Tapp

What Tapp does

Tapp is a privately-held performance influencer marketing platform headquartered at 400 Broome St., Floor 11, New York City, led by CEO Steven Forkosh. Founded circa 2020-2021, the company operates a two-sided marketplace connecting advertisers with a network of 6,000+ hand-vetted influencers primarily on TikTok, Snapchat, and Facebook. The platform's core products include Influencer Marketing campaigns, Scaled Paid Media buying, Smart Marketing Panels for KPI-based campaign scaling, and an in-house Creative Studio for content production. Named customers include meditation app Calm, music app Sing, and TikTok (as a paid media advertising partner).

The company monetizes through performance-based pricing models — primarily Cost Per Install (CPI) and Cost Per Acquisition (CPA) campaigns — with quotes determined after a consultative onboarding call rather than via listed rates. The go-to-market combines a self-serve signup portal for advertisers and influencers with consultative direct sales for larger accounts, and a dedicated iOS app for influencer onboarding. Underlying technology consists of influencer vetting systems, conversion tracking infrastructure, and KPI-based optimization tooling, though no proprietary AI/ML capabilities are disclosed.

No public revenue, funding, headcount, or valuation data is available, materially limiting visibility into company scale and unit economics. The advertiser self-serve portal was observed in an inactive state, which raises a soft question about ongoing customer acquisition throughput. Geographic operations are concentrated in the United States with no disclosed international expansion.

Name

Tapp

Legal name

Tapp

Website

https://tapp.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Tapp is a performance influencer marketing platform connecting advertisers with 6,000+ hand-vetted influencers across TikTok, Snapchat, and Facebook, monetizing through CPI and CPA campaigns for brands and app developers.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Influencer Paid Amplification & Whitelisting (Spark Ads/Branded Content Ads) (MPAAAHAJ), Influencer Sourcing & Casting (Discovery/Shortlisting) (MPAAAHAC)

Keywords

• Influencer marketing services
• Paid media campaigns
• Performance marketing
• CPI and CPA campaigns
• Social media advertising

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. CPI Campaigns (Cost Per Install): Performance-based campaigns where advertisers pay for each app installation generated through Tapp's influencer network on platforms like TikTok, Snapchat, and Facebook
2. CPA Campaigns (Cost Per Acquisition): Outcome-based marketing campaigns where advertisers pay for specific conversions or acquisitions, guaranteed to produce positive return on ad spend

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Tapp is an influencer marketing solution that runs data-driven CPI and CPA campaigns for advertisers through a hand-vetted network of 6,000+ influencers and managed paid media on TikTok, Snapchat, and Facebook. The company offers two core services — Influencer Marketing and Scaled Paid Media — combining an in-house Creative Studio, Smart Marketing Panels for KPI-based scaling, and conversion tracking that guarantees positive return on ad spend from first conversion to last.

Product overview

Tapp is an influencer marketing platform providing two primary services: Influencer Marketing and Scaled Paid Media. The platform operates with over 6000+ vetted influencers and offers a creative studio for content production plus smart marketing panels for KPI-based campaign scaling. The Influencer Marketing service generates revenue through data-driven influencer posts, while the Scaled Paid Media service extends reach through paid media strategies on TikTok, Snapchat, and Facebook. The company guarantees return on ad spend results across both offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Influencer Marketing A data-driven influencer marketing service that generates revenue for advertisers through influencer posts across TikTok, Snapchat, and Facebook, supported by Tapp's Creative Studio and Smart Marketing Panels, with guaranteed return on ad spend from the first to the last conversion. It is targeted at brands and app developers seeking quality-assured influencer traffic and scalable user acquisition.
• Scaled Paid Media A paid media strategy and execution service run by Tapp's in-house media buyers on TikTok, Snapchat, and Facebook, combining content creation with full paid media strategy development to scale advertiser brands and ensure positive return on ad spend. It serves both startups and Fortune 500 companies.

Quantifiable outcome

• Guaranteed positive return on ad spend
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Aspire: Aspire is a creator marketing platform that connects brands with vetted influencers and supports paid amplification across social platforms. It overlaps directly with Tapp's end-to-end influencer + paid media model.
• Grin: Grin is a creator management platform focused on vetted influencer relationships, content workflows, and ROI tracking. It is comparable to Tapp's combination of vetting, creative studio, and conversion tracking.
• Upfluence: Upfluence provides an influencer discovery and campaign management platform with e-commerce and paid media integrations. Its full-funnel creator marketing approach parallels Tapp's offering.
• CreatorIQ: CreatorIQ is an enterprise influencer marketing platform with creator discovery, CRM, and analytics. It is a direct competitor to Tapp for brand and agency customers seeking vetted creators at scale.
• Linqia: Linqia runs performance-focused influencer campaigns with guaranteed outcomes and paid amplification across social platforms — a near-identical GTM to Tapp's CPI/CPA guarantees.
• IZEA: IZEA is an established influencer marketing technology and services company with creator marketplaces and managed campaigns. It overlaps with Tapp on managed influencer campaigns and paid amplification.
• NeoReach: NeoReach (now part of Captiv8) is an influencer marketing agency and platform combining creator vetting, content production, and paid media — closely matching Tapp's service stack.
• Open Influence: Open Influence is a global influencer marketing agency with end-to-end campaign management and analytics. It competes with Tapp for performance-driven brand advertisers.
• The Influencer Marketing Factory: The Influencer Marketing Factory is a performance-oriented influencer agency running CPI/CPA-style campaigns on TikTok and Instagram. Its outcome-based model and TikTok specialization mirror Tapp's approach.

Broad incumbents

• Later (Influence): Later operates a broader social media marketing suite including an influencer marketing arm. It is an incumbent adjacently competing for the same advertiser budgets through creator content and paid social tools.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tappcomarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tapp