MedAdvisor
MedAdvisor is a cloud-based digital health platform connecting patients, community pharmacies, and pharmaceutical companies through medication management apps, pharmacy software, and the US-based Adheris Health patient engagement unit.
- Company typePublic
- Founded2012
- HeadquartersCamberwell, Australia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What MedAdvisor does
MedAdvisor is an Australian-headquartered digital health platform that operates a three-sided marketplace connecting patients, community pharmacies, and pharmaceutical companies through its cloud-based medication management ecosystem. The patient-facing component is a free iOS and Android app, complemented by a web portal, that allows users to store eScripts, receive dosage and refill reminders, manage medications for family members through Carer Mode, order NDSS supplies, book vaccinations, and arrange prescription delivery or telehealth consultations. The pharmacy-facing component, MedAdvisor for Pharmacy, is available as on-premise software or a cloud-hosted service that integrates with electronic prescription exchanges, the Australian Immunisation Register, online booking providers, and GP systems to manage dispensing, patient communication, and professional services delivery such as Consult Pro and Project STOP compliance tooling.
The underlying platform architecture combines a pharmacy management software stack with AI-powered predictive analytics and a 360-degree patient view that aggregates prescription, dispensing, behavioral, and demographic data for personalized targeting. MedAdvisor generates revenue through three primary streams: recurring monthly licence fees paid by pharmacies for the software platform, transaction and SMS fees for pharmacy-to-patient messaging, and pharmaceutical company partnerships for targeted patient engagement programs and de-identified data analytics delivered through the MedAdvisor Analytics Package and Adheris Health business unit. Adheris Health, a wholly owned US subsidiary acquired and repositioned as a core operating unit, serves approximately 170 million patients through more than 25,000 US pharmacies and maintains relationships with nine of the ten largest US pharmacy chains.
The company was founded around 2012 in Melbourne, listed on the ASX under ticker MDR, and reached a scale of over 4 million digitally connected patients and connections to more than 95% of Australian pharmacies. In July 2022 MedAdvisor acquired GuildLink Pty Limited (myPharmacyLink and GuildCare) for approximately A$9.14 million, funded in part by a A$14.6 million capital raise that made Guild Group Holdings its largest shareholder. In July 2025 the ANZ business division was acquired by Jonas Software AUS Pty Ltd, a Constellation Software group company, while the international operations, including Adheris Health in the United States, continue under the broader MedAdvisor global entity. Following the divestiture, the company has signaled forward expansion through strategic partnerships with Philips (sleep health screening, November 2025) and Diabetes Reversal Group (chronic disease reversal for self-funded employers, March 2026), supported by a FPT technology partnership that has underpinned expansion into the US, UK, and Asia since 2018.
MedAdvisor firmographics
Firmographics- Name
- MedAdvisor
- Legal name
- MedAdvisor International Pty Ltd
- Website
- https://mymedadvisor.com
- Company type
- Public
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MedAdvisor is a cloud-based digital health platform connecting patients, community pharmacies, and pharmaceutical companies through medication management apps, pharmacy software, and the US-based Adheris Health patient engagement unit.
- Ownership category
- akta.pro rank
MedAdvisor industry classification
Industry- Product category
- Pharmacy Management Software
- NAICS
- Software Publishers (513210), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Offices of Physicians (except Mental Health Specialists) (621111)
- SIC
- Services-Prepackaged Software (7372), Services-Health Services (8000)
- akta.pro primary industry
- Medication Adherence & Therapy Management Platforms (refills, reminders, MTM) (HLALAIAG)
- akta.pro secondary industries
- Chronic Condition Virtual Care & Disease Management (Payer-Sponsored) (HLALACAE), Primary Care & General Medicine Virtual Care (HLALAAAA), Chronic Condition Medication Programs (e.g., diabetes, hypertension) with Integrated Prescribing (HLALAIAH)
Keywords
Where MedAdvisor is headquartered
LocationHeadquarters
- HQ city
- Camberwell
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
MedAdvisor business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Pharmacy Software Subscriptions: MedAdvisor pharmacies pay a monthly fee for the pharmacy software platform that enables communication with customers via the app and mobile medication ordering service. The Licence Fee is payable monthly in advance.
- Pharma Patient Engagement Programs: MedAdvisor partners with pharmaceutical companies to deliver targeted, educational health content to patients. These are targeted messages (max one per month via SMS or in-app) about specific medications, helping patients take their medication safely and on time.
- Transaction and SMS Fees: Pharmacies pay SMS transactional fees for messages sent to customers, and transaction fees may apply for certain service features as displayed on the site.
- Patient Engagement Solutions for Pharma: Data-driven solutions for pharmaceutical companies to deliver personalized patient experiences that drive adherence, support expanded care, and improve health outcomes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free for patients - pharmacies subsidize the service |
| Subscription | Monthly | Pharmacy subscription with tiered functionality |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
MedAdvisor product offering
Product offeringCore offering
MedAdvisor operates a cloud-based digital health platform connecting patients with pharmacies through a mobile app and pharmacy management software. The platform enables medication management, prescription ordering, dosage reminders, and pharmacy-patient communication, serving over 95% of Australian pharmacies and 4+ million patients. It also extends to pharmaceutical companies through targeted patient engagement programs and operates Adheris Health in the United States.
Product overview
MedAdvisor is a digital health platform consisting of a cloud-based pharmacy ecosystem with patient-facing and pharmacy-facing components. The core offering is the MedAdvisor Medication Management App (patient-facing mobile/web application) paired with MedAdvisor for Pharmacy (pharmacy management software available as on-premise or cloud service). The platform integrates multiple modules including the Network Pharmacy SMS Service for patient reminders, Appointment Booking Services for vaccinations and health services, Project STOP for pseudoephedrine compliance, GP Link for telehealth script renewals, and the MedAdvisor Analytics Package for reporting. The Adheris Health business unit extends patient engagement capabilities to U.S. pharmaceutical manufacturers. The platform connects to over 95% of Australian pharmacies and serves more than 4 million patients. Acquired products include GuildCare software and myPharmacyLink app from the 2022 GuildLink acquisition.
Differentiator
Problem solved
Functional benefit
Brands
- GuildCare: Pharmacy management software acquired as part of GuildLink acquisition
- myPharmacyLink
- Adheris Health
Products and services
- MedAdvisor Medication Management App
Quantifiable outcome
- 32% Average Script Uplift across adherence solutions
- +3 more outcomes
Companies that use MedAdvisor
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
MedAdvisor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature5 records
MedAdvisor partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, major and minor.
- Diabetes Reversal GroupcoreStrategic partnership to expand access to Type 2 Diabetes care and reversal programs. Combines MedAdvisor's claims data analysis and pharmacy cost reduction capabilities with DRG's clinically proven diabetes reversal program to improve patient outcomes and reduce healthcare costs for self-funded employers.
- PhilipscorePartnership to enhance awareness of sleep health and identify patients at risk of obstructive sleep apnoea (OSA) through pharmacy-based interventions in Australia. Initiative aims to detect OSA early in patients with co-morbid illnesses by incorporating sleep screening tools into pharmacy services.
- Jonas Software AUS Pty LtdmajorAcquisition of the ANZ (Australia and New Zealand) business division of MedAdvisor Solutions by Jonas Software AUS Pty Ltd on 4th July 2025.
- FPTcoreSince 2018, MedAdvisor has partnered with FPT, a Vietnamese technology and IT services provider, to modernise its systems and expand into markets including the United States, United Kingdom, and Asia. FPT provides technology modernization and IT services support.
- Patients AustraliaminorNon-disease specific organization dedicated to championing patient rights and improving health outcomes. Partnered with MedAdvisor to help patients manage their medications effortlessly.
Scale indicators15 records
Recent moves7 records
Expansion highlights5 records
MedAdvisor competitors and assessment
Company assessmentBroad incumbents
- CVS Health (CVS Caremark): Large US pharmacy retailer and PBM with substantial digital medication management and adherence capabilities through its app, Caremark, and CVS Pharmacy operations. Comparable as a broad incumbent offering pharmacy and digital health services at scale that overlap with MedAdvisor's pharmacy-led patient engagement model.
- Walgreens Boots Alliance: Major US and global pharmacy retailer with significant investments in digital health, adherence tools, and pharmacy-led clinical services. Comparable as a broad incumbent pursuing a similar pharmacy-as-clinical-front-door strategy and operating patient-facing digital tools.
Direct peers
- Amazon Pharmacy (formerly PillPack): Digital-first pharmacy and medication management service owned by Amazon, providing mail-order prescriptions, dose packaging, and a consumer app. Directly comparable as a technology-led medication management platform competing for the same patient and pharma engagement opportunities.
- Capsule: Digital pharmacy offering same-day prescription delivery, refills, and a patient-facing app for medication management. Comparable as a direct competitor in the digital pharmacy / medication management consumer experience.
- DoseSpot: ePrescribing and medication management platform serving telehealth providers, pharmacies, and digital health companies. Comparable as a competing ePrescribing and medication adherence infrastructure provider with overlapping pharmacy and digital health customer base.
- PioneerRx: Pharmacy management software vendor for independent and community pharmacies in the US. Comparable as a competing pharmacy operating system provider with overlapping pharmacy customer base and SaaS subscription model.
Emerging players
- RxAnte: Medication adherence analytics platform using pharmacy claims data to predict and improve adherence for payers and PBMs. Comparable as a focused analytics competitor to MedAdvisor's adherence and patient engagement data layer.
- CareZone: Consumer medication management app (acquired by Walmart) for tracking prescriptions, refills, and family health. Comparable as a direct-to-consumer medication management competitor with similar freemium model and family/caregiver features.
- Hero Health: Smart medication dispenser and management platform for patients and caregivers with focus on adherence. Comparable as a consumer-facing medication management solution targeting similar patient adherence use cases.
Regional players
- eRx Script Exchange: Australian ePrescription exchange and medication management infrastructure provider. Comparable as a regional peer operating in the same Australian market with overlapping ePrescription and pharmacy connectivity offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
MedAdvisor social profiles
Digital presenceMedAdvisor compliance and trust
Trust signalCompliance3 records
MedAdvisor financial estimates
Financial estimateRevenue estimate
Valuation estimate
MedAdvisor leadership team
Management profileNumber of profiles
Profiles3 records
MedAdvisor subsidiaries and ownership
Company hierarchySubsidiaries2 records
MedAdvisor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MedAdvisor M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MedAdvisor
What does MedAdvisor do?
MedAdvisor operates a cloud-based digital health platform connecting patients with pharmacies through a mobile app and pharmacy management software. The platform enables medication management, prescription ordering, dosage reminders, and pharmacy-patient communication, serving over 95% of Australian pharmacies and 4+ million patients. It also extends to pharmaceutical companies through targeted patient engagement programs and operates Adheris Health in the United States.
Is MedAdvisor a public or private company?
MedAdvisor is a public company. It is classified as public and is currently operating.
When was MedAdvisor founded?
MedAdvisor was founded in 2012. It employs 101 to 250 people.
Where is MedAdvisor based?
MedAdvisor is headquartered in Camberwell, Australia, in the Oceania region.
How does MedAdvisor make money?
Four revenue lines are on record. Pharmacy Software Subscriptions are the primary driver. The others are pharma Patient Engagement Programs, transaction and SMS Fees and patient Engagement Solutions for Pharma.
Who are MedAdvisor's main competitors?
Broad incumbents on record are CVS Health (CVS Caremark) and Walgreens Boots Alliance. Direct peers are Amazon Pharmacy (formerly PillPack), Capsule, DoseSpot and PioneerRx. Emerging players are RxAnte, CareZone and Hero Health. eRx Script Exchange is listed as a regional player.
Does MedAdvisor have an API?
No public API is recorded for MedAdvisor.
What industry is MedAdvisor in?
MedAdvisor's product category is Pharmacy Management Software. Its primary akta.pro industry code is HLALAIAG, Medication Adherence & Therapy Management Platforms (refills, reminders, MTM), with a secondary code of HLALACAE, Chronic Condition Virtual Care & Disease Management (Payer-Sponsored). Its NAICS code is 513210 and its SIC code is 7372.