Stratinis
Stratinis is a London-based B2B SaaS company offering cloud-based price optimization and revenue management software (the Stratinis Pricing Suite), with SAP ERP integration, serving enterprises and multinationals managing large-scale, complex, cross-border pricing, discounts, and rebates.
- Company typePrivate
- Founded2023
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Stratinis does
Stratinis Ltd. is a UK-based, privately held software company headquartered in London (17 Marryat Road, SW19) that develops price optimization and revenue management software for B2B enterprises. Its core product, the Stratinis Pricing Suite, is a cloud-delivered SaaS platform (with an in-house hosted deployment option) that enables companies to analyze, optimize, and execute prices across multiple countries, currencies, and customer segments. The platform is engineered for scale — the company claims support for 250M+ prices and discounts and 50M+ pricing rules in a single system — and spans price optimization, net-revenue/waterfall analytics (list-to-pocket price including on-invoice discounts and off-invoice rebates), price-increase simulation, quote and deal management, approval workflows, and international key-account pricing. A notable technical component is bi-directional SAP ERP integration, importing pricing data, managing it within the suite, and writing it back to SAP.
The company monetizes through recurring SaaS subscriptions billed annually, with a sales-led, quote-based pricing model (no public price tiers; 'Request demo' and 'Learn more' CTAs). It also offers pricing-expertise consulting alongside the software, indicating a consultative enterprise sales motion. Go-to-market is direct enterprise field sales targeting corporate B2B customers with complex pricing needs, both in the UK and internationally; no reseller or channel network is described. Demand generation relies on content marketing (a substantive blog on pricing/revenue management), downloadable resources (eBooks, guides), and webinars, including joint webinars with pricing-research partner PriceBeam.
The customer base is addressed horizontally rather than by vertical, targeting two overlapping use-case segments: B2B companies with large or complex price books, and multinational companies managing cross-border price differences, currencies, and grey-market risk. Leadership is founder-controlled under Finn Helmo Hansen (Founder & CEO). No funding rounds, institutional investors, parent company, or named customers appear in the available data. The founding year is inconsistent across sources (2006 per firmographics versus 2023 in one registry record); a 2017 PriceBeam partnership and a substantial content archive make the earlier 2006 origin the more plausible operating history.
Stratinis firmographics
Firmographics- Name
- Stratinis
- Legal name
- Stratinis Ltd.
- Website
- https://stratinis.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stratinis is a London-based B2B SaaS company offering cloud-based price optimization and revenue management software (the Stratinis Pricing Suite), with SAP ERP integration, serving enterprises and multinationals managing large-scale, complex, cross-border pricing, discounts, and rebates.
- Ownership category
- akta.pro rank
Stratinis industry classification
Industry- Product category
- Pricing Optimization and Revenue Management Software
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO)
Keywords
Where Stratinis is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Stratinis business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Pricing Software as a Service): Stratinis delivers its pricing software as a cloud-based SaaS solution. The company handles all IT-related tasks while customers focus on managing and optimizing their prices and revenue. Pricing is delivered with predictable and manageable costs, implying a recurring subscription model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Cloud-based price management and revenue optimization software delivered as SaaS. |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Stratinis product offering
Product offeringCore offering
Stratinis offers cloud-based price optimization and revenue management software delivered as a SaaS solution (the Stratinis Pricing Suite). The software enables B2B companies to analyze, optimize, and execute prices across millions of items, multiple countries and currencies, and complex discount and rebate structures, with bi-directional SAP ERP integration. Stratinis also separately offers pricing expertise and consulting services to complement its software offering.
Product overview
Stratinis offers a unified cloud-based pricing software platform consisting of the Stratinis Pricing Suite as its core product. The platform provides comprehensive price management and revenue optimization capabilities, including price optimization, revenue management, price increases simulation, quotes and deal management, international pricing across multiple countries and currencies, full waterfall analytics, approval workflows, and ERP integration. The offering is delivered as SaaS in the cloud, handling millions of prices with multi-dimensional price waterfall management.
Differentiator
Problem solved
Functional benefit
Products and services
- Stratinis Pricing Suite Cloud-based price management and revenue optimization software that enables B2B companies to analyze, optimize, and execute prices across multiple countries, currencies, and customer segments. Handles millions of prices and tens of millions of pricing rules with features for price optimization, discount and rebate management, price increase simulation, quotes and deal management, international pricing, waterfall analytics, approval workflows, and bi-directional SAP ERP integration. Delivered as a SaaS subscription.
- Pricing Expertise (Pricing Advice & Consulting) Pricing expertise and consulting service offered alongside the Stratinis Pricing Suite, providing advisory support on pricing strategy, price optimization, and revenue management for corporate customers in the UK and internationally.
Quantifiable outcome
- 500% ROI reported by the company on its own website under 'The numbers speak for themselves' section.
Companies that use Stratinis
Customer profileSegments2 records
Ideal customer profiles1 record
Stratinis technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability1 record
Feature10 records
Stratinis partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered strategic, core and minor.
- PriceBeamstrategicStratinis partners with PriceBeam for pricing research and willingness-to-pay research services. Joint webinars are conducted (e.g., on global price optimization and publishing pricing). PriceBeam provides price research capabilities that complement Stratinis pricing software. Finn Hansen, Stratinis CEO, co-hosts webinars with PriceBeam.
- SAPcoreStratinis offers bi-directional ERP integration with SAP. This includes import of pricing data into Stratinis Pricing Suite, management within the Stratinis system, and sending pricing data back to SAP ERP.
- RevBeamminorRevBeam is referenced as a price consultancy partner of Stratinis, providing price consultancy services to complement Stratinis pricing software. Mentioned alongside the Stratinis software offering.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Stratinis competitors and assessment
Company assessmentDirect peers
- PROS Holdings: PROS is a leading provider of AI-powered pricing and revenue optimization software for B2B and B2C enterprises. It directly competes with Stratinis in price optimization and revenue management for complex B2B pricing environments.
- Vendavo: Vendavo offers B2B price optimization and management software, including commercial excellence and price waterfall analytics. It is a close peer to Stratinis, serving similar enterprise customers with pricing and margin management solutions.
- Zilliant: Zilliant provides AI-driven pricing and sales guidance software for B2B companies, with strong capabilities in price optimization, deal management, and account-level pricing — closely overlapping with Stratinis' feature set.
- Pricefx: Pricefx is a cloud-native pricing software platform covering price optimization, management, and CPQ for B2B enterprises. Its scope and delivery model closely mirror Stratinis' Pricing Suite.
- Vistaar Technologies: Vistaar provides pricing and promotion management software for B2B and B2C, including price optimization and rebate management. It directly competes with Stratinis in enterprise pricing software.
- Flintfox International: Flintfox offers trade promotion management and price optimization solutions for distributors and manufacturers, overlapping with Stratinis' pricing and revenue management focus in B2B channels.
Broad incumbents
- SAP (CPQ / Pricing capabilities): SAP bundles pricing, CPQ, and revenue management capabilities into its ERP and CX suites. As Stratinis' key integration partner and a broader platform incumbent, SAP is the most significant broad competitor to monitor.
- Salesforce Revenue Cloud (formerly Salesforce CPQ): Salesforce Revenue Cloud offers CPQ, billing, and revenue management as part of its broader CRM platform. While not as specialized as Stratinis in B2B pricing waterfalls, it competes in adjacent deal-pricing workflows.
Emerging players
- Competera: Competera provides AI-driven price optimization and pricing intelligence, originally focused on retail but expanding into broader enterprise pricing use cases that overlap with Stratinis' scientific optimization offering.
- BlackCurve: BlackCurve offers pricing optimization software for retail and e-commerce, with overlap in price optimization and price management workflows comparable to Stratinis' scientific optimization capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Stratinis social profiles
Digital presenceStratinis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stratinis leadership team
Management profileNumber of profiles
Profiles1 record
Stratinis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stratinis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stratinis
What does Stratinis do?
Stratinis offers cloud-based price optimization and revenue management software delivered as a SaaS solution (the Stratinis Pricing Suite). The software enables B2B companies to analyze, optimize, and execute prices across millions of items, multiple countries and currencies, and complex discount and rebate structures, with bi-directional SAP ERP integration. Stratinis also separately offers pricing expertise and consulting services to complement its software offering.
Is Stratinis a public or private company?
Stratinis is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stratinis founded?
Stratinis was founded in 2023. It employs 11 to 50 people.
Where is Stratinis based?
Stratinis is headquartered in London, United Kingdom, in the Europe region.
How does Stratinis make money?
One revenue line is on record: saaS Subscription (Pricing Software as a Service).
Who are Stratinis's main competitors?
Direct peers on record are PROS Holdings, Vendavo, Zilliant, Pricefx, Vistaar Technologies and Flintfox International. Broad incumbents are SAP (CPQ / Pricing capabilities) and Salesforce Revenue Cloud (formerly Salesforce CPQ). Emerging players are Competera and BlackCurve.
Does Stratinis have an API?
No public API is recorded for Stratinis.
What industry is Stratinis in?
Stratinis's product category is Pricing Optimization and Revenue Management Software. Its primary akta.pro industry code is HDAEAEAO, ERP Extensions & Add-ons (CPQ, Billing, Revenue Management). Its NAICS code is 51321 and its SIC code is 7372.