Auto Help Line of America

What Auto Help Line of America does

Auto Help Line of America is a private B2B provider of white-label roadside assistance and motor club programs, founded in 1976 and headquartered in Johnson City, Tennessee. The company enables insurance agents, auto dealers, and finance companies to launch and operate branded motor clubs under their own pricing, coverage limits, and terms, generating revenue through licensing/markup on membership subscriptions, add-on module sales (Vehicle Recovery, Legal Protector, Travel Protection), and service provider network access fees. Since 1976 the company states it has serviced over 7 million members and currently operates one of the largest independent road service networks in the US, Canada, and Puerto Rico, with 45,000+ affiliated service providers.

The underlying technology platform is TrxNow's cloud-native SaaS infrastructure built on Salesforce Service Cloud, which Auto Help Line operates under a 'Powered By TrxNow' relationship. Functional capabilities include a hardware-agnostic Real-Time Connected Events system (single-use SMS hyperlink for member geolocation), GPS-based dispatching with automated scheduling and route optimization, a mobile web app for end-to-end service request management, and a multi-lingual 24/7/365 in-house contact center. The product portfolio follows a platform-plus-modules architecture: Private Label Motor Club as the core, with three add-on modules covering theft recovery (including a $1,000 theft award), legal services (24/7 attorney network access), and travel/rental reimbursement (currently Illinois-only).

Commercially, Auto Help Line runs a sales-led, channel-driven go-to-market targeting insurance agents, dealers, finance companies, and auto-related professionals nationwide, with dedicated VP of Sales and SVP of New Business and Client Success leadership. The company was acquired by TrxNow in 2021, and TrxNow itself was acquired by Allied Solutions in 2021, creating a three-tier ownership structure (Allied Solutions > TrxNow > Auto Help Line of America) with stated capital resources to accelerate North American growth. No revenue, headcount detail, or financial metrics are disclosed in the source data.

Name

Auto Help Line of America

Legal name

Auto Help Line of America

Website

https://autohelpline.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

Auto Help Line of America provides white-label roadside assistance and motor club programs to insurance agents, dealers, and finance companies across the US, Canada, and Puerto Rico. It operates a 45,000+ service provider network as a TrxNow subsidiary on Salesforce-based technology.

Ownership category

akta.pro rank

Product category

Roadside Assistance Services

NAICS

Motor Vehicle Towing (488410)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Mobile Auto Repair & Roadside Assistance (TLAKAAAL)

akta.pro secondary industries

Roadside Assistance & Towing Memberships (Bundled with Service Contracts) (FSAJALAL), Personal Auto Add-Ons & Endorsements (Roadside, Rental Reimbursement, OEM Parts) (FSAJAAAL)

Keywords

• Private label motor club
• Roadside assistance services
• Vehicle recovery program
• Towing and lockout services
• Emergency roadside protection

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Private Label Motor Club Licensing: Channel partners license the company's motor club services and sell them under their own brand. Partners set their own pricing for end customers, generating revenue through the markup between wholesale costs and retail pricing. This creates recurring revenue through membership subscriptions.
2. Add-on Programs Revenue: Supplementary products including Vehicle Recovery Program, Legal Protector Plan, and Travel Protection Plan are sold as add-ons to the core motor club offering, creating upsell and cross-sell opportunities for channel partners and additional revenue streams.
3. Service Provider Network Fees: Service providers join the company's network to gain access to service requests, with the company facilitating logistics and dispatching services across North America.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Auto Help Line of America delivers private-label motor club roadside assistance programs (towing, jumpstarts, lockouts, tire changes, winching, fuel delivery) to insurance agents, dealers, finance companies, and auto-related professionals, who resell them under their own branding. The core motor club is supplemented by add-on protection modules including a Vehicle Recovery Program with theft award, a Legal Protector Plan providing attorney network access, and a Travel Protection Plan (Illinois).

Product overview

Auto Help Line of America operates a platform-plus-modules architecture built on TrxNow's cloud-native SaaS infrastructure (Salesforce Service Cloud). The core offering is the Private Label Motor Club, a customizable roadside assistance program launched in 1976. This core product is supplemented by four add-on modules: Vehicle Recovery Program (theft recovery and towing), Legal Protector Plan (attorney network access), and Travel Protection Plan (rental/travel cost coverage). All products are delivered through the company's 24/7 contact center with multi-lingual support and can be private-labeled by insurance agents, dealers, and finance companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Label Motor Club A customizable white-label motor club program for insurance agents, dealers, finance companies, and auto-related professionals. Partners set their own pricing, coverage limits, claims parameters, and branding. Includes towing, jumpstarts, lockouts, tire changes, winching/extraction, fuel delivery, vehicle transport, and accident management.
• Vehicle Recovery Program Cost-saving vehicle theft recovery solution covering towing costs when a stolen vehicle is recovered more than 100 miles from the owner's residence, arranging notification for local recoveries, and including a $1,000 theft award. Sold as an add-on to the core motor club for channel partners.
• Legal Protector Plan Legal assistance program providing access to a 24/7 nationwide network of attorneys with 3 half-hour consultations, 1 one-hour phone consultation, and discounted attorney rates (10-25%) for matters including traffic, DUI, adoption, wills/trusts, bankruptcy, real estate, and immigration. Sold as an add-on to the core motor club for channel partners.
• Travel Protection Plan Travel protection program (available in Illinois only) covering auto rental costs, providing $25/day for 10 days for taxi/ride-share reimbursement when rental is not possible, $300 personal property protection, and $100 ambulance reimbursement from police-reported accidents. Sold as an add-on to the core motor club for channel partners.

Quantifiable outcome

• Serviced over 7 million members since 1976
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• TrxNowcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2021Auto Help Line of America was acquired by TrxNow as part of TrxNow's expansion strategy. TrxNow is a provider of cloud-based solutions for the roadside assistance industry. Auto Help Line operates as a wholly owned business under TrxNow, servicing a single solution across North America, Canada, and Puerto Rico.
• SalesforcecoreTechnology or IntegrationTrxNow's technology platform, which powers Auto Help Line, is built on Salesforce Service Cloud. This cloud-native SaaS platform enables the company's roadside assistance and logistics operations with full customization capabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Towbook: Towbook provides towing-specific dispatch and management software to roadside service providers — an ecosystem enabler adjacent to AHL's provider network, supplying tooling to many of the same 45,000+ service providers in AHL's network.

Direct peers

• Urgently: Urgently operates a digital roadside assistance and mobility platform connecting drivers, service providers, and enterprise clients (insurers, OEMs, fleets) — competing head-to-head with AHL's TrxNow-powered dispatch and member experience offering.
• Agero: Agero is a leading provider of roadside assistance, connected vehicle, and claim management software serving insurance carriers, OEMs, and dealers — directly comparable to AHL's platform-plus-network model for motor club and dispatch services.
• Signature Motor Club: Signature Motor Club is a private-label roadside assistance and motor club provider selling white-labeled products to insurance agents and dealers — virtually identical GTM model and product suite to Auto Help Line.

Emerging players

• Honk: Honk is a digital roadside assistance platform serving insurance, OEM, and fleet customers with a mobile-native consumer experience — an emerging competitor addressing the same channel customers as AHL with a more app-centric UX.
• Better World Club: Better World Club is an alternative motor club offering roadside assistance and travel protection directly to consumers — a niche player with partial product overlap with AHL's motor club and travel protection modules.
• Roadside Protect: Roadside Protect sells private-label roadside and theft-recovery membership products through affinity and partner channels — a smaller peer with direct overlap to AHL's vehicle recovery and private-label motor club offerings.

Regional players

• ARC Europe: ARC Europe is a European roadside assistance and mobility services network serving insurers, OEMs, and clubs — a regional peer with comparable network-based motor club operations, though focused on European rather than North American markets.

Broad incumbents

• AAA (American Automobile Association): AAA is the dominant US motor club with tens of millions of members and a broad portfolio of insurance, travel, and roadside services — a large incumbent that overlaps with AHL's motor club and travel protection offerings but operates its own captive network.
• Allstate Roadside Services: Allstate Roadside Services is the captive roadside and motor club offering from one of the largest US P&C insurers — a broad incumbent offering overlapping capabilities to AHL's insurance-agent channel, but as part of a much wider product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/auto-help-line-of-america

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Help Line of America