Concord Theatricals

What Concord Theatricals does

Concord Theatricals is a theatrical licensing, music publishing, script publishing, and cast recording company operating as the theatrical arm of Concord Music Group, Inc. The company licenses performance rights to a catalog of more than 10,000 plays and musicals, organized into legacy collections including Rodgers & Hammerstein, Andrew Lloyd Webber, Samuel French (founded 1830), Tams-Witmark, Dramatists Play Service, and Playscripts. Its primary customers are professional theatres, amateur/community theatres, K-12 schools and youth groups, collegiate programs, and international producers, served through five dedicated licensing teams. The platform combines a digital licensing portal with proprietary tools such as Concord Reader+ (digital script reader), Digital Perusals, Performance & Rehearsal audio tracks, Keyboard Patches, and a Transposition Service ($50-$150 per job). It also offers Youth and Teen Editions — adapted versions of popular musicals such as Hadestown: Teen Edition, SIX: Teen Edition, and CATS: Young Actors Edition — and a streaming/ticketing stack integrated with BookTix, Ludus, On The Stage, and ShowTix4U.

Revenue is generated primarily through performance licensing royalties (quote-based, varying by venue size and run length), music publishing rentals (piano-conductor scores at $50, orchestral parts at $20, vocal books at $12), one-time publication sales, cast recordings under the Concord Theatricals Recordings label, and subscription-based recurring license fees. The company runs multi-channel marketing through its Breaking Character publication, The Scene newsletter, social media, industry trade press, and event sponsorships (SETC, USITT, Jimmy Awards), and operates a community-led growth motion via partnerships with EdTA, AACT, TCG, and the Dramatists Guild of America. Recent strategic actions include the November 2025 acquisition of exclusive worldwide secondary-stage licensing rights to Hamilton (with a Teen Edition planned for 2028) and the 2025 acquisition of Broadway Licensing Global, materially expanding the catalog.

Name

Concord Theatricals

Legal name

Rodgers & Hammerstein Holdings, LLC d/b/a Concord Theatricals

Website

https://concordtheatricals.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Concord Theatricals licenses performance rights to a catalog of 10,000+ plays and musicals — including Rodgers & Hammerstein, Andrew Lloyd Webber, and Hamilton — to professional theatres, community theatres, schools, and international producers worldwide.

Ownership category

akta.pro rank

Product category

Theatrical Licensing

NAICS

Music Publishers (512230), Music Publishers (51223)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Music Rights Administration & Royalty Processing (Admin, Accounting, Statements) (MPAIAKAD)

akta.pro secondary industry

Broadway & Commercial Theatre Productions (MPAGABAA)

Keywords

• Theatrical licensing
• Music publishing
• Script publishing
• Cast recordings
• Youth theater editions

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others, Technology or R&D, Supply Chain

Revenue model

1. Theatrical Licensing: Core revenue stream from licensing rights to perform plays and musicals. Licensing fees vary by production type (professional vs amateur), venue size, and duration. Customers must obtain license before production.
2. Music Publishing: Publishing and licensing of musical scores, vocal books, orchestral parts, and piano-conductor materials for licensed productions.
3. Script and Publication Sales: Sale of published scripts, acting editions, large print editions, and stage manager editions through retail shop.
4. Cast Recordings: Production and sale of cast recordings and albums for licensed shows, including Concord Theatricals Recordings label.
5. Subscription Services: Subscription-based services with automatic recurring payments for periodic charges including license renewals and subscription services.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels8 records

Core offering

Concord Theatricals licenses the rights to perform plays and musicals through a catalog that includes Rodgers & Hammerstein, Andrew Lloyd Webber, Samuel French, Tams-Witmark, Dramatists Play Service, and Playscripts collections. It sells published scripts, cast recordings, orchestral rental materials, and transposition services, and offers adapted Youth Editions and Teen Editions for younger performers. Customers include professional theatres, community theatres, schools, collegiate programs, and international producers.

Product overview

Concord Theatricals is a theatrical licensing, music publishing, script publishing, and cast recording company operating as a platform-plus-modules architecture. The core offering consists of licensing rights to major theatrical catalogs including The Rodgers & Hammerstein Collection, The Tams-Witmark Collection, Samuel French (plays), The Andrew Lloyd Webber Collection, and Dramatists Play Service titles. Supporting modules include Concord Reader+ for digital script access, Digital Perusals, Performance & Rehearsal Tracks, Keyboard Patches, Transposition Services, and Breaking Character Publication magazine. The company also offers Youth & Teen Editions—adapted versions of popular musicals designed for young performers—with products like Hadestown: Teen Edition, School of Rock: Young Actors Edition, and SIX: Teen Edition. Recent additions include Hamilton licensing rights acquired in November 2025 with a Teen Edition planned for 2028. The platform integrates with streaming providers (BookTix Live, On The Stage, ShowTix4U) and ticketing platforms (BookTix, Ludus) to support productions end-to-end.

Differentiator

Problem solved

Functional benefit

Products and services

• Theatrical Licensing (Plays & Musicals) Core service granting rights to perform plays and musicals drawn from the Rodgers & Hammerstein, Tams-Witmark, Samuel French, Andrew Lloyd Webber, Dramatists Play Service, and Playscripts catalogs. Sold to professional theatres, community theatres, schools, collegiate programs, and international producers through dedicated sales teams with quote-based pricing tied to venue capacity, run length, and ticket prices.
• Music Publishing & Rental Materials Publishes and rents musical scores, vocal books, orchestral parts, and piano-conductor materials for licensed musical theatre productions. Materials can be purchased per item (e.g., Piano-Conductor $50, Orchestral part $20, Vocal Book $12, Full Score or over-sized Piano-Conductor $125, with split-into-multiple-books pricing up to $350). Designed for music directors, conductors, and orchestras preparing licensed productions.
• Cast Recordings (Concord Theatricals Recordings) Production and sale of cast recordings and albums for licensed shows under the Concord Theatricals Recordings label, distributed through concordtheatricalsrecordings.com and major DSPs. Targets audiences, fans, and producers seeking original or licensed cast audio for major catalog titles.
• Script & Publication Sales (Retail Shop) Sale of published scripts, acting editions, large print editions, and stage manager editions through the Concord Theatricals retail shop. Designed for individual readers, students, actors, and theatre practitioners who want to purchase a copy of a script outside of the licensing process.
• Concord Reader+ Digital Reading Platform Digital reader platform that lets licensees, directors, and actors access and review theatrical scripts and materials online. Functions as a subscription-based digital companion to licensed productions, supporting perusal and study workflows before and during a production.
• Transposition Services Paid service that re-keys piano-conductor scores, orchestral parts, or both to accommodate the vocal ranges of a specific cast. Sold to music directors and producers of licensed productions for a flat fee per scope with optional rush delivery for an additional fee.
• Youth Editions Collection A distinct product line of approximately one-hour simplified musical adaptations of popular shows designed for tween or early teen performers. Includes libretto-vocal books, production guides, logos, and rehearsal tracks. Targeted at elementary and middle school drama programs, youth theatre organizations, and summer camps.
• Teen Editions Collection A distinct product line of full-length musicals lightly edited to remove inappropriate material, with keys and vocal arrangements adjusted for teen performers. Includes titles such as Hadestown: Teen Edition, Heathers The Musical: Teen Edition, SIX: Teen Edition, Ride the Cyclone: Teen Edition, Harry Potter and the Cursed Child (High School Edition), and Hamilton Teen Edition (planned for 2028). Targeted at high school drama programs and teen theatre organizations.
• Concert Library Licensing A separate licensing track that authorizes concert and cabaret use of songs and suites from the catalog for performers, vocal studios, concert presenters, and benefit events. Sold through a dedicated concert licensing email channel.
• Hadestown: Teen Edition A standalone licensable title: the full-length musical Hadestown by Anaïs Mitchell in the Teen Edition format with content adjustments and re-keyed vocal arrangements for teen performers. Sold through the Teen Editions catalog for high school and youth theatre productions.
• Liberation A standalone licensable title: Bess Wohl's Tony Award and Pulitzer Prize-winning play now available to professional theatres in North America. Sold as a professional performance license.
• Harper Lee's To Kill a Mockingbird A standalone licensable title: Aaron Sorkin's stage adaptation of Harper Lee's novel, available for licensing through Concord Theatricals. Sold as a professional and amateur performance license.
• The Outsiders A standalone licensable title: the Broadway musical The Outsiders, available for licensing by professional and amateur productions through Concord Theatricals.

Quantifiable outcome

• Over 100 theatres participating in Playwrights Welcome program providing free tickets to playwrights
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

24 partnerships are on record, tiered core and minor.

• BookTixcoreChannel Partner/ Reseller/ DistributorPreferred ticketing platform partner offering free ticketing to licensed productions. Platform includes tiered pricing, reserved seating, promo codes, and patron analytics. Service fee of 3.75% + $0.90 per ticket can be covered by customer.
• LuduscoreChannel Partner/ Reseller/ DistributorPreferred ticketing platform partner offering free ticketing with integrated fundraising, marketing, and volunteer management features. Industry standard customer service.
• BookTix LivecoreChannel Partner/ Reseller/ DistributorRecommended streaming provider for livestreaming productions. Integrated with BookTix ticketing platform with one-time-use viewing links for ticket holders.
• On The StagecoreChannel Partner/ Reseller/ DistributorRecommended all-in-one streaming, ticketing, and production platform built for theatre makers. Provides Broadway-style websites, digital marketing, and studio software for capturing performances.
• ShowTix4UminorChannel Partner/ Reseller/ DistributorRecommended streaming provider specializing in community arts organizations. Offers live streaming, video on demand, and scheduled content with ticketing integration.
• Educational Theatre Association (EdTA)coreStrategic or Co-development PartnerPartnership for NextGenerationWorks commissioning original work by and for young performers through professional Musical Commission. Also partner for The Jimmy Awards (high school musical theatre awards).
• National Alliance for Musical TheatrecoreStrategic or Co-development PartnerKey partner with National Endowment for the Arts for annual Musical Theater Songwriting Challenge for High School Students.
• Broadway BridgesminorStrategic or Co-development PartnerPartnership to bring public high school students to live theatre productions.
• American Theatre WingcoreStrategic or Co-development PartnerCharitable giving recipient focused on writer advocacy and theatre education. Concord donates portion of commission from each license.
• The Dramatists Guild FoundationcoreStrategic or Co-development PartnerCharitable giving recipient and partner for Playwrights Welcome program providing free tickets to playwrights. Concord donates portion of commission from each license.
• New DramatistscoreStrategic or Co-development PartnerCharitable giving recipient and partner for Playwrights Welcome program. Also administers Princess Grace Foundation-USA playwright fellowship residency. Concord donates portion of commission from each license.
• Williamstown Theatre FestivalminorStrategic or Co-development PartnerAdministers the L. Arnold Weissberger Award for Playwriting, where winning play receives a reading at WTF and publication/licensing offer from Concord.
• Alliance TheatreminorStrategic or Co-development PartnerPartnership for Kendeda National Graduate Playwriting Competition. Concord publishes winners and finalists.
• Theater MastersminorStrategic or Co-development PartnerPartnership to publish collection of short plays written by MFA playwrights in annual Take Ten series.
• American Association of Community TheatrecoreStrategic or Co-development PartnerRegular partnership for sponsoring festivals, conferences, and community initiatives supporting community theatres.
• The Broadway LeaguecoreStrategic or Co-development PartnerRegular partnership supporting Broadway industry initiatives and professional theatre community.
• Dramatists Guild of AmericacoreStrategic or Co-development PartnerLong-standing partnership for Playwrights Welcome program and writer advocacy initiatives. DGA represents playwrights whose works Concord licenses.
• Theatre Communications Group (TCG)coreStrategic or Co-development PartnerRegular partnership for sponsoring conferences and community initiatives for professional theatres.
• PlaybillcoreGTM or Marketing PartnerIndustry publication partnership for press coverage, press releases, and marketing visibility of Concord titles and productions.
• BroadwayWorldminorGTM or Marketing PartnerIndustry publication partnership for news coverage and marketing visibility.
• National New Play NetworkminorStrategic or Co-development PartnerRegular partnership for supporting new play development and playwrights.
• Dancing ClassroomsminorStrategic or Co-development PartnerSponsored initiative bringing social dance education to schools.
• Education Through MusicminorStrategic or Co-development PartnerSponsored initiative providing music education to underserved schools.
• The Jimmy AwardscoreStrategic or Co-development PartnerHigh-level sponsor of awards celebrating high school musical theatre performers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BMG Rights Management: Integrated music company combining publishing and recorded music rights administration. BMG services songwriters and composers (some with theater catalogs) and is a credible alternative licensor for major composers considering routes other than Concord or the major publishers. A broader incumbent offering comparable rights administration for composers.
• Universal Music Publishing Group: Another top-three global music publishing operation (UMPG), administering rights for songwriters and compositions across recording, performance, film/TV, and (peripherally) theatrical use. A broad incumbent whose publishing and rights administration overlaps with Concord's secondary music-publishing function.
• Sony Music Publishing: A global music publishing giant managing catalogs that include theater-adjacent songwriters and musicals. Notable for owning the musical catalog of certain theatrical works and competing broadly with Concord's rights administration business for top-flight songwriters and composer agreements.
• Kobalt Music Group: Independent music publisher and rights administrator providing royalty collection and admin services to songwriters (including some theatrical composers). Competes more narrowly with Concord in the rights-administration operational layer.
• Warner Chappell Music: One of the world's largest music publishers, administering rights for major songwriters and compositions across all uses including film/TV sync, advertising, and (to a lesser extent) theatrical. A broader incumbent in music publishing that overlaps with Concord's music publishing division but operates across many more verticals.

Direct peers

• Theatrical Rights Worldwide: Smaller but genuine direct competitor licensing theatrical properties (e.g., The Scottsboro Boys, David Byrne's American Utopia) to professional and amateur producers. Comparable specialization in theatrical licensing with overlap to Concord's professional segment.
• Broadway Licensing: A direct competitor in theatrical play and musical licensing, recently acquired by Concord Theatricals in 2025. Pre-acquisition, Broadway Licensing carried titles like Clue and served similar professional/amateur/school segments. Listed here for historical precedent (and post-acquisition portfolio oversight).
• Hal Leonard: Hal Leonard operates a Broadway licensing arm (Hal Leonard Broadway Licensing) that directly competes with Concord for performance rights on musicals, particularly in the school/educational space. Same underlying business model of licensing scripts and orchestral materials, and a viable second competitor in production licensing.
• Music Theatre International (MTI): The closest direct competitor to Concord Theatricals and the historical market-leader in theatrical licensing for school and amateur productions. MTI licenses comparable blockbuster titles (Wicked, The Lion King, Les Misérables School Edition) and operates the same multi-segment licensing model across professional, amateur, and education markets — making it the most relevant comp.

Emerging players

• Stage Rights: An independent theatrical licensing company focused on plays and musicals for the community and educational market — directly overlapping with the school/youth and amateur segments of Concord's customer base, but at a smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ConcordShows
• YouTubeyoutube.com/c/ConcordShows
• Facebookfacebook.com/concordshows
• Instagraminstagram.com/concordshows
• TikToktiktok.com/@concordshows

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Concord Theatricals