designs, manufactures and sells a programmable IoT button (bttn ONE) that connects via built-in 2G/4G mobile data to the bt.tn cloud platform. Customers use the hardware plus cloud dashboard, REST APIs and webhooks to trigger one-press actions such as taxi ordering, service requests, reordering and facility management workflows.
Is The Button Corporation a public or private company?
The Button Corporation is a private company. It is classified as corporate owned and is currently operating.
When was The Button Corporation founded?
The Button Corporation was founded in 2014. It employs 11 to 50 people.
Where is The Button Corporation based?
The Button Corporation is headquartered in Helsinki, Finland, in the Europe region.
How does The Button Corporation make money?
Three revenue lines are on record. Hardware Device Sales are the primary driver. The others are ioT Infrastructure Services and enterprise API and Integration Services.
Who are The Button Corporation's main competitors?
Direct peers on record are AWS IoT Button, Flic (Shortcut Labs) and SwitchBot. Emerging players are Estimote and Brilliant Smart Home. Broad incumbents are Logitech Harmony / Pop, Amazon Echo / Echo Buttons, Philips Hue (Signify) and Tile. Tuya Smart is listed as an others.
Does The Button Corporation have an API?
Yes. bt.tn provides two API methods: (1) Webhooks (bttn HTTP action) - bt.tn server makes HTTP requests to configured webhook URLs when bttn is pressed, supporting GET/POST/PUT methods with application/x-www-form-urlencoded or application/json formats, custom headers, HTTPS with server certificates, HTTP basic/digest authentication, and asynchronous callback mode; (2) REST API - reads information about bttns and bttn presses, suitable for non-real-time applications, supports API-Key authentication for authenticated access, OAuth flow for partners, and CORS for cross-domain requests. Also includes bttn for Commerce API - a RESTful API for secure cloud-to-cloud integration enabling one-press ordering by linking bttns with online ordering systems without transmitting sensitive customer data. Developer documentation is at my.bt.tn/api.
What industry is The Button Corporation in?
The Button Corporation's product category is IoT Button Hardware. Its primary akta.pro industry code is HDACALAI, Rugged Smartphones & Push-to-Talk Devices. Its SIC code is 3577.