Dream Racing

What Dream Racing does

Dream Racing is a Las Vegas-based experiential entertainment company that operates exotic car driving experiences at the Las Vegas Motor Speedway, the only sanctioned FIA-certified racetrack in the city. Founded in 2010, the company offers three core experience tiers: the Supercar Experience (5-15 laps in street-legal exotics such as Lamborghini, Ferrari, McLaren, and Porsche, from $199), the GT Race Car Experience (5-40 laps in 500+ HP GT3 race cars, from $399), and the Ride-Along Experience (passenger laps with a professional driver for ages 12+, from $99). The business is supported by a fleet of 38-40+ high-performance vehicles and proprietary facility infrastructure including a 1.2-mile FIA-certified circuit, 6,000 sq ft driver meeting room, panoramic trackside terrace, racing simulators, briefing theater, and media center, all on-site at 7000 Las Vegas Blvd N.

Name

Dream Racing

Legal name

Dream Racing

Website

https://dreamracing.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Dream Racing is a Las Vegas-based experiential entertainment company offering exotic supercar and GT race car driving experiences on the only sanctioned FIA-certified racetrack in Las Vegas, serving individual thrill-seekers, tourists, and corporate group events.

Ownership category

akta.pro rank

Product category

Motorsport Driving Experience Services

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports & Racing Experiences (THAJAFAF)

akta.pro secondary industry

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

Keywords

• Exotic car driving
• Racing experience
• Corporate track events
• Supercar experience
• Motor speedway venue

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Driving Experience Packages: One-time purchase of lap packages ranging from 5 to 40 laps depending on experience tier. Packages include Supercar Experience (up to 135 MPH, from $199), GT Race Car Experience (up to 150 MPH, from $399), and Ride-Along Experience (110 MPH, 2 laps from $99). Spot reservation available for $99 applied toward final booking.
2. Corporate & Group Events: Custom-tailored private events for corporate teams, client entertainment, celebrations, and product launches. Revenue tiers from under $5k to $100k+ with options for half-day and full-day experiences. Includes dedicated track time, fleet selection, professional coaching, media center presentations, catering, and custom trophies.
3. Gift Certificates: Gift certificates sold in specific experience amounts or dollar values, delivered instantly by email. Never expire unless otherwise noted. Can be redeemed for driving experiences or applied to bookings.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Dream Racing operates exotic car and GT race car driving experiences on the only sanctioned 1.2-mile FIA-certified racetrack in Las Vegas, located inside Las Vegas Motor Speedway. The company sells tiered driving packages (Supercar Experience, GT Race Car Experience, Ride-Along Experience), hosts private corporate and group events with customizable hospitality, and distributes gift certificates redeemable for driving experiences.

Product overview

Dream Racing operates a single unified driving experience platform at Las Vegas Motor Speedway, offering three core experience tiers: the Supercar Experience (street-legal exotic cars from brands like Lamborghini, Ferrari, McLaren, and Porsche with up to 135 MPH), the GT Race Car Experience (genuine 500+ HP GT3 race cars with up to 150 MPH), and the Ride-Along Experience (professional driver passenger laps for non-drivers age 12+). The company supplements these with add-on services including Spot Reservation (flexible car selection), Gift Certificates (for gifting experiences), and Corporate & Group Events (private group bookings with custom hospitality and branding options). All experiences include FIA-certified track access, professional coaching, full insurance, racing gear, and safety briefings.

Differentiator

Problem solved

Functional benefit

Products and services

• Supercar Experience

Quantifiable outcome

• Zero customer injuries sustained in 15+ years of operation
• +3 more outcomes

Named customers4 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• PirellicoreGTM or Marketing PartnerOfficial tire sponsor for Dream Racing events. Pirelli branding appears on sponsor section of corporate events page. Provides high-performance tires for the exotic supercar and GT race car fleet.
• ShellcoreGTM or Marketing PartnerEnergy sponsor providing fuel partnerships for racing experiences. Shell branding featured in sponsor section of corporate events page alongside other automotive partners.
• PennzoilcoreGTM or Marketing PartnerMotor oil and lubricant sponsor for Dream Racing vehicles. Pennzoil branding appears in corporate sponsors section. Products used in the fleet of exotic cars and GT race cars.
• iRacingcoreTechnology or IntegrationRacing simulation technology partner. iRacing branding featured in sponsor section with link to iracing.com. Partnership provides simulation technology for training and pre-drive familiarization.
• Las Vegas Motor SpeedwayflagshipStrategic or Co-development PartnerVenue partner and host of Dream Racing operations. Exclusive operator of driving experiences on the only sanctioned racetrack in Las Vegas. Located at 7000 Las Vegas Blvd N, the 1.2-mile Inside Road Course is operated in partnership with LVMS.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Others

• iRacing: Existing Dream Racing technology partner providing racing simulation software. A thematically adjacent peer enabling virtual-to-physical motorsport experiences and a natural integration channel.

Regional players

• Apex Motor Club: Private Arizona-based motorsport club with driving experiences and corporate events. Comparable experiential model, with overlap in Western U.S. tourist and corporate event customers.

Direct peers

• Exotics Racing: Original Las Vegas exotic driving experience operator with a comparable fleet and track-based model. Direct competitor in the same Las Vegas tourist segment.
• SpeedVegas: Las Vegas-based exotic car driving experience on a dedicated racetrack. Most direct head-to-head competitor in the same market, with similar supercar and GT car offerings and price points.

Broad incumbents

• Monticello Motor Club: Private motorsport and automotive country club in New York offering track experiences, driving schools, and member events. Comparable in blending private membership with paid driving experiences.
• Lime Rock Park: Historic motorsport venue in Connecticut that offers driving experiences and track days. Comparable as a race track operator with consumer driving experience programming.
• Circuit of The Americas (COTA): Large motorsport and entertainment complex in Austin, Texas, hosting F1, MotoGP, and consumer experiences. Comparable as a major motorsport venue operator in the U.S., though at a much larger scale.
• Autobahn Country Club: Members-only motorsport facility near Chicago with multiple road courses. Comparable in combining private membership with track experiences and corporate events.
• The Thermal Club: Private motorsport club in Southern California with multiple track configurations, car condo development, and member experiences. Comparable in combining real estate, luxury experiences, and driving; not a direct Las Vegas competitor.
• Spring Mountain Motor Resort & Country Club: Premier member-based motorsport facility near Las Vegas offering racing schools, track days, and driving experiences. Comparable motorsport venue and customer base, with a broader membership and education model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/dreamracing
• Facebookfacebook.com/DreamRacing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dream Racing