EASI Australia

What EASI Australia does

EASI Australia operates the largest Asian food delivery platform serving the Chinese diaspora and broader Asian-food consumer segment in Australia, where it claims 90% market share in Chinese food delivery. The company was founded in Melbourne in November 2014 (originally under a different name and rebranded to EASI in July 2018) and is operated by Singapore-incorporated HungryPanda SG Pte. Ltd. The platform connects 1.5M+ users with 25,000+ restaurant partners via iOS and Android apps, supported by 20,000+ registered delivery drivers. Beyond its home market, EASI has expanded into New Zealand, the United States, the United Kingdom, Japan, Canada, Malaysia, and Singapore, operating in 30+ cities.

The core technology is a three-sided mobile-first marketplace comprising the EASI Customer App (ordering, dine-in, travel, grocery), the EASI Merchant Portal (order, product, review, financial, and analytics management), and the EASI Driver App (order acceptance and delivery management). EASI states it uses big data and AI infrastructure to provide restaurant partners with precision online marketing, real-time delivery logistics, aggregated payments, and supply-chain tooling. Payment processing is delegated to integrated third-party gateways including PayPal, Stripe, Alipay, Barclays, and Worldpay, with a data-processing arrangement with a China-based technology partner under Standard Contractual Clauses.

The business model combines four revenue streams: delivery and transaction fees from consumers, marketplace commissions from restaurants, an advertising platform monetizing 300,000 daily app launches (with named advertisers including Nike, Xiaomi, Taobao, IKEA, UnionPay, China Eastern Airlines, and Coco), and travel-booking transaction fees. Restaurant onboarding is sales-led via a Business Development team, while driver recruitment is self-serve through the Driver App. Geographic expansion outside Australia is increasingly executed through a franchise and business-partner model targeting entrepreneurs in the US, New Zealand, and Canada.

Name

EASI Australia

Legal name

HungryPanda SG Pte. Ltd.

Website

https://easi.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

EASI Australia operates the largest Asian food delivery platform in Australia, serving the Chinese diaspora with 25,000+ restaurant partners, 1.5M+ users, and 90% market share of Chinese food delivery. Operated by Singapore-incorporated HungryPanda SG Pte. Ltd. across 30+ cities and 7 countries.

Ownership category

akta.pro rank

Product category

Online Food Delivery Marketplace

akta.pro primary industry

Food Delivery & Restaurant Logistics Platforms (BPAMAHAB)

akta.pro secondary industries

Restaurant Meal & Prepared Food Delivery (CRAFAFAB), Ethnic & International Online Food Marketplaces (AFAIAMAH), Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA)

Keywords

• Food delivery platform
• Asian cuisine marketplace
• Restaurant delivery service
• Grocery delivery app
• Travel booking platform

Headquarters

HQ city

Docklands

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Delivery Fees: EASI charges customers delivery fees for food orders placed through the platform. The platform offers both delivery and pickup options.
2. Restaurant Commission: EASI charges restaurants a commission for orders fulfilled through the platform. Merchants sign contracts and pay fees to be listed and receive orders through the EASI platform.
3. Advertising: EASI offers advertising services to brands wanting to reach Chinese-Australian consumers. The platform reports 300,000 app launches per day, 50,000 daily active users, and 100,000 ad clicks per day, providing significant advertising inventory.
4. Travel Booking: EASI provides travel booking services as part of its lifestyle platform, offering users ability to book travel within Australia and potentially internationally.

Go-to-market motion4 records

Distribution channels7 records

Marketing channels7 records

Core offering

EASI operates a multi-sided online marketplace that connects consumers with over 25,000 restaurant partners for Asian food delivery, supplemented by grocery delivery, dine-in reservations, and travel booking services across 7 countries and 30+ cities. The platform also serves restaurants with a merchant portal for order and analytics management, delivery drivers with a dedicated app, and brands with targeted advertising inventory to reach Chinese-Australian consumers.

Product overview

EASI operates as a unified multi-service lifestyle platform primarily focused on food delivery. The core product is the EASI Food Delivery Platform, which connects users with 25,000+ restaurant partners across 7 countries. This core platform is supplemented by several integrated modules: the EASI Merchant Portal (for restaurant partners to manage orders and analytics), the EASI Driver App (for delivery operations with 20,000+ drivers), EASI Grocery Delivery (extending to daily necessities), EASI Travel Booking (leisure and ticket services), EASI Dine-In (table reservations and scan ordering), EASI Advertising Platform (targeted marketing to Chinese-Australian audiences), and the EASI Franchise/Business Partner Program (regional expansion through franchisees). The platform also offers EASI Pick-Up as a delivery alternative. All services are accessible via iOS and Android mobile apps and web platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• EASI Food Delivery Platform Primary food delivery service connecting users with 25,000+ restaurant partners across 7 countries and 30+ cities, with delivery and pickup options for Asian cuisine ordered through iOS and Android mobile apps.
• EASI Grocery Delivery Online grocery delivery service allowing users to order groceries from local stores for home delivery, extending the EASI platform beyond restaurant food to daily necessities.
• EASI Travel Booking Travel and leisure booking service enabling users to book travel and entertainment tickets across Australia and other covered regions.
• EASI Dine-In Service Restaurant table reservation and scan-to-order service allowing users to reserve tables and order food for dine-in with online payment capabilities.
• EASI Advertising Platform Advertising and marketing platform targeting Chinese-Australian consumers, providing ad inventory on the EASI mobile app with 300,000 daily app launches, 50,000 daily active users, and 100,000 daily ad clicks.
• EASI Franchise / Business Partner Program Regional franchise and business partnership program allowing entrepreneurs to establish EASI delivery services in their local areas using the company's integrated platform, service systems, and operational support.

Quantifiable outcome

• 90% market share in Chinese food delivery market in Australia
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• NikeminorGTM or Marketing PartnerAdvertising client advertising on the EASI platform to reach Chinese-Australian consumers. Nike appears in EASI's client showcase section.
• XiaomiminorGTM or Marketing PartnerAdvertising client advertising on the EASI platform to reach Chinese-Australian consumers. Xiaomi appears in EASI's client showcase section.
• TaobaominorGTM or Marketing PartnerAdvertising client advertising on the EASI platform to reach Chinese-Australian consumers. Taobao appears in EASI's client showcase section.
• CocominorGTM or Marketing PartnerAdvertising client (bubble tea chain) advertising on the EASI platform to reach Chinese-Australian consumers. Coco appears in EASI's client showcase section.
• China Eastern AirlinesminorGTM or Marketing PartnerAdvertising client advertising on the EASI platform to reach Chinese-Australian consumers. China Eastern appears in EASI's client showcase section.
• UnionPayminorGTM or Marketing PartnerAdvertising client advertising on the EASI platform to reach Chinese-Australian consumers. UnionPay appears in EASI's client showcase section.
• IKEAminorGTM or Marketing PartnerAdvertising client advertising on the EASI platform to reach Chinese-Australian consumers. IKEA appears in EASI's client showcase section.
• TantanminorGTM or Marketing PartnerAdvertising client (social dating app) advertising on the EASI platform to reach Chinese-Australian consumers. Tantan appears in EASI's client showcase section.
• WanglaojiminorGTM or Marketing PartnerAdvertising client (herbal tea brand) advertising on the EASI platform to reach Chinese-Australian consumers. Wanglaoji appears in EASI's client showcase section.
• PayPalcoreTechnology or IntegrationThird-party payment provider for processing customer payments on the EASI platform. Customers are redirected to PayPal's secured platform for payment processing.
• StripecoreTechnology or IntegrationThird-party payment provider for processing customer payments on the EASI platform. Customers are redirected to Stripe's secured platform for payment processing.
• AlipaycoreTechnology or IntegrationThird-party payment provider for processing customer payments on the EASI platform, particularly important for Chinese users familiar with the platform.

Scale indicators9 records

Recent moves25 records

Expansion highlights5 records

Broad incumbents

• Deliveroo: Major UK-headquartered food delivery platform operating in Australia and the UK — directly overlapping EASI's geographic footprint and restaurant-merchant business model.
• Uber Eats: Global mainstream food delivery platform with deep penetration in Australia, US, UK, and Canada. Competes for the broader delivery wallet share that EASI addresses within its Asian-cuisine niche.
• Skip The Dishes: Canadian food delivery platform (owned by Just Eat Takeaway) operating in the same Canadian markets where EASI is expanding via franchise partners.
• DoorDash: Largest US food delivery platform with expanding presence in Australia. Represents the dominant incumbent in markets where EASI is scaling via franchise expansion.
• Menulog: Australian-focused food delivery platform (owned by Just Eat Takeaway) with national coverage across the same cities where EASI holds 90% Chinese-segment share.

Regional players

• GrabFood: Super-app food delivery service operated by Grab across Southeast Asia, including Singapore and Malaysia — markets where EASI has launched to compete for the same Asian-customer segment.
• Demaecan: Leading Japanese food delivery platform and EASI's primary local competitor in Tokyo. Comparable Asian-cuisine delivery model but focused exclusively on the Japanese domestic market.

Direct peers

• HungryPanda: Parent company and direct platform operator of the same Asian food delivery category globally. Operates the EASI brand in Australia and uses comparable marketplace economics across multiple overseas markets.
• Foodpanda: Asia-focused food delivery platform owned by Delivery Hero, operating across multiple APAC markets including Singapore and Malaysia — directly overlapping with EASI's footprint and ethnic-cuisine positioning.
• Chowbus: US-based Asian food delivery and dining platform serving the Asian-American diaspora with comparable cultural positioning and restaurant curation. Closest US-market comparable to EASI's value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCjNNcJ_BGYYl8akipOFhcjg
• Facebookfacebook.com/lifewitheasi
• LinkedInlinkedin.com/company/easiaustralia
• Instagraminstagram.com/easi_au
• Xx.com/easiaustralia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EASI Australia